Should I buy Voya Financial (VOYA) stock or is it too late?

Voya Financial · Financials · price $96

See the full Voya Financial (VOYA) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: RBC Capital — 72% of its targets hit on this sector (176 calls tested). It aims for $110 (+15 %), call made on August 7, 2026, maturing on August 7, 2027 (68 d ago).

The 6 reliable analysts $110+15 %

The 5 other firms $109+14 %

How to read it: the 6 reliable firms are not filtered by optimism — 6 aim above the price, 0 below, hence their $110 median. “The 5 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Voya Financial

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Morgan Stanley	74 %	+11.6 %	35	$105 +10%
UBS	57 %	+10.0 %	7	$127 +33%
Piper Sandler	53 %	+8.3 %	15	$84 -12%
RBC Capital	71 %	+6.4 %	14	$110 +15%
Keefe, Bruyette & Woods	73 %	+6.4 %	11	$108 +13%
B of A Securities	67 %	+5.2 %	6	$70 -27%
Raymond James	57 %	+4.5 %	7	$117 +22%
Barclays	67 %	+4.0 %	6	$109 +14%

In short — Should you invest in Voya Financial? Is it too late, still worth it? Analysts are fairly positive (64% buy, median target $109, i.e. +14%), and the most reliable on VOYA targets even higher. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

64% of analysts rate it a buy (Buy consensus, 11 ratings) — a sign of market conviction.
Median price target $109, i.e. +14% from the current price ($96).
The most reliable firm on VOYA, Morgan Stanley (74% hit rate, 35 scored calls), targets $105 (call made on August 24, 2026, maturing on August 24, 2027) (+10%) in its most recent call, and $86 (call made on March 3, 2026, maturing on March 3, 2027) (-10%) in the one coming due soonest.
Pays a dividend (2.0% yield), raised for 7 years — regular income on top of potential upside.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 11 ratings, 4 are neutral.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on VOYA

Median target $109 (+14%) · 11 ratings · Buy consensus

Strong Buy19%

Buy655%

Hold436%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Voya Financial now?

We won't decide for you. The facts: 64% of analysts rate it a buy, median target $109 (+14%), and Morgan Stanley (most reliable on VOYA, 74%) targets $105. Weigh that against valuation. This is not personalized advice.

Is it too late to invest in Voya Financial?

Not according to analysts: the median target ($109) is still +14% above the current price ($96) (most reliable on VOYA: Morgan Stanley, 74%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Voya Financial still worth investing in?

It depends on the gap between the price ($96) and its estimated value: analysts target $109 on median (+14%), with 64% buys (most reliable on VOYA: Morgan Stanley, 74%). Cross-check with their real reliability on VOYA and the cautions above. Information, not advice.

What's the main risk in buying VOYA?

The consensus is not unanimous: of 11 ratings, 4 are neutral.

→ Go deeper: the full Voya Financial profile (consensus, analyst reliability, price target, performance).