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FirstCash (FCFS) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
FirstCash · Financials · ref. ETF XLF · 31 calls · price $224.07
🏆JPI 2026 portfoliosSee tracking →
What the company does: FirstCash Holdings, Inc., together with its subsidiaries, operates retail pawn stores in the United States, Mexico, rest of Latin America, and the United Kingdom.

📈 FirstCash (FCFS) stock price

$224.07+51.6% over range
Aug 28, 25low $145.53 · high $236.43Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
100% recommend buying · 3 analysts
📊 JPI status : FirstCash has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 FCFS price target & analyst consensusprice $224

The price target · all analysts combined (3 targets)
Highest target · 2 firms of 3$255+13.8%
Median target · of 3 targets$252+12.5%
Lowest target · 1 firm of 3$240+7.1%
Current price$224.07
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: TD Cowen60% of its targets hit on this sector (20 calls tested). It aims for $240 (+7.1 %), call made on July 8, 2026, maturing on July 8, 2027 (51 d ago).

The 1 reliable analyst $240+7.1 %
The 2 other firms $254+13 %
How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $240 median. “The 2 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 3 ratings (last 6 months)
Strong Buy00%
Buy3100%
Hold00%
Sell00%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about FirstCash? The JPI assistant answers using our backtest data.

💰 FirstCash dividend: yield, history & growth › open the full page

0.77%annual yield
📈 Steady dividend9 yrs of consecutive dividend increases
That's ~$1.68 per share per year.

📈 FirstCash fundamentals: valuation, margins & growth › open the full page

P/E 25.0Net margin 9.4 %Revenue growth +29.4 %Cheap for the growth

Revenue, net income and margin per year

Revenue Net income · hover a bar for details
2022
marg. 9 %
2023
Rev +15%Profit −13%
2024
Rev +8%Profit +18%
2025
Rev +8%Profit +28%

🔎 Detailed analyses

✅ Historical analyst reliability on FCFS

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
Barclays  100% +18.8% 3
Stephens & Co.  80% +29.3% 5
TD Cowen  50% +16.1% 2

📊 What $1,000 invested in FirstCash would be worth › open the full page

In short — $1,000 invested in FirstCash 10 years ago would be worth $5,779 today, i.e. +19%/yr on average. Best year: 2025 (+54%), worst: 2020 (-13%). Price performance, excluding dividends.

If I'd invested $1,000 in FirstCash

InvestmentWorth todayGain
1 years ago$2,088+109%
3 years ago$2,489+149%
5 years ago$3,089+209%
→ See FirstCash's full return history + gain calculator

Return by year (FirstCash)

YearReturn$1,000 invested at year start
2026 (YTD)+36%$1,357 (+36%)
2025+54%$2,088 (+109%)
2024-4%$1,996 (+100%)
→ See FirstCash's full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on FirstCash

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📋 All analyst calls on FCFS

Loop Capital 
Aug 10, 26
▲ Buy · 🎯$255
Price at call : $208.73 — upside +22%
Today : $224.07 — upside +14%
🎯 on FCFS : 100% (1 call matured) · 📊 overall : 52.8% · +5.0% (195 calls)
in progress (365j)
matures : Aug 10, 27
TD Cowen 
Jul 7, 26
▲ Buy · 🎯$240
Price at call : $215.64 — upside +11%
Today : $224.07 — upside +7%
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 40% · -0.8% (20 calls)
in progress (365j)
matures : Jul 7, 27
TD Cowen 
Apr 24, 26
▲ Buy · 🎯$235
Price at call : $217.35 — upside +8%
Today : $224.07 — upside +5%
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 40% · -0.8% (20 calls)
in progress (365j)
matures : Apr 24, 27
▲ Buy · 🎯$252
Price at call : $217.35 — upside +16%
Today : $224.07 — upside +12%
🎯 on FCFS : no call matured yet · 📊 on Finance : 40% · -7.3% (5 calls)
in progress (365j)
matures : Apr 24, 27
▲ Buy · 🎯$240
Price at call : $193.62 — upside +24%
Today : $224.07 — upside +7%
🎯 on FCFS : no call matured yet · 📊 on Finance : 40% · -7.3% (5 calls)
in progress (365j)
matures : Mar 20, 27
▲ Buy · 🎯$205
Price at call : $156.2 — upside +31%
Today : $224.07 — upside -9%
🎯 on FCFS : no call matured yet · 📊 on Finance : 40% · -7.3% (5 calls)
in progress (365j)
matures : Dec 8, 26
▲ Buy · 🎯$205
Price at call : $158.83 — upside +29%
Today : $224.07 — upside -9%
🎯 on FCFS : no call matured yet · 📊 on Finance : 40% · -7.3% (5 calls)
in progress (365j)
matures : Oct 31, 26
TD Cowen 
Oct 31, 25
▲ Buy · 🎯$188
Price at call : $158.83 — upside +18%
Today : $224.07 — upside -16%
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 40% · -0.8% (20 calls)
in progress (365j)
matures : Oct 31, 26
See the other 23 calls, newest to oldest
▲ Buy · 🎯$200
Price at call : $153.67 — upside +30%
Today : $224.07 — upside -11%
🎯 on FCFS : no call matured yet · 📊 on Finance : 40% · -7.3% (5 calls)
in progress (365j)
matures : Oct 6, 26
▲ Buy · 🎯$200
Price at call : $158.42 — upside +26%
Today : $224.07 — upside -11%
🎯 on FCFS : no call matured yet · 📊 on Finance : 40% · -7.3% (5 calls)
in progress (365j)
matures : Sep 30, 26
Loop Capital 
Sep 5, 25
■ Hold neutral · not a buy · 🎯$145
Price at call : $147.92 — gap to target -2%
Today : $224.07 — gap to target -35%
🎯 on FCFS : 100% (1 call matured) · 📊 overall : 52.8% · +5.0% (195 calls)
in progress (365j)
matures : Sep 5, 26
Stephens & Co. 
Feb 19, 25
▲ Overweight · 🎯$137
Price at call : $114.3 — upside +20%
Today : $224.07 — upside -39%
Expected +20% · Actual +61% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.9% · -2.6% (131 calls)
+60.5%
stock +61% · XLF +2%
matured Feb 19, 26
Stephens & Co. 
Nov 13, 24
▲ Overweight · 🎯$137
Price at call : $107.09 — upside +28%
Today : $224.07 — upside -39%
Expected +28% · Actual +49% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.9% · -2.6% (131 calls)
+49.4%
stock +49% · XLF +6%
matured Nov 13, 25
TD Cowen 
Oct 28, 24
▲ Buy · 🎯$130
Price at call : $105.81 — upside +23%
Today : $224.07 — upside -42%
Expected +23% · Actual +40% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 40% · -0.8% (20 calls)
+39.9%
stock +40% · XLF +11%
matured Oct 28, 25
BTIG 
Jun 7, 24
■ Neutral neutral · not a buy
🎯 on FCFS : no call matured yet · 📊 on Finance : 38.5% · -5.2% (26 calls)
in progress (365j)
matures : Jun 7, 25
Loop Capital 
Apr 29, 24
▲ Buy · 🎯$140
Price at call : $115.35 — upside +21%
Today : $224.07 — upside -38%
Expected +21% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 100% (1 call matured) · 📊 overall : 52.8% · +5.0% (195 calls)
+15.7%
stock +16% · XLF +19%
matured Apr 29, 25
TD Cowen 
Apr 10, 24
▲ Buy · 🎯$145
Price at call : $129.47 — upside +12%
Today : $224.07 — upside -35%
Expected +12% · Actual -8% · Reason (≥ +15%) : ✗ No
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 40% · -0.8% (20 calls)
-7.8%
stock -8% · XLF +12%
matured Apr 10, 25
▲ Overweight · 🎯$141
Price at call : $117.32 — upside +20%
Today : $224.07 — upside -37%
Expected +20% · Actual -8% · Reason (≥ +15%) : ✗ No
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.9% · -2.6% (131 calls)
-7.6%
stock -8% · XLF +32%
matured Feb 1, 25
TD Cowen 
Nov 1, 23
■ Market Perform neutral · not a buy · 🎯$120
Price at call : $109.37 — gap to target +10%
Today : $224.07 — gap to target -46%
🎯 on FCFS : 50% (2 calls matureds) · 📊 on Finance : 40% · -0.8% (20 calls)
in progress (365j)
matures : Oct 31, 24
Stephens & Co. 
Sep 12, 23
▲ Overweight · 🎯$120
Price at call : $92.83 — upside +29%
Today : $224.07 — upside -46%
Expected +29% · Actual +23% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.9% · -2.6% (131 calls)
+23.4%
stock +23% · XLF +28%
matured Sep 11, 24
Wedbush 
May 1, 23
▲ Buy · 🎯$110
Price at call : $101.84 — upside +8%
Today : $224.07 — upside -51%
Expected +8% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on FCFS : 100% (1 call matured) · 📊 on Finance : 50% · +0.8% (64 calls)
+12.7%
stock +13% · XLF +25%
matured Apr 30, 24
Loop Capital 
May 1, 23
■ Hold neutral · not a buy · 🎯$105
Price at call : $101.84 — gap to target +3%
Today : $224.07 — gap to target -53%
🎯 on FCFS : 100% (1 call matured) · 📊 overall : 52.8% · +5.0% (195 calls)
in progress (365j)
matures : Apr 30, 24
Credit Suisse
Apr 28, 23
■ Neutral neutral · not a buy · 🎯$100
Price at call : $103.03 — gap to target -3%
Today : $224.07 — gap to target -55%
🎯 on FCFS : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Apr 27, 24
Barclays 
Apr 28, 23
▲ Overweight · 🎯$125
Price at call : $103.03 — upside +21%
Today : $224.07 — upside -44%
Expected +21% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on FCFS : 100% (3 calls matureds) · 📊 on Finance : 45.7% · -4.8% (337 calls)
+12.0%
stock +12% · XLF +23%
matured Apr 27, 24
Barclays 
Feb 14, 23
▲ Overweight · 🎯$108
Price at call : $90.19 — upside +20%
Today : $224.07 — upside -52%
Expected +20% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 100% (3 calls matureds) · 📊 on Finance : 45.7% · -4.8% (337 calls)
+33.7%
stock +34% · XLF +7%
matured Feb 14, 24
▲ Overweight · 🎯$120
Price at call : $88 — upside +36%
Today : $224.07 — upside -46%
Expected +36% · Actual +21% · Reason (≥ +15%) : ✓ Yes
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.9% · -2.6% (131 calls)
+20.8%
stock +21% · XLF +9%
matured Jan 5, 24
Barclays 
Oct 31, 22
▲ Overweight · 🎯$110
Price at call : $98.45 — upside +12%
Today : $224.07 — upside -51%
Expected +12% · Actual +11% · Reason (≥ +15%) : ✗ No
🎯 on FCFS : 100% (3 calls matureds) · 📊 on Finance : 45.7% · -4.8% (337 calls)
+10.6%
stock +11% · XLF -5%
matured Oct 31, 23
Credit Suisse
Oct 17, 22
■ Neutral neutral · not a buy · 🎯$88
Price at call : $82.77 — gap to target +6%
Today : $224.07 — gap to target -61%
🎯 on FCFS : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Oct 17, 23
Loop Capital 
Sep 27, 22
■ Hold neutral · not a buy · 🎯$80
Price at call : $74.46 — gap to target +7%
Today : $224.07 — gap to target -64%
🎯 on FCFS : 100% (1 call matured) · 📊 overall : 52.8% · +5.0% (195 calls)
in progress (365j)
matures : Sep 27, 23
Stephens & Co. 
Jun 29, 22
■ Equal-Weight neutral · not a buy · 🎯$83
Price at call : $69.51 — gap to target +19%
Today : $224.07 — gap to target -63%
🎯 on FCFS : 80% (5 calls matureds) · 📊 on Finance : 35.9% · -2.6% (131 calls)
in progress (365j)
matures : Jun 29, 23
Wedbush 
Mar 9, 22
■ Neutral neutral · not a buy · 🎯$80
Price at call : $64.85 — gap to target +23%
Today : $224.07 — gap to target -64%
🎯 on FCFS : 100% (1 call matured) · 📊 on Finance : 50% · +0.8% (64 calls)
in progress (365j)
matures : Mar 9, 23

Frequently asked questions

Should I buy FirstCash stock?

This isn't buy advice. For FirstCash, the analyst consensus is "Buy", with an average price target of $252 (+12% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (3 calls tracked on FirstCash). We show the numbers — you decide.

Is it too late to buy FirstCash? How high can it go?

The most bullish analyst target on FirstCash is $255 (+14% above today's price); the average is $252. That's the upside they see. Check how reliable those analysts have actually been on FirstCash on our site before trusting it.

Is FirstCash still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 3 analysts have a real record on FirstCash, the best hitting 100% over 3 calls. Current consensus: "Buy". Make your call on data, not noise.

What has FirstCash's past performance been?

Historical returns and a "how much if I had invested" calculator: FCFS performance & returns.

Does FirstCash pay a dividend?

Yield, consistency and growth history of the dividend: FCFS's dividend.

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)