Should I buy T. Rowe Price (TROW) stock or is it too late?

T. Rowe Price · Financials · price $101

See the full T. Rowe Price (TROW) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Keefe, Bruyette & Woods — 67% of its targets hit on this sector (497 calls tested). It aims for $115 (+13 %), call made on August 4, 2026, maturing on August 4, 2027 (71 d ago).

The 5 reliable analysts $109+7.5 %

The 2 other firms $108+6.5 %

How to read it: the 5 reliable firms are not filtered by optimism — 5 aim above the price, 0 below, hence their $109 median. “The 2 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on T. Rowe Price

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
JP Morgan	68 %	-1.8 %	34	$106 +5%
Jefferies	48 %	-3.7 %	21	$172 +70%
Barclays	39 %	-8.8 %	18	$103 +2%
Goldman Sachs	50 %	-11.9 %	14	$80 -21%
Evercore ISI Group	33 %	-18.5 %	6	$109 +8%
Citigroup	85 %	+20.6 %	13	—
B of A Securities	38 %	+13.3 %	8	—
Credit Suisse	71 %	+12.2 %	7	—

In short — Should you invest in T. Rowe Price? Is it too late, still worth it? Analysts are split (0% buy, median target $109, i.e. +8%), and the most reliable on TROW targets even higher. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $109, i.e. +8% from the current price ($101).
The most reliable firm on TROW, JP Morgan (68% hit rate, 34 scored calls), targets $106 (call made on October 13, 2026, maturing on October 13, 2027) (+5%) in its most recent call, and $111 (call made on November 3, 2025, maturing on November 3, 2026) (+9%) in the one coming due soonest.
Pays a dividend (4.4% yield) — regular income on top of potential upside.
Reasonable valuation (P/E ~10) relative to its sector.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 7 ratings, 5 are neutral and 2 are sells.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on TROW

Median target $109 (+8%) · 7 ratings · Hold consensus

Strong Buy00%

Buy00%

Hold571%

Sell229%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in T. Rowe Price now?

We won't decide for you. The facts: 0% of analysts rate it a buy, median target $109 (+8%), and JP Morgan (most reliable on TROW, 68%) targets $106. Weigh that against valuation (P/E ~10). This is not personalized advice.

Is it too late to invest in T. Rowe Price?

Not according to analysts: the median target ($109) is still +8% above the current price ($101) (most reliable on TROW: JP Morgan, 68%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is T. Rowe Price still worth investing in?

It depends on the gap between the price ($101) and its estimated value: analysts target $109 on median (+8%), with 0% buys (most reliable on TROW: JP Morgan, 68%). Cross-check with their real reliability on TROW and the cautions above. Information, not advice.

What's the main risk in buying TROW?

The consensus is not unanimous: of 7 ratings, 5 are neutral and 2 are sells.

→ Go deeper: the full T. Rowe Price profile (consensus, analyst reliability, price target, performance).