Ulta Beauty (ULTA) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
Ulta Beauty · Consumer Discretionary · ref. ETF XLY · 181 calls · price $540.1
What the company does: Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait.
📈 Ulta Beauty (ULTA) stock price
$540.1+1.8% over range
Aug 28, 25low $450.75 · high $706.82Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
83% recommend buying · 18 analysts
📊 JPI status : Ulta Beauty has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 ULTA price target & analyst consensus — price $540
The price target · all analysts combined (18 targets)
Highest target · 1 firm of 18$735+36.1%
Median target · of 18 targets$641+18.7%
Lowest target · 1 firm of 18$450-16.7%
Current price$540.1
Where these 18 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
1689%
$560 ↔ $735
Below
211%
$450 ↔ $500
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: Canaccord Genuity — 73% of its targets hit on this sector (97 calls tested). It aims for $731 (+35 %), call made on June 4, 2026, maturing on June 4, 2027 (85 d ago).
The 15 reliable analysts
$631+17 %
The 3 other firms
$700+30 %
How to read it: the 15 reliable firms are not filtered by optimism — 13 aim above the price, 2 below, hence their $631 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 18 ratings (last 6 months)
Strong Buy00%
Buy1583%
Hold211%
Sell16%
Strong Sell00%
Go deeper on the analysts
🎯 ULTA price target all
All 15 calls, one by one, with our verdict on each firm.
→ See all 15 targets, analyst by analyst💡 The best analysts on ULTA most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in ULTA? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Ulta Beauty? The JPI assistant answers using our backtest data.
📈 Ulta Beauty fundamentals: valuation, margins & growth › open the full page
P/E 20.4Net margin 9.4 %Revenue growth +11.1 %Fairly valued
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2023
marg. 12 %
2024
Rev +10%Profit +4%
2025
Rev +1%Profit −7%
2026
Rev +10%Profit −4%
🔎 Detailed analyses
🏛️ Which US Congress members hold Ulta Beauty (ULTA)?
3 Congress members have disclosed ULTA buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
✅ Historical analyst reliability on ULTA
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| CFRA | 100% | +49.6% | 2 |
| Keybanc ↗ | 100% | +33.9% | 5 |
| Cleveland Research | 100% | +8.8% | 2 |
| Buckingham Research | 86% | +27.9% | 7 |
| Goldman Sachs ↗ | 86% | +24.4% | 14 |
| Canaccord Genuity ↗ | 79% | +20.8% | 14 |
| JP Morgan ↗ | 78% | +24.2% | 32 |
| DA Davidson ↗ | 76% | +15.7% | 21 |
| Citigroup ↗ | 75% | +37.8% | 4 |
| Credit Suisse | 75% | +23.2% | 16 |
See the other 19 firms
| B. Riley Securities ↗ | 0% | -39.5% | 2 |
| Argus Research ↗ | 17% | -3.8% | 6 |
| Jefferies ↗ | 25% | -5.0% | 8 |
| Loop Capital ↗ | 33% | +7.2% | 9 |
| Sterne Agee | 33% | +9.2% | 3 |
| Cowen & Co. | 43% | -1.2% | 7 |
| Morgan Stanley ↗ | 50% | +0.8% | 10 |
| Nomura | 50% | +15.7% | 6 |
| UBS ↗ | 59% | +11.1% | 22 |
| Piper Sandler ↗ | 60% | +7.8% | 25 |
| Wells Fargo ↗ | 64% | +0.7% | 28 |
| Raymond James ↗ | 64% | +15.0% | 22 |
| Telsey Advisory Group ↗ | 66% | +12.4% | 32 |
| Evercore ISI Group ↗ | 67% | +16.7% | 9 |
| TD Cowen ↗ | 67% | +19.6% | 3 |
| Barclays ↗ | 68% | +13.4% | 19 |
| Baird ↗ | 68% | +15.9% | 25 |
| Deutsche Bank ↗ | 70% | +13.4% | 20 |
| Oppenheimer ↗ | 75% | +20.4% | 40 |
📊 What $1,000 invested in Ulta Beauty would be worth › open the full page
In short — $1,000 invested in Ulta Beauty 10 years ago would be worth $2,438 today, i.e. +9%/yr on average. Best year: 2021 (+44%), worst: 2017 (-12%). Price performance, excluding dividends.
If I'd invested $1,000 in Ulta Beauty
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,037 | +4% |
| 3 years ago | $961 | -4% |
| 5 years ago | $1,570 | +57% |
Return by year (Ulta Beauty)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | -25% | $745 (-25%) |
| 2025 | +39% | $1,037 (+4%) |
| 2024 | -11% | $920 (-8%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Ulta Beauty
Loading news…
📋 All analyst calls on ULTA
Filtered on — · ✕ show all
Deutsche Bank ↗
Aug 25, 26
▲ Buy · 🎯$695
Price at call : $543.19 — upside +28%
Today : $540.1 — upside +29%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 48.9% · -0.3% (456 calls)
in progress (365j)
matures : Aug 25, 27
matures : Aug 25, 27
▲ Buy · 🎯$600
Price at call : $470.75 — upside +27%
Today : $540.1 — upside +11%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : Jun 9, 27
matures : Jun 9, 27
■ Neutral neutral · not a buy · 🎯$560
Price at call : $467.07 — gap to target +20%
Today : $540.1 — gap to target +4%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 50.2% · +0.4% (617 calls)
in progress (365j)
matures : Jun 4, 27
matures : Jun 4, 27
▲ Buy · 🎯$735
Price at call : $462.52 — upside +59%
Today : $540.1 — upside +36%
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
B. Riley Securities ↗
Jun 3, 26
■ Neutral neutral · not a buy · 🎯$500
Price at call : $462.52 — gap to target +8%
Today : $540.1 — gap to target -7%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 44.7% · +4.3% (38 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
Morgan Stanley ↗
Jun 3, 26
▲ Overweight · 🎯$630
Price at call : $462.52 — upside +36%
Today : $540.1 — upside +17%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 44.9% · -7.4% (770 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
Goldman Sachs ↗
Jun 3, 26
▲ Buy · 🎯$652
Price at call : $462.52 — upside +41%
Today : $540.1 — upside +21%
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
▲ Overweight · 🎯$631
Price at call : $462.52 — upside +36%
Today : $540.1 — upside +17%
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
See the other 173 calls, newest to oldest
Piper Sandler ↗
Jun 3, 26
▲ Overweight · 🎯$600
Price at call : $462.52 — upside +30%
Today : $540.1 — upside +11%
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
Evercore ISI Group ↗
Jun 3, 26
▲ Outperform · 🎯$635
Price at call : $462.52 — upside +37%
Today : $540.1 — upside +18%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
Canaccord Genuity ↗
Jun 3, 26
▲ Buy · 🎯$731
Price at call : $462.52 — upside +58%
Today : $540.1 — upside +35%
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
Wells Fargo ↗
Jun 3, 26
▼ Underweight · 🎯$450
Price at call : $462.52 — upside -3%
Today : $540.1 — upside -17%
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
▲ Outperform · 🎯$700
Price at call : $471.21 — upside +49%
Today : $540.1 — upside +30%
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
▲ Overweight · 🎯$647
Price at call : $471.21 — upside +37%
Today : $540.1 — upside +20%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 50.8% · +0.5% (722 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
DA Davidson ↗
Jun 3, 26
▲ Buy · 🎯$585
Price at call : $471.21 — upside +24%
Today : $540.1 — upside +8%
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
in progress (365j)
matures : Jun 3, 27
matures : Jun 3, 27
▲ Buy · 🎯$700
Price at call : $570.16 — upside +23%
Today : $540.1 — upside +30%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
in progress (365j)
matures : Apr 20, 27
matures : Apr 20, 27
DA Davidson ↗
Apr 14, 26
▲ Buy · 🎯$650
Price at call : $539.14 — upside +21%
Today : $540.1 — upside +20%
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
in progress (365j)
matures : Apr 14, 27
matures : Apr 14, 27
Canaccord Genuity ↗
Mar 13, 26
▲ Buy · 🎯$799
Price at call : $516.74 — upside +55%
Today : $540.1 — upside +48%
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
in progress (365j)
matures : Mar 13, 27
matures : Mar 13, 27
Oppenheimer ↗
Mar 13, 26
▲ Outperform · 🎯$650
Price at call : $516.74 — upside +26%
Today : $540.1 — upside +20%
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
in progress (365j)
matures : Mar 13, 27
matures : Mar 13, 27
▲ Overweight · 🎯$750
Price at call : $516.74 — upside +45%
Today : $540.1 — upside +39%
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
in progress (365j)
matures : Mar 13, 27
matures : Mar 13, 27
Piper Sandler ↗
Mar 13, 26
▲ Overweight · 🎯$725
Price at call : $516.74 — upside +40%
Today : $540.1 — upside +34%
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
in progress (365j)
matures : Mar 13, 27
matures : Mar 13, 27
Morgan Stanley ↗
Mar 13, 26
▲ Overweight · 🎯$700
Price at call : $516.74 — upside +35%
Today : $540.1 — upside +30%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 44.9% · -7.4% (770 calls)
in progress (365j)
matures : Mar 13, 27
matures : Mar 13, 27
Wells Fargo ↗
Mar 13, 26
▼ Underweight · 🎯$475
Price at call : $516.74 — upside -8%
Today : $540.1 — upside -12%
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Mar 13, 27
matures : Mar 13, 27
▲ Buy · 🎯$750
Price at call : $516.74 — upside +45%
Today : $540.1 — upside +39%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : Mar 13, 27
matures : Mar 13, 27
Telsey Advisory Group ↗
Mar 13, 26
▲ Outperform · 🎯$715
Price at call : $535.72 — upside +33%
Today : $540.1 — upside +32%
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Mar 13, 27
matures : Mar 13, 27
Evercore ISI Group ↗
Mar 11, 26
▲ Outperform · 🎯$725
Price at call : $624.7 — upside +16%
Today : $540.1 — upside +34%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Mar 11, 27
matures : Mar 11, 27
Canaccord Genuity ↗
Mar 10, 26
▲ Buy · 🎯$799
Price at call : $652.65 — upside +22%
Today : $540.1 — upside +48%
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
in progress (365j)
matures : Mar 10, 27
matures : Mar 10, 27
▲ Buy · 🎯$810
Price at call : $647.23 — upside +25%
Today : $540.1 — upside +50%
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Mar 9, 27
matures : Mar 9, 27
Wells Fargo ↗
Mar 9, 26
▼ Underweight · 🎯$500
Price at call : $647.23 — upside -23%
Today : $540.1 — upside -7%
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Mar 9, 27
matures : Mar 9, 27
▲ Overweight · 🎯$712
Price at call : $647.23 — upside +10%
Today : $540.1 — upside +32%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 50.8% · +0.5% (722 calls)
in progress (365j)
matures : Mar 9, 27
matures : Mar 9, 27
Telsey Advisory Group ↗
Mar 9, 26
▲ Outperform · 🎯$715
Price at call : $642.22 — upside +11%
Today : $540.1 — upside +32%
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Mar 9, 27
matures : Mar 9, 27
▲ Buy · 🎯$775
Price at call : $681.64 — upside +14%
Today : $540.1 — upside +43%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : Jan 21, 27
matures : Jan 21, 27
Raymond James ↗
Jan 21, 26
▲ Strong Buy · 🎯$790
Price at call : $683.45 — upside +16%
Today : $540.1 — upside +46%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 52.2% · +6.0% (312 calls)
in progress (365j)
matures : Jan 21, 27
matures : Jan 21, 27
Oppenheimer ↗
Jan 20, 26
▲ Outperform · 🎯$750
Price at call : $683.45 — upside +10%
Today : $540.1 — upside +39%
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
in progress (365j)
matures : Jan 20, 27
matures : Jan 20, 27
Morgan Stanley ↗
Jan 15, 26
▲ Overweight · 🎯$750
Price at call : $663.48 — upside +13%
Today : $540.1 — upside +39%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 44.9% · -7.4% (770 calls)
in progress (365j)
matures : Jan 15, 27
matures : Jan 15, 27
B of A Securities ↗
Jan 8, 26
■ Neutral neutral · not a buy · 🎯$685
Price at call : $657.46 — gap to target +4%
Today : $540.1 — gap to target +27%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
in progress (365j)
matures : Jan 8, 27
matures : Jan 8, 27
▲ Buy · 🎯$780
Price at call : $657.46 — upside +19%
Today : $540.1 — upside +44%
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Jan 7, 27
matures : Jan 7, 27
Argus Research ↗
Jan 2, 26
▲ Buy · 🎯$700
Price at call : $620.04 — upside +13%
Today : $540.1 — upside +30%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 56.7% · +8.5% (164 calls)
in progress (365j)
matures : Jan 2, 27
matures : Jan 2, 27
Oppenheimer ↗
Dec 10, 25
▲ Outperform · 🎯$675
Price at call : $593.41 — upside +14%
Today : $540.1 — upside +25%
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
in progress (365j)
matures : Dec 10, 26
matures : Dec 10, 26
Morgan Stanley ↗
Dec 8, 25
▲ Overweight · 🎯$640
Price at call : $602.97 — upside +6%
Today : $540.1 — upside +18%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 44.9% · -7.4% (770 calls)
in progress (365j)
matures : Dec 8, 26
matures : Dec 8, 26
▲ Buy · 🎯$725
Price at call : $589.3 — upside +23%
Today : $540.1 — upside +34%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : Dec 8, 26
matures : Dec 8, 26
DA Davidson ↗
Dec 5, 25
▲ Buy · 🎯$650
Price at call : $589.3 — upside +10%
Today : $540.1 — upside +20%
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
Canaccord Genuity ↗
Dec 5, 25
▲ Buy · 🎯$674
Price at call : $589.3 — upside +14%
Today : $540.1 — upside +25%
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
Oppenheimer ↗
Dec 5, 25
▲ Outperform · 🎯$615
Price at call : $589.3 — upside +4%
Today : $540.1 — upside +14%
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
Evercore ISI Group ↗
Dec 5, 25
▲ Outperform · 🎯$660
Price at call : $589.3 — upside +12%
Today : $540.1 — upside +22%
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
▲ Buy · 🎯$690
Price at call : $589.3 — upside +17%
Today : $540.1 — upside +28%
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
Guggenheim ↗
Dec 5, 25
■ Neutral neutral · not a buy
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 37.3% · -3.5% (169 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
▲ Outperform · 🎯$670
Price at call : $601.5 — upside +11%
Today : $540.1 — upside +24%
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
Telsey Advisory Group ↗
Dec 5, 25
▲ Outperform · 🎯$640
Price at call : $601.5 — upside +6%
Today : $540.1 — upside +18%
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
Piper Sandler ↗
Dec 5, 25
▲ Overweight · 🎯$615
Price at call : $601.5 — upside +2%
Today : $540.1 — upside +14%
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
Canaccord Genuity ↗
Aug 26, 25
▲ Buy · 🎯$630
Price at call : $533.81 — upside +18%
Today : $540.1 — upside +17%
Expected +18% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
+1.2%
stock +1% · XLY -1%
matured Aug 26, 26
Telsey Advisory Group ↗
Aug 25, 25
▲ Outperform · 🎯$590
Price at call : $524.37 — upside +13%
Today : $540.1 — upside +9%
Expected +13% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+2.5%
stock +2% · XLY +1%
matured Aug 25, 26
▲ Overweight · 🎯$600
Price at call : $524.37 — upside +14%
Today : $540.1 — upside +11%
Expected +14% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+2.7%
stock +3% · XLY +2%
matured Aug 22, 26
▲ Buy · 🎯$640
Price at call : $529.5 — upside +21%
Today : $540.1 — upside +18%
Expected +21% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+1.8%
stock +2% · XLY +2%
matured Aug 21, 26
Wells Fargo ↗
Aug 15, 25
▼ Underweight · 🎯$400
Price at call : $521 — upside -23%
Today : $540.1 — upside -26%
Expected -23% · Actual -5% · Reason (≤ −15%) : ✗ No
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
+5.3%
stock -5% · XLY +2%
matured Aug 15, 26
Oppenheimer ↗
Aug 12, 25
▲ Outperform · 🎯$600
Price at call : $516.02 — upside +16%
Today : $540.1 — upside +11%
Expected +16% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
+3.1%
stock +3% · XLY +4%
matured Aug 12, 26
Canaccord Genuity ↗
Aug 1, 25
▲ Buy · 🎯$600
Price at call : $514.99 — upside +17%
Today : $540.1 — upside +11%
Expected +17% · Actual +4% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
+3.8%
stock +4% · XLY +8%
matured Aug 1, 26
DA Davidson ↗
Jul 31, 25
▲ Buy · 🎯$585
Price at call : $507.73 — upside +15%
Today : $540.1 — upside +8%
Expected +15% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+5.3%
stock +5% · XLY +9%
matured Jul 31, 26
Loop Capital ↗
Jul 25, 25
■ Hold neutral · not a buy · 🎯$510
Price at call : $514.95 — gap to target -1%
Today : $540.1 — gap to target -6%
🎯 on ULTA : 33% (9 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
in progress (365j)
matures : Jul 25, 26
matures : Jul 25, 26
Telsey Advisory Group ↗
Jul 11, 25
▲ Outperform · 🎯$520
Price at call : $476.84 — upside +9%
Today : $540.1 — upside -4%
Expected +9% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
-0.7%
stock -1% · XLY +5%
matured Jul 11, 26
DA Davidson ↗
Jul 7, 25
▲ Buy · 🎯$550
Price at call : $483.21 — upside +14%
Today : $540.1 — upside +2%
Expected +14% · Actual -6% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
-5.8%
stock -6% · XLY +6%
matured Jul 7, 26
Telsey Advisory Group ↗
Jun 26, 25
▲ Outperform · 🎯$520
Price at call : $457.66 — upside +14%
Today : $540.1 — upside -4%
Expected +14% · Actual +7% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+6.7%
stock +7% · XLY +6%
matured Jun 26, 26
Loop Capital ↗
Jun 16, 25
▲ Buy · 🎯$510
Price at call : $471.94 — upside +8%
Today : $540.1 — upside -6%
Expected +8% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 33% (9 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
-1.8%
stock -2% · XLY +11%
matured Jun 16, 26
Oppenheimer ↗
May 30, 25
▲ Outperform · 🎯$510
Price at call : $475.68 — upside +7%
Today : $540.1 — upside -6%
Expected +7% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
+5.3%
stock +5% · XLY +10%
matured May 30, 26
▲ Outperform · 🎯$525
Price at call : $475.68 — upside +10%
Today : $540.1 — upside -3%
Expected +10% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+5.3%
stock +5% · XLY +10%
matured May 30, 26
▲ Overweight · 🎯$525
Price at call : $475.68 — upside +10%
Today : $540.1 — upside -3%
Expected +10% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+5.3%
stock +5% · XLY +10%
matured May 30, 26
DA Davidson ↗
May 30, 25
▲ Buy · 🎯$485
Price at call : $475.68 — upside +2%
Today : $540.1 — upside -10%
Expected +2% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+5.3%
stock +5% · XLY +10%
matured May 30, 26
Canaccord Genuity ↗
May 30, 25
▲ Buy · 🎯$542
Price at call : $475.68 — upside +14%
Today : $540.1 — upside +0%
Expected +14% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
+5.3%
stock +5% · XLY +10%
matured May 30, 26
▲ Buy · 🎯$525
Price at call : $475.68 — upside +10%
Today : $540.1 — upside -3%
Expected +10% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+5.3%
stock +5% · XLY +10%
matured May 30, 26
Wells Fargo ↗
May 30, 25
▼ Underweight · 🎯$350
Price at call : $471.46 — upside -26%
Today : $540.1 — upside -35%
Expected -26% · Actual +6% · Reason (≤ −15%) : ✗ No
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
-6.2%
stock +6% · XLY +11%
matured May 30, 26
Telsey Advisory Group ↗
May 30, 25
▲ Outperform · 🎯$520
Price at call : $471.46 — upside +10%
Today : $540.1 — upside -4%
Expected +10% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+6.2%
stock +6% · XLY +11%
matured May 30, 26
▲ Overweight · 🎯$477
Price at call : $421.31 — upside +13%
Today : $540.1 — upside -12%
Expected +13% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+22.5%
stock +22% · XLY +10%
matured May 23, 26
Telsey Advisory Group ↗
May 23, 25
▲ Outperform · 🎯$460
Price at call : $407.04 — upside +13%
Today : $540.1 — upside -15%
Expected +13% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+26.8%
stock +27% · XLY +13%
matured May 23, 26
Canaccord Genuity ↗
May 22, 25
▲ Buy · 🎯$510
Price at call : $407.04 — upside +25%
Today : $540.1 — upside -6%
Expected +25% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
+26.8%
stock +27% · XLY +13%
matured May 22, 26
Oppenheimer ↗
May 20, 25
▲ Outperform · 🎯$465
Price at call : $404.75 — upside +15%
Today : $540.1 — upside -14%
Expected +15% · Actual +25% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
+24.5%
stock +25% · XLY +12%
matured May 20, 26
Wells Fargo ↗
May 14, 25
▼ Underweight · 🎯$315
Price at call : $411.74 — upside -23%
Today : $540.1 — upside -42%
Expected -23% · Actual +20% · Reason (≤ −15%) : ✗ No
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
-20.1%
stock +20% · XLY +8%
matured May 14, 26
Wells Fargo ↗
Apr 30, 25
▼ Underweight · 🎯$300
Price at call : $392.93 — upside -24%
Today : $540.1 — upside -44%
Expected -24% · Actual +35% · Reason (≤ −15%) : ✗ No
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
-35.4%
stock +35% · XLY +20%
matured Apr 30, 26
DA Davidson ↗
Apr 16, 25
▲ Buy · 🎯$415
Price at call : $357.75 — upside +16%
Today : $540.1 — upside -23%
Expected +16% · Actual +55% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+54.7%
stock +55% · XLY +30%
matured Apr 16, 26
▲ Outperform · 🎯$440
Price at call : $366.25 — upside +20%
Today : $540.1 — upside -19%
Expected +20% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+45.6%
stock +46% · XLY +22%
matured Apr 14, 26
Goldman Sachs ↗
Apr 1, 25
▲ Buy · 🎯$423
Price at call : $373.91 — upside +13%
Today : $540.1 — upside -22%
Expected +13% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+43.5%
stock +44% · XLY +10%
matured Apr 1, 26
▲ Outperform · 🎯$460
Price at call : $356.99 — upside +29%
Today : $540.1 — upside -15%
Expected +29% · Actual +47% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+46.5%
stock +47% · XLY +15%
matured Mar 17, 26
Canaccord Genuity ↗
Mar 14, 25
▲ Buy · 🎯$526
Price at call : $356.99 — upside +47%
Today : $540.1 — upside -3%
Expected +47% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
+44.8%
stock +45% · XLY +14%
matured Mar 14, 26
DA Davidson ↗
Mar 14, 25
▲ Buy · 🎯$415
Price at call : $356.99 — upside +16%
Today : $540.1 — upside -23%
Expected +16% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+44.8%
stock +45% · XLY +14%
matured Mar 14, 26
▲ Overweight · 🎯$475
Price at call : $356.99 — upside +33%
Today : $540.1 — upside -12%
Expected +33% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+44.8%
stock +45% · XLY +14%
matured Mar 14, 26
Wells Fargo ↗
Mar 14, 25
▼ Underweight · 🎯$310
Price at call : $356.99 — upside -13%
Today : $540.1 — upside -43%
Expected -13% · Actual +45% · Reason (≤ −15%) : ✗ No
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
-44.8%
stock +45% · XLY +14%
matured Mar 14, 26
Telsey Advisory Group ↗
Mar 14, 25
▲ Outperform · 🎯$460
Price at call : $357.48 — upside +29%
Today : $540.1 — upside -15%
Expected +29% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+44.5%
stock +45% · XLY +14%
matured Mar 14, 26
Oppenheimer ↗
Mar 12, 25
▲ Outperform · 🎯$435
Price at call : $314.47 — upside +38%
Today : $540.1 — upside -19%
Expected +38% · Actual +70% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
+70.4%
stock +70% · XLY +15%
matured Mar 12, 26
Telsey Advisory Group ↗
Mar 10, 25
▲ Outperform · 🎯$500
Price at call : $354.48 — upside +41%
Today : $540.1 — upside -7%
Expected +41% · Actual +83% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+82.6%
stock +83% · XLY +15%
matured Mar 10, 26
Canaccord Genuity ↗
Jan 7, 25
▲ Buy · 🎯$538
Price at call : $415.14 — upside +30%
Today : $540.1 — upside -0%
Expected +30% · Actual +58% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
+58.4%
stock +58% · XLY +10%
matured Jan 7, 26
Wells Fargo ↗
Jan 7, 25
▼ Underweight · 🎯$370
Price at call : $415.14 — upside -11%
Today : $540.1 — upside -31%
Expected -11% · Actual +58% · Reason (≤ −15%) : ✗ No
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
-58.4%
stock +58% · XLY +10%
matured Jan 7, 26
Oppenheimer ↗
Jan 7, 25
▲ Outperform · 🎯$515
Price at call : $428.27 — upside +20%
Today : $540.1 — upside -5%
Expected +20% · Actual +53% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
+53.0%
stock +53% · XLY +9%
matured Jan 7, 26
Telsey Advisory Group ↗
Jan 7, 25
▲ Outperform · 🎯$500
Price at call : $428.27 — upside +17%
Today : $540.1 — upside -7%
Expected +17% · Actual +53% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+53.0%
stock +53% · XLY +9%
matured Jan 7, 26
Loop Capital ↗
Dec 9, 24
▲ Buy · 🎯$480
Price at call : $418.01 — upside +15%
Today : $540.1 — upside -11%
Expected +15% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 33% (9 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
+44.3%
stock +44% · XLY +2%
matured Dec 9, 25
▲ Buy · 🎯$490
Price at call : $418.01 — upside +17%
Today : $540.1 — upside -9%
Expected +17% · Actual +41% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+41.0%
stock +41% · XLY +2%
matured Dec 6, 25
DA Davidson ↗
Dec 6, 24
▲ Buy · 🎯$510
Price at call : $418.01 — upside +22%
Today : $540.1 — upside -6%
Expected +22% · Actual +41% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+41.0%
stock +41% · XLY +2%
matured Dec 6, 25
Oppenheimer ↗
Dec 6, 24
▲ Outperform · 🎯$505
Price at call : $418.01 — upside +21%
Today : $540.1 — upside -6%
Expected +21% · Actual +41% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
+41.0%
stock +41% · XLY +2%
matured Dec 6, 25
▲ Overweight · 🎯$480
Price at call : $418.01 — upside +15%
Today : $540.1 — upside -11%
Expected +15% · Actual +41% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+41.0%
stock +41% · XLY +2%
matured Dec 6, 25
Wells Fargo ↗
Dec 6, 24
▼ Underweight · 🎯$350
Price at call : $428.17 — upside -18%
Today : $540.1 — upside -35%
Expected -18% · Actual +38% · Reason (≤ −15%) : ✗ No
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
-37.6%
stock +38% · XLY +1%
matured Dec 6, 25
Canaccord Genuity ↗
Dec 6, 24
▲ Buy · 🎯$500
Price at call : $428.17 — upside +17%
Today : $540.1 — upside -7%
Expected +17% · Actual +38% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
+37.6%
stock +38% · XLY +1%
matured Dec 6, 25
Telsey Advisory Group ↗
Dec 6, 24
▲ Outperform · 🎯$500
Price at call : $428.17 — upside +17%
Today : $540.1 — upside -7%
Expected +17% · Actual +38% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+37.6%
stock +38% · XLY +1%
matured Dec 6, 25
Canaccord Genuity ↗
Dec 3, 24
▲ Buy · 🎯$476
Price at call : $395.3 — upside +20%
Today : $540.1 — upside -12%
Expected +20% · Actual +38% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
+37.8%
stock +38% · XLY +7%
matured Dec 3, 25
Telsey Advisory Group ↗
Nov 27, 24
▲ Outperform · 🎯$450
Price at call : $375.25 — upside +20%
Today : $540.1 — upside -17%
Expected +20% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+43.6%
stock +44% · XLY +7%
matured Nov 27, 25
William Blair ↗
Nov 21, 24
■ Market Perform neutral · not a buy
🎯 on ULTA : no call matured yet · 📊 on Cons. disc. : 50% · +34.4% (10 calls)
in progress (365j)
matures : Nov 21, 25
matures : Nov 21, 25
▲ Overweight · 🎯$472
Price at call : $369.2 — upside +28%
Today : $540.1 — upside -13%
Expected +28% · Actual +42% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+42.4%
stock +42% · XLY +21%
matured Oct 21, 25
Telsey Advisory Group ↗
Oct 17, 24
▲ Outperform · 🎯$450
Price at call : $371.72 — upside +21%
Today : $540.1 — upside -17%
Expected +21% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+43.5%
stock +44% · XLY +18%
matured Oct 17, 25
Oppenheimer ↗
Oct 16, 24
▲ Outperform · 🎯$435
Price at call : $371.72 — upside +17%
Today : $540.1 — upside -19%
Expected +17% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
+43.5%
stock +44% · XLY +18%
matured Oct 16, 25
Loop Capital ↗
Sep 3, 24
▲ Buy · 🎯$450
Price at call : $358.8 — upside +25%
Today : $540.1 — upside -17%
Expected +25% · Actual +48% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 33% (9 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
+48.0%
stock +48% · XLY +25%
matured Sep 3, 25
DA Davidson ↗
Aug 30, 24
▲ Buy · 🎯$435
Price at call : $358.8 — upside +21%
Today : $540.1 — upside -19%
Expected +21% · Actual +48% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+48.4%
stock +48% · XLY +25%
matured Aug 30, 25
Telsey Advisory Group ↗
Aug 30, 24
▲ Outperform · 🎯$450
Price at call : $358.8 — upside +25%
Today : $540.1 — upside -17%
Expected +25% · Actual +48% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+48.4%
stock +48% · XLY +25%
matured Aug 30, 25
Canaccord Genuity ↗
Aug 30, 24
▲ Buy · 🎯$442
Price at call : $358.8 — upside +23%
Today : $540.1 — upside -18%
Expected +23% · Actual +48% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
+48.4%
stock +48% · XLY +25%
matured Aug 30, 25
▲ Buy · 🎯$505
Price at call : $358.8 — upside +41%
Today : $540.1 — upside -6%
Expected +41% · Actual +48% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+48.4%
stock +48% · XLY +25%
matured Aug 30, 25
Wells Fargo ↗
Aug 30, 24
▼ Underweight · 🎯$300
Price at call : $358.8 — upside -16%
Today : $540.1 — upside -44%
Expected -16% · Actual +48% · Reason (≤ −15%) : ✗ No
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
-48.4%
stock +48% · XLY +25%
matured Aug 30, 25
Oppenheimer ↗
Aug 30, 24
▲ Outperform · 🎯$435
Price at call : $352.84 — upside +23%
Today : $540.1 — upside -19%
Expected +23% · Actual +51% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
+50.9%
stock +51% · XLY +23%
matured Aug 30, 25
Canaccord Genuity ↗
Aug 27, 24
▲ Buy · 🎯$500
Price at call : $371.35 — upside +35%
Today : $540.1 — upside -7%
Expected +35% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
+43.8%
stock +44% · XLY +26%
matured Aug 27, 25
▲ Outperform · 🎯$485
Price at call : $378.65 — upside +28%
Today : $540.1 — upside -10%
Expected +28% · Actual +38% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+38.5%
stock +38% · XLY +24%
matured Aug 23, 25
Oppenheimer ↗
Aug 15, 24
▲ Outperform · 🎯$450
Price at call : $377.23 — upside +19%
Today : $540.1 — upside -17%
Expected +19% · Actual +37% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
+37.0%
stock +37% · XLY +26%
matured Aug 15, 25
Wells Fargo ↗
Jul 24, 24
▼ Underweight · 🎯$325
Price at call : $363.3 — upside -11%
Today : $540.1 — upside -40%
Expected -11% · Actual +42% · Reason (≤ −15%) : ✗ No
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
-41.7%
stock +42% · XLY +25%
matured Jul 24, 25
Oppenheimer ↗
Jul 15, 24
▲ Outperform · 🎯$450
Price at call : $395.16 — upside +14%
Today : $540.1 — upside -17%
Expected +14% · Actual +20% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
+19.9%
stock +20% · XLY +15%
matured Jul 15, 25
Piper Sandler ↗
Jul 11, 24
▲ Overweight · 🎯$494
Price at call : $400.82 — upside +23%
Today : $540.1 — upside -9%
Expected +23% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+19.0%
stock +19% · XLY +17%
matured Jul 11, 25
▲ Overweight · 🎯$544
Price at call : $389.91 — upside +40%
Today : $540.1 — upside +1%
Expected +40% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+22.0%
stock +22% · XLY +22%
matured May 31, 25
Piper Sandler ↗
May 31, 24
▲ Overweight · 🎯$498
Price at call : $395.09 — upside +26%
Today : $540.1 — upside -8%
Expected +26% · Actual +20% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+20.4%
stock +20% · XLY +22%
matured May 31, 25
Canaccord Genuity ↗
May 29, 24
▲ Buy · 🎯$522
Price at call : $378.28 — upside +38%
Today : $540.1 — upside -3%
Expected +38% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
+11.5%
stock +12% · XLY +24%
matured May 29, 25
▲ Outperform · 🎯$525
Price at call : $378.28 — upside +39%
Today : $540.1 — upside -3%
Expected +39% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+11.5%
stock +12% · XLY +24%
matured May 29, 25
Piper Sandler ↗
May 20, 24
▲ Overweight · 🎯$505
Price at call : $386.5 — upside +31%
Today : $540.1 — upside -6%
Expected +31% · Actual +7% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+7.2%
stock +7% · XLY +22%
matured May 20, 25
Oppenheimer ↗
May 7, 24
▲ Outperform · 🎯$475
Price at call : $393.67 — upside +21%
Today : $540.1 — upside -12%
Expected +21% · Actual -0% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
-0.3%
stock -0% · XLY +12%
matured May 7, 25
Wells Fargo ↗
Apr 24, 24
▼ Underweight · 🎯$350
Price at call : $408.01 — upside -14%
Today : $540.1 — upside -35%
Expected -14% · Actual -6% · Reason (≤ −15%) : ✗ No
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
+6.0%
stock -6% · XLY +13%
matured Apr 24, 25
Piper Sandler ↗
Apr 9, 24
▲ Overweight · 🎯$595
Price at call : $450.95 — upside +32%
Today : $540.1 — upside +10%
Expected +32% · Actual -21% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
-21.3%
stock -21% · XLY +5%
matured Apr 9, 25
Loop Capital ↗
Apr 8, 24
▲ Buy
Actual -20% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 33% (9 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
-20.1%
stock -20% · XLY +8%
matured Apr 8, 25
Oppenheimer ↗
Apr 4, 24
▲ Outperform · 🎯$500
Price at call : $448.64 — upside +11%
Today : $540.1 — upside -7%
Expected +11% · Actual -20% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
-19.9%
stock -20% · XLY +3%
matured Apr 4, 25
Wells Fargo ↗
Mar 15, 24
▼ Underweight · 🎯$450
Price at call : $535.98 — upside -16%
Today : $540.1 — upside -17%
Expected -16% · Actual -33% · Reason (≤ −15%) : ✓ Yes
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
+33.4%
stock -33% · XLY +11%
matured Mar 15, 25
Piper Sandler ↗
Mar 15, 24
▲ Overweight · 🎯$665
Price at call : $535.98 — upside +24%
Today : $540.1 — upside +23%
Expected +24% · Actual -33% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
-33.4%
stock -33% · XLY +11%
matured Mar 15, 25
▲ Outperform · 🎯$625
Price at call : $535.98 — upside +17%
Today : $540.1 — upside +16%
Expected +17% · Actual -33% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
-33.4%
stock -33% · XLY +11%
matured Mar 15, 25
DA Davidson ↗
Mar 15, 24
▲ Buy · 🎯$595
Price at call : $535.98 — upside +11%
Today : $540.1 — upside +10%
Expected +11% · Actual -33% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
-33.4%
stock -33% · XLY +11%
matured Mar 15, 25
▲ Buy · 🎯$690
Price at call : $548.3 — upside +26%
Today : $540.1 — upside +28%
Expected +26% · Actual -35% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
-35.3%
stock -35% · XLY +15%
matured Mar 5, 25
▲ Overweight · 🎯$600
Price at call : $532.09 — upside +13%
Today : $540.1 — upside +11%
Expected +13% · Actual -31% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
-30.7%
stock -31% · XLY +26%
matured Feb 14, 25
▲ Overweight · 🎯$535
Price at call : $486.76 — upside +10%
Today : $540.1 — upside -1%
Expected +10% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
-19.0%
stock -19% · XLY +32%
matured Nov 30, 24
▲ Outperform · 🎯$560
Price at call : $486.76 — upside +15%
Today : $540.1 — upside +4%
Expected +15% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
-19.0%
stock -19% · XLY +32%
matured Nov 30, 24
▲ Buy · 🎯$575
Price at call : $486.76 — upside +18%
Today : $540.1 — upside +6%
Expected +18% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
-19.0%
stock -19% · XLY +32%
matured Nov 30, 24
Piper Sandler ↗
Dec 1, 23
▲ Overweight · 🎯$572
Price at call : $486.76 — upside +18%
Today : $540.1 — upside +6%
Expected +18% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
-19.0%
stock -19% · XLY +32%
matured Nov 30, 24
DA Davidson ↗
Dec 1, 23
▲ Buy · 🎯$530
Price at call : $486.76 — upside +9%
Today : $540.1 — upside -2%
Expected +9% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
-19.0%
stock -19% · XLY +32%
matured Nov 30, 24
Wells Fargo ↗
Dec 1, 23
▼ Underweight · 🎯$400
Price at call : $472.03 — upside -15%
Today : $540.1 — upside -26%
Expected -15% · Actual -17% · Reason (≤ −15%) : ✓ Yes
🎯 on ULTA : 33% (12 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
+16.5%
stock -17% · XLY +31%
matured Nov 30, 24
▲ Overweight · 🎯$505
Price at call : $420.01 — upside +20%
Today : $540.1 — upside -6%
Expected +20% · Actual -8% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
-8.0%
stock -8% · XLY +32%
matured Nov 28, 24
Loop Capital ↗
Aug 25, 23
▲ Buy · 🎯$520
Price at call : $410.84 — upside +27%
Today : $540.1 — upside -4%
Expected +27% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 33% (9 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
-8.7%
stock -9% · XLY +13%
matured Aug 24, 24
DA Davidson ↗
Aug 25, 23
▲ Buy · 🎯$495
Price at call : $410.84 — upside +20%
Today : $540.1 — upside -8%
Expected +20% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
-8.7%
stock -9% · XLY +13%
matured Aug 24, 24
▲ Outperform · 🎯$550
Price at call : $410.84 — upside +34%
Today : $540.1 — upside +2%
Expected +34% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
-8.7%
stock -9% · XLY +13%
matured Aug 24, 24
▲ Overweight · 🎯$526
Price at call : $443.85 — upside +19%
Today : $540.1 — upside -3%
Expected +19% · Actual -28% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
-27.8%
stock -28% · XLY +2%
matured Aug 9, 24
Canaccord Genuity ↗
Jun 21, 23
▲ Buy · 🎯$606
Price at call : $450.19 — upside +35%
Today : $540.1 — upside +12%
Expected +35% · Actual -16% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 92% (12 calls matureds) · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
-16.0%
stock -16% · XLY +10%
matured Jun 20, 24
Loop Capital ↗
Jun 20, 23
▲ Buy · 🎯$520
Price at call : $450.19 — upside +16%
Today : $540.1 — upside -4%
Expected +16% · Actual -16% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 33% (9 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
-16.0%
stock -16% · XLY +10%
matured Jun 19, 24
Loop Capital ↗
Jun 13, 23
▲ Buy · 🎯$520
Price at call : $443.76 — upside +17%
Today : $540.1 — upside -4%
Expected +17% · Actual -12% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 33% (9 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
-12.1%
stock -12% · XLY +8%
matured Jun 12, 24
▲ Overweight · 🎯$545
Price at call : $412.2 — upside +32%
Today : $540.1 — upside +1%
Expected +32% · Actual -8% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
-7.5%
stock -8% · XLY +14%
matured May 25, 24
DA Davidson ↗
May 26, 23
▲ Buy · 🎯$540
Price at call : $420.27 — upside +28%
Today : $540.1 — upside -0%
Expected +28% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
-9.3%
stock -9% · XLY +15%
matured May 25, 24
▲ Outperform · 🎯$560
Price at call : $420.27 — upside +33%
Today : $540.1 — upside +4%
Expected +33% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
-9.3%
stock -9% · XLY +15%
matured May 25, 24
▲ Buy · 🎯$640
Price at call : $512.11 — upside +25%
Today : $540.1 — upside +18%
Expected +25% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
-21.6%
stock -22% · XLY +19%
matured May 10, 24
Piper Sandler ↗
Apr 26, 23
▲ Overweight · 🎯$640
Price at call : $547.77 — upside +17%
Today : $540.1 — upside +18%
Expected +17% · Actual -26% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
-25.8%
stock -26% · XLY +19%
matured Apr 25, 24
Piper Sandler ↗
Mar 23, 23
▲ Overweight · 🎯$615
Price at call : $515.74 — upside +19%
Today : $540.1 — upside +14%
Expected +19% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+0.9%
stock +1% · XLY +29%
matured Mar 22, 24
Piper Sandler ↗
Mar 10, 23
▲ Overweight · 🎯$610
Price at call : $513.68 — upside +19%
Today : $540.1 — upside +13%
Expected +19% · Actual +7% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+6.8%
stock +7% · XLY +30%
matured Mar 9, 24
▲ Outperform · 🎯$580
Price at call : $521.18 — upside +11%
Today : $540.1 — upside +7%
Expected +11% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+5.3%
stock +5% · XLY +30%
matured Mar 9, 24
DA Davidson ↗
Mar 10, 23
▲ Buy · 🎯$605
Price at call : $521.18 — upside +16%
Today : $540.1 — upside +12%
Expected +16% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+5.3%
stock +5% · XLY +30%
matured Mar 9, 24
Goldman Sachs ↗
Dec 2, 22
▲ Buy · 🎯$511
Price at call : $472.52 — upside +8%
Today : $540.1 — upside -5%
Expected +8% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+3.0%
stock +3% · XLY +20%
matured Dec 2, 23
▲ Buy · 🎯$590
Price at call : $471.33 — upside +25%
Today : $540.1 — upside +9%
Expected +25% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+3.3%
stock +3% · XLY +17%
matured Dec 2, 23
▲ Outperform · 🎯$550
Price at call : $471.33 — upside +17%
Today : $540.1 — upside +2%
Expected +17% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+3.3%
stock +3% · XLY +17%
matured Dec 2, 23
Piper Sandler ↗
Dec 2, 22
▲ Overweight · 🎯$570
Price at call : $471.33 — upside +21%
Today : $540.1 — upside +6%
Expected +21% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+3.3%
stock +3% · XLY +17%
matured Dec 2, 23
Piper Sandler ↗
Nov 29, 22
▲ Overweight · 🎯$525
Price at call : $449.88 — upside +17%
Today : $540.1 — upside -3%
Expected +17% · Actual -7% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
-6.6%
stock -7% · XLY +20%
matured Nov 29, 23
▲ Buy · 🎯$540
Price at call : $422.62 — upside +28%
Today : $540.1 — upside -0%
Expected +28% · Actual -6% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
-5.8%
stock -6% · XLY +17%
matured Nov 14, 23
▲ Buy · 🎯$530
Price at call : $411.47 — upside +29%
Today : $540.1 — upside -2%
Expected +29% · Actual -0% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
-0.1%
stock -0% · XLY +4%
matured Aug 26, 23
▲ Outperform · 🎯$500
Price at call : $411.47 — upside +22%
Today : $540.1 — upside -7%
Expected +22% · Actual -0% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
-0.1%
stock -0% · XLY +4%
matured Aug 26, 23
Goldman Sachs ↗
Aug 26, 22
▲ Buy · 🎯$491
Price at call : $411.47 — upside +19%
Today : $540.1 — upside -9%
Expected +19% · Actual -0% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
-0.1%
stock -0% · XLY +4%
matured Aug 26, 23
Piper Sandler ↗
Aug 26, 22
▲ Overweight · 🎯$510
Price at call : $411.47 — upside +24%
Today : $540.1 — upside -6%
Expected +24% · Actual -0% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 50% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
-0.1%
stock -0% · XLY +4%
matured Aug 26, 23
Goldman Sachs ↗
Jun 27, 22
▲ Buy · 🎯$427
Price at call : $385.9 — upside +11%
Today : $540.1 — upside -21%
Expected +11% · Actual +20% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+19.7%
stock +20% · XLY +20%
matured Jun 27, 23
▲ Buy · 🎯$475
Price at call : $378.81 — upside +25%
Today : $540.1 — upside -12%
Expected +25% · Actual +25% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+24.7%
stock +25% · XLY -29%
matured Dec 3, 22
▲ Buy · 🎯$455
Price at call : $388.68 — upside +17%
Today : $540.1 — upside -16%
Expected +17% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 58% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+5.9%
stock +6% · XLY -11%
matured Aug 26, 22
Goldman Sachs ↗
Mar 12, 21
▲ Buy · 🎯$348
Price at call : $322.49 — upside +8%
Today : $540.1 — upside -36%
Expected +8% · Actual +11% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+10.9%
stock +11% · XLY -3%
matured Mar 12, 22
Goldman Sachs ↗
Jan 18, 21
▲ Buy · 🎯$345
Price at call : $293.17 — upside +18%
Today : $540.1 — upside -36%
Expected +18% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+26.8%
stock +27% · XLY +14%
matured Jan 18, 22
Goldman Sachs ↗
Dec 10, 20
▲ Buy · 🎯$319
Price at call : $265.39 — upside +20%
Today : $540.1 — upside -41%
Expected +20% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+46.3%
stock +46% · XLY +28%
matured Dec 10, 21
Goldman Sachs ↗
Aug 28, 20
▲ Buy · 🎯$272
Price at call : $232.18 — upside +17%
Today : $540.1 — upside -50%
Expected +17% · Actual +65% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+65.0%
stock +65% · XLY +22%
matured Aug 28, 21
Goldman Sachs ↗
Feb 3, 20
▲ Buy · 🎯$307
Price at call : $274.96 — upside +12%
Today : $540.1 — upside -43%
Expected +12% · Actual +4% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+4.4%
stock +4% · XLY +35%
matured Feb 2, 21
Loop Capital ↗
Mar 16, 18
▲ Buy · 🎯$250
Price at call : $221.88 — upside +13%
Today : $540.1 — upside -54%
Expected +13% · Actual +54% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 33% (9 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
+54.2%
stock +54% · XLY +6%
matured Mar 16, 19
Goldman Sachs ↗
Jul 14, 17
▲ Buy
Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
-2.4%
stock -2% · XLY +25%
matured Jul 14, 18
Loop Capital ↗
Apr 10, 17
▲ Buy
Actual -23% · Reason (≥ +15%) : ✗ No
🎯 on ULTA : 33% (9 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
-22.9%
stock -23% · XLY +16%
matured Apr 10, 18
Goldman Sachs ↗
Mar 20, 14
▲ Buy · 🎯$118
Price at call : $104.3 — upside +13%
Today : $540.1 — upside -78%
Expected +13% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+45.8%
stock +46% · XLY +16%
matured Mar 20, 15
Goldman Sachs ↗
Mar 15, 13
▲ Buy · 🎯$93
Price at call : $74.14 — upside +25%
Today : $540.1 — upside -83%
Expected +25% · Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on ULTA : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+30.0%
stock +30% · XLY +26%
matured Mar 15, 14
Frequently asked questions
Should I buy Ulta Beauty stock?
This isn't buy advice. For Ulta Beauty, the analyst consensus is "Buy", with an average price target of $641 (+19% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (2 calls tracked on Ulta Beauty). We show the numbers — you decide.
Is it too late to buy Ulta Beauty? How high can it go?
The most bullish analyst target on Ulta Beauty is $735 (+36% above today's price); the average is $641. That's the upside they see. Check how reliable those analysts have actually been on Ulta Beauty on our site before trusting it.
Is Ulta Beauty still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 29 analysts have a real record on Ulta Beauty, the best hitting 100% over 2 calls. Current consensus: "Buy". Make your call on data, not noise.
Should you invest in Ulta Beauty? The case for and against
The arguments for and against, one by one, from the numbers: why invest in ULTA (and why hesitate).
What has Ulta Beauty's past performance been?
Historical returns and a "how much if I had invested" calculator: ULTA performance & returns.
What is the best month to buy ULTA?
The 12 months ranked by the stock's past returns: best & worst month to buy ULTA.
Are insiders buying ULTA stock?
Executives' and large holders' buys and sells, decoded: insider buying on ULTA.
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