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AppFolio (APPF) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
AppFolio · Information Technology · ref. ETF XLK · 52 calls · price $232.06
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What the company does: AppFolio, Inc., together with its subsidiaries, provides cloud-based platform for the real estate industry in the United States.

📈 AppFolio (APPF) stock price

$232.05-16.0% over range
Aug 28, 25low $143.34 · high $286.46Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
100% recommend buying · 3 analysts
📊 JPI status : AppFolio has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
⚠️ The stock trades above the median target: it has beaten expectations. The “Buy” reflects conviction on the company, but the remaining quantified upside is low/negative.

🎯 APPF price target & analyst consensusprice $232

The price target · all analysts combined (3 targets)
Highest target · 2 firms of 3$232-0.0%
Median target · of 3 targets$226-2.6%
Lowest target · 1 firm of 3$210-9.5%
Current price$232.06
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Guggenheim67% of its targets hit on this sector (24 calls tested). It aims for $232 (+0.0 %), call made on July 24, 2026, maturing on July 24, 2027 (35 d ago).

The 1 reliable analyst $232+0.0 %
The 2 other firms $218-6.1 %
How to read it: the 1 reliable firms are not filtered by optimism — 0 aim above the price, 1 below, hence their $232 median. “The 2 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 3 ratings (last 6 months)
Strong Buy00%
Buy3100%
Hold00%
Sell00%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about AppFolio? The JPI assistant answers using our backtest data.

📈 AppFolio fundamentals: valuation, margins & growth › open the full page

P/E 50.8Net margin 15.1 %Revenue growth +19.3 %Fairly valued

Revenue, net income and margin per year

Revenue Net income · hover a bar for details
2022
marg. -14 %
2023
Rev +31%
2024
Rev +28%Profit +7452%
2025
Rev +20%Profit −31%

🔎 Detailed analyses

🏛️ Which US Congress members hold AppFolio (APPF)?

1 Congress member has disclosed APPF buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Josh Gottheimer · 56%
→ Full members ranking (who beats the market)

✅ Historical analyst reliability on APPF

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
William Blair  100% +11.1% 2
Keybanc  83% +31.2% 12
JP Morgan  67% +12.6% 3
Stephens & Co.  60% +5.0% 5
DA Davidson  43% -11.2% 7
Piper Sandler  40% -4.3% 5
Morgan Stanley  20% -41.4% 5

📊 What $1,000 invested in AppFolio would be worth › open the full page

In short — $1,000 invested in AppFolio 10 years ago would be worth $10,983 today, i.e. +27%/yr on average. Best year: 2019 (+86%), worst: 2021 (-33%). Price performance, excluding dividends.

If I'd invested $1,000 in AppFolio

InvestmentWorth todayGain
1 years ago$650-35%
3 years ago$1,522+52%
5 years ago$891-11%
→ See AppFolio's full return history + gain calculator

Return by year (AppFolio)

YearReturn$1,000 invested at year start
2026 (YTD)-31%$689 (-31%)
2025-6%$650 (-35%)
2024+42%$926 (-7%)
→ See AppFolio's full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on AppFolio

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📋 All analyst calls on APPF

Guggenheim 
Jul 23, 26
▲ Buy · 🎯$232
Price at call : $163.95 — upside +42%
Today : $232.06 — upside -0%
🎯 on APPF : no call matured yet · 📊 on Tech : 45.8% · -8.1% (24 calls)
in progress (365j)
matures : Jul 23, 27
Benchmark 
Apr 24, 26
▲ Buy · 🎯$226
Price at call : $169.75 — upside +33%
Today : $232.06 — upside -3%
🎯 on APPF : no call matured yet · 📊 on Tech : 47.2% · +3.9% (108 calls)
in progress (365j)
matures : Apr 24, 27
Piper Sandler 
Apr 24, 26
▲ Overweight · 🎯$210
Price at call : $169.29 — upside +24%
Today : $232.06 — upside -10%
🎯 on APPF : 40% (5 calls matureds) · 📊 on Tech : 32.8% · -7.9% (128 calls)
in progress (365j)
matures : Apr 24, 27
Benchmark 
Mar 26, 26
▲ Buy · 🎯$222
Price at call : $158.63 — upside +40%
Today : $232.06 — upside -4%
🎯 on APPF : no call matured yet · 📊 on Tech : 47.2% · +3.9% (108 calls)
in progress (365j)
matures : Mar 26, 27
JP Morgan 
Jan 30, 26
▲ Overweight · 🎯$300
Price at call : $195.06 — upside +54%
Today : $232.06 — upside +29%
🎯 on APPF : 67% (3 calls matureds) · 📊 on Tech : 49.4% · +0.5% (166 calls)
in progress (365j)
matures : Jan 30, 27
DA Davidson 
Jan 30, 26
▲ Buy · 🎯$275
Price at call : $195.06 — upside +41%
Today : $232.06 — upside +19%
🎯 on APPF : 43% (7 calls matureds) · 📊 on Tech : 38.6% · -3.9% (88 calls)
in progress (365j)
matures : Jan 30, 27
▲ Outperform · 🎯$290
Price at call : $189.88 — upside +53%
Today : $232.06 — upside +25%
🎯 on APPF : 100% (1 call matured) · 📊 overall : 47.2% · +0.1% (303 calls)
in progress (365j)
matures : Jan 30, 27
Piper Sandler 
Jan 30, 26
▲ Overweight · 🎯$245
Price at call : $189.88 — upside +29%
Today : $232.06 — upside +6%
🎯 on APPF : 40% (5 calls matureds) · 📊 on Tech : 32.8% · -7.9% (128 calls)
in progress (365j)
matures : Jan 30, 27
See the other 44 calls, newest to oldest
UBS 
Dec 12, 25
▲ Buy · 🎯$285
Price at call : $224.52 — upside +27%
Today : $232.06 — upside +23%
🎯 on APPF : no call matured yet · 📊 on Tech : 49.4% · +0.5% (81 calls)
in progress (365j)
matures : Dec 12, 26
DA Davidson 
Nov 19, 25
▲ Buy · 🎯$325
Price at call : $221.31 — upside +47%
Today : $232.06 — upside +40%
🎯 on APPF : 43% (7 calls matureds) · 📊 on Tech : 38.6% · -3.9% (88 calls)
in progress (365j)
matures : Nov 19, 26
DA Davidson 
Oct 31, 25
▲ Buy · 🎯$325
Price at call : $262.26 — upside +24%
Today : $232.06 — upside +40%
🎯 on APPF : 43% (7 calls matureds) · 📊 on Tech : 38.6% · -3.9% (88 calls)
in progress (365j)
matures : Oct 31, 26
Keybanc 
Oct 31, 25
▲ Overweight · 🎯$270
Price at call : $254.43 — upside +6%
Today : $232.06 — upside +16%
🎯 on APPF : 71% (7 calls matureds) · 📊 on Tech : 32.6% · -9.8% (267 calls)
in progress (365j)
matures : Oct 31, 26
▲ Outperform · 🎯$311
Price at call : $245.27 — upside +27%
Today : $232.06 — upside +34%
🎯 on APPF : 100% (1 call matured) · 📊 overall : 47.2% · +0.1% (303 calls)
in progress (365j)
matures : Oct 24, 26
Keybanc 
Oct 17, 25
▲ Overweight · 🎯$285
Price at call : $235.51 — upside +21%
Today : $232.06 — upside +23%
🎯 on APPF : 71% (7 calls matureds) · 📊 on Tech : 32.6% · -9.8% (267 calls)
in progress (365j)
matures : Oct 17, 26
■ Market Perform neutral · not a buy · 🎯$311
Price at call : $279.24 — gap to target +11%
Today : $232.06 — gap to target +34%
🎯 on APPF : 100% (1 call matured) · 📊 overall : 47.2% · +0.1% (303 calls)
in progress (365j)
matures : Sep 3, 26
DA Davidson 
Aug 6, 25
▲ Buy · 🎯$375
Price at call : $300.37 — upside +25%
Today : $232.06 — upside +62%
Expected +25% · Actual -34% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 43% (7 calls matureds) · 📊 on Tech : 38.6% · -3.9% (88 calls)
-33.8%
stock -34% · XLK +43%
matured Aug 6, 26
Piper Sandler 
Aug 1, 25
▲ Overweight · 🎯$350
Price at call : $319.15 — upside +10%
Today : $232.06 — upside +51%
Expected +10% · Actual -40% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 40% (5 calls matureds) · 📊 on Tech : 32.8% · -7.9% (128 calls)
-39.9%
stock -40% · XLK +39%
matured Aug 1, 26
■ Market Perform neutral · not a buy · 🎯$267
Price at call : $267.38 — gap to target -0%
Today : $232.06 — gap to target +15%
🎯 on APPF : 100% (1 call matured) · 📊 overall : 47.2% · +0.1% (303 calls)
in progress (365j)
matures : Jul 31, 26
Piper Sandler 
Jul 17, 25
■ Neutral neutral · not a buy · 🎯$240
Price at call : $253.97 — gap to target -6%
Today : $232.06 — gap to target +3%
🎯 on APPF : 40% (5 calls matureds) · 📊 on Tech : 32.8% · -7.9% (128 calls)
in progress (365j)
matures : Jul 17, 26
▼ Underweight · 🎯$205
Price at call : $201.49 — upside +2%
Today : $232.06 — upside -12%
Expected +2% · Actual -16% · Reason (≤ −15%) : ✓ Yes
🎯 on APPF : 100% (1 call matured) · 📊 overall : 47.2% · +0.1% (303 calls)
+15.8%
stock -16% · XLK +54%
matured Apr 25, 26
Piper Sandler 
Apr 23, 25
■ Neutral neutral · not a buy
🎯 on APPF : 40% (5 calls matureds) · 📊 on Tech : 32.8% · -7.9% (128 calls)
in progress (365j)
matures : Apr 23, 26
DA Davidson 
Apr 14, 25
▲ Buy · 🎯$275
Price at call : $221.86 — upside +24%
Today : $232.06 — upside +19%
Expected +24% · Actual -30% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 43% (7 calls matureds) · 📊 on Tech : 38.6% · -3.9% (88 calls)
-30.2%
stock -30% · XLK +50%
matured Apr 14, 26
Stephens & Co. 
Jan 31, 25
▲ Overweight · 🎯$295
Price at call : $238.5 — upside +24%
Today : $232.06 — upside +27%
Expected +24% · Actual -18% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 50% (4 calls matureds) · 📊 on Tech : 30% · +4.0% (10 calls)
-18.2%
stock -18% · XLK +28%
matured Jan 31, 26
Piper Sandler 
Jan 31, 25
■ Neutral neutral · not a buy · 🎯$265
Price at call : $233.91 — gap to target +13%
Today : $232.06 — gap to target +14%
🎯 on APPF : 40% (5 calls matureds) · 📊 on Tech : 32.8% · -7.9% (128 calls)
in progress (365j)
matures : Jan 31, 26
Keybanc 
Jan 10, 25
■ Sector Weight neutral · not a buy · 🎯$253
Price at call : $242.55 — gap to target +4%
Today : $232.06 — gap to target +9%
🎯 on APPF : 71% (7 calls matureds) · 📊 on Tech : 32.6% · -9.8% (267 calls)
in progress (365j)
matures : Jan 10, 26
Piper Sandler 
Jan 6, 25
■ Neutral neutral · not a buy · 🎯$265
Price at call : $249.56 — gap to target +6%
Today : $232.06 — gap to target +14%
🎯 on APPF : 40% (5 calls matureds) · 📊 on Tech : 32.8% · -7.9% (128 calls)
in progress (365j)
matures : Jan 6, 26
Keybanc 
Oct 25, 24
▲ Overweight · 🎯$252
Price at call : $210.37 — upside +20%
Today : $232.06 — upside +9%
Expected +20% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on APPF : 71% (7 calls matureds) · 📊 on Tech : 32.6% · -9.8% (267 calls)
+16.6%
stock +17% · XLK +30%
matured Oct 25, 25
Piper Sandler 
Oct 25, 24
▲ Overweight · 🎯$265
Price at call : $212.34 — upside +25%
Today : $232.06 — upside +14%
Expected +25% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on APPF : 40% (5 calls matureds) · 📊 on Tech : 32.8% · -7.9% (128 calls)
+15.5%
stock +16% · XLK +30%
matured Oct 25, 25
Keybanc 
Jul 26, 24
▲ Overweight · 🎯$300
Price at call : $229.02 — upside +31%
Today : $232.06 — upside +29%
Expected +31% · Actual +14% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 71% (7 calls matureds) · 📊 on Tech : 32.6% · -9.8% (267 calls)
+13.7%
stock +14% · XLK +23%
matured Jul 26, 25
DA Davidson 
Jul 26, 24
▲ Buy · 🎯$300
Price at call : $229.02 — upside +31%
Today : $232.06 — upside +29%
Expected +31% · Actual +14% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 43% (7 calls matureds) · 📊 on Tech : 38.6% · -3.9% (88 calls)
+13.7%
stock +14% · XLK +23%
matured Jul 26, 25
Piper Sandler 
Jul 26, 24
▲ Overweight · 🎯$300
Price at call : $230.95 — upside +30%
Today : $232.06 — upside +29%
Expected +30% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 40% (5 calls matureds) · 📊 on Tech : 32.8% · -7.9% (128 calls)
+12.8%
stock +13% · XLK +22%
matured Jul 26, 25
JP Morgan 
Jul 17, 24
▲ Overweight · 🎯$328
Price at call : $263.66 — upside +24%
Today : $232.06 — upside +41%
Expected +24% · Actual -5% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 67% (3 calls matureds) · 📊 on Tech : 49.4% · +0.5% (166 calls)
-4.8%
stock -5% · XLK +16%
matured Jul 17, 25
Piper Sandler 
Jul 12, 24
▲ Overweight · 🎯$295
Price at call : $261.36 — upside +13%
Today : $232.06 — upside +27%
Expected +13% · Actual -7% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 40% (5 calls matureds) · 📊 on Tech : 32.8% · -7.9% (128 calls)
-7.4%
stock -7% · XLK +9%
matured Jul 12, 25
Piper Sandler 
Jun 10, 24
▲ Overweight · 🎯$295
Price at call : $234.18 — upside +26%
Today : $232.06 — upside +27%
Expected +26% · Actual -3% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 40% (5 calls matureds) · 📊 on Tech : 32.8% · -7.9% (128 calls)
-2.7%
stock -3% · XLK +9%
matured Jun 10, 25
Stephens & Co. 
Apr 26, 24
▲ Overweight · 🎯$241
Price at call : $238.05 — upside +1%
Today : $232.06 — upside +4%
Expected +1% · Actual -15% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 50% (4 calls matureds) · 📊 on Tech : 30% · +4.0% (10 calls)
-15.4%
stock -15% · XLK +4%
matured Apr 26, 25
■ Market Perform neutral · not a buy · 🎯$238
Price at call : $242.75 — gap to target -2%
Today : $232.06 — gap to target +3%
🎯 on APPF : 100% (1 call matured) · 📊 overall : 47.2% · +0.1% (303 calls)
in progress (365j)
matures : Apr 26, 25
Keybanc 
Apr 26, 24
▲ Overweight · 🎯$275
Price at call : $242.75 — upside +13%
Today : $232.06 — upside +19%
Expected +13% · Actual -17% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 71% (7 calls matureds) · 📊 on Tech : 32.6% · -9.8% (267 calls)
-17.0%
stock -17% · XLK +4%
matured Apr 26, 25
Keybanc 
Mar 18, 24
▲ Overweight · 🎯$264
Price at call : $221.47 — upside +19%
Today : $232.06 — upside +14%
Expected +19% · Actual -4% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 71% (7 calls matureds) · 📊 on Tech : 32.6% · -9.8% (267 calls)
-3.9%
stock -4% · XLK +3%
matured Mar 18, 25
Keybanc 
Jan 30, 24
▲ Overweight · 🎯$254
Price at call : $225.46 — upside +13%
Today : $232.06 — upside +9%
Expected +13% · Actual +11% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 71% (7 calls matureds) · 📊 on Tech : 32.6% · -9.8% (267 calls)
+10.9%
stock +11% · XLK +15%
matured Jan 29, 25
Stephens & Co. 
Jan 26, 24
▲ Overweight · 🎯$241
Price at call : $229.69 — upside +5%
Today : $232.06 — upside +4%
Expected +5% · Actual +11% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 50% (4 calls matureds) · 📊 on Tech : 30% · +4.0% (10 calls)
+10.9%
stock +11% · XLK +12%
matured Jan 25, 25
JP Morgan 
Jan 26, 24
▲ Overweight · 🎯$237
Price at call : $229.69 — upside +3%
Today : $232.06 — upside +2%
Expected +3% · Actual +11% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 67% (3 calls matureds) · 📊 on Tech : 49.4% · +0.5% (166 calls)
+10.9%
stock +11% · XLK +12%
matured Jan 25, 25
DA Davidson 
Oct 27, 23
▲ Buy · 🎯$240
Price at call : $183.59 — upside +31%
Today : $232.06 — upside +3%
Expected +31% · Actual +15% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 43% (7 calls matureds) · 📊 on Tech : 38.6% · -3.9% (88 calls)
+14.6%
stock +15% · XLK +41%
matured Oct 26, 24
Keybanc 
Oct 27, 23
▲ Overweight · 🎯$223
Price at call : $187.94 — upside +19%
Today : $232.06 — upside -4%
Expected +19% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on APPF : 71% (7 calls matureds) · 📊 on Tech : 32.6% · -9.8% (267 calls)
+11.9%
stock +12% · XLK +43%
matured Oct 26, 24
DA Davidson 
Sep 1, 23
▲ Buy · 🎯$230
Price at call : $193.82 — upside +19%
Today : $232.06 — upside -1%
Expected +19% · Actual +18% · Reason (≥ +15%) : ✓ Yes
🎯 on APPF : 43% (7 calls matureds) · 📊 on Tech : 38.6% · -3.9% (88 calls)
+18.4%
stock +18% · XLK +19%
matured Aug 31, 24
William Blair 
Aug 28, 23
▲ Outperform
Actual +20% · Reason (≥ +15%) : ✓ Yes
🎯 on APPF : 100% (1 call matured) · 📊 on Tech : 42.9% · +7.4% (21 calls)
+19.6%
stock +20% · XLK +31%
matured Aug 27, 24
Stephens & Co. 
Aug 21, 23
▲ Overweight · 🎯$212
Price at call : $185.16 — upside +14%
Today : $232.06 — upside -9%
Expected +14% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on APPF : 50% (4 calls matureds) · 📊 on Tech : 30% · +4.0% (10 calls)
+19.0%
stock +19% · XLK +33%
matured Aug 20, 24
Stephens & Co. 
Aug 18, 23
■ Equal-Weight neutral · not a buy · 🎯$184
Price at call : $166.96 — gap to target +10%
Today : $232.06 — gap to target -21%
🎯 on APPF : 50% (4 calls matureds) · 📊 on Tech : 30% · +4.0% (10 calls)
in progress (365j)
matures : Aug 17, 24
JP Morgan 
Aug 17, 23
▲ Overweight · 🎯$200
Price at call : $166.99 — upside +20%
Today : $232.06 — upside -14%
Expected +20% · Actual +32% · Reason (≥ +15%) : ✓ Yes
🎯 on APPF : 67% (3 calls matureds) · 📊 on Tech : 49.4% · +0.5% (166 calls)
+31.6%
stock +32% · XLK +34%
matured Aug 16, 24
DA Davidson 
Jul 31, 23
■ Neutral neutral · not a buy · 🎯$155
Price at call : $184.17 — gap to target -16%
Today : $232.06 — gap to target -33%
🎯 on APPF : 43% (7 calls matureds) · 📊 on Tech : 38.6% · -3.9% (88 calls)
in progress (365j)
matures : Jul 30, 24
Keybanc 
Jul 28, 23
▲ Overweight · 🎯$210
Price at call : $179.39 — upside +17%
Today : $232.06 — upside -10%
Expected +17% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on APPF : 71% (7 calls matureds) · 📊 on Tech : 32.6% · -9.8% (267 calls)
+27.7%
stock +28% · XLK +21%
matured Jul 27, 24
DA Davidson 
May 5, 20
▼ Underperform · 🎯$88
Price at call : $111.5 — upside -21%
Today : $232.06 — upside -62%
Expected -21% · Actual +17% · Reason (≤ −15%) : ✗ No
🎯 on APPF : 43% (7 calls matureds) · 📊 on Tech : 38.6% · -3.9% (88 calls)
-17.0%
stock +17% · XLK +49%
matured May 5, 21
DA Davidson 
Jul 30, 19
▼ Underperform
Actual +44% · Reason (≤ −15%) : ✗ No
🎯 on APPF : 43% (7 calls matureds) · 📊 on Tech : 38.6% · -3.9% (88 calls)
-43.9%
stock +44% · XLK +31%
matured Jul 29, 20

Frequently asked questions

Should I buy AppFolio stock?

This isn't buy advice. For AppFolio, the analyst consensus is "Buy", with an average price target of $226 (-3% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (2 calls tracked on AppFolio). We show the numbers — you decide.

Is it too late to buy AppFolio? How high can it go?

The most bullish analyst target on AppFolio is $232 (0% above today's price); the average is $226. That's the upside they see. Check how reliable those analysts have actually been on AppFolio on our site before trusting it.

Is AppFolio still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 7 analysts have a real record on AppFolio, the best hitting 100% over 2 calls. Current consensus: "Buy". Make your call on data, not noise.

Will AppFolio stock recover (go back up)?

It's down from its high. We answer with the numbers — the analysts' 12-month target and what happened after its past drops: will APPF stock recover (go back up)?

What has AppFolio's past performance been?

Historical returns and a "how much if I had invested" calculator: APPF performance & returns.

Other Tech stocks

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)