Should I buy Ziff Davis (ZD) stock or is it too late?

Ziff Davis · Communication Services · price $56

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: UBS — 62% of its targets hit on this sector (13 calls tested). It aims for $59 (+5.7 %), call made on August 13, 2026, maturing on August 13, 2027 (15 d ago).

The 1 reliable analyst $59+5.7 %

The 5 other firms $64+15 %

How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $59 median. “The 5 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Ziff Davis

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Wedbush	42 %	-0.0 %	12	$70 +25%
Susquehanna	43 %	-0.6 %	7	$75 +34%
RBC Capital	14 %	-5.5 %	7	$65 +16%
JMP Securities	33 %	-3.4 %	9	—

In short — Should you invest in Ziff Davis? Is it too late, still worth it? Analysts are split (50% buy, median target $62, i.e. +10%), and the most reliable on ZD targets even higher. But the stock is volatile, it pays virtually no dividend. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $62, i.e. +10% from the current price ($56).
The most reliable firm on ZD, Citigroup (100% hit rate, 4 scored calls), targets $59 (call made on August 10, 2026, maturing on August 10, 2027) (+6%) in its most recent call, and $35 (call made on November 10, 2025, maturing on November 10, 2026) (-37%) in the one coming due soonest.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 6 ratings, 3 are neutral.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.
No dividend: your return depends only on price appreciation.

The analyst consensus on ZD

Median target $62 (+10%) · 6 ratings · Buy consensus

Strong Buy00%

Buy350%

Hold350%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Ziff Davis now?

We won't decide for you. The facts: 50% of analysts rate it a buy, median target $62 (+10%), and Citigroup (most reliable on ZD, 100%) targets $59. Weigh that against valuation and volatility. This is not personalized advice.

Is it too late to invest in Ziff Davis?

Not according to analysts: the median target ($62) is still +10% above the current price ($56) (most reliable on ZD: Citigroup, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Ziff Davis still worth investing in?

It depends on the gap between the price ($56) and its estimated value: analysts target $62 on median (+10%), with 50% buys (most reliable on ZD: Citigroup, 100%). Cross-check with their real reliability on ZD and the cautions above. Information, not advice.

What's the main risk in buying ZD?

The consensus is not unanimous: of 6 ratings, 3 are neutral.

→ Go deeper: the full Ziff Davis profile (consensus, analyst reliability, price target, performance).