Clorox (CLX) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
Clorox · Consumer Staples · ref. ETF XLP · 50 calls · price $103.63
What the company does: The Clorox Company manufactures and markets consumer and professional products worldwide.
📈 Clorox (CLX) stock price
$103.63-12.1% over range
Aug 28, 25low $86.12 · high $127.16Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
0% recommend buying · 10 analysts
📊 JPI status : Clorox has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
⚠️ The stock trades above the median target: it has beaten expectations. The “Hold” reflects conviction on the company, but the remaining quantified upside is low/negative.
🎯 CLX price target & analyst consensus — price $104
The price target · all analysts combined (10 targets)
Highest target · 1 firm of 10$110+6.1%
Median target · of 10 targets$99.5-4.0%
Lowest target · 1 firm of 10$86-17.0%
Current price$103.63
Where these 10 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
220%
$105 ↔ $110
Below
880%
$86 ↔ $102
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: Evercore ISI Group — 69% of its targets hit on this sector (124 calls tested). It aims for $99 (-4.5 %), call made on August 5, 2026, maturing on August 5, 2027 (23 d ago).
The 6 reliable analysts
$99.50-4.0 %
The 4 other firms
$98-5.4 %
How to read it: the 6 reliable firms are not filtered by optimism — 1 aim above the price, 5 below, hence their $99.50 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 10 ratings (last 6 months)
Strong Buy00%
Buy00%
Hold770%
Sell330%
Strong Sell00%
Go deeper on the analysts
🎯 CLX price target all
All 50 calls, one by one, with our verdict on each firm.
→ See all 50 targets, analyst by analyst💡 The best analysts on CLX most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in CLX? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Clorox? The JPI assistant answers using our backtest data.
💰 Clorox dividend: yield, history & growth › open the full page
5.14%annual yield
📈 Steady dividend — 22 yrs of consecutive dividend increases
That's ~$4.96 per share per year.
📈 Clorox fundamentals: valuation, margins & growth › open the full page
P/E 21.7Net margin 8.7 %Revenue growth -2.0 %Average P/E
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2023
marg. 2 %
2024
Rev −4%Profit +88%
2025
Rev +0%Profit +189%
2026
Rev −5%Profit −28%
🏛️ Clorox insider buying: who's buying and how much › open the full page
1 insider bought1 buys / 6 mo $429k
🔎 Detailed analyses
🏛️ Which US Congress members hold Clorox (CLX)?
5 Congress members have disclosed CLX buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Susie Lee 1× · 43%Lois Frankel 1× · 45%Carol Miller 1× · 25%Lisa McClain 1×Gilbert Cisneros 1× · 48%
✅ Historical analyst reliability on CLX
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| BMO Capital ↗ | 75% | +15.1% | 4 |
| Evercore ISI Group ↗ | 75% | +1.9% | 4 |
| Citigroup ↗ | 67% | +12.6% | 3 |
| Argus Research ↗ | 67% | -5.0% | 3 |
| Barclays ↗ | 59% | +7.9% | 27 |
| Credit Suisse | 56% | +2.5% | 9 |
| Morgan Stanley ↗ | 53% | -1.9% | 17 |
| Deutsche Bank ↗ | 50% | +1.4% | 2 |
| UBS ↗ | 46% | -9.4% | 13 |
| Wells Fargo ↗ | 43% | -2.2% | 14 |
See the other 7 firms
| Jefferies ↗ | 0% | -22.1% | 3 |
| JP Morgan ↗ | 30% | -8.4% | 10 |
| B of A Securities ↗ | 33% | -7.6% | 3 |
| DA Davidson ↗ | 33% | -7.4% | 6 |
| Atlantic Equities | 33% | -5.8% | 3 |
| Raymond James ↗ | 33% | -5.3% | 3 |
| Goldman Sachs ↗ | 33% | -4.0% | 3 |
📊 What $1,000 invested in Clorox would be worth › open the full page
In short — $1,000 invested in Clorox 10 years ago would be worth $740 today, i.e. -3%/yr on average. Best year: 2020 (+33%), worst: 2025 (-29%). Price performance, excluding dividends.
If I'd invested $1,000 in Clorox
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $601 | -40% |
| 3 years ago | $660 | -34% |
| 5 years ago | $456 | -54% |
Return by year (Clorox)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | -15% | $846 (-15%) |
| 2025 | -29% | $601 (-40%) |
| 2024 | +9% | $657 (-34%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Clorox
Loading news…
📋 All analyst calls on CLX
Filtered on — · ✕ show all
■ Neutral neutral · not a buy · 🎯$105
Price at call : $105.84 — gap to target -1%
Today : $103.63 — gap to target +1%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Aug 4, 27
matures : Aug 4, 27
▼ Underweight · 🎯$95
Price at call : $105.84 — upside -10%
Today : $103.63 — upside -8%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Aug 4, 27
matures : Aug 4, 27
■ Neutral neutral · not a buy · 🎯$100
Price at call : $105.84 — gap to target -6%
Today : $103.63 — gap to target -4%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Aug 4, 27
matures : Aug 4, 27
Wells Fargo ↗
Aug 4, 26
■ Equal-Weight neutral · not a buy · 🎯$102
Price at call : $104.67 — gap to target -3%
Today : $103.63 — gap to target -2%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 52.6% · +1.2% (251 calls)
in progress (365j)
matures : Aug 4, 27
matures : Aug 4, 27
Evercore ISI Group ↗
Aug 4, 26
▼ Underperform · 🎯$99
Price at call : $104.67 — upside -5%
Today : $103.63 — upside -4%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 62.9% · +9.1% (124 calls)
in progress (365j)
matures : Aug 4, 27
matures : Aug 4, 27
■ Hold neutral · not a buy · 🎯$98
Price at call : $100.32 — gap to target -2%
Today : $103.63 — gap to target -5%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 42.2% · -0.2% (180 calls)
in progress (365j)
matures : Jul 28, 27
matures : Jul 28, 27
Evercore ISI Group ↗
Jul 23, 26
▼ Underperform · 🎯$98
Price at call : $93.8 — upside +4%
Today : $103.63 — upside -5%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 62.9% · +9.1% (124 calls)
in progress (365j)
matures : Jul 23, 27
matures : Jul 23, 27
▼ Underweight · 🎯$86
Price at call : $95.69 — upside -10%
Today : $103.63 — upside -17%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Jul 21, 27
matures : Jul 21, 27
See the other 42 calls, newest to oldest
BNP Paribas
Jul 20, 26
■ Neutral neutral · not a buy · 🎯$95
Price at call : $95.69 — gap to target -1%
Today : $103.63 — gap to target -8%
🎯 on CLX : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 20, 27
matures : Jul 20, 27
▼ Underweight · 🎯$92
Price at call : $96.32 — upside -4%
Today : $103.63 — upside -11%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Jul 16, 27
matures : Jul 16, 27
■ Neutral neutral · not a buy · 🎯$100
Price at call : $96.32 — gap to target +4%
Today : $103.63 — gap to target -4%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Jul 16, 27
matures : Jul 16, 27
Wells Fargo ↗
May 18, 26
■ Equal-Weight neutral · not a buy · 🎯$95
Price at call : $92.57 — gap to target +3%
Today : $103.63 — gap to target -8%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 52.6% · +1.2% (251 calls)
in progress (365j)
matures : May 18, 27
matures : May 18, 27
▼ Underweight · 🎯$85
Price at call : $86.12 — upside -1%
Today : $103.63 — upside -18%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : May 4, 27
matures : May 4, 27
■ Neutral neutral · not a buy · 🎯$96
Price at call : $86.48 — gap to target +11%
Today : $103.63 — gap to target -7%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : May 1, 27
matures : May 1, 27
■ Neutral neutral · not a buy · 🎯$97
Price at call : $86.48 — gap to target +12%
Today : $103.63 — gap to target -6%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : May 1, 27
matures : May 1, 27
▼ Underweight · 🎯$95
Price at call : $86.48 — upside +10%
Today : $103.63 — upside -8%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : May 1, 27
matures : May 1, 27
Wells Fargo ↗
May 1, 26
■ Equal-Weight neutral · not a buy · 🎯$100
Price at call : $87.11 — gap to target +15%
Today : $103.63 — gap to target -4%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 52.6% · +1.2% (251 calls)
in progress (365j)
matures : May 1, 27
matures : May 1, 27
Evercore ISI Group ↗
May 1, 26
▼ Underperform · 🎯$110
Price at call : $87.11 — upside +26%
Today : $103.63 — upside +6%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 62.9% · +9.1% (124 calls)
in progress (365j)
matures : May 1, 27
matures : May 1, 27
Morgan Stanley ↗
Apr 23, 26
■ Equal-Weight neutral · not a buy · 🎯$110
Price at call : $98.68 — gap to target +11%
Today : $103.63 — gap to target +6%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 51.1% · +0.5% (423 calls)
in progress (365j)
matures : Apr 23, 27
matures : Apr 23, 27
▲ Buy · 🎯$139
Price at call : $96.85 — upside +44%
Today : $103.63 — upside +34%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 42.2% · -0.2% (180 calls)
in progress (365j)
matures : Apr 21, 27
matures : Apr 21, 27
▼ Underweight · 🎯$99
Price at call : $104.58 — upside -5%
Today : $103.63 — upside -4%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Apr 17, 27
matures : Apr 17, 27
■ Neutral neutral · not a buy · 🎯$110
Price at call : $102.38 — gap to target +7%
Today : $103.63 — gap to target +6%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Apr 15, 27
matures : Apr 15, 27
▼ Underweight · 🎯$102
Price at call : $102.38 — upside -0%
Today : $103.63 — upside -2%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Apr 15, 27
matures : Apr 15, 27
▼ Underweight · 🎯$102
Price at call : $102.92 — upside -1%
Today : $103.63 — upside -2%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Apr 14, 27
matures : Apr 14, 27
Wells Fargo ↗
Apr 8, 26
■ Equal-Weight neutral · not a buy · 🎯$110
Price at call : $107.62 — gap to target +2%
Today : $103.63 — gap to target +6%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 52.6% · +1.2% (251 calls)
in progress (365j)
matures : Apr 8, 27
matures : Apr 8, 27
■ Neutral neutral · not a buy · 🎯$110
Price at call : $105.67 — gap to target +4%
Today : $103.63 — gap to target +6%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Apr 7, 27
matures : Apr 7, 27
Deutsche Bank ↗
Mar 30, 26
■ Hold neutral · not a buy · 🎯$101
Price at call : $103.63 — gap to target -3%
Today : $103.63 — gap to target -3%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 52.2% · +2.2% (364 calls)
in progress (365j)
matures : Mar 30, 27
matures : Mar 30, 27
Morgan Stanley ↗
Feb 5, 26
■ Equal-Weight neutral · not a buy · 🎯$136
Price at call : $117.61 — gap to target +16%
Today : $103.63 — gap to target +31%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 51.1% · +0.5% (423 calls)
in progress (365j)
matures : Feb 5, 27
matures : Feb 5, 27
■ Neutral neutral · not a buy · 🎯$121
Price at call : $117.61 — gap to target +3%
Today : $103.63 — gap to target +17%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Feb 4, 27
matures : Feb 4, 27
■ Neutral neutral · not a buy · 🎯$115
Price at call : $117.61 — gap to target -2%
Today : $103.63 — gap to target +11%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Feb 4, 27
matures : Feb 4, 27
■ Neutral neutral · not a buy · 🎯$117
Price at call : $117.61 — gap to target -1%
Today : $103.63 — gap to target +13%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Feb 4, 27
matures : Feb 4, 27
Evercore ISI Group ↗
Feb 4, 26
▼ Underperform · 🎯$115
Price at call : $117.61 — upside -2%
Today : $103.63 — upside +11%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 62.9% · +9.1% (124 calls)
in progress (365j)
matures : Feb 4, 27
matures : Feb 4, 27
Wells Fargo ↗
Jan 23, 26
■ Equal-Weight neutral · not a buy · 🎯$115
Price at call : $112.87 — gap to target +2%
Today : $103.63 — gap to target +11%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 52.6% · +1.2% (251 calls)
in progress (365j)
matures : Jan 23, 27
matures : Jan 23, 27
■ Neutral neutral · not a buy · 🎯$114
Price at call : $109.84 — gap to target +4%
Today : $103.63 — gap to target +10%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Jan 16, 27
matures : Jan 16, 27
■ Neutral neutral · not a buy · 🎯$115
Price at call : $111.23 — gap to target +3%
Today : $103.63 — gap to target +11%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Jan 14, 27
matures : Jan 14, 27
■ Hold neutral · not a buy · 🎯$108
Price at call : $106.19 — gap to target +2%
Today : $103.63 — gap to target +4%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 36.6% · -2.2% (41 calls)
in progress (365j)
matures : Jan 8, 27
matures : Jan 8, 27
Goldman Sachs ↗
Jan 7, 26
▼ Sell · 🎯$94
Price at call : $104.25 — upside -10%
Today : $103.63 — upside -9%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 47.5% · +0.1% (202 calls)
in progress (365j)
matures : Jan 7, 27
matures : Jan 7, 27
Wells Fargo ↗
Jan 5, 26
■ Equal-Weight neutral · not a buy · 🎯$108
Price at call : $100.61 — gap to target +7%
Today : $103.63 — gap to target +4%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 52.6% · +1.2% (251 calls)
in progress (365j)
matures : Jan 5, 27
matures : Jan 5, 27
■ Neutral neutral · not a buy · 🎯$109
Price at call : $99.39 — gap to target +10%
Today : $103.63 — gap to target +5%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Dec 17, 26
matures : Dec 17, 26
■ Neutral neutral · not a buy · 🎯$120
Price at call : $108.92 — gap to target +10%
Today : $103.63 — gap to target +16%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Nov 4, 26
matures : Nov 4, 26
Morgan Stanley ↗
Nov 4, 25
■ Equal-Weight neutral · not a buy · 🎯$125
Price at call : $108.92 — gap to target +15%
Today : $103.63 — gap to target +21%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 51.1% · +0.5% (423 calls)
in progress (365j)
matures : Nov 4, 26
matures : Nov 4, 26
Wells Fargo ↗
Nov 4, 25
■ Equal-Weight neutral · not a buy · 🎯$117
Price at call : $108.92 — gap to target +7%
Today : $103.63 — gap to target +13%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 52.6% · +1.2% (251 calls)
in progress (365j)
matures : Nov 4, 26
matures : Nov 4, 26
■ Neutral neutral · not a buy · 🎯$120
Price at call : $108.92 — gap to target +10%
Today : $103.63 — gap to target +16%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Nov 4, 26
matures : Nov 4, 26
■ Neutral neutral · not a buy · 🎯$127
Price at call : $120.14 — gap to target +6%
Today : $103.63 — gap to target +23%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Oct 10, 26
matures : Oct 10, 26
■ Neutral neutral · not a buy · 🎯$130
Price at call : $120.14 — gap to target +8%
Today : $103.63 — gap to target +25%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Oct 9, 26
matures : Oct 9, 26
B of A Securities ↗
Oct 8, 25
■ Neutral neutral · not a buy · 🎯$125
Price at call : $120 — gap to target +4%
Today : $103.63 — gap to target +21%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 46.6% · +1.2% (247 calls)
in progress (365j)
matures : Oct 8, 26
matures : Oct 8, 26
■ Neutral neutral · not a buy · 🎯$128
Price at call : $120 — gap to target +7%
Today : $103.63 — gap to target +24%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Oct 8, 26
matures : Oct 8, 26
▼ Underweight · 🎯$112
Price at call : $122.25 — upside -8%
Today : $103.63 — upside +8%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Oct 1, 26
matures : Oct 1, 26
Wells Fargo ↗
Sep 25, 25
■ Equal-Weight neutral · not a buy · 🎯$125
Price at call : $122.71 — gap to target +2%
Today : $103.63 — gap to target +21%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 52.6% · +1.2% (251 calls)
in progress (365j)
matures : Sep 25, 26
matures : Sep 25, 26
Frequently asked questions
Should I buy Clorox stock?
This isn't buy advice. For Clorox, the analyst consensus is "Hold", with an average price target of $99.50 (-4% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 75% of the time (4 calls tracked on Clorox). We show the numbers — you decide.
Is it too late to buy Clorox? How high can it go?
The most bullish analyst target on Clorox is $110 (+6% above today's price); the average is $99.50. That's the upside they see. Check how reliable those analysts have actually been on Clorox on our site before trusting it.
Is Clorox still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 17 analysts have a real record on Clorox, the best hitting 75% over 4 calls. Current consensus: "Hold". Make your call on data, not noise.
Should you invest in Clorox? The case for and against
The arguments for and against, one by one, from the numbers: why invest in CLX (and why hesitate).
What has Clorox's past performance been?
Historical returns and a "how much if I had invested" calculator: CLX performance & returns.
Does Clorox pay a dividend?
Yield, consistency and growth history of the dividend: CLX's dividend.
Are insiders buying CLX stock?
Executives' and large holders' buys and sells, decoded: insider buying on CLX.
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