Logo Macy's

Macy's (M) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
Macy's · Consumer Discretionary · ref. ETF XLY · 54 calls · price $22.51
🏆JPI 2026 portfoliosSee tracking →
What the company does: Macy's, Inc., an omni-channel retail organization, operates stores, websites, and mobile applications in the United States.

📈 Macy's (M) stock price

$22.51+68.5% over range
Aug 28, 25low $13.23 · high $26.21Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
0% recommend buying · 6 analysts
📊 JPI status : Macy's has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 M price target & analyst consensusprice $22.51

The price target · all analysts combined (6 targets)
Highest target · 1 firm of 6$27+19.9%
Median target · of 6 targets$23.5+4.4%
Lowest target · 1 firm of 6$9-60.0%
Current price$22.51
Where these 6 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price 467% $23 ↔ $27
Below 233% $9 ↔ $22
⭐ What the most reliable analysts say

No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.

The consensus · 6 ratings (last 6 months)
Strong Buy00%
Buy00%
Hold583%
Sell117%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Macy's? The JPI assistant answers using our backtest data.

💰 Macy's dividend: yield, history & growth › open the full page

3.19%annual yield
That's ~$0.75 per share per year.

📈 Macy's fundamentals: valuation, margins & growth › open the full page

P/E 9.4Net margin 2.9 %Revenue growth +2.1 %Cheap for the growth

Revenue, net income and margin per year

Revenue Net income · hover a bar for details
2023
marg. 5 %
2024
Rev −6%Profit −91%
2025
Rev −3%Profit +454%
2026
Rev −2%Profit +10%

🔎 Detailed analyses

🏛️ Which US Congress members hold Macy's (M)?

2 Congress members have disclosed M buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Dean Phillips · 39%Gilbert Cisneros · 48%
→ Full members ranking (who beats the market)

✅ Historical analyst reliability on M

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
Gilford Securities 100% +43.7% 2
Goldman Sachs  78% +17.9% 9
Barclays  75% +20.9% 4
Stifel  75% +9.7% 4
Atlantic Equities 67% +26.8% 3
BMO Capital  67% +23.5% 3
Macquarie  67% +4.7% 3
Citigroup  67% -18.9% 12
Credit Suisse 60% -34.4% 10
Deutsche Bank  57% +1.2% 7
See the other 10 firms
UBS  0% -53.7% 5
Cowen & Co. 0% -26.6% 2
Evercore ISI Group  0% -25.6% 2
OTR Global 33% -6.4% 3
Gordon Haskett  33% -4.6% 3
Morgan Stanley  50% -63.9% 14
B of A Securities  50% -55.9% 4
Northcoast Research 50% -5.4% 2
Jefferies  50% +46.4% 2
JP Morgan  56% -7.1% 9

📊 What $1,000 invested in Macy's would be worth › open the full page

In short — $1,000 invested in Macy's 10 years ago would be worth $673 today, i.e. -4%/yr on average. Best year: 2021 (+133%), worst: 2019 (-43%). Price performance, excluding dividends.

If I'd invested $1,000 in Macy's

InvestmentWorth todayGain
1 years ago$1,391+39%
3 years ago$1,140+14%
5 years ago$2,093+109%
→ See Macy's's full return history + gain calculator

Return by year (Macy's)

YearReturn$1,000 invested at year start
2026 (YTD)+7%$1,068 (+7%)
2025+30%$1,391 (+39%)
2024-16%$1,170 (+17%)
→ See Macy's's full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Macy's

Loading news…

📋 All analyst calls on M

Citigroup 
Aug 25, 26
■ Neutral neutral · not a buy · 🎯$24
Price at call : $22.82 — gap to target +5%
Today : $22.51 — gap to target +7%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Aug 25, 27
TD Cowen 
Jun 22, 26
■ Hold neutral · not a buy · 🎯$25
Price at call : $23.95 — gap to target +4%
Today : $22.51 — gap to target +11%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 31.9% · -4.3% (72 calls)
in progress (365j)
matures : Jun 22, 27
■ Market Perform neutral · not a buy · 🎯$23
Price at call : $22.16 — gap to target +4%
Today : $22.51 — gap to target +2%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : Jun 4, 27
Citigroup 
Jun 4, 26
■ Neutral neutral · not a buy · 🎯$22
Price at call : $22.16 — gap to target -1%
Today : $22.51 — gap to target -2%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Jun 4, 27
JP Morgan 
Jun 4, 26
■ Neutral neutral · not a buy · 🎯$27
Price at call : $22.16 — gap to target +22%
Today : $22.51 — gap to target +20%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.6% · -0.3% (372 calls)
in progress (365j)
matures : Jun 4, 27
■ In-Line neutral · not a buy · 🎯$22
Price at call : $22.16 — gap to target -1%
Today : $22.51 — gap to target -2%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 33.7% · -5.4% (92 calls)
in progress (365j)
matures : Jun 4, 27
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $18.1 — gap to target +10%
Today : $22.51 — gap to target -11%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : Apr 1, 27
Citigroup 
Mar 19, 26
■ Neutral neutral · not a buy · 🎯$18
Price at call : $17.87 — gap to target +1%
Today : $22.51 — gap to target -20%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Mar 19, 27
See the other 46 calls, newest to oldest
TD Cowen 
Mar 19, 26
■ Hold neutral · not a buy · 🎯$20
Price at call : $17.87 — gap to target +12%
Today : $22.51 — gap to target -11%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 31.9% · -4.3% (72 calls)
in progress (365j)
matures : Mar 19, 27
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $18.05 — gap to target +11%
Today : $22.51 — gap to target -11%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : Mar 19, 27
JP Morgan 
Mar 18, 26
■ Neutral neutral · not a buy · 🎯$21
Price at call : $18.05 — gap to target +16%
Today : $22.51 — gap to target -7%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.6% · -0.3% (372 calls)
in progress (365j)
matures : Mar 18, 27
■ Market Perform neutral · not a buy · 🎯$25
Price at call : $18.05 — gap to target +39%
Today : $22.51 — gap to target +11%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : Mar 18, 27
UBS 
Mar 9, 26
▼ Sell · 🎯$9
Price at call : $17.99 — upside -50%
Today : $22.51 — upside -60%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Mar 9, 27
Jefferies 
Dec 12, 25
▲ Buy · 🎯$27
Price at call : $23.84 — upside +13%
Today : $22.51 — upside +20%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 46.9% · +2.1% (145 calls)
in progress (365j)
matures : Dec 12, 26
Guggenheim 
Dec 10, 25
■ Neutral neutral · not a buy
🎯 on M : no call matured yet · 📊 on Cons. disc. : 38.7% · -4.1% (111 calls)
in progress (365j)
matures : Dec 10, 26
Goldman Sachs 
Dec 5, 25
■ Neutral neutral · not a buy · 🎯$22
Price at call : $22.13 — gap to target -1%
Today : $22.51 — gap to target -2%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 50% · +4.3% (262 calls)
in progress (365j)
matures : Dec 5, 26
■ In-Line neutral · not a buy · 🎯$21
Price at call : $22.13 — gap to target -5%
Today : $22.51 — gap to target -7%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 33.7% · -5.4% (92 calls)
in progress (365j)
matures : Dec 5, 26
■ Equal-Weight neutral · not a buy · 🎯$21
Price at call : $22.85 — gap to target -8%
Today : $22.51 — gap to target -7%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : Dec 5, 26
Jefferies 
Dec 4, 25
▲ Buy · 🎯$26
Price at call : $22.85 — upside +14%
Today : $22.51 — upside +16%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 46.9% · +2.1% (145 calls)
in progress (365j)
matures : Dec 4, 26
Citigroup 
Dec 4, 25
■ Neutral neutral · not a buy · 🎯$24
Price at call : $22.85 — gap to target +5%
Today : $22.51 — gap to target +7%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Dec 4, 26
UBS 
Dec 4, 25
▼ Sell · 🎯$8
Price at call : $22.85 — upside -65%
Today : $22.51 — upside -64%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Dec 4, 26
■ Market Perform neutral · not a buy · 🎯$25
Price at call : $22.32 — gap to target +12%
Today : $22.51 — gap to target +11%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : Dec 4, 26
JP Morgan 
Dec 3, 25
■ Neutral neutral · not a buy · 🎯$23
Price at call : $22.32 — gap to target +3%
Today : $22.51 — gap to target +2%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.6% · -0.3% (372 calls)
in progress (365j)
matures : Dec 3, 26
■ Market Perform neutral · not a buy · 🎯$22
Price at call : $22.32 — gap to target -1%
Today : $22.51 — gap to target -2%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : Dec 3, 26
UBS 
Dec 1, 25
▼ Sell · 🎯$7
Price at call : $22.71 — upside -69%
Today : $22.51 — upside -69%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Dec 1, 26
■ Market Perform neutral · not a buy · 🎯$22
Price at call : $22.36 — gap to target -2%
Today : $22.51 — gap to target -2%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : Nov 28, 26
Citigroup 
Nov 19, 25
■ Neutral neutral · not a buy · 🎯$19
Price at call : $19.06 — gap to target -0%
Today : $22.51 — gap to target -16%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Nov 19, 26
JP Morgan 
Oct 27, 25
■ Neutral neutral · not a buy · 🎯$18
Price at call : $19.7 — gap to target -9%
Today : $22.51 — gap to target -20%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.6% · -0.3% (372 calls)
in progress (365j)
matures : Oct 27, 26
BTIG 
Oct 15, 25
■ Neutral neutral · not a buy
🎯 on M : no call matured yet · 📊 on Cons. disc. : 42.1% · -2.2% (38 calls)
in progress (365j)
matures : Oct 15, 26
Goldman Sachs 
Oct 6, 25
■ Neutral neutral · not a buy · 🎯$16.5
Price at call : $17.77 — gap to target -7%
Today : $22.51 — gap to target -27%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 50% · +4.3% (262 calls)
in progress (365j)
matures : Oct 6, 26
Morgan Stanley 
Sep 18, 25
■ Equal-Weight neutral · not a buy · 🎯$16
Price at call : $17.55 — gap to target -9%
Today : $22.51 — gap to target -29%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : Sep 18, 26
Goldman Sachs 
Sep 4, 25
■ Neutral neutral · not a buy · 🎯$14.5
Price at call : $17.33 — gap to target -16%
Today : $22.51 — gap to target -36%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 50% · +4.3% (262 calls)
in progress (365j)
matures : Sep 4, 26
Citigroup 
Sep 4, 25
■ Neutral neutral · not a buy · 🎯$16
Price at call : $17.33 — gap to target -8%
Today : $22.51 — gap to target -29%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Sep 4, 26
Barclays 
Sep 4, 25
■ Equal-Weight neutral · not a buy · 🎯$15
Price at call : $17.24 — gap to target -13%
Today : $22.51 — gap to target -33%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 48.8% · +3.0% (389 calls)
in progress (365j)
matures : Sep 4, 26
UBS 
Sep 4, 25
▼ Sell · 🎯$6.5
Price at call : $17.24 — upside -62%
Today : $22.51 — upside -71%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Sep 4, 26
■ Market Perform neutral · not a buy · 🎯$17
Price at call : $17.24 — gap to target -1%
Today : $22.51 — gap to target -24%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : Sep 4, 26
Jefferies 
Sep 4, 25
▲ Buy · 🎯$18.5
Price at call : $17.24 — upside +7%
Today : $22.51 — upside -18%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 46.9% · +2.1% (145 calls)
in progress (365j)
matures : Sep 4, 26
■ Market Perform neutral · not a buy · 🎯$14
Price at call : $17.24 — gap to target -19%
Today : $22.51 — gap to target -38%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : Sep 3, 26
■ Market Perform neutral · not a buy · 🎯$14
Price at call : $13.6 — gap to target +3%
Today : $22.51 — gap to target -38%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : Aug 27, 26
JP Morgan 
Jul 28, 25
■ Neutral neutral · not a buy · 🎯$16
Price at call : $13.72 — gap to target +17%
Today : $22.51 — gap to target -29%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.6% · -0.3% (372 calls)
in progress (365j)
matures : Jul 28, 26
Citigroup 
May 29, 25
■ Neutral neutral · not a buy · 🎯$12
Price at call : $11.89 — gap to target +1%
Today : $22.51 — gap to target -47%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : May 29, 26
JP Morgan 
May 29, 25
■ Neutral neutral · not a buy · 🎯$12
Price at call : $11.89 — gap to target +1%
Today : $22.51 — gap to target -47%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.6% · -0.3% (372 calls)
in progress (365j)
matures : May 29, 26
■ Market Perform neutral · not a buy · 🎯$14
Price at call : $11.94 — gap to target +17%
Today : $22.51 — gap to target -38%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : May 29, 26
■ Equal-Weight neutral · not a buy · 🎯$12
Price at call : $11.6 — gap to target +3%
Today : $22.51 — gap to target -47%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : May 6, 26
Barclays 
Apr 28, 25
■ Equal-Weight neutral · not a buy · 🎯$12
Price at call : $11.59 — gap to target +4%
Today : $22.51 — gap to target -47%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 48.8% · +3.0% (389 calls)
in progress (365j)
matures : Apr 28, 26
Goldman Sachs 
Apr 22, 25
■ Neutral neutral · not a buy · 🎯$12
Price at call : $10.8 — gap to target +11%
Today : $22.51 — gap to target -47%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 50% · +4.3% (262 calls)
in progress (365j)
matures : Apr 22, 26
Citigroup 
Apr 17, 25
■ Neutral neutral · not a buy · 🎯$11
Price at call : $10.76 — gap to target +2%
Today : $22.51 — gap to target -51%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Apr 17, 26
JP Morgan 
Apr 14, 25
■ Neutral neutral · not a buy · 🎯$13
Price at call : $11.2 — gap to target +16%
Today : $22.51 — gap to target -42%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.6% · -0.3% (372 calls)
in progress (365j)
matures : Apr 14, 26
■ Market Perform neutral · not a buy · 🎯$15
Price at call : $13.19 — gap to target +14%
Today : $22.51 — gap to target -33%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.7% · +1.3% (272 calls)
in progress (365j)
matures : Apr 2, 26
Citigroup 
Mar 7, 25
■ Neutral neutral · not a buy · 🎯$14
Price at call : $14.07 — gap to target -0%
Today : $22.51 — gap to target -38%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Mar 7, 26
■ Neutral neutral · not a buy
🎯 on M : no call matured yet · 📊 overall : 61.7% · +27.7% (47 calls)
in progress (365j)
matures : May 12, 17
Maxim Group
Aug 13, 13
■ Hold neutral · not a buy · 🎯$48.5
Price at call : $48.5 — gap to target +0%
Today : $22.51 — gap to target +115%
🎯 on M : 100% (1 call matured) · 📊 on Cons. disc. : 60% · +0.9% (5 calls)
in progress (365j)
matures : Aug 13, 14
▲ Buy
Actual +31% · Reason (≥ +15%) : ✓ Yes
🎯 on M : 100% (1 call matured) · 📊 on Cons. disc. : 71.4% · +8.7% (7 calls)
+31.2%
stock +31% · XLY +18%
matured Apr 12, 14
Maxim Group
Feb 12, 13
▲ Buy · 🎯$50
Price at call : $39.96 — upside +25%
Today : $22.51 — upside +122%
Expected +25% · Actual +33% · Reason (≥ +15%) : ✓ Yes
🎯 on M : 100% (1 call matured) · 📊 on Cons. disc. : 60% · +0.9% (5 calls)
+33.0%
stock +33% · XLY +27%
matured Feb 12, 14

Frequently asked questions

Should I buy Macy's stock?

This isn't buy advice. For Macy's, the analyst consensus is "Hold", with an average price target of $23.50 (+4% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (2 calls tracked on Macy's). We show the numbers — you decide.

Is it too late to buy Macy's? How high can it go?

The most bullish analyst target on Macy's is $27.00 (+20% above today's price); the average is $23.50. That's the upside they see. Check how reliable those analysts have actually been on Macy's on our site before trusting it.

Is Macy's still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 20 analysts have a real record on Macy's, the best hitting 100% over 2 calls. Current consensus: "Hold". Make your call on data, not noise.

Should you invest in Macy's? The case for and against

The arguments for and against, one by one, from the numbers: why invest in M (and why hesitate).

What has Macy's's past performance been?

Historical returns and a "how much if I had invested" calculator: M performance & returns.

Does Macy's pay a dividend?

Yield, consistency and growth history of the dividend: M's dividend.

Other Cons. disc. stocks

Go further

JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)