Should I buy Ulta Beauty (ULTA) stock or is it too late?

Ulta Beauty · Consumer Discretionary · price $540

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Canaccord Genuity — 73% of its targets hit on this sector (97 calls tested). It aims for $731 (+35 %), call made on June 4, 2026, maturing on June 4, 2027 (85 d ago).

The 15 reliable analysts $631+17 %

The 3 other firms $700+30 %

How to read it: the 15 reliable firms are not filtered by optimism — 13 aim above the price, 2 below, hence their $631 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Ulta Beauty

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Goldman Sachs	86 %	+24.4 %	14	$652 +21%
JP Morgan	78 %	+24.2 %	32	$631 +17%
Canaccord Genuity	79 %	+20.8 %	14	$731 +35%
Oppenheimer	75 %	+20.4 %	40	$650 +20%
Evercore ISI Group	67 %	+16.7 %	9	$635 +18%
Baird	68 %	+15.9 %	25	$700 +30%
DA Davidson	76 %	+15.7 %	21	$585 +8%
Raymond James	64 %	+15.0 %	22	$790 +46%

In short — Should you invest in Ulta Beauty? Is it too late, still worth it? Analysts are overwhelmingly positive (83% buy, median target $641, i.e. +19%), and the most reliable on ULTA targets even higher. But the stock is volatile, it pays virtually no dividend. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

83% of analysts rate it a buy (Buy consensus, 18 ratings) — a sign of market conviction.
Median price target $641, i.e. +19% from the current price ($540).
The most reliable firm on ULTA, Goldman Sachs (86% hit rate, 14 scored calls), targets $652 (call made on June 3, 2026, maturing on June 3, 2027) (+21%) in its most recent call.
12 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 18 ratings, 2 are neutral and 1 is a sell.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.
No dividend: your return depends only on price appreciation.

The analyst consensus on ULTA

Median target $641 (+19%) · 18 ratings · Buy consensus

Strong Buy00%

Buy1583%

Hold211%

Sell16%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Ulta Beauty now?

We won't decide for you. The facts: 83% of analysts rate it a buy, median target $641 (+19%), and Goldman Sachs (most reliable on ULTA, 86%) targets $652. Weigh that against valuation (P/E ~20) and volatility. This is not personalized advice.

Is it too late to invest in Ulta Beauty?

Not according to analysts: the median target ($641) is still +19% above the current price ($540) (most reliable on ULTA: Goldman Sachs, 86%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Ulta Beauty still worth investing in?

It depends on the gap between the price ($540) and its estimated value: analysts target $641 on median (+19%), with 83% buys (most reliable on ULTA: Goldman Sachs, 86%). Cross-check with their real reliability on ULTA and the cautions above. Information, not advice.

What's the main risk in buying ULTA?

The consensus is not unanimous: of 18 ratings, 2 are neutral and 1 is a sell.

→ Go deeper: the full Ulta Beauty profile (consensus, analyst reliability, price target, performance).