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Heritage Financial Corporation (HFWA) stock: analyst price target and their real reliability

Live quote · data updated Oct 14, 2026
Heritage Financial Corporation · Health Care · ref. ETF XLV · 45 calls · price $27.09
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What the company does: Heritage Financial Corporation operates as the bank holding company for Heritage Bank that provides various financial services to small and medium sized businesses and its owners in the United States.

📈 Heritage Financial Corporation (HFWA) stock price

$27.09+13.9% over range
Oct 14, 25low $21.47 · high $31.25Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
50% recommend buying · 4 analysts
📊 JPI status : Heritage Financial Corporation has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 HFWA price target & analyst consensus — price $27.09

The price target · all analysts combined (4 targets)
Highest target · 1 firm of 4$34+25.5%
Median target · of 4 targets$32+18.1%
Lowest target · 3 firms of 4$32+18.1%
Current price$27.09
Where these 4 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price 4100% $32 ↔ $34
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: DA Davidson — 57% of its targets hit on this sector (14 calls tested). It aims for $34 (+26 %), call made on July 25, 2026, maturing on July 25, 2027 (81 d ago).

The 1 reliable analyst $34+26 %
The 3 other firms $32+18 %
How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $34 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 4 ratings (last 6 months)
Strong Buy00%
Buy250%
Hold250%
Sell00%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Heritage Financial Corporation? The JPI assistant answers using our backtest data.

🔎 Detailed analyses

✅ Historical analyst reliability on HFWA

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm ↕ % right i ↕ Gain vs sector i ↕ Calls i ↕
Wunderlich Securities 100% +7.6% 3
DA Davidson ↗ 86% +3.6% 7
Piper Sandler ↗ 60% +4.6% 5
Keefe, Bruyette & Woods ↗ 50% +5.4% 2

📊 What $1,000 invested in Heritage Financial Corporation would be worth › open the full page

In short — $1,000 invested in Heritage Financial Corporation 10 years ago would be worth $1,572 today, i.e. +5%/yr on average. Best year: 2016 (+37%), worst: 2023 (-30%). Price performance, excluding dividends.

If I'd invested $1,000 in Heritage Financial Corporation

InvestmentWorth todayGain
1 years ago$1,209+21%
3 years ago$966-3%
5 years ago$1,266+27%
→ See Heritage Financial Corporation's full return history + gain calculator

Return by year (Heritage Financial Corporation)

YearReturn$1,000 invested at year start
2026 (YTD)+25%$1,252 (+25%)
2025-3%$1,209 (+21%)
2024+15%$1,384 (+38%)
→ See Heritage Financial Corporation's full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Heritage Financial Corporation

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📋 All analyst calls on HFWA

Stephens & Co. ↗
Jul 28, 26
■ Equal-Weight neutral · not a buy · 🎯$32
Price at call : $29.89 — gap to target +7%
Today : $27.09 — gap to target +18%
🎯 on HFWA : no call matured yet · 📊 on Health : 44.3% · +2.1% (88 calls)
in progress (365j)
matures : Jul 28, 27
■ Market Perform neutral · not a buy · 🎯$32
Price at call : $29.89 — gap to target +7%
Today : $27.09 — gap to target +18%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
in progress (365j)
matures : Jul 27, 27
DA Davidson ↗
Jul 25, 26
▲ Buy · 🎯$34
Price at call : $29.8 — upside +14%
Today : $27.09 — upside +26%
🎯 on HFWA : 86% (7 calls matureds) · 📊 on Health : 35.7% · -11.2% (14 calls)
in progress (365j)
matures : Jul 25, 27
Piper Sandler ↗
Apr 27, 26
▲ Overweight · 🎯$32
Price at call : $27.59 — upside +16%
Today : $27.09 — upside +18%
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.4% · +6.7% (251 calls)
in progress (365j)
matures : Apr 27, 27
Piper Sandler ↗
Apr 2, 26
▲ Overweight · 🎯$34
Price at call : $26.1 — upside +30%
Today : $27.09 — upside +26%
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.4% · +6.7% (251 calls)
in progress (365j)
matures : Apr 2, 27
Piper Sandler ↗
Feb 5, 26
▲ Overweight · 🎯$35
Price at call : $28.19 — upside +24%
Today : $27.09 — upside +29%
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.4% · +6.7% (251 calls)
in progress (365j)
matures : Feb 5, 27
Stephens & Co. ↗
Jan 26, 26
■ Equal-Weight neutral · not a buy · 🎯$30
Price at call : $26.35 — gap to target +14%
Today : $27.09 — gap to target +11%
🎯 on HFWA : no call matured yet · 📊 on Health : 44.3% · +2.1% (88 calls)
in progress (365j)
matures : Jan 26, 27
DA Davidson ↗
Jan 23, 26
▲ Buy · 🎯$32
Price at call : $26.35 — upside +21%
Today : $27.09 — upside +18%
🎯 on HFWA : 86% (7 calls matureds) · 📊 on Health : 35.7% · -11.2% (14 calls)
in progress (365j)
matures : Jan 23, 27
See the other 37 calls, newest to oldest
DA Davidson ↗
Sep 29, 25
▲ Buy · 🎯$29
Price at call : $24.19 — upside +20%
Today : $27.09 — upside +7%
Expected +20% · Actual +14% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 86% (7 calls matureds) · 📊 on Health : 35.7% · -11.2% (14 calls)
+14.2%
stock +14% · XLV +21%
matured Sep 29, 26
■ Market Perform neutral · not a buy · 🎯$28
Price at call : $24.64 — gap to target +14%
Today : $27.09 — gap to target +3%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
in progress (365j)
matures : Sep 29, 26
DA Davidson ↗
Sep 26, 25
▲ Buy · 🎯$28
Price at call : $24.85 — upside +13%
Today : $27.09 — upside +3%
Expected +13% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 86% (7 calls matureds) · 📊 on Health : 35.7% · -11.2% (14 calls)
+13.3%
stock +13% · XLV +26%
matured Sep 26, 26
Piper Sandler ↗
Apr 28, 25
▲ Overweight · 🎯$31
Price at call : $22.94 — upside +35%
Today : $27.09 — upside +14%
Expected +35% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.4% · +6.7% (251 calls)
+18.6%
stock +19% · XLV +3%
matured Apr 28, 26
■ Market Perform neutral · not a buy · 🎯$26
Price at call : $22.94 — gap to target +13%
Today : $27.09 — gap to target -4%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
in progress (365j)
matures : Apr 28, 26
Stephens & Co. ↗
Oct 29, 24
■ Equal-Weight neutral · not a buy · 🎯$26
Price at call : $22.99 — gap to target +13%
Today : $27.09 — gap to target -4%
🎯 on HFWA : no call matured yet · 📊 on Health : 44.3% · +2.1% (88 calls)
in progress (365j)
matures : Oct 29, 25
Piper Sandler ↗
Oct 28, 24
▲ Overweight · 🎯$28
Price at call : $22.99 — upside +22%
Today : $27.09 — upside +3%
Expected +22% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.4% · +6.7% (251 calls)
-1.8%
stock -2% · XLV -3%
matured Oct 28, 25
Piper Sandler ↗
Jul 29, 24
▲ Overweight · 🎯$26
Price at call : $23.16 — upside +12%
Today : $27.09 — upside -4%
Expected +12% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.4% · +6.7% (251 calls)
-1.9%
stock -2% · XLV -11%
matured Jul 29, 25
■ Market Perform neutral · not a buy · 🎯$23
Price at call : $23.12 — gap to target -1%
Today : $27.09 — gap to target -15%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
in progress (365j)
matures : Jul 26, 25
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $17.48 — gap to target +14%
Today : $27.09 — gap to target -26%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
in progress (365j)
matures : Jun 26, 25
Stephens & Co. ↗
Mar 13, 24
■ Equal-Weight neutral · not a buy · 🎯$22
Price at call : $18.27 — gap to target +20%
Today : $27.09 — gap to target -19%
🎯 on HFWA : no call matured yet · 📊 on Health : 44.3% · +2.1% (88 calls)
in progress (365j)
matures : Mar 13, 25
DA Davidson ↗
Jan 26, 24
▲ Buy · 🎯$23
Price at call : $20.7 — upside +11%
Today : $27.09 — upside -15%
Expected +11% · Actual +23% · Reason (≥ +15%) : ✓ Yes
🎯 on HFWA : 86% (7 calls matureds) · 📊 on Health : 35.7% · -11.2% (14 calls)
+23.4%
stock +23% · XLV +5%
matured Jan 25, 25
■ Market Perform neutral · not a buy · 🎯$22
Price at call : $20.58 — gap to target +7%
Today : $27.09 — gap to target -19%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
in progress (365j)
matures : Jan 25, 25
Stephens & Co. ↗
Jul 28, 23
■ Equal-Weight neutral · not a buy · 🎯$20
Price at call : $18.76 — gap to target +7%
Today : $27.09 — gap to target -26%
🎯 on HFWA : no call matured yet · 📊 on Health : 44.3% · +2.1% (88 calls)
in progress (365j)
matures : Jul 27, 24
Piper Sandler ↗
Apr 24, 23
▲ Overweight · 🎯$25
Price at call : $17.53 — upside +43%
Today : $27.09 — upside -8%
Expected +43% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.4% · +6.7% (251 calls)
+6.2%
stock +6% · XLV +5%
matured Apr 23, 24
■ Market Perform neutral · not a buy · 🎯$23
Price at call : $18.49 — gap to target +24%
Today : $27.09 — gap to target -15%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
in progress (365j)
matures : Apr 23, 24
■ Market Perform neutral · not a buy · 🎯$31
Price at call : $20.57 — gap to target +51%
Today : $27.09 — gap to target +14%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
in progress (365j)
matures : Apr 5, 24
DA Davidson ↗
Jun 29, 22
▲ Buy · 🎯$29
Price at call : $25.16 — upside +15%
Today : $27.09 — upside +7%
Expected +15% · Actual -36% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 86% (7 calls matureds) · 📊 on Health : 35.7% · -11.2% (14 calls)
-35.7%
stock -36% · XLV +4%
matured Jun 29, 23
DA Davidson ↗
Nov 12, 19
■ Neutral neutral · not a buy
🎯 on HFWA : 86% (7 calls matureds) · 📊 on Health : 35.7% · -11.2% (14 calls)
in progress (365j)
matures : Nov 11, 20
■ Neutral neutral · not a buy
🎯 on HFWA : no call matured yet · 📊 on Health : 61.5% · +15.3% (13 calls)
in progress (365j)
matures : Jul 25, 20
Piper Sandler ↗
Apr 26, 19
■ Hold neutral · not a buy
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.4% · +6.7% (251 calls)
in progress (365j)
matures : Apr 25, 20
■ Equal-Weight neutral · not a buy · 🎯$36
Price at call : $30.79 — gap to target +17%
Today : $27.09 — gap to target +33%
🎯 on HFWA : no call matured yet · 📊 on Health : 44.3% · +2.1% (88 calls)
in progress (365j)
matures : Mar 6, 20
■ Market Perform neutral · not a buy
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
in progress (365j)
matures : Jul 26, 19
Piper Sandler ↗
May 2, 18
▲ Overweight
Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.4% · +6.7% (251 calls)
+1.8%
stock +2% · XLV +12%
matured May 2, 19
▲ Outperform
Actual -3% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
-2.7%
stock -3% · XLV +6%
matured Mar 12, 19
DA Davidson ↗
Nov 7, 17
▲ Buy · 🎯$36
Price at call : $30.7 — upside +17%
Today : $27.09 — upside +33%
Expected +17% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 86% (7 calls matureds) · 📊 on Health : 35.7% · -11.2% (14 calls)
+8.5%
stock +9% · XLV +14%
matured Nov 7, 18
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $18.71 — gap to target +7%
Today : $27.09 — gap to target -26%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
in progress (365j)
matures : Oct 22, 16
Raymond James ↗
Oct 5, 15
■ Market Perform neutral · not a buy
🎯 on HFWA : no call matured yet · 📊 on Health : 39.7% · -2.1% (219 calls)
in progress (365j)
matures : Oct 4, 16
▲ Outperform · 🎯$19
Price at call : $16.41 — upside +16%
Today : $27.09 — upside -30%
Expected +16% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.9% · +0.1% (324 calls)
+13.4%
stock +13% · XLV +9%
matured Oct 27, 15
FIG Partners
Feb 28, 14
▲ Outperform · 🎯$20
Price at call : $17.73 — upside +13%
Today : $27.09 — upside -26%
Expected +13% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 0% (1 call matured) · 📊 unranked overall
-9.3%
stock -9% · XLV +23%
matured Feb 28, 15
DA Davidson ↗
Oct 25, 13
▲ Buy · 🎯$20
Price at call : $16.29 — upside +23%
Today : $27.09 — upside -26%
Expected +23% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 86% (7 calls matureds) · 📊 on Health : 35.7% · -11.2% (14 calls)
+0.7%
stock +1% · XLV +24%
matured Oct 25, 14
▲ Buy · 🎯$25
Price at call : $16.29 — upside +53%
Today : $27.09 — upside -8%
Expected +53% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 100% (3 calls matureds) · 📊 unranked overall
+0.7%
stock +1% · XLV +24%
matured Oct 25, 14
DA Davidson ↗
Oct 24, 13
▲ Buy
Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 86% (7 calls matureds) · 📊 on Health : 35.7% · -11.2% (14 calls)
+0.7%
stock +1% · XLV +24%
matured Oct 24, 14
▲ Buy · 🎯$18
Price at call : $15.74 — upside +14%
Today : $27.09 — upside -34%
Expected +14% · Actual +0% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 100% (3 calls matureds) · 📊 unranked overall
+0.3%
stock +0% · XLV +19%
matured Aug 2, 14
FIG Partners
Mar 14, 13
■ Market Perform neutral · not a buy · 🎯$14.5
Price at call : $14.6 — gap to target -1%
Today : $27.09 — gap to target -46%
🎯 on HFWA : 0% (1 call matured) · 📊 unranked overall
in progress (365j)
matures : Mar 14, 14
▲ Buy · 🎯$20
Price at call : $14.46 — upside +38%
Today : $27.09 — upside -26%
Expected +38% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on HFWA : 100% (3 calls matureds) · 📊 unranked overall
+21.6%
stock +22% · XLV +31%
matured Mar 13, 14
FIG Partners
Nov 7, 12
■ Market Perform neutral · not a buy · 🎯$15
Price at call : $13.95 — gap to target +8%
Today : $27.09 — gap to target -45%
🎯 on HFWA : 0% (1 call matured) · 📊 unranked overall
in progress (365j)
matures : Nov 7, 13

Frequently asked questions

Should I buy Heritage Financial Corporation stock?

This isn't buy advice. For Heritage Financial Corporation, the analyst consensus is "Buy", with an average price target of $32.00 (+18% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (3 calls tracked on Heritage Financial Corporation). We show the numbers — you decide.

Is it too late to buy Heritage Financial Corporation? How high can it go?

The most bullish analyst target on Heritage Financial Corporation is $34.00 (+26% above today's price); the average is $32.00. That's the upside they see. Check how reliable those analysts have actually been on Heritage Financial Corporation on our site before trusting it.

Is Heritage Financial Corporation still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 4 analysts have a real record on Heritage Financial Corporation, the best hitting 100% over 3 calls. Current consensus: "Buy". Make your call on data, not noise.

What has Heritage Financial Corporation's past performance been?

Historical returns and a "how much if I had invested" calculator: HFWA performance & returns.

Other Health stocks

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)