Should I buy Voya Financial (VOYA) stock or is it too late?
⭐ The most reliable of them, either direction: RBC Capital — 77% of its targets hit on this sector (172 calls tested). It aims for $110 (+8.7 %), call made on August 7, 2026, maturing on August 7, 2027 (21 d ago).
Firm-by-firm track record on Voya Financial
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Morgan Stanley | 74 % | +11.1 % | 34 | $105 +4% |
| UBS | 57 % | +10.0 % | 7 | $125 +24% |
| Piper Sandler | 53 % | +8.3 % | 15 | $84 -17% |
| RBC Capital | 71 % | +6.4 % | 14 | $110 +9% |
| B of A Securities | 67 % | +5.2 % | 6 | $70 -31% |
| Raymond James | 57 % | +4.5 % | 7 | $117 +16% |
| Barclays | 67 % | +4.0 % | 6 | $105 +4% |
| Keefe, Bruyette & Woods | 70 % | +4.0 % | 10 | $110 +9% |
✅ Reasons to believe
- 67% of analysts rate it a buy (Buy consensus, 12 ratings) — a sign of market conviction.
- Median price target $110, i.e. +8% from the current price ($101).
- The most reliable firm on VOYA, Morgan Stanley (74% hit rate, 34 scored calls), targets $105 (call made on August 24, 2026, maturing on August 24, 2027) (+4%) in its most recent call, and $91 (call made on October 7, 2025, maturing on October 7, 2026) (-10%) in the one coming due soonest.
- Pays a dividend (2.0% yield), raised for 7 years — regular income on top of potential upside.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 12 ratings, 3 are neutral and 1 is a sell.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
The analyst consensus on VOYA
Median target $110 (+8%) · 12 ratings · Buy consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Voya Financial now?
We won't decide for you. The facts: 67% of analysts rate it a buy, median target $110 (+8%), and Morgan Stanley (most reliable on VOYA, 74%) targets $105. Weigh that against valuation. This is not personalized advice.
Is it too late to invest in Voya Financial?
Not according to analysts: the median target ($110) is still +8% above the current price ($101) (most reliable on VOYA: Morgan Stanley, 74%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Voya Financial still worth investing in?
It depends on the gap between the price ($101) and its estimated value: analysts target $110 on median (+8%), with 67% buys (most reliable on VOYA: Morgan Stanley, 74%). Cross-check with their real reliability on VOYA and the cautions above. Information, not advice.
What's the main risk in buying VOYA?
The consensus is not unanimous: of 12 ratings, 3 are neutral and 1 is a sell.
→ Go deeper: the full Voya Financial profile (consensus, analyst reliability, price target, performance).