Macy's (M) stock: analyst price target and their real reliability
Live quote · data updated Oct 14, 2026
Macy's · Consumer Discretionary · ref. ETF XLY · 53 calls · price $22.74
What the company does: Macy's, Inc., an omni-channel retail organization, operates stores, websites, and mobile applications in the United States.
📈 Macy's (M) stock price
$22.74+27.5% over range
Oct 14, 25low $16.92 · high $26.21Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
0% recommend buying · 7 analysts
📊 JPI status : Macy's has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 M price target & analyst consensus — price $22.74
The price target · all analysts combined (6 targets)
Highest target · 1 firm of 6$27+18.7%
Median target · of 6 targets$23.5+3.3%
Lowest target · 1 firm of 6$10-56.0%
Current price$22.74
Where these 6 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
467%
$23 ↔ $27
Below
233%
$10 ↔ $22
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: UBS — 61% of its targets hit on this sector (220 calls tested). It aims for $10 (-56 %), call made on August 27, 2026, maturing on August 27, 2027 (48 d ago).
The 1 reliable analyst
$10-56 %
The 5 other firms
$24+5.5 %
How to read it: the 1 reliable firms are not filtered by optimism — 0 aim above the price, 1 below, hence their $10 median. “The 5 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 7 ratings (last 6 months)
Strong Buy00%
Buy00%
Hold686%
Sell114%
Strong Sell00%
Go deeper on the analysts
🎯 M price target all
All 53 calls, one by one, with our verdict on each firm.
→ See all 53 targets, analyst by analyst💡 The best analysts on M most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in M? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Macy's? The JPI assistant answers using our backtest data.
💰 Macy's dividend: yield, history & growth › open the full page
3.19%annual yield
That's ~$0.75 per share per year.
📈 Macy's fundamentals: valuation, margins & growth › open the full page
P/E 8.3Net margin 3.3 %Revenue growth +1.2 %Cheap for the growth
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2023
marg. 5 %
2024
Rev −6%Profit −91%
2025
Rev −3%Profit +454%
2026
Rev −2%Profit +10%
🔎 Detailed analyses
🏛️ Which US Congress members hold Macy's (M)?
2 Congress members have disclosed M buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Dean Phillips 1× · 39%Gilbert Cisneros 1× · 48%
✅ Historical analyst reliability on M
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Gilford Securities | 100% | +43.7% | 2 |
| Goldman Sachs ↗ | 78% | +17.9% | 9 |
| Barclays ↗ | 75% | +20.9% | 4 |
| Stifel ↗ | 75% | +9.7% | 4 |
| Jefferies ↗ | 67% | +42.2% | 3 |
| Atlantic Equities | 67% | +26.8% | 3 |
| BMO Capital ↗ | 67% | +23.5% | 3 |
| Macquarie ↗ | 67% | +4.7% | 3 |
| Citigroup ↗ | 67% | -18.9% | 12 |
| Credit Suisse | 60% | -34.4% | 10 |
See the other 10 firms
| UBS ↗ | 0% | -50.4% | 6 |
| Cowen & Co. | 0% | -26.6% | 2 |
| Evercore ISI Group ↗ | 0% | -25.6% | 2 |
| OTR Global | 33% | -6.4% | 3 |
| Gordon Haskett ↗ | 33% | -4.6% | 3 |
| Morgan Stanley ↗ | 50% | -63.9% | 14 |
| B of A Securities ↗ | 50% | -55.9% | 4 |
| Northcoast Research | 50% | -5.4% | 2 |
| JP Morgan ↗ | 56% | -7.1% | 9 |
| Deutsche Bank ↗ | 57% | +1.2% | 7 |
📊 What $1,000 invested in Macy's would be worth › open the full page
In short — $1,000 invested in Macy's 10 years ago would be worth $673 today, i.e. -4%/yr on average. Best year: 2021 (+133%), worst: 2019 (-43%). Price performance, excluding dividends.
If I'd invested $1,000 in Macy's
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,391 | +39% |
| 3 years ago | $1,140 | +14% |
| 5 years ago | $2,093 | +109% |
Return by year (Macy's)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | +7% | $1,068 (+7%) |
| 2025 | +30% | $1,391 (+39%) |
| 2024 | -16% | $1,170 (+17%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Macy's
Loading news…
📋 All analyst calls on M
Filtered on — · ✕ show all
■ Neutral neutral · not a buy
🎯 on M : no call matured yet · 📊 on Cons. disc. : 43.6% · -0.6% (39 calls)
in progress (365j)
matures : Sep 11, 27
matures : Sep 11, 27
▼ Sell · 🎯$10
Price at call : $22.82 — upside -56%
Today : $22.74 — upside -56%
🎯 on M : 0% (1 call matured) · 📊 on Cons. disc. : 42.3% · +1.3% (220 calls)
in progress (365j)
matures : Aug 26, 27
matures : Aug 26, 27
■ Neutral neutral · not a buy · 🎯$24
Price at call : $22.82 — gap to target +5%
Today : $22.74 — gap to target +6%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.8% (325 calls)
in progress (365j)
matures : Aug 25, 27
matures : Aug 25, 27
■ Hold neutral · not a buy · 🎯$25
Price at call : $23.95 — gap to target +4%
Today : $22.74 — gap to target +10%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 31.1% · -5.2% (74 calls)
in progress (365j)
matures : Jun 22, 27
matures : Jun 22, 27
Telsey Advisory Group ↗
Jun 4, 26
■ Market Perform neutral · not a buy · 🎯$23
Price at call : $22.16 — gap to target +4%
Today : $22.74 — gap to target +1%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.9% · +1.6% (287 calls)
in progress (365j)
matures : Jun 4, 27
matures : Jun 4, 27
■ Neutral neutral · not a buy · 🎯$22
Price at call : $22.16 — gap to target -1%
Today : $22.74 — gap to target -3%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.8% (325 calls)
in progress (365j)
matures : Jun 4, 27
matures : Jun 4, 27
■ Neutral neutral · not a buy · 🎯$27
Price at call : $22.16 — gap to target +22%
Today : $22.74 — gap to target +19%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.8% · +0.3% (377 calls)
in progress (365j)
matures : Jun 4, 27
matures : Jun 4, 27
Evercore ISI Group ↗
Jun 4, 26
■ In-Line neutral · not a buy · 🎯$22
Price at call : $22.16 — gap to target -1%
Today : $22.74 — gap to target -3%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.4% · -4.9% (96 calls)
in progress (365j)
matures : Jun 4, 27
matures : Jun 4, 27
See the other 45 calls, newest to oldest
Telsey Advisory Group ↗
Apr 1, 26
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $18.1 — gap to target +10%
Today : $22.74 — gap to target -12%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.9% · +1.6% (287 calls)
in progress (365j)
matures : Apr 1, 27
matures : Apr 1, 27
■ Neutral neutral · not a buy · 🎯$18
Price at call : $17.87 — gap to target +1%
Today : $22.74 — gap to target -21%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.8% (325 calls)
in progress (365j)
matures : Mar 19, 27
matures : Mar 19, 27
■ Hold neutral · not a buy · 🎯$20
Price at call : $17.87 — gap to target +12%
Today : $22.74 — gap to target -12%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 31.1% · -5.2% (74 calls)
in progress (365j)
matures : Mar 19, 27
matures : Mar 19, 27
Telsey Advisory Group ↗
Mar 19, 26
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $18.05 — gap to target +11%
Today : $22.74 — gap to target -12%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.9% · +1.6% (287 calls)
in progress (365j)
matures : Mar 19, 27
matures : Mar 19, 27
■ Neutral neutral · not a buy · 🎯$21
Price at call : $18.05 — gap to target +16%
Today : $22.74 — gap to target -8%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.8% · +0.3% (377 calls)
in progress (365j)
matures : Mar 18, 27
matures : Mar 18, 27
Telsey Advisory Group ↗
Mar 18, 26
■ Market Perform neutral · not a buy · 🎯$25
Price at call : $18.05 — gap to target +39%
Today : $22.74 — gap to target +10%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.9% · +1.6% (287 calls)
in progress (365j)
matures : Mar 18, 27
matures : Mar 18, 27
▼ Sell · 🎯$9
Price at call : $17.99 — upside -50%
Today : $22.74 — upside -60%
🎯 on M : 0% (1 call matured) · 📊 on Cons. disc. : 42.3% · +1.3% (220 calls)
in progress (365j)
matures : Mar 9, 27
matures : Mar 9, 27
▲ Buy · 🎯$27
Price at call : $23.84 — upside +13%
Today : $22.74 — upside +19%
🎯 on M : 100% (1 call matured) · 📊 on Cons. disc. : 46.9% · +2.2% (147 calls)
in progress (365j)
matures : Dec 12, 26
matures : Dec 12, 26
Guggenheim ↗
Dec 10, 25
■ Neutral neutral · not a buy
🎯 on M : no call matured yet · 📊 on Cons. disc. : 39.1% · -3.7% (115 calls)
in progress (365j)
matures : Dec 10, 26
matures : Dec 10, 26
Goldman Sachs ↗
Dec 5, 25
■ Neutral neutral · not a buy · 🎯$22
Price at call : $22.13 — gap to target -1%
Today : $22.74 — gap to target -3%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 50.2% · +4.7% (265 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
Evercore ISI Group ↗
Dec 5, 25
■ In-Line neutral · not a buy · 🎯$21
Price at call : $22.13 — gap to target -5%
Today : $22.74 — gap to target -8%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.4% · -4.9% (96 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
Morgan Stanley ↗
Dec 5, 25
■ Equal-Weight neutral · not a buy · 🎯$21
Price at call : $22.85 — gap to target -8%
Today : $22.74 — gap to target -8%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 46.1% · +2.4% (425 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
▲ Buy · 🎯$26
Price at call : $22.85 — upside +14%
Today : $22.74 — upside +14%
🎯 on M : 100% (1 call matured) · 📊 on Cons. disc. : 46.9% · +2.2% (147 calls)
in progress (365j)
matures : Dec 4, 26
matures : Dec 4, 26
■ Neutral neutral · not a buy · 🎯$24
Price at call : $22.85 — gap to target +5%
Today : $22.74 — gap to target +6%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.8% (325 calls)
in progress (365j)
matures : Dec 4, 26
matures : Dec 4, 26
▼ Sell · 🎯$8
Price at call : $22.85 — upside -65%
Today : $22.74 — upside -65%
🎯 on M : 0% (1 call matured) · 📊 on Cons. disc. : 42.3% · +1.3% (220 calls)
in progress (365j)
matures : Dec 4, 26
matures : Dec 4, 26
Telsey Advisory Group ↗
Dec 4, 25
■ Market Perform neutral · not a buy · 🎯$25
Price at call : $22.32 — gap to target +12%
Today : $22.74 — gap to target +10%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.9% · +1.6% (287 calls)
in progress (365j)
matures : Dec 4, 26
matures : Dec 4, 26
■ Neutral neutral · not a buy · 🎯$23
Price at call : $22.32 — gap to target +3%
Today : $22.74 — gap to target +1%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.8% · +0.3% (377 calls)
in progress (365j)
matures : Dec 3, 26
matures : Dec 3, 26
Telsey Advisory Group ↗
Dec 3, 25
■ Market Perform neutral · not a buy · 🎯$22
Price at call : $22.32 — gap to target -1%
Today : $22.74 — gap to target -3%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.9% · +1.6% (287 calls)
in progress (365j)
matures : Dec 3, 26
matures : Dec 3, 26
▼ Sell · 🎯$7
Price at call : $22.71 — upside -69%
Today : $22.74 — upside -69%
🎯 on M : 0% (1 call matured) · 📊 on Cons. disc. : 42.3% · +1.3% (220 calls)
in progress (365j)
matures : Dec 1, 26
matures : Dec 1, 26
Telsey Advisory Group ↗
Nov 28, 25
■ Market Perform neutral · not a buy · 🎯$22
Price at call : $22.36 — gap to target -2%
Today : $22.74 — gap to target -3%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.9% · +1.6% (287 calls)
in progress (365j)
matures : Nov 28, 26
matures : Nov 28, 26
■ Neutral neutral · not a buy · 🎯$19
Price at call : $19.06 — gap to target -0%
Today : $22.74 — gap to target -16%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.8% (325 calls)
in progress (365j)
matures : Nov 19, 26
matures : Nov 19, 26
■ Neutral neutral · not a buy · 🎯$18
Price at call : $19.7 — gap to target -9%
Today : $22.74 — gap to target -21%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.8% · +0.3% (377 calls)
in progress (365j)
matures : Oct 27, 26
matures : Oct 27, 26
■ Neutral neutral · not a buy
🎯 on M : no call matured yet · 📊 on Cons. disc. : 43.6% · -0.6% (39 calls)
in progress (365j)
matures : Oct 15, 26
matures : Oct 15, 26
Goldman Sachs ↗
Oct 6, 25
■ Neutral neutral · not a buy · 🎯$16.5
Price at call : $17.77 — gap to target -7%
Today : $22.74 — gap to target -27%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 50.2% · +4.7% (265 calls)
in progress (365j)
matures : Oct 6, 26
matures : Oct 6, 26
Morgan Stanley ↗
Sep 18, 25
■ Equal-Weight neutral · not a buy · 🎯$16
Price at call : $17.55 — gap to target -9%
Today : $22.74 — gap to target -30%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 46.1% · +2.4% (425 calls)
in progress (365j)
matures : Sep 18, 26
matures : Sep 18, 26
Goldman Sachs ↗
Sep 4, 25
■ Neutral neutral · not a buy · 🎯$14.5
Price at call : $17.33 — gap to target -16%
Today : $22.74 — gap to target -36%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 50.2% · +4.7% (265 calls)
in progress (365j)
matures : Sep 4, 26
matures : Sep 4, 26
■ Neutral neutral · not a buy · 🎯$16
Price at call : $17.33 — gap to target -8%
Today : $22.74 — gap to target -30%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.8% (325 calls)
in progress (365j)
matures : Sep 4, 26
matures : Sep 4, 26
■ Equal-Weight neutral · not a buy · 🎯$15
Price at call : $17.24 — gap to target -13%
Today : $22.74 — gap to target -34%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 47.8% · +2.7% (400 calls)
in progress (365j)
matures : Sep 4, 26
matures : Sep 4, 26
▼ Sell · 🎯$6.5
Price at call : $17.24 — upside -62%
Today : $22.74 — upside -71%
Expected -62% · Actual +34% · Reason (≤ −15%) : ✗ No
🎯 on M : 0% (1 call matured) · 📊 on Cons. disc. : 42.3% · +1.3% (220 calls)
-33.7%
stock +34% · XLY -2%
matured Sep 4, 26
Telsey Advisory Group ↗
Sep 4, 25
■ Market Perform neutral · not a buy · 🎯$17
Price at call : $17.24 — gap to target -1%
Today : $22.74 — gap to target -25%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.9% · +1.6% (287 calls)
in progress (365j)
matures : Sep 4, 26
matures : Sep 4, 26
▲ Buy · 🎯$18.5
Price at call : $17.24 — upside +7%
Today : $22.74 — upside -19%
Expected +7% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on M : 100% (1 call matured) · 📊 on Cons. disc. : 46.9% · +2.2% (147 calls)
+33.7%
stock +34% · XLY -2%
matured Sep 4, 26
Telsey Advisory Group ↗
Sep 3, 25
■ Market Perform neutral · not a buy · 🎯$14
Price at call : $17.24 — gap to target -19%
Today : $22.74 — gap to target -38%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.9% · +1.6% (287 calls)
in progress (365j)
matures : Sep 3, 26
matures : Sep 3, 26
Telsey Advisory Group ↗
Aug 27, 25
■ Market Perform neutral · not a buy · 🎯$14
Price at call : $13.6 — gap to target +3%
Today : $22.74 — gap to target -38%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.9% · +1.6% (287 calls)
in progress (365j)
matures : Aug 27, 26
matures : Aug 27, 26
■ Neutral neutral · not a buy · 🎯$16
Price at call : $13.72 — gap to target +17%
Today : $22.74 — gap to target -30%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.8% · +0.3% (377 calls)
in progress (365j)
matures : Jul 28, 26
matures : Jul 28, 26
■ Neutral neutral · not a buy · 🎯$12
Price at call : $11.89 — gap to target +1%
Today : $22.74 — gap to target -47%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.8% (325 calls)
in progress (365j)
matures : May 29, 26
matures : May 29, 26
■ Neutral neutral · not a buy · 🎯$12
Price at call : $11.89 — gap to target +1%
Today : $22.74 — gap to target -47%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.8% · +0.3% (377 calls)
in progress (365j)
matures : May 29, 26
matures : May 29, 26
Telsey Advisory Group ↗
May 29, 25
■ Market Perform neutral · not a buy · 🎯$14
Price at call : $11.94 — gap to target +17%
Today : $22.74 — gap to target -38%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.9% · +1.6% (287 calls)
in progress (365j)
matures : May 29, 26
matures : May 29, 26
Morgan Stanley ↗
May 6, 25
■ Equal-Weight neutral · not a buy · 🎯$12
Price at call : $11.6 — gap to target +3%
Today : $22.74 — gap to target -47%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 46.1% · +2.4% (425 calls)
in progress (365j)
matures : May 6, 26
matures : May 6, 26
■ Equal-Weight neutral · not a buy · 🎯$12
Price at call : $11.59 — gap to target +4%
Today : $22.74 — gap to target -47%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 47.8% · +2.7% (400 calls)
in progress (365j)
matures : Apr 28, 26
matures : Apr 28, 26
Goldman Sachs ↗
Apr 22, 25
■ Neutral neutral · not a buy · 🎯$12
Price at call : $10.8 — gap to target +11%
Today : $22.74 — gap to target -47%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 50.2% · +4.7% (265 calls)
in progress (365j)
matures : Apr 22, 26
matures : Apr 22, 26
■ Neutral neutral · not a buy · 🎯$11
Price at call : $10.76 — gap to target +2%
Today : $22.74 — gap to target -52%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.8% (325 calls)
in progress (365j)
matures : Apr 17, 26
matures : Apr 17, 26
■ Neutral neutral · not a buy · 🎯$13
Price at call : $11.2 — gap to target +16%
Today : $22.74 — gap to target -43%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 44.8% · +0.3% (377 calls)
in progress (365j)
matures : Apr 14, 26
matures : Apr 14, 26
Maxim Group
Aug 13, 13
■ Hold neutral · not a buy · 🎯$48.5
Price at call : $48.5 — gap to target +0%
Today : $22.74 — gap to target +113%
🎯 on M : 100% (1 call matured) · 📊 on Cons. disc. : 60% · +0.9% (5 calls)
in progress (365j)
matures : Aug 13, 14
matures : Aug 13, 14
Tigress Financial ↗
Apr 12, 13
▲ Buy
Actual +31% · Reason (≥ +15%) : ✓ Yes
🎯 on M : 100% (1 call matured) · 📊 on Cons. disc. : 71.4% · +8.7% (7 calls)
+31.2%
stock +31% · XLY +18%
matured Apr 12, 14
Maxim Group
Feb 12, 13
▲ Buy · 🎯$50
Price at call : $39.96 — upside +25%
Today : $22.74 — upside +120%
Expected +25% · Actual +33% · Reason (≥ +15%) : ✓ Yes
🎯 on M : 100% (1 call matured) · 📊 on Cons. disc. : 60% · +0.9% (5 calls)
+33.0%
stock +33% · XLY +27%
matured Feb 12, 14
Frequently asked questions
Should I buy Macy's stock?
This isn't buy advice. For Macy's, the analyst consensus is "Hold", with an average price target of $23.50 (+3% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (2 calls tracked on Macy's). We show the numbers — you decide.
Is it too late to buy Macy's? How high can it go?
The most bullish analyst target on Macy's is $27.00 (+19% above today's price); the average is $23.50. That's the upside they see. Check how reliable those analysts have actually been on Macy's on our site before trusting it.
Is Macy's still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 20 analysts have a real record on Macy's, the best hitting 100% over 2 calls. Current consensus: "Hold". Make your call on data, not noise.
Should you invest in Macy's? The case for and against
The arguments for and against, one by one, from the numbers: why invest in M (and why hesitate).
What has Macy's's past performance been?
Historical returns and a "how much if I had invested" calculator: M performance & returns.
Does Macy's pay a dividend?
Yield, consistency and growth history of the dividend: M's dividend.
AMZN 
TSLA 
CMG 
NKE 
LULU 
ULTA 
MCD 
DRI