Should I buy Ulta Beauty (ULTA) stock or is it too late?
⭐ The most reliable of them, either direction: UBS — 68% of its targets hit on this sector (485 calls tested). It aims for $710 (+23 %), call made on August 29, 2026, maturing on August 29, 2027 (46 d ago).
Firm-by-firm track record on Ulta Beauty
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| JP Morgan | 78 % | +24.2 % | 32 | $631 +9% |
| Goldman Sachs | 87 % | +22.8 % | 15 | $667 +15% |
| Oppenheimer | 75 % | +20.4 % | 40 | $650 +12% |
| Canaccord Genuity | 81 % | +18.4 % | 16 | $731 +26% |
| Evercore ISI Group | 70 % | +15.9 % | 10 | $635 +10% |
| Baird | 69 % | +15.6 % | 26 | $700 +21% |
| DA Davidson | 77 % | +15.0 % | 22 | $625 +8% |
| Raymond James | 65 % | +14.4 % | 23 | $790 +36% |
✅ Reasons to believe
- 78% of analysts rate it a buy (Buy consensus, 18 ratings) — a sign of market conviction.
- Median price target $633, i.e. +9% from the current price ($579).
- The most reliable firm on ULTA, Goldman Sachs (87% hit rate, 15 scored calls), targets $667 (call made on August 28, 2026, maturing on August 28, 2027) (+15%) in its most recent call, and $652 (call made on June 3, 2026, maturing on June 3, 2027) (+13%) in the one coming due soonest.
- 6 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 18 ratings, 4 are neutral.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
- No dividend: your return depends only on price appreciation.
The analyst consensus on ULTA
Median target $633 (+9%) · 18 ratings · Buy consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Ulta Beauty now?
We won't decide for you. The facts: 78% of analysts rate it a buy, median target $633 (+9%), and Goldman Sachs (most reliable on ULTA, 87%) targets $667. Weigh that against valuation (P/E ~21) and volatility. This is not personalized advice.
Is it too late to invest in Ulta Beauty?
Not according to analysts: the median target ($633) is still +9% above the current price ($579) (most reliable on ULTA: Goldman Sachs, 87%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Ulta Beauty still worth investing in?
It depends on the gap between the price ($579) and its estimated value: analysts target $633 on median (+9%), with 78% buys (most reliable on ULTA: Goldman Sachs, 87%). Cross-check with their real reliability on ULTA and the cautions above. Information, not advice.
What's the main risk in buying ULTA?
The consensus is not unanimous: of 18 ratings, 4 are neutral.
→ Go deeper: the full Ulta Beauty profile (consensus, analyst reliability, price target, performance).