Should I buy Zions Bancorporation (ZION) stock or is it too late?

Zions Bancorporation · Financials · price $68

See the full Zions Bancorporation (ZION) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: RBC Capital — 77% of its targets hit on this sector (172 calls tested). It aims for $76 (+12 %), call made on July 22, 2026, maturing on July 22, 2027 (37 d ago).

The 9 reliable analysts $75+10 %

The 5 other firms $72+6.0 %

How to read it: the 9 reliable firms are not filtered by optimism — 9 aim above the price, 0 below, hence their $75 median. “The 5 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Zions Bancorporation

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
JP Morgan	100 %	+39.1 %	6	$75 +10%
DA Davidson	70 %	+20.9 %	10	$84 +24%
Evercore ISI Group	83 %	+19.4 %	6	$68 +0%
Truist Securities	64 %	+17.4 %	11	$72 +6%
Baird	71 %	+11.3 %	7	$75 +10%
Piper Sandler	57 %	+4.4 %	7	$62 -9%
Barclays	44 %	-0.3 %	16	$72 +6%
Morgan Stanley	20 %	-7.5 %	5	$77 +13%

In short — Should you invest in Zions Bancorporation? Is it too late, still worth it? Analysts are split (29% buy, median target $74, i.e. +9%), and the most reliable on ZION targets even higher. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $74, i.e. +9% from the current price ($68).
The most reliable firm on ZION, JP Morgan (100% hit rate, 6 scored calls), targets $75 (call made on July 21, 2026, maturing on July 21, 2027) (+10%) in its most recent call, and $62 (call made on October 21, 2025, maturing on October 21, 2026) (-9%) in the one coming due soonest.
Pays a dividend (2.5% yield), raised for 11 years — regular income on top of potential upside.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 14 ratings, 7 are neutral and 3 are sells.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on ZION

Median target $74 (+9%) · 14 ratings · Hold consensus

Strong Buy00%

Buy429%

Hold750%

Sell321%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Zions Bancorporation now?

We won't decide for you. The facts: 29% of analysts rate it a buy, median target $74 (+9%), and JP Morgan (most reliable on ZION, 100%) targets $75. Weigh that against valuation. This is not personalized advice.

Is it too late to invest in Zions Bancorporation?

Not according to analysts: the median target ($74) is still +9% above the current price ($68) (most reliable on ZION: JP Morgan, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Zions Bancorporation still worth investing in?

It depends on the gap between the price ($68) and its estimated value: analysts target $74 on median (+9%), with 29% buys (most reliable on ZION: JP Morgan, 100%). Cross-check with their real reliability on ZION and the cautions above. Information, not advice.

What's the main risk in buying ZION?

The consensus is not unanimous: of 14 ratings, 7 are neutral and 3 are sells.

→ Go deeper: the full Zions Bancorporation profile (consensus, analyst reliability, price target, performance).