Should I buy Marriott Vacations Worldwide (VAC) stock or is it too late?
No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.
Firm-by-firm track record on Marriott Vacations Worldwide
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Stifel | 47 % | +3.8 % | 15 | $85 -24% |
| Goldman Sachs | 56 % | +2.9 % | 9 | $54 -52% |
| JMP Securities | 30 % | +0.7 % | 10 | $90 -19% |
| Deutsche Bank | 11 % | -13.5 % | 9 | $119 +7% |
| Barclays | 29 % | -17.4 % | 7 | $140 +26% |
| Truist Securities | 15 % | -18.4 % | 13 | $81 -27% |
| Mizuho | 17 % | -23.6 % | 6 | $104 -7% |
| Credit Suisse | 38 % | +1.9 % | 8 | — |
✅ Reasons to believe
- Few solid positives from analysts right now: of 7 ratings, only 4 buys, and the median price target ($105) is -6% below the price ($111). Caution prevails.
⚠️ Reasons to hesitate
- Even the most reliable firm on VAC, Goldman Sachs (56% hit rate, 9 scored calls), only targets $54 (call made on November 11, 2025, maturing on November 11, 2026) (-52%) in its most recent call. The stock may already have run past its target.
- The consensus is not unanimous: of 7 ratings, 1 is neutral and 2 are sells.
- Limited upside: the median target is only -6% from the current price.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
- No dividend: your return depends only on price appreciation.
The analyst consensus on VAC
Median target $105 (-6%) · 7 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Marriott Vacations Worldwide now?
We won't decide for you. The facts: 57% of analysts rate it a buy, median target $105 (-6%), and Goldman Sachs (most reliable on VAC, 56%) targets $54. Weigh that against valuation and volatility. This is not personalized advice.
Is it too late to invest in Marriott Vacations Worldwide?
The stated upside is small: the median target ($105) sits just -6% from the price ($111) (most reliable on VAC: Goldman Sachs, 56%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Marriott Vacations Worldwide still worth investing in?
It depends on the gap between the price ($111) and its estimated value: analysts target $105 on median (-6%), with 57% buys (most reliable on VAC: Goldman Sachs, 56%). Cross-check with their real reliability on VAC and the cautions above. Information, not advice.
What's the main risk in buying VAC?
Even the most reliable firm on VAC, Goldman Sachs (56% hit rate, 9 scored calls), only targets $54 (call made on November 11, 2025, maturing on November 11, 2026) (-52%) in its most recent call. The stock may already have run past its target.
→ Go deeper: the full Marriott Vacations Worldwide profile (consensus, analyst reliability, price target, performance).