Should I buy Zebra Technologies (ZBRA) stock or is it too late?

Zebra Technologies · Information Technology · price $387

See the full Zebra Technologies (ZBRA) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Truist Securities — 74% of its targets hit on this sector (207 calls tested). It aims for $378 (-2.2 %), call made on October 6, 2026, maturing on October 6, 2027 (8 d ago).

The 6 reliable analysts $423+9.4 %

The 2 other firms $383-1.1 %

How to read it: the 6 reliable firms are not filtered by optimism — 5 aim above the price, 1 below, hence their $423 median. “The 2 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Zebra Technologies

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Needham	38 %	+11.8 %	29	$435 +13%
TD Cowen	50 %	+2.6 %	6	$450 +16%
Baird	33 %	-1.6 %	18	$310 -20%
UBS	15 %	-4.6 %	13	$410 +6%
Morgan Stanley	43 %	-18.6 %	7	$300 -22%
Imperial Capital	83 %	+32.2 %	6	—
Credit Suisse	60 %	+13.1 %	5	—
Stephens & Co.	43 %	+10.0 %	7	—

In short — Should you invest in Zebra Technologies? Is it too late, still worth it? Analysts are fairly positive (75% buy, median target $423, i.e. +9%), and the most reliable on ZBRA targets even higher. But the valuation is stretched (P/E ~35), the stock is volatile, it pays virtually no dividend. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

75% of analysts rate it a buy (Buy consensus, 8 ratings) — a sign of market conviction.
Median price target $423, i.e. +9% from the current price ($387).
The most reliable firm on ZBRA, TD Cowen (50% hit rate, 6 scored calls), targets $450 (call made on August 5, 2026, maturing on August 5, 2027) (+16%) in its most recent call.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 8 ratings, 2 are neutral.
High valuation (P/E ~35): strong growth is already "priced in", leaving little room for error.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.
No dividend: your return depends only on price appreciation.

The analyst consensus on ZBRA

Median target $423 (+9%) · 8 ratings · Buy consensus

Strong Buy00%

Buy675%

Hold225%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Zebra Technologies now?

We won't decide for you. The facts: 75% of analysts rate it a buy, median target $423 (+9%), and TD Cowen (most reliable on ZBRA, 50%) targets $450. Weigh that against valuation (P/E ~35) and volatility. This is not personalized advice.

Is it too late to invest in Zebra Technologies?

Not according to analysts: the median target ($423) is still +9% above the current price ($387) (most reliable on ZBRA: TD Cowen, 50%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Zebra Technologies still worth investing in?

It depends on the gap between the price ($387) and its estimated value: analysts target $423 on median (+9%), with 75% buys (most reliable on ZBRA: TD Cowen, 50%). Cross-check with their real reliability on ZBRA and the cautions above. Information, not advice.

What's the main risk in buying ZBRA?

The consensus is not unanimous: of 8 ratings, 2 are neutral.

→ Go deeper: the full Zebra Technologies profile (consensus, analyst reliability, price target, performance).