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FirstCash (FCFS) stock: analyst price target and their real reliability

Live quote · data updated Oct 14, 2026
FirstCash · Financials · ref. ETF XLF · 33 calls · price $218.83
🏆JPI 2026 portfoliosSee tracking →
What the company does: FirstCash Holdings, Inc., together with its subsidiaries, operates retail pawn stores in the United States, Mexico, rest of Latin America, and the United Kingdom.

📈 FirstCash (FCFS) stock price

$218.83+37.7% over range
Oct 14, 25low $148.05 · high $236.43Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
100% recommend buying · 4 analysts
📊 JPI status : FirstCash has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 FCFS price target & analyst consensus — price $219

The price target · all analysts combined (4 targets)
Highest target · 1 firm of 4$255+16.5%
Median target · of 4 targets$251+14.7%
Lowest target · 1 firm of 4$242+10.6%
Current price$218.83
Where these 4 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price 4100% $242 ↔ $255
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Stephens & Co. — 65% of its targets hit on this sector (131 calls tested). It aims for $250 (+14 %), call made on October 2, 2026, maturing on October 2, 2027 (12 d ago).

The 2 reliable analysts $246+12 %
The 2 other firms $254+16 %
How to read it: the 2 reliable firms are not filtered by optimism — 2 aim above the price, 0 below, hence their $246 median. “The 2 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 4 ratings (last 6 months)
Strong Buy00%
Buy4100%
Hold00%
Sell00%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about FirstCash? The JPI assistant answers using our backtest data.

💰 FirstCash dividend: yield, history & growth › open the full page

0.77%annual yield
📈 Steady dividend — 9 yrs of consecutive dividend increases
That's ~$1.68 per share per year.

📈 FirstCash fundamentals: valuation, margins & growth › open the full page

P/E 24.9Net margin 9.4 %Revenue growth +29.4 %Cheap for the growth

Revenue, net income and margin per year

Revenue Net income · hover a bar for details
2022
marg. 9 %
2023
Rev +15%Profit −13%
2024
Rev +8%Profit +18%
2025
Rev +8%Profit +28%

🔎 Detailed analyses

✅ Historical analyst reliability on FCFS

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm ↕ % right i ↕ Gain vs sector i ↕ Calls i ↕
Canaccord Genuity ↗ 100% +34.9% 2
Barclays ↗ 100% +18.8% 3
Stephens & Co. ↗ 80% +29.3% 5
TD Cowen ↗ 50% +16.1% 2

📊 What $1,000 invested in FirstCash would be worth › open the full page

In short — $1,000 invested in FirstCash 10 years ago would be worth $5,779 today, i.e. +19%/yr on average. Best year: 2025 (+54%), worst: 2020 (-13%). Price performance, excluding dividends.

If I'd invested $1,000 in FirstCash

InvestmentWorth todayGain
1 years ago$2,088+109%
3 years ago$2,489+149%
5 years ago$3,089+209%
→ See FirstCash's full return history + gain calculator

Return by year (FirstCash)

YearReturn$1,000 invested at year start
2026 (YTD)+36%$1,357 (+36%)
2025+54%$2,088 (+109%)
2024-4%$1,996 (+100%)
→ See FirstCash's full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on FirstCash

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📋 All analyst calls on FCFS

TD Cowen ↗
Oct 6, 26
▲ Buy · 🎯$242
Price at call : $209.56 — upside +15%
Today : $218.83 — upside +11%
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 43.3% · +0.1% (30 calls)
in progress (365j)
matures : Oct 6, 27
▲ Overweight · 🎯$250
Price at call : $208.15 — upside +20%
Today : $218.83 — upside +14%
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.1% · -2.8% (131 calls)
in progress (365j)
matures : Oct 1, 27
Loop Capital ↗
Aug 10, 26
▲ Buy · 🎯$255
Price at call : $208.73 — upside +22%
Today : $218.83 — upside +17%
🎯 on FCFS : 100% (1 call matured) · 📊 overall : 52.8% · +5.0% (195 calls)
in progress (365j)
matures : Aug 10, 27
TD Cowen ↗
Jul 7, 26
▲ Buy · 🎯$240
Price at call : $215.64 — upside +11%
Today : $218.83 — upside +10%
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 43.3% · +0.1% (30 calls)
in progress (365j)
matures : Jul 7, 27
TD Cowen ↗
Apr 24, 26
▲ Buy · 🎯$235
Price at call : $217.35 — upside +8%
Today : $218.83 — upside +7%
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 43.3% · +0.1% (30 calls)
in progress (365j)
matures : Apr 24, 27
▲ Buy · 🎯$252
Price at call : $217.35 — upside +16%
Today : $218.83 — upside +15%
🎯 on FCFS : 100% (2 calls matureds) · 📊 on Finance : 57.1% · +4.8% (7 calls)
in progress (365j)
matures : Apr 24, 27
▲ Buy · 🎯$240
Price at call : $193.62 — upside +24%
Today : $218.83 — upside +10%
🎯 on FCFS : 100% (2 calls matureds) · 📊 on Finance : 57.1% · +4.8% (7 calls)
in progress (365j)
matures : Mar 20, 27
▲ Buy · 🎯$205
Price at call : $156.2 — upside +31%
Today : $218.83 — upside -6%
🎯 on FCFS : 100% (2 calls matureds) · 📊 on Finance : 57.1% · +4.8% (7 calls)
in progress (365j)
matures : Dec 8, 26
See the other 25 calls, newest to oldest
▲ Buy · 🎯$205
Price at call : $158.83 — upside +29%
Today : $218.83 — upside -6%
🎯 on FCFS : 100% (2 calls matureds) · 📊 on Finance : 57.1% · +4.8% (7 calls)
in progress (365j)
matures : Oct 31, 26
TD Cowen ↗
Oct 31, 25
▲ Buy · 🎯$188
Price at call : $158.83 — upside +18%
Today : $218.83 — upside -14%
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 43.3% · +0.1% (30 calls)
in progress (365j)
matures : Oct 31, 26
▲ Buy · 🎯$200
Price at call : $153.67 — upside +30%
Today : $218.83 — upside -9%
Expected +30% · Actual +36% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 100% (2 calls matureds) · 📊 on Finance : 57.1% · +4.8% (7 calls)
+36.4%
stock +36% · XLF -0%
matured Oct 6, 26
▲ Buy · 🎯$200
Price at call : $158.42 — upside +26%
Today : $218.83 — upside -9%
Expected +26% · Actual +33% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 100% (2 calls matureds) · 📊 on Finance : 57.1% · +4.8% (7 calls)
+33.3%
stock +33% · XLF -1%
matured Sep 30, 26
Loop Capital ↗
Sep 5, 25
■ Hold neutral · not a buy · 🎯$145
Price at call : $147.92 — gap to target -2%
Today : $218.83 — gap to target -34%
🎯 on FCFS : 100% (1 call matured) · 📊 overall : 52.8% · +5.0% (195 calls)
in progress (365j)
matures : Sep 5, 26
Stephens & Co. ↗
Feb 19, 25
▲ Overweight · 🎯$137
Price at call : $114.3 — upside +20%
Today : $218.83 — upside -37%
Expected +20% · Actual +61% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.1% · -2.8% (131 calls)
+60.5%
stock +61% · XLF +2%
matured Feb 19, 26
Stephens & Co. ↗
Nov 13, 24
▲ Overweight · 🎯$137
Price at call : $107.09 — upside +28%
Today : $218.83 — upside -37%
Expected +28% · Actual +49% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.1% · -2.8% (131 calls)
+49.4%
stock +49% · XLF +6%
matured Nov 13, 25
TD Cowen ↗
Oct 28, 24
▲ Buy · 🎯$130
Price at call : $105.81 — upside +23%
Today : $218.83 — upside -41%
Expected +23% · Actual +40% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 43.3% · +0.1% (30 calls)
+39.9%
stock +40% · XLF +11%
matured Oct 28, 25
BTIG ↗
Jun 7, 24
■ Neutral neutral · not a buy
🎯 on FCFS : no call matured yet · 📊 on Finance : 38.5% · -5.2% (26 calls)
in progress (365j)
matures : Jun 7, 25
Loop Capital ↗
Apr 29, 24
▲ Buy · 🎯$140
Price at call : $115.35 — upside +21%
Today : $218.83 — upside -36%
Expected +21% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 100% (1 call matured) · 📊 overall : 52.8% · +5.0% (195 calls)
+15.7%
stock +16% · XLF +19%
matured Apr 29, 25
TD Cowen ↗
Apr 10, 24
▲ Buy · 🎯$145
Price at call : $129.47 — upside +12%
Today : $218.83 — upside -34%
Expected +12% · Actual -8% · Reason (≥ +15%) : ✗ No
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 43.3% · +0.1% (30 calls)
-7.8%
stock -8% · XLF +12%
matured Apr 10, 25
▲ Overweight · 🎯$141
Price at call : $117.32 — upside +20%
Today : $218.83 — upside -36%
Expected +20% · Actual -8% · Reason (≥ +15%) : ✗ No
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.1% · -2.8% (131 calls)
-7.6%
stock -8% · XLF +32%
matured Feb 1, 25
TD Cowen ↗
Nov 1, 23
■ Market Perform neutral · not a buy · 🎯$120
Price at call : $109.37 — gap to target +10%
Today : $218.83 — gap to target -45%
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 43.3% · +0.1% (30 calls)
in progress (365j)
matures : Oct 31, 24
Stephens & Co. ↗
Sep 12, 23
▲ Overweight · 🎯$120
Price at call : $92.83 — upside +29%
Today : $218.83 — upside -45%
Expected +29% · Actual +23% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.1% · -2.8% (131 calls)
+23.4%
stock +23% · XLF +28%
matured Sep 11, 24
Wedbush ↗
May 1, 23
▲ Buy · 🎯$110
Price at call : $101.84 — upside +8%
Today : $218.83 — upside -50%
Expected +8% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on FCFS : 100% (1 call matured) · 📊 on Finance : 50% · +0.4% (64 calls)
+12.7%
stock +13% · XLF +25%
matured Apr 30, 24
Loop Capital ↗
May 1, 23
■ Hold neutral · not a buy · 🎯$105
Price at call : $101.84 — gap to target +3%
Today : $218.83 — gap to target -52%
🎯 on FCFS : 100% (1 call matured) · 📊 overall : 52.8% · +5.0% (195 calls)
in progress (365j)
matures : Apr 30, 24
Credit Suisse
Apr 28, 23
■ Neutral neutral · not a buy · 🎯$100
Price at call : $103.03 — gap to target -3%
Today : $218.83 — gap to target -54%
🎯 on FCFS : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Apr 27, 24
Barclays ↗
Apr 28, 23
▲ Overweight · 🎯$125
Price at call : $103.03 — upside +21%
Today : $218.83 — upside -43%
Expected +21% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on FCFS : 100% (3 calls matureds) · 📊 on Finance : 44.2% · -5.2% (344 calls)
+12.0%
stock +12% · XLF +23%
matured Apr 27, 24
Barclays ↗
Feb 14, 23
▲ Overweight · 🎯$108
Price at call : $90.19 — upside +20%
Today : $218.83 — upside -51%
Expected +20% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 100% (3 calls matureds) · 📊 on Finance : 44.2% · -5.2% (344 calls)
+33.7%
stock +34% · XLF +7%
matured Feb 14, 24
▲ Overweight · 🎯$120
Price at call : $88 — upside +36%
Today : $218.83 — upside -45%
Expected +36% · Actual +21% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.1% · -2.8% (131 calls)
+20.8%
stock +21% · XLF +9%
matured Jan 5, 24
Barclays ↗
Oct 31, 22
▲ Overweight · 🎯$110
Price at call : $98.45 — upside +12%
Today : $218.83 — upside -50%
Expected +12% · Actual +11% · Reason (≥ +15%) : ✗ No
🎯 on FCFS : 100% (3 calls matureds) · 📊 on Finance : 44.2% · -5.2% (344 calls)
+10.6%
stock +11% · XLF -5%
matured Oct 31, 23
Credit Suisse
Oct 17, 22
■ Neutral neutral · not a buy · 🎯$88
Price at call : $82.77 — gap to target +6%
Today : $218.83 — gap to target -60%
🎯 on FCFS : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Oct 17, 23
Loop Capital ↗
Sep 27, 22
■ Hold neutral · not a buy · 🎯$80
Price at call : $74.46 — gap to target +7%
Today : $218.83 — gap to target -63%
🎯 on FCFS : 100% (1 call matured) · 📊 overall : 52.8% · +5.0% (195 calls)
in progress (365j)
matures : Sep 27, 23
Stephens & Co. ↗
Jun 29, 22
■ Equal-Weight neutral · not a buy · 🎯$83
Price at call : $69.51 — gap to target +19%
Today : $218.83 — gap to target -62%
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.1% · -2.8% (131 calls)
in progress (365j)
matures : Jun 29, 23
Wedbush ↗
Mar 9, 22
■ Neutral neutral · not a buy · 🎯$80
Price at call : $64.85 — gap to target +23%
Today : $218.83 — gap to target -63%
🎯 on FCFS : 100% (1 call matured) · 📊 on Finance : 50% · +0.4% (64 calls)
in progress (365j)
matures : Mar 9, 23

Frequently asked questions

Should I buy FirstCash stock?

This isn't buy advice. For FirstCash, the analyst consensus is "Buy", with an average price target of $251 (+15% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (2 calls tracked on FirstCash). We show the numbers — you decide.

Is it too late to buy FirstCash? How high can it go?

The most bullish analyst target on FirstCash is $255 (+17% above today's price); the average is $251. That's the upside they see. Check how reliable those analysts have actually been on FirstCash on our site before trusting it.

Is FirstCash still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 4 analysts have a real record on FirstCash, the best hitting 100% over 2 calls. Current consensus: "Buy". Make your call on data, not noise.

What has FirstCash's past performance been?

Historical returns and a "how much if I had invested" calculator: FCFS performance & returns.

Does FirstCash pay a dividend?

Yield, consistency and growth history of the dividend: FCFS's dividend.

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)