Should I buy T. Rowe Price (TROW) stock or is it too late?
⭐ The most reliable of them, either direction: BMO Capital — 69% of its targets hit on this sector (259 calls tested). It aims for $120 (+6.8 %), call made on August 4, 2026, maturing on August 4, 2027 (24 d ago).
Firm-by-firm track record on T. Rowe Price
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| B of A Securities | 43 % | +15.3 % | 7 | $97 -14% |
| JP Morgan | 68 % | -1.8 % | 34 | $103 -8% |
| Jefferies | 48 % | -3.7 % | 21 | $172 +53% |
| Barclays | 39 % | -8.8 % | 18 | $103 -8% |
| Goldman Sachs | 50 % | -11.9 % | 14 | $80 -29% |
| Evercore ISI Group | 33 % | -18.5 % | 6 | $118 +5% |
| Citigroup | 85 % | +20.6 % | 13 | — |
| Credit Suisse | 71 % | +12.2 % | 7 | — |
✅ Reasons to believe
- Pays a dividend (4.4% yield) — regular income on top of potential upside.
- Reasonable valuation (P/E ~11) relative to its sector.
⚠️ Reasons to hesitate
- Even the most reliable firm on TROW, JP Morgan (68% hit rate, 34 scored calls), only targets $103 (call made on April 24, 2026, maturing on April 24, 2027) (-8%) in its most recent call, and $111 (call made on November 3, 2025, maturing on November 3, 2026) (-1%) in the one coming due soonest. The stock may already have run past its target.
- The consensus is not unanimous: of 8 ratings, 5 are neutral and 3 are sells.
- Limited upside: the median target is only -3% from the current price.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
The analyst consensus on TROW
Median target $109 (-3%) · 8 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in T. Rowe Price now?
We won't decide for you. The facts: 0% of analysts rate it a buy, median target $109 (-3%), and JP Morgan (most reliable on TROW, 68%) targets $103. Weigh that against valuation (P/E ~11). This is not personalized advice.
Is it too late to invest in T. Rowe Price?
The stated upside is small: the median target ($109) sits just -3% from the price ($112) (most reliable on TROW: JP Morgan, 68%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is T. Rowe Price still worth investing in?
It depends on the gap between the price ($112) and its estimated value: analysts target $109 on median (-3%), with 0% buys (most reliable on TROW: JP Morgan, 68%). Cross-check with their real reliability on TROW and the cautions above. Information, not advice.
What's the main risk in buying TROW?
Even the most reliable firm on TROW, JP Morgan (68% hit rate, 34 scored calls), only targets $103 (call made on April 24, 2026, maturing on April 24, 2027) (-8%) in its most recent call, and $111 (call made on November 3, 2025, maturing on November 3, 2026) (-1%) in the one coming due soonest. The stock may already have run past its target.
→ Go deeper: the full T. Rowe Price profile (consensus, analyst reliability, price target, performance).