Heritage Financial Corporation (HFWA) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
Heritage Financial Corporation · Health Care · ref. ETF XLV · 45 calls · price $28.66
What the company does: Heritage Financial Corporation operates as the bank holding company for Heritage Bank that provides various financial services to small and medium sized businesses and its owners in the United States.
📈 Heritage Financial Corporation (HFWA) stock price
$28.66+16.8% over range
Aug 28, 25low $21.47 · high $31.25Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
50% recommend buying · 4 analysts
📊 JPI status : Heritage Financial Corporation has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 HFWA price target & analyst consensus — price $28.66
The price target · all analysts combined (4 targets)
Highest target · 1 firm of 4$34+18.6%
Median target · of 4 targets$32+11.7%
Lowest target · 3 firms of 4$32+11.7%
Current price$28.66
Where these 4 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
4100%
$32 ↔ $34
⭐ What the most reliable analysts say
No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.
The consensus · 4 ratings (last 6 months)
Strong Buy00%
Buy250%
Hold250%
Sell00%
Strong Sell00%
Go deeper on the analysts
🎯 HFWA price target all
All 45 calls, one by one, with our verdict on each firm.
→ See all 45 targets, analyst by analyst💡 The best analysts on HFWA most reliable
Their real reliability on HFWA, firm by firm: who was right, who was wrong.
→ See their reliability on HFWAAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Heritage Financial Corporation? The JPI assistant answers using our backtest data.
🔎 Detailed analyses
✅ Historical analyst reliability on HFWA
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Wunderlich Securities | 100% | +7.6% | 3 |
| DA Davidson ↗ | 80% | -0.5% | 5 |
| Piper Sandler ↗ | 60% | +4.6% | 5 |
| Keefe, Bruyette & Woods ↗ | 50% | +5.4% | 2 |
📊 What $1,000 invested in Heritage Financial Corporation would be worth › open the full page
In short — $1,000 invested in Heritage Financial Corporation 10 years ago would be worth $1,572 today, i.e. +5%/yr on average. Best year: 2016 (+37%), worst: 2023 (-30%). Price performance, excluding dividends.
If I'd invested $1,000 in Heritage Financial Corporation
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,209 | +21% |
| 3 years ago | $966 | -3% |
| 5 years ago | $1,266 | +27% |
Return by year (Heritage Financial Corporation)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | +25% | $1,252 (+25%) |
| 2025 | -3% | $1,209 (+21%) |
| 2024 | +15% | $1,384 (+38%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Heritage Financial Corporation
Loading news…
📋 All analyst calls on HFWA
Filtered on — · ✕ show all
Stephens & Co. ↗
Jul 28, 26
■ Equal-Weight neutral · not a buy · 🎯$32
Price at call : $29.89 — gap to target +7%
Today : $28.66 — gap to target +12%
🎯 on HFWA : no call matured yet · 📊 on Health : 46.4% · +3.2% (84 calls)
in progress (365j)
matures : Jul 28, 27
matures : Jul 28, 27
Keefe, Bruyette & Woods ↗
Jul 27, 26
■ Market Perform neutral · not a buy · 🎯$32
Price at call : $29.89 — gap to target +7%
Today : $28.66 — gap to target +12%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
in progress (365j)
matures : Jul 27, 27
matures : Jul 27, 27
DA Davidson ↗
Jul 25, 26
▲ Buy · 🎯$34
Price at call : $29.8 — upside +14%
Today : $28.66 — upside +19%
🎯 on HFWA : 80% (5 calls matureds) · 📊 on Health : 41.7% · -11.4% (12 calls)
in progress (365j)
matures : Jul 25, 27
matures : Jul 25, 27
Piper Sandler ↗
Apr 27, 26
▲ Overweight · 🎯$32
Price at call : $27.59 — upside +16%
Today : $28.66 — upside +12%
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.8% · +6.9% (249 calls)
in progress (365j)
matures : Apr 27, 27
matures : Apr 27, 27
Piper Sandler ↗
Apr 2, 26
▲ Overweight · 🎯$34
Price at call : $26.1 — upside +30%
Today : $28.66 — upside +19%
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.8% · +6.9% (249 calls)
in progress (365j)
matures : Apr 2, 27
matures : Apr 2, 27
Piper Sandler ↗
Feb 5, 26
▲ Overweight · 🎯$35
Price at call : $28.19 — upside +24%
Today : $28.66 — upside +22%
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.8% · +6.9% (249 calls)
in progress (365j)
matures : Feb 5, 27
matures : Feb 5, 27
Stephens & Co. ↗
Jan 26, 26
■ Equal-Weight neutral · not a buy · 🎯$30
Price at call : $26.35 — gap to target +14%
Today : $28.66 — gap to target +5%
🎯 on HFWA : no call matured yet · 📊 on Health : 46.4% · +3.2% (84 calls)
in progress (365j)
matures : Jan 26, 27
matures : Jan 26, 27
DA Davidson ↗
Jan 23, 26
▲ Buy · 🎯$32
Price at call : $26.35 — upside +21%
Today : $28.66 — upside +12%
🎯 on HFWA : 80% (5 calls matureds) · 📊 on Health : 41.7% · -11.4% (12 calls)
in progress (365j)
matures : Jan 23, 27
matures : Jan 23, 27
See the other 37 calls, newest to oldest
DA Davidson ↗
Sep 29, 25
▲ Buy · 🎯$29
Price at call : $24.19 — upside +20%
Today : $28.66 — upside +1%
🎯 on HFWA : 80% (5 calls matureds) · 📊 on Health : 41.7% · -11.4% (12 calls)
in progress (365j)
matures : Sep 29, 26
matures : Sep 29, 26
Keefe, Bruyette & Woods ↗
Sep 29, 25
■ Market Perform neutral · not a buy · 🎯$28
Price at call : $24.64 — gap to target +14%
Today : $28.66 — gap to target -2%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
in progress (365j)
matures : Sep 29, 26
matures : Sep 29, 26
DA Davidson ↗
Sep 26, 25
▲ Buy · 🎯$28
Price at call : $24.85 — upside +13%
Today : $28.66 — upside -2%
🎯 on HFWA : 80% (5 calls matureds) · 📊 on Health : 41.7% · -11.4% (12 calls)
in progress (365j)
matures : Sep 26, 26
matures : Sep 26, 26
Piper Sandler ↗
Apr 28, 25
▲ Overweight · 🎯$31
Price at call : $22.94 — upside +35%
Today : $28.66 — upside +8%
Expected +35% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.8% · +6.9% (249 calls)
+18.6%
stock +19% · XLV +3%
matured Apr 28, 26
Keefe, Bruyette & Woods ↗
Apr 28, 25
■ Market Perform neutral · not a buy · 🎯$26
Price at call : $22.94 — gap to target +13%
Today : $28.66 — gap to target -9%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
in progress (365j)
matures : Apr 28, 26
matures : Apr 28, 26
Stephens & Co. ↗
Oct 29, 24
■ Equal-Weight neutral · not a buy · 🎯$26
Price at call : $22.99 — gap to target +13%
Today : $28.66 — gap to target -9%
🎯 on HFWA : no call matured yet · 📊 on Health : 46.4% · +3.2% (84 calls)
in progress (365j)
matures : Oct 29, 25
matures : Oct 29, 25
Piper Sandler ↗
Oct 28, 24
▲ Overweight · 🎯$28
Price at call : $22.99 — upside +22%
Today : $28.66 — upside -2%
Expected +22% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.8% · +6.9% (249 calls)
-1.8%
stock -2% · XLV -3%
matured Oct 28, 25
Piper Sandler ↗
Jul 29, 24
▲ Overweight · 🎯$26
Price at call : $23.16 — upside +12%
Today : $28.66 — upside -9%
Expected +12% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.8% · +6.9% (249 calls)
-1.9%
stock -2% · XLV -11%
matured Jul 29, 25
Keefe, Bruyette & Woods ↗
Jul 26, 24
■ Market Perform neutral · not a buy · 🎯$23
Price at call : $23.12 — gap to target -1%
Today : $28.66 — gap to target -20%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
in progress (365j)
matures : Jul 26, 25
matures : Jul 26, 25
Keefe, Bruyette & Woods ↗
Jun 26, 24
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $17.48 — gap to target +14%
Today : $28.66 — gap to target -30%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
in progress (365j)
matures : Jun 26, 25
matures : Jun 26, 25
Stephens & Co. ↗
Mar 13, 24
■ Equal-Weight neutral · not a buy · 🎯$22
Price at call : $18.27 — gap to target +20%
Today : $28.66 — gap to target -23%
🎯 on HFWA : no call matured yet · 📊 on Health : 46.4% · +3.2% (84 calls)
in progress (365j)
matures : Mar 13, 25
matures : Mar 13, 25
DA Davidson ↗
Jan 26, 24
▲ Buy · 🎯$23
Price at call : $20.7 — upside +11%
Today : $28.66 — upside -20%
Expected +11% · Actual +23% · Reason (≥ +15%) : ✓ Yes
🎯 on HFWA : 80% (5 calls matureds) · 📊 on Health : 41.7% · -11.4% (12 calls)
+23.4%
stock +23% · XLV +5%
matured Jan 25, 25
Keefe, Bruyette & Woods ↗
Jan 26, 24
■ Market Perform neutral · not a buy · 🎯$22
Price at call : $20.58 — gap to target +7%
Today : $28.66 — gap to target -23%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
in progress (365j)
matures : Jan 25, 25
matures : Jan 25, 25
Stephens & Co. ↗
Jul 28, 23
■ Equal-Weight neutral · not a buy · 🎯$20
Price at call : $18.76 — gap to target +7%
Today : $28.66 — gap to target -30%
🎯 on HFWA : no call matured yet · 📊 on Health : 46.4% · +3.2% (84 calls)
in progress (365j)
matures : Jul 27, 24
matures : Jul 27, 24
Piper Sandler ↗
Apr 24, 23
▲ Overweight · 🎯$25
Price at call : $17.53 — upside +43%
Today : $28.66 — upside -13%
Expected +43% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.8% · +6.9% (249 calls)
+6.2%
stock +6% · XLV +5%
matured Apr 23, 24
Keefe, Bruyette & Woods ↗
Apr 24, 23
■ Market Perform neutral · not a buy · 🎯$23
Price at call : $18.49 — gap to target +24%
Today : $28.66 — gap to target -20%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
in progress (365j)
matures : Apr 23, 24
matures : Apr 23, 24
Keefe, Bruyette & Woods ↗
Apr 6, 23
■ Market Perform neutral · not a buy · 🎯$31
Price at call : $20.57 — gap to target +51%
Today : $28.66 — gap to target +8%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
in progress (365j)
matures : Apr 5, 24
matures : Apr 5, 24
DA Davidson ↗
Jun 29, 22
▲ Buy · 🎯$29
Price at call : $25.16 — upside +15%
Today : $28.66 — upside +1%
Expected +15% · Actual -36% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 80% (5 calls matureds) · 📊 on Health : 41.7% · -11.4% (12 calls)
-35.7%
stock -36% · XLV +4%
matured Jun 29, 23
DA Davidson ↗
Nov 12, 19
■ Neutral neutral · not a buy
🎯 on HFWA : 80% (5 calls matureds) · 📊 on Health : 41.7% · -11.4% (12 calls)
in progress (365j)
matures : Nov 11, 20
matures : Nov 11, 20
Janney Montgomery Scott
Jul 26, 19
■ Neutral neutral · not a buy
🎯 on HFWA : no call matured yet · 📊 on Health : 69.2% · +28.1% (13 calls)
in progress (365j)
matures : Jul 25, 20
matures : Jul 25, 20
Piper Sandler ↗
Apr 26, 19
■ Hold neutral · not a buy
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.8% · +6.9% (249 calls)
in progress (365j)
matures : Apr 25, 20
matures : Apr 25, 20
Stephens & Co. ↗
Mar 7, 19
■ Equal-Weight neutral · not a buy · 🎯$36
Price at call : $30.79 — gap to target +17%
Today : $28.66 — gap to target +26%
🎯 on HFWA : no call matured yet · 📊 on Health : 46.4% · +3.2% (84 calls)
in progress (365j)
matures : Mar 6, 20
matures : Mar 6, 20
Keefe, Bruyette & Woods ↗
Jul 26, 18
■ Market Perform neutral · not a buy
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
in progress (365j)
matures : Jul 26, 19
matures : Jul 26, 19
Piper Sandler ↗
May 2, 18
▲ Overweight
Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 60% (5 calls matureds) · 📊 on Health : 45.8% · +6.9% (249 calls)
+1.8%
stock +2% · XLV +12%
matured May 2, 19
Keefe, Bruyette & Woods ↗
Mar 12, 18
▲ Outperform
Actual -3% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
-2.7%
stock -3% · XLV +6%
matured Mar 12, 19
DA Davidson ↗
Nov 7, 17
▲ Buy · 🎯$36
Price at call : $30.7 — upside +17%
Today : $28.66 — upside +26%
Expected +17% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 80% (5 calls matureds) · 📊 on Health : 41.7% · -11.4% (12 calls)
+8.5%
stock +9% · XLV +14%
matured Nov 7, 18
Keefe, Bruyette & Woods ↗
Oct 23, 15
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $18.71 — gap to target +7%
Today : $28.66 — gap to target -30%
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
in progress (365j)
matures : Oct 22, 16
matures : Oct 22, 16
Raymond James ↗
Oct 5, 15
■ Market Perform neutral · not a buy
🎯 on HFWA : no call matured yet · 📊 on Health : 39.9% · -2.0% (218 calls)
in progress (365j)
matures : Oct 4, 16
matures : Oct 4, 16
Keefe, Bruyette & Woods ↗
Oct 27, 14
▲ Outperform · 🎯$19
Price at call : $16.41 — upside +16%
Today : $28.66 — upside -34%
Expected +16% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 50% (2 calls matureds) · 📊 overall : 42.3% · -0.0% (319 calls)
+13.4%
stock +13% · XLV +9%
matured Oct 27, 15
FIG Partners
Feb 28, 14
▲ Outperform · 🎯$20
Price at call : $17.73 — upside +13%
Today : $28.66 — upside -30%
Expected +13% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 0% (1 call matured) · 📊 unranked overall
-9.3%
stock -9% · XLV +23%
matured Feb 28, 15
DA Davidson ↗
Oct 25, 13
▲ Buy · 🎯$20
Price at call : $16.29 — upside +23%
Today : $28.66 — upside -30%
Expected +23% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 80% (5 calls matureds) · 📊 on Health : 41.7% · -11.4% (12 calls)
+0.7%
stock +1% · XLV +24%
matured Oct 25, 14
Wunderlich Securities
Oct 25, 13
▲ Buy · 🎯$25
Price at call : $16.29 — upside +53%
Today : $28.66 — upside -13%
Expected +53% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 100% (3 calls matureds) · 📊 unranked overall
+0.7%
stock +1% · XLV +24%
matured Oct 25, 14
DA Davidson ↗
Oct 24, 13
▲ Buy
Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 80% (5 calls matureds) · 📊 on Health : 41.7% · -11.4% (12 calls)
+0.7%
stock +1% · XLV +24%
matured Oct 24, 14
Wunderlich Securities
Aug 2, 13
▲ Buy · 🎯$18
Price at call : $15.74 — upside +14%
Today : $28.66 — upside -37%
Expected +14% · Actual +0% · Reason (≥ +15%) : ✗ No
🎯 on HFWA : 100% (3 calls matureds) · 📊 unranked overall
+0.3%
stock +0% · XLV +19%
matured Aug 2, 14
FIG Partners
Mar 14, 13
■ Market Perform neutral · not a buy · 🎯$14.5
Price at call : $14.6 — gap to target -1%
Today : $28.66 — gap to target -49%
🎯 on HFWA : 0% (1 call matured) · 📊 unranked overall
in progress (365j)
matures : Mar 14, 14
matures : Mar 14, 14
Wunderlich Securities
Mar 13, 13
▲ Buy · 🎯$20
Price at call : $14.46 — upside +38%
Today : $28.66 — upside -30%
Expected +38% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on HFWA : 100% (3 calls matureds) · 📊 unranked overall
+21.6%
stock +22% · XLV +31%
matured Mar 13, 14
FIG Partners
Nov 7, 12
■ Market Perform neutral · not a buy · 🎯$15
Price at call : $13.95 — gap to target +8%
Today : $28.66 — gap to target -48%
🎯 on HFWA : 0% (1 call matured) · 📊 unranked overall
in progress (365j)
matures : Nov 7, 13
matures : Nov 7, 13
Frequently asked questions
Should I buy Heritage Financial Corporation stock?
This isn't buy advice. For Heritage Financial Corporation, the analyst consensus is "Buy", with an average price target of $32.00 (+12% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (3 calls tracked on Heritage Financial Corporation). We show the numbers — you decide.
Is it too late to buy Heritage Financial Corporation? How high can it go?
The most bullish analyst target on Heritage Financial Corporation is $34.00 (+19% above today's price); the average is $32.00. That's the upside they see. Check how reliable those analysts have actually been on Heritage Financial Corporation on our site before trusting it.
Is Heritage Financial Corporation still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 4 analysts have a real record on Heritage Financial Corporation, the best hitting 100% over 3 calls. Current consensus: "Buy". Make your call on data, not noise.
What has Heritage Financial Corporation's past performance been?
Historical returns and a "how much if I had invested" calculator: HFWA performance & returns.
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