Should I buy Clorox (CLX) stock or is it too late?

Clorox · Consumer Staples · price $84

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Evercore ISI Group — 69% of its targets hit on this sector (129 calls tested). It aims for $99 (+17 %), call made on August 5, 2026, maturing on August 5, 2027 (70 d ago).

The 6 reliable analysts $97.50+15 %

The 4 other firms $90.50+7.2 %

How to read it: the 6 reliable firms are not filtered by optimism — 6 aim above the price, 0 below, hence their $97.50 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Clorox

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Barclays	61 %	+8.8 %	28	$86 +2%
Morgan Stanley	53 %	-1.9 %	17	$110 +30%
Wells Fargo	43 %	-2.2 %	14	$85 +1%
JP Morgan	30 %	-8.4 %	10	$95 +12%
UBS	46 %	-9.4 %	13	$105 +24%
Credit Suisse	56 %	+2.5 %	9	—
DA Davidson	33 %	-7.4 %	6	—

In short — Should you invest in Clorox? Is it too late, still worth it? Analysts are split (0% buy, median target $97, i.e. +15%), and the most reliable on CLX targets even higher. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $97, i.e. +15% from the current price ($84).
The most reliable firm on CLX, Evercore ISI Group (75% hit rate, 4 scored calls), targets $99 (call made on August 4, 2026, maturing on August 4, 2027) (+17%) in its most recent call, and $115 (call made on February 4, 2026, maturing on February 4, 2027) (+36%) in the one coming due soonest.
Pays a dividend (5.1% yield), raised for 22 years — regular income on top of potential upside.
Reasonable valuation (P/E ~18) relative to its sector.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 10 ratings, 7 are neutral and 3 are sells.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on CLX

Median target $97 (+15%) · 10 ratings · Hold consensus

Strong Buy00%

Buy00%

Hold770%

Sell330%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Clorox now?

We won't decide for you. The facts: 0% of analysts rate it a buy, median target $97 (+15%), and Evercore ISI Group (most reliable on CLX, 75%) targets $99. Weigh that against valuation (P/E ~18). This is not personalized advice.

Is it too late to invest in Clorox?

Not according to analysts: the median target ($97) is still +15% above the current price ($84) (most reliable on CLX: Evercore ISI Group, 75%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Clorox still worth investing in?

It depends on the gap between the price ($84) and its estimated value: analysts target $97 on median (+15%), with 0% buys (most reliable on CLX: Evercore ISI Group, 75%). Cross-check with their real reliability on CLX and the cautions above. Information, not advice.

What's the main risk in buying CLX?

The consensus is not unanimous: of 10 ratings, 7 are neutral and 3 are sells.

→ Go deeper: the full Clorox profile (consensus, analyst reliability, price target, performance).