Should I buy Macy's (M) stock or is it too late?
⭐ The most reliable of them, either direction: UBS — 61% of its targets hit on this sector (220 calls tested). It aims for $10 (-56 %), call made on August 27, 2026, maturing on August 27, 2027 (48 d ago).
Firm-by-firm track record on Macy's
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Goldman Sachs | 78 % | +17.9 % | 9 | $22 -3% |
| JP Morgan | 56 % | -7.1 % | 9 | $27 +19% |
| Citigroup | 67 % | -18.9 % | 12 | $24 +6% |
| UBS | 0 % | -50.4 % | 6 | $10 -56% |
| Morgan Stanley | 50 % | -63.9 % | 14 | $21 -8% |
| Deutsche Bank | 57 % | +1.2 % | 7 | — |
| Credit Suisse | 60 % | -34.4 % | 10 | — |
✅ Reasons to believe
- Pays a dividend (3.2% yield) — regular income on top of potential upside.
⚠️ Reasons to hesitate
- Even the most reliable firm on M, Goldman Sachs (78% hit rate, 9 scored calls), only targets $22 (call made on December 5, 2025, maturing on December 5, 2026) (-3%) in its most recent call. The stock may already have run past its target.
- The consensus is not unanimous: of 7 ratings, 6 are neutral and 1 is a sell.
- Limited upside: the median target is only +3% from the current price.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
The analyst consensus on M
Median target $24 (+3%) · 7 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Macy's now?
We won't decide for you. The facts: 0% of analysts rate it a buy, median target $24 (+3%), and Goldman Sachs (most reliable on M, 78%) targets $22. Weigh that against valuation and volatility. This is not personalized advice.
Is it too late to invest in Macy's?
The stated upside is small: the median target ($24) sits just +3% from the price ($23) (most reliable on M: Goldman Sachs, 78%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Macy's still worth investing in?
It depends on the gap between the price ($23) and its estimated value: analysts target $24 on median (+3%), with 0% buys (most reliable on M: Goldman Sachs, 78%). Cross-check with their real reliability on M and the cautions above. Information, not advice.
What's the main risk in buying M?
Even the most reliable firm on M, Goldman Sachs (78% hit rate, 9 scored calls), only targets $22 (call made on December 5, 2025, maturing on December 5, 2026) (-3%) in its most recent call. The stock may already have run past its target.
→ Go deeper: the full Macy's profile (consensus, analyst reliability, price target, performance).