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Amazon (AMZN) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
Amazon · Consumer Discretionary · ref. ETF XLY · 311 calls · price $256.26
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What the company does: Amazon.com, Inc. operates a vast global retail enterprise, distributing consumer goods and subscription services through both its extensive online platforms and a network of physical stores across North America and internationally.

📈 Amazon (AMZN) stock price

$256.26+10.6% over range
Aug 28, 25low $198.79 · high $284.02Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
97% recommend buying · 31 analysts
📊 JPI status : Amazon is no longer in our current JPI rankings, but appeared in the past (2023) — its upside may be behind it. See the stocks picked in 2023 →

🎯 AMZN price target & analyst consensusprice $256

The price target · all analysts combined (28 targets)
Highest target · 1 firm of 28$400+56.1%
Median target · of 28 targets$325+26.8%
Lowest target · 1 firm of 28$250-2.4%
Current price$256.26
Where these 28 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price 2796% $300 ↔ $400
Below 14% $250
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Rosenblatt88% of its targets hit on this sector (8 calls tested). It aims for $345 (+35 %), call made on August 1, 2026, maturing on August 1, 2027 (27 d ago).

The 20 reliable analysts $333+30 %
The 8 other firms $320+25 %
How to read it: the 20 reliable firms are not filtered by optimism — 19 aim above the price, 1 below, hence their $333 median. “The 8 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 31 ratings (last 6 months)
Strong Buy00%
Buy3097%
Hold13%
Sell00%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Amazon? The JPI assistant answers using our backtest data.

📈 Amazon fundamentals: valuation, margins & growth › open the full page

P/E 20.9Net margin 17.4 %Revenue growth +19.6 %Cheap for the growth

Revenue, net income and margin per year

Revenue Net income · hover a bar for details
2022
marg. -1 %
2023
Rev +12%
2024
Rev +11%Profit +95%
2025
Rev +12%Profit +31%

🔎 Detailed analyses

🏛️ Which US Congress members hold Amazon (AMZN)?

15 Congress members have disclosed AMZN buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Alan Lowenthal · 35%Kathy Manning · 43%Donald Beyer · 50%Blake Moore · 39%Gilbert Cisneros · 48%Pete Sessions · 55%Cindy Axne · 57%Robert Wittman · 47%Josh Gottheimer · 56%Kevin Hern · 48%
→ Full members ranking (who beats the market)

✅ Historical analyst reliability on AMZN

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
New Street Research 100% +70.6% 2
SunTrust Robinson Humphrey 100% +41.2% 3
WestPark Capital 100% +28.3% 3
HSBC  100% +27.7% 3
Argus Research  100% +24.6% 2
Scotiabank  100% +19.5% 5
Redburn Partners 100% +19.0% 2
Wells Fargo  92% +26.3% 12
Cantor Fitzgerald  92% +20.4% 12
Wedbush  91% +32.5% 34
See the other 43 firms
Raymond James  44% +4.8% 16
Canaccord Genuity  45% +2.0% 11
Cowen & Co. 45% +15.4% 11
China Renaissance 50% -8.3% 2
Maxim Group 50% +11.0% 4
MKM Partners 55% +0.8% 11
RBC Capital  56% +5.7% 18
Credit Suisse 59% +11.4% 27
Wolfe Research  60% +3.0% 15
Stifel  60% +18.2% 20
Jefferies  66% +11.0% 29
Deutsche Bank  67% +16.3% 15
Keybanc  67% +16.4% 6
Piper Sandler  67% +21.6% 24
UBS  68% +22.3% 34
BMO Capital  70% +12.8% 27
Truist Securities  70% +16.4% 23
Barclays  71% +18.2% 24
Citigroup  73% +15.1% 15
Tigress Financial  73% +17.1% 11
Loop Capital  73% +28.8% 11
Guggenheim  75% +13.1% 4
TD Cowen  75% +13.7% 4
Oppenheimer  75% +24.8% 20
MoffettNathanson  75% +31.2% 4
JP Morgan  76% +19.6% 29
Evercore ISI Group  76% +21.8% 21
Monness, Crespi, Hardt 76% +26.1% 17
Benchmark  77% +20.1% 22
DA Davidson  78% +21.0% 18
Morgan Stanley  79% +14.7% 33
Mizuho  79% +20.0% 19
Goldman Sachs  80% +24.2% 20
Bernstein  80% +28.5% 20
Susquehanna  80% +29.0% 10
JMP Securities 81% +24.5% 37
Pivotal Research  83% +25.7% 6
Needham  86% +26.4% 35
Telsey Advisory Group  86% +27.2% 29
Rosenblatt  88% +24.4% 8
Roth MKM 88% +26.3% 8
Baird  90% +28.3% 20
B of A Securities  91% +28.5% 22

📊 What $1,000 invested in Amazon would be worth › open the full page

In short — $1,000 invested in Amazon 10 years ago would be worth $7,053 today, i.e. +22%/yr on average. Best year: 2023 (+81%), worst: 2022 (-50%). Price performance, excluding dividends.

If I'd invested $1,000 in Amazon

InvestmentWorth todayGain
1 years ago$1,086+9%
3 years ago$2,837+184%
5 years ago$1,464+46%
→ See Amazon's full return history + gain calculator

Return by year (Amazon)

YearReturn$1,000 invested at year start
2026 (YTD)+3%$1,033 (+3%)
2025+5%$1,086 (+9%)
2024+44%$1,569 (+57%)
→ See Amazon's full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Amazon

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📋 All analyst calls on AMZN

UBS 
Jul 31, 26
▲ Buy · 🎯$318
Price at call : $284.02 — upside +12%
Today : $256.26 — upside +24%
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Jul 31, 27
▲ Outperform · 🎯$335
Price at call : $284.02 — upside +18%
Today : $256.26 — upside +31%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Jul 31, 27
Bernstein 
Jul 31, 26
▲ Outperform · 🎯$320
Price at call : $284.02 — upside +13%
Today : $256.26 — upside +25%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
in progress (365j)
matures : Jul 31, 27
Citigroup 
Jul 31, 26
▲ Buy · 🎯$350
Price at call : $284.02 — upside +23%
Today : $256.26 — upside +37%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50.2% · +0.4% (617 calls)
in progress (365j)
matures : Jul 31, 27
RBC Capital 
Jul 31, 26
▲ Outperform · 🎯$330
Price at call : $284.02 — upside +16%
Today : $256.26 — upside +29%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 43.3% · -8.5% (330 calls)
in progress (365j)
matures : Jul 31, 27
Mizuho 
Jul 31, 26
▲ Outperform · 🎯$330
Price at call : $284.02 — upside +16%
Today : $256.26 — upside +29%
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
in progress (365j)
matures : Jul 31, 27
TD Cowen 
Jul 31, 26
▲ Buy · 🎯$350
Price at call : $284.02 — upside +23%
Today : $256.26 — upside +37%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : Jul 31, 27
DA Davidson 
Jul 31, 26
■ Neutral neutral · not a buy · 🎯$250
Price at call : $284.02 — gap to target -12%
Today : $256.26 — gap to target -2%
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
in progress (365j)
matures : Jul 31, 27
See the other 303 calls, newest to oldest
Wells Fargo 
Jul 31, 26
▲ Overweight · 🎯$328
Price at call : $284.02 — upside +15%
Today : $256.26 — upside +28%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Jul 31, 27
▲ Overweight · 🎯$320
Price at call : $284.02 — upside +13%
Today : $256.26 — upside +25%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
in progress (365j)
matures : Jul 31, 27
Piper Sandler 
Jul 31, 26
▲ Overweight · 🎯$320
Price at call : $284.02 — upside +13%
Today : $256.26 — upside +25%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
in progress (365j)
matures : Jul 31, 27
Benchmark 
Jul 31, 26
▲ Buy · 🎯$400
Price at call : $284.02 — upside +41%
Today : $256.26 — upside +56%
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
in progress (365j)
matures : Jul 31, 27
Wedbush 
Jul 31, 26
▲ Outperform · 🎯$310
Price at call : $271.58 — upside +14%
Today : $256.26 — upside +21%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
in progress (365j)
matures : Jul 31, 27
▲ Buy · 🎯$350
Price at call : $271.58 — upside +29%
Today : $256.26 — upside +37%
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
in progress (365j)
matures : Jul 31, 27
Citizens
Jul 31, 26
▲ Market Outperform · 🎯$315
Price at call : $271.58 — upside +16%
Today : $256.26 — upside +23%
🎯 on AMZN : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 31, 27
Needham 
Jul 31, 26
▲ Buy · 🎯$300
Price at call : $271.58 — upside +10%
Today : $256.26 — upside +17%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
in progress (365j)
matures : Jul 31, 27
Keybanc 
Jul 31, 26
▲ Overweight · 🎯$350
Price at call : $271.58 — upside +29%
Today : $256.26 — upside +37%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 47% · +1.5% (232 calls)
in progress (365j)
matures : Jul 31, 27
Rosenblatt 
Jul 31, 26
▲ Buy · 🎯$345
Price at call : $271.58 — upside +27%
Today : $256.26 — upside +35%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 75% · +8.5% (8 calls)
in progress (365j)
matures : Jul 31, 27
Barclays 
Jul 31, 26
▲ Overweight · 🎯$365
Price at call : $271.58 — upside +34%
Today : $256.26 — upside +42%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50.8% · +0.5% (722 calls)
in progress (365j)
matures : Jul 31, 27
JP Morgan 
Jul 31, 26
▲ Overweight · 🎯$365
Price at call : $271.58 — upside +34%
Today : $256.26 — upside +42%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
in progress (365j)
matures : Jul 31, 27
UBS 
Jul 28, 26
▲ Buy · 🎯$305
Price at call : $226.65 — upside +35%
Today : $256.26 — upside +19%
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Jul 28, 27
BMO Capital 
Jul 28, 26
▲ Outperform · 🎯$360
Price at call : $226.65 — upside +59%
Today : $256.26 — upside +40%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
in progress (365j)
matures : Jul 28, 27
Mizuho 
Jul 28, 26
▲ Outperform · 🎯$320
Price at call : $230.86 — upside +39%
Today : $256.26 — upside +25%
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
in progress (365j)
matures : Jul 28, 27
Wedbush 
Jul 23, 26
▲ Outperform · 🎯$293
Price at call : $232.11 — upside +26%
Today : $256.26 — upside +14%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
in progress (365j)
matures : Jul 23, 27
Wells Fargo 
Jul 21, 26
▲ Overweight · 🎯$322
Price at call : $244.85 — upside +32%
Today : $256.26 — upside +26%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Jul 21, 27
Keybanc 
Jul 16, 26
▲ Overweight · 🎯$335
Price at call : $249.89 — upside +34%
Today : $256.26 — upside +31%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 47% · +1.5% (232 calls)
in progress (365j)
matures : Jul 16, 27
Citizens
Jul 15, 26
▲ Market Outperform · 🎯$315
Price at call : $254.96 — upside +24%
Today : $256.26 — upside +23%
🎯 on AMZN : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 15, 27
TD Cowen 
Jul 8, 26
▲ Buy · 🎯$340
Price at call : $247.04 — upside +38%
Today : $256.26 — upside +33%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : Jul 8, 27
Wells Fargo 
Jul 2, 26
▲ Overweight · 🎯$313
Price at call : $242.67 — upside +29%
Today : $256.26 — upside +22%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Jul 2, 27
▲ Buy · 🎯$320
Price at call : $261.26 — upside +22%
Today : $256.26 — upside +25%
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
in progress (365j)
matures : May 29, 27
Wells Fargo 
May 20, 26
▲ Overweight · 🎯$312
Price at call : $268.46 — upside +16%
Today : $256.26 — upside +22%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : May 20, 27
TD Cowen 
May 12, 26
▲ Buy · 🎯$350
Price at call : $270.13 — upside +30%
Today : $256.26 — upside +37%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : May 12, 27
Stifel 
May 1, 26
▲ Buy · 🎯$319
Price at call : $272.05 — upside +17%
Today : $256.26 — upside +24%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 45% · -1.0% (338 calls)
in progress (365j)
matures : May 1, 27
▲ Outperform · 🎯$315
Price at call : $268.26 — upside +17%
Today : $256.26 — upside +23%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : May 1, 27
▲ Buy · 🎯$330
Price at call : $268.26 — upside +23%
Today : $256.26 — upside +29%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 58.8% · +32.8% (97 calls)
in progress (365j)
matures : May 1, 27
JP Morgan 
Apr 30, 26
▲ Overweight · 🎯$330
Price at call : $268.26 — upside +23%
Today : $256.26 — upside +29%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
in progress (365j)
matures : Apr 30, 27
TD Cowen 
Apr 30, 26
▲ Buy · 🎯$350
Price at call : $268.26 — upside +30%
Today : $256.26 — upside +37%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : Apr 30, 27
Bernstein 
Apr 30, 26
▲ Outperform · 🎯$315
Price at call : $268.26 — upside +17%
Today : $256.26 — upside +23%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
in progress (365j)
matures : Apr 30, 27
Citigroup 
Apr 30, 26
▲ Buy · 🎯$325
Price at call : $268.26 — upside +21%
Today : $256.26 — upside +27%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50.2% · +0.4% (617 calls)
in progress (365j)
matures : Apr 30, 27
Morgan Stanley 
Apr 30, 26
▲ Overweight · 🎯$330
Price at call : $268.26 — upside +23%
Today : $256.26 — upside +29%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 44.9% · -7.4% (770 calls)
in progress (365j)
matures : Apr 30, 27
Susquehanna 
Apr 30, 26
▲ Positive · 🎯$325
Price at call : $268.26 — upside +21%
Today : $256.26 — upside +27%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 54.8% · +8.5% (135 calls)
in progress (365j)
matures : Apr 30, 27
RBC Capital 
Apr 30, 26
▲ Outperform · 🎯$320
Price at call : $268.26 — upside +19%
Today : $256.26 — upside +25%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 43.3% · -8.5% (330 calls)
in progress (365j)
matures : Apr 30, 27
Piper Sandler 
Apr 30, 26
▲ Overweight · 🎯$315
Price at call : $268.26 — upside +17%
Today : $256.26 — upside +23%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
in progress (365j)
matures : Apr 30, 27
Guggenheim 
Apr 30, 26
▲ Buy · 🎯$320
Price at call : $268.26 — upside +19%
Today : $256.26 — upside +25%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 37.3% · -3.5% (169 calls)
in progress (365j)
matures : Apr 30, 27
Barclays 
Apr 30, 26
▲ Overweight · 🎯$330
Price at call : $268.26 — upside +23%
Today : $256.26 — upside +29%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50.8% · +0.5% (722 calls)
in progress (365j)
matures : Apr 30, 27
▲ Outperform · 🎯$315
Price at call : $268.26 — upside +17%
Today : $256.26 — upside +23%
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Apr 30, 27
Wells Fargo 
Apr 30, 26
▲ Overweight · 🎯$313
Price at call : $268.26 — upside +17%
Today : $256.26 — upside +22%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Apr 30, 27
Benchmark 
Apr 30, 26
▲ Buy · 🎯$370
Price at call : $268.26 — upside +38%
Today : $256.26 — upside +44%
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
in progress (365j)
matures : Apr 30, 27
▲ Overweight · 🎯$330
Price at call : $265.06 — upside +25%
Today : $256.26 — upside +29%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
in progress (365j)
matures : Apr 30, 27
Keybanc 
Apr 30, 26
▲ Overweight · 🎯$330
Price at call : $265.06 — upside +25%
Today : $256.26 — upside +29%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 47% · +1.5% (232 calls)
in progress (365j)
matures : Apr 30, 27
▲ Buy · 🎯$315
Price at call : $207.54 — upside +52%
Today : $256.26 — upside +23%
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
in progress (365j)
matures : Mar 25, 27
▲ Outperform · 🎯$265
Price at call : $230.98 — upside +15%
Today : $256.26 — upside +3%
Expected +15% · Actual +14% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+13.7%
stock +14% · XLY +3%
matured Aug 13, 26
▲ Outperform · 🎯$280
Price at call : $224.56 — upside +25%
Today : $256.26 — upside +9%
Expected +25% · Actual +18% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+18.1%
stock +18% · XLY +3%
matured Aug 13, 26
DA Davidson 
Aug 1, 25
▲ Buy · 🎯$265
Price at call : $211.65 — upside +25%
Today : $256.26 — upside +3%
Expected +25% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+34.2%
stock +34% · XLY +8%
matured Aug 1, 26
BMO Capital 
Aug 1, 25
▲ Outperform · 🎯$280
Price at call : $211.65 — upside +32%
Today : $256.26 — upside +9%
Expected +32% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
+34.2%
stock +34% · XLY +8%
matured Aug 1, 26
JP Morgan 
Aug 1, 25
▲ Overweight · 🎯$265
Price at call : $211.65 — upside +25%
Today : $256.26 — upside +3%
Expected +25% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+34.2%
stock +34% · XLY +8%
matured Aug 1, 26
▲ Overweight · 🎯$280
Price at call : $211.65 — upside +32%
Today : $256.26 — upside +9%
Expected +32% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
+34.2%
stock +34% · XLY +8%
matured Aug 1, 26
Wedbush 
Aug 1, 25
▲ Outperform · 🎯$250
Price at call : $211.65 — upside +18%
Today : $256.26 — upside -2%
Expected +18% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+34.2%
stock +34% · XLY +8%
matured Aug 1, 26
Piper Sandler 
Aug 1, 25
▲ Overweight · 🎯$255
Price at call : $214.75 — upside +19%
Today : $256.26 — upside -0%
Expected +19% · Actual +32% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+32.3%
stock +32% · XLY +9%
matured Aug 1, 26
▲ Outperform · 🎯$265
Price at call : $214.75 — upside +23%
Today : $256.26 — upside +3%
Expected +23% · Actual +32% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+32.3%
stock +32% · XLY +9%
matured Aug 1, 26
▲ Buy · 🎯$272
Price at call : $214.75 — upside +27%
Today : $256.26 — upside +6%
Expected +27% · Actual +32% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
+32.3%
stock +32% · XLY +9%
matured Aug 1, 26
Goldman Sachs 
Aug 1, 25
▲ Buy · 🎯$240
Price at call : $214.75 — upside +12%
Today : $256.26 — upside -6%
Expected +12% · Actual +32% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+32.3%
stock +32% · XLY +9%
matured Aug 1, 26
Benchmark 
Aug 1, 25
▲ Buy · 🎯$260
Price at call : $214.75 — upside +21%
Today : $256.26 — upside +1%
Expected +21% · Actual +32% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
+32.3%
stock +32% · XLY +9%
matured Aug 1, 26
Needham 
Aug 1, 25
▲ Buy · 🎯$265
Price at call : $214.75 — upside +23%
Today : $256.26 — upside +3%
Expected +23% · Actual +32% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
+32.3%
stock +32% · XLY +9%
matured Aug 1, 26
Wedbush 
Jul 30, 25
▲ Outperform · 🎯$250
Price at call : $230.19 — upside +9%
Today : $256.26 — upside -2%
Expected +9% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+2.3%
stock +2% · XLY +1%
matured Jul 30, 26
UBS 
Jul 28, 25
▲ Buy · 🎯$271
Price at call : $231.01 — upside +17%
Today : $256.26 — upside +6%
Expected +17% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
-1.9%
stock -2% · XLY -1%
matured Jul 28, 26
▲ Buy · 🎯$265
Price at call : $228.29 — upside +16%
Today : $256.26 — upside +3%
Expected +16% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
+2.4%
stock +2% · XLY -4%
matured Jul 23, 26
BMO Capital 
Jul 22, 25
▲ Outperform · 🎯$270
Price at call : $227.47 — upside +19%
Today : $256.26 — upside +5%
Expected +19% · Actual +8% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
+7.6%
stock +8% · XLY +1%
matured Jul 22, 26
Needham 
Jul 22, 25
▲ Buy · 🎯$265
Price at call : $227.47 — upside +16%
Today : $256.26 — upside +3%
Expected +16% · Actual +8% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
+7.6%
stock +8% · XLY +1%
matured Jul 22, 26
Baird 
Jul 21, 25
▲ Outperform · 🎯$244
Price at call : $229.3 — upside +6%
Today : $256.26 — upside -5%
Expected +6% · Actual +8% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+8.0%
stock +8% · XLY +3%
matured Jul 21, 26
▲ Overweight · 🎯$260
Price at call : $223.19 — upside +16%
Today : $256.26 — upside +1%
Expected +16% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
+12.0%
stock +12% · XLY +7%
matured Jul 16, 26
Piper Sandler 
Jul 11, 25
▲ Overweight · 🎯$250
Price at call : $225.69 — upside +11%
Today : $256.26 — upside -2%
Expected +11% · Actual +10% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+9.6%
stock +10% · XLY +4%
matured Jul 11, 26
JP Morgan 
Jul 11, 25
▲ Overweight · 🎯$255
Price at call : $225.69 — upside +13%
Today : $256.26 — upside -0%
Expected +13% · Actual +10% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+9.6%
stock +10% · XLY +4%
matured Jul 11, 26
▲ Outperform · 🎯$235
Price at call : $222.26 — upside +6%
Today : $256.26 — upside -8%
Expected +6% · Actual +10% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+10.4%
stock +10% · XLY +6%
matured Jul 10, 26
▲ Buy · 🎯$250
Price at call : $223.41 — upside +12%
Today : $256.26 — upside -2%
Expected +12% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
+9.3%
stock +9% · XLY +7%
matured Jul 2, 26
JP Morgan 
Jun 4, 25
▲ Overweight · 🎯$240
Price at call : $207.91 — upside +15%
Today : $256.26 — upside -6%
Expected +15% · Actual +18% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+18.3%
stock +18% · XLY +10%
matured Jun 4, 26
▲ Buy · 🎯$248
Price at call : $206.65 — upside +20%
Today : $256.26 — upside -3%
Expected +20% · Actual +24% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
+24.1%
stock +24% · XLY +10%
matured Jun 2, 26
▲ Buy · 🎯$305
Price at call : $188.71 — upside +62%
Today : $256.26 — upside +19%
Expected +62% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+43.7%
stock +44% · XLY +20%
matured May 6, 26
Baird 
May 5, 25
▲ Outperform · 🎯$220
Price at call : $186.35 — upside +18%
Today : $256.26 — upside -14%
Expected +18% · Actual +47% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+46.8%
stock +47% · XLY +18%
matured May 5, 26
UBS 
May 3, 25
▲ Buy · 🎯$249
Price at call : $186.35 — upside +34%
Today : $256.26 — upside -3%
Expected +34% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+46.0%
stock +46% · XLY +18%
matured May 3, 26
Bernstein 
May 2, 25
▲ Outperform · 🎯$230
Price at call : $186.35 — upside +23%
Today : $256.26 — upside -10%
Expected +23% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
+46.0%
stock +46% · XLY +18%
matured May 2, 26
Wedbush 
May 2, 25
▲ Outperform · 🎯$235
Price at call : $186.35 — upside +26%
Today : $256.26 — upside -8%
Expected +26% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+46.0%
stock +46% · XLY +18%
matured May 2, 26
Piper Sandler 
May 2, 25
▲ Overweight · 🎯$212
Price at call : $186.35 — upside +14%
Today : $256.26 — upside -17%
Expected +14% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+46.0%
stock +46% · XLY +18%
matured May 2, 26
Benchmark 
May 2, 25
▲ Buy · 🎯$260
Price at call : $186.35 — upside +40%
Today : $256.26 — upside +1%
Expected +40% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
+46.0%
stock +46% · XLY +18%
matured May 2, 26
▲ Overweight · 🎯$240
Price at call : $189.98 — upside +26%
Today : $256.26 — upside -6%
Expected +26% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
+43.2%
stock +43% · XLY +17%
matured May 2, 26
▲ Outperform · 🎯$260
Price at call : $189.98 — upside +37%
Today : $256.26 — upside +1%
Expected +37% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+43.2%
stock +43% · XLY +17%
matured May 2, 26
▲ Buy · 🎯$226
Price at call : $189.98 — upside +19%
Today : $256.26 — upside -12%
Expected +19% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
+43.2%
stock +43% · XLY +17%
matured May 2, 26
JP Morgan 
May 2, 25
▲ Overweight · 🎯$225
Price at call : $189.98 — upside +18%
Today : $256.26 — upside -12%
Expected +18% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+43.2%
stock +43% · XLY +17%
matured May 2, 26
Needham 
May 2, 25
▲ Buy · 🎯$220
Price at call : $189.98 — upside +16%
Today : $256.26 — upside -14%
Expected +16% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
+43.2%
stock +43% · XLY +17%
matured May 2, 26
▲ Outperform · 🎯$235
Price at call : $189.98 — upside +24%
Today : $256.26 — upside -8%
Expected +24% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+43.2%
stock +43% · XLY +17%
matured May 2, 26
BMO Capital 
May 2, 25
▲ Outperform · 🎯$233
Price at call : $189.98 — upside +23%
Today : $256.26 — upside -9%
Expected +23% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
+43.2%
stock +43% · XLY +17%
matured May 2, 26
▲ Buy · 🎯$230
Price at call : $189.98 — upside +21%
Today : $256.26 — upside -10%
Expected +21% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
+43.2%
stock +43% · XLY +17%
matured May 2, 26
Benchmark 
May 1, 25
▲ Buy · 🎯$260
Price at call : $190.2 — upside +37%
Today : $256.26 — upside +1%
Expected +37% · Actual +41% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
+41.0%
stock +41% · XLY +20%
matured May 1, 26
Bernstein 
Apr 29, 25
▲ Outperform · 🎯$235
Price at call : $184.42 — upside +27%
Today : $256.26 — upside -8%
Expected +27% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
+43.7%
stock +44% · XLY +20%
matured Apr 29, 26
UBS 
Apr 29, 25
▲ Buy · 🎯$253
Price at call : $187.39 — upside +35%
Today : $256.26 — upside -1%
Expected +35% · Actual +40% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+40.4%
stock +40% · XLY +17%
matured Apr 29, 26
▲ Outperform · 🎯$235
Price at call : $180.6 — upside +30%
Today : $256.26 — upside -8%
Expected +30% · Actual +41% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+41.2%
stock +41% · XLY +24%
matured Apr 23, 26
Goldman Sachs 
Apr 22, 25
▲ Buy · 🎯$220
Price at call : $180.6 — upside +22%
Today : $256.26 — upside -14%
Expected +22% · Actual +41% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+41.2%
stock +41% · XLY +24%
matured Apr 22, 26
▲ Overweight · 🎯$230
Price at call : $172.61 — upside +33%
Today : $256.26 — upside -10%
Expected +33% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
+45.2%
stock +45% · XLY +30%
matured Apr 16, 26
BMO Capital 
Apr 16, 25
▲ Outperform · 🎯$235
Price at call : $174.33 — upside +35%
Today : $256.26 — upside -8%
Expected +35% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
+43.2%
stock +43% · XLY +28%
matured Apr 16, 26
Wedbush 
Apr 15, 25
▲ Outperform · 🎯$225
Price at call : $179.59 — upside +25%
Today : $256.26 — upside -12%
Expected +25% · Actual +38% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+38.4%
stock +38% · XLY +25%
matured Apr 15, 26
DA Davidson 
Apr 14, 25
▲ Buy · 🎯$230
Price at call : $179.59 — upside +28%
Today : $256.26 — upside -10%
Expected +28% · Actual +38% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+38.4%
stock +38% · XLY +25%
matured Apr 14, 26
▲ Buy · 🎯$230
Price at call : $181.22 — upside +27%
Today : $256.26 — upside -10%
Expected +27% · Actual +32% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
+31.5%
stock +32% · XLY +20%
matured Apr 10, 26
Piper Sandler 
Apr 10, 25
▲ Overweight · 🎯$215
Price at call : $181.22 — upside +19%
Today : $256.26 — upside -16%
Expected +19% · Actual +32% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+31.5%
stock +32% · XLY +20%
matured Apr 10, 26
Mizuho 
Apr 9, 25
▲ Outperform · 🎯$255
Price at call : $191.1 — upside +33%
Today : $256.26 — upside -0%
Expected +33% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
+22.3%
stock +22% · XLY +15%
matured Apr 9, 26
▲ Buy · 🎯$225
Price at call : $191.1 — upside +18%
Today : $256.26 — upside -12%
Expected +18% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
+22.3%
stock +22% · XLY +15%
matured Apr 9, 26
JP Morgan 
Apr 8, 25
▲ Overweight · 🎯$220
Price at call : $191.1 — upside +15%
Today : $256.26 — upside -14%
Expected +15% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+22.3%
stock +22% · XLY +15%
matured Apr 8, 26
Jefferies 
Mar 31, 25
▲ Buy · 🎯$250
Price at call : $190.26 — upside +31%
Today : $256.26 — upside -2%
Expected +31% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
+9.5%
stock +9% · XLY +10%
matured Mar 31, 26
Loop Capital 
Feb 12, 25
▲ Buy · 🎯$285
Price at call : $230.37 — upside +24%
Today : $256.26 — upside +11%
Expected +24% · Actual -14% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
-13.7%
stock -14% · XLY +2%
matured Feb 12, 26
Bernstein 
Feb 10, 25
▲ Outperform · 🎯$275
Price at call : $232.76 — upside +18%
Today : $256.26 — upside +7%
Expected +18% · Actual -12% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
-12.3%
stock -12% · XLY +5%
matured Feb 10, 26
DA Davidson 
Feb 7, 25
▲ Buy · 🎯$280
Price at call : $233.14 — upside +20%
Today : $256.26 — upside +9%
Expected +20% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
-10.5%
stock -10% · XLY +4%
matured Feb 7, 26
Wedbush 
Feb 7, 25
▲ Outperform · 🎯$280
Price at call : $233.14 — upside +20%
Today : $256.26 — upside +9%
Expected +20% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
-10.5%
stock -10% · XLY +4%
matured Feb 7, 26
▲ Overweight · 🎯$270
Price at call : $233.14 — upside +16%
Today : $256.26 — upside +5%
Expected +16% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
-10.5%
stock -10% · XLY +4%
matured Feb 7, 26
Benchmark 
Feb 7, 25
▲ Buy · 🎯$270
Price at call : $233.14 — upside +16%
Today : $256.26 — upside +5%
Expected +16% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
-10.5%
stock -10% · XLY +4%
matured Feb 7, 26
Piper Sandler 
Feb 7, 25
▲ Overweight · 🎯$265
Price at call : $229.15 — upside +16%
Today : $256.26 — upside +3%
Expected +16% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
-8.9%
stock -9% · XLY +4%
matured Feb 7, 26
▲ Buy · 🎯$265
Price at call : $229.15 — upside +16%
Today : $256.26 — upside +3%
Expected +16% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
-8.9%
stock -9% · XLY +4%
matured Feb 7, 26
Needham 
Feb 7, 25
▲ Buy · 🎯$250
Price at call : $229.15 — upside +9%
Today : $256.26 — upside -2%
Expected +9% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
-8.9%
stock -9% · XLY +4%
matured Feb 7, 26
▲ Outperform · 🎯$275
Price at call : $229.15 — upside +20%
Today : $256.26 — upside +7%
Expected +20% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
-8.9%
stock -9% · XLY +4%
matured Feb 7, 26
JP Morgan 
Feb 7, 25
▲ Overweight · 🎯$270
Price at call : $229.15 — upside +18%
Today : $256.26 — upside +5%
Expected +18% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
-8.9%
stock -9% · XLY +4%
matured Feb 7, 26
Goldman Sachs 
Feb 7, 25
▲ Buy · 🎯$255
Price at call : $229.15 — upside +11%
Today : $256.26 — upside -0%
Expected +11% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
-8.9%
stock -9% · XLY +4%
matured Feb 7, 26
BMO Capital 
Feb 7, 25
▲ Outperform · 🎯$280
Price at call : $229.15 — upside +22%
Today : $256.26 — upside +9%
Expected +22% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
-8.9%
stock -9% · XLY +4%
matured Feb 7, 26
UBS 
Feb 7, 25
▲ Buy · 🎯$272
Price at call : $229.15 — upside +19%
Today : $256.26 — upside +6%
Expected +19% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
-8.9%
stock -9% · XLY +4%
matured Feb 7, 26
▲ Buy · 🎯$257
Price at call : $229.15 — upside +12%
Today : $256.26 — upside +0%
Expected +12% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
-8.9%
stock -9% · XLY +4%
matured Feb 7, 26
Benchmark 
Feb 4, 25
▲ Buy · 🎯$265
Price at call : $236.17 — upside +12%
Today : $256.26 — upside +3%
Expected +12% · Actual -6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
-5.7%
stock -6% · XLY +3%
matured Feb 4, 26
▲ Outperform · 🎯$275
Price at call : $237.68 — upside +16%
Today : $256.26 — upside +7%
Expected +16% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+2.2%
stock +2% · XLY +5%
matured Jan 31, 26
UBS 
Jan 30, 25
▲ Buy · 🎯$275
Price at call : $234.64 — upside +17%
Today : $256.26 — upside +7%
Expected +17% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+2.0%
stock +2% · XLY +4%
matured Jan 30, 26
Wedbush 
Jan 27, 25
▲ Outperform · 🎯$280
Price at call : $235.42 — upside +19%
Today : $256.26 — upside +9%
Expected +19% · Actual +4% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+3.9%
stock +4% · XLY +6%
matured Jan 27, 26
▲ Overweight · 🎯$270
Price at call : $235.42 — upside +15%
Today : $256.26 — upside +5%
Expected +15% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
+1.6%
stock +2% · XLY +6%
matured Jan 22, 26
Needham 
Jan 21, 25
▲ Buy · 🎯$250
Price at call : $230.71 — upside +8%
Today : $256.26 — upside -2%
Expected +8% · Actual +0% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
+0.3%
stock +0% · XLY +5%
matured Jan 21, 26
BMO Capital 
Jan 17, 25
▲ Outperform · 🎯$265
Price at call : $225.94 — upside +17%
Today : $256.26 — upside +3%
Expected +17% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
+2.2%
stock +2% · XLY +4%
matured Jan 17, 26
▲ Overweight · 🎯$270
Price at call : $222.11 — upside +22%
Today : $256.26 — upside +5%
Expected +22% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
+8.8%
stock +9% · XLY +9%
matured Jan 7, 26
Wedbush 
Jan 6, 25
▲ Outperform · 🎯$260
Price at call : $222.11 — upside +17%
Today : $256.26 — upside +1%
Expected +17% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+8.8%
stock +9% · XLY +9%
matured Jan 6, 26
▲ Outperform · 🎯$270
Price at call : $227.61 — upside +19%
Today : $256.26 — upside +5%
Expected +19% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
+2.4%
stock +2% · XLY +6%
matured Jan 3, 26
▲ Buy · 🎯$290
Price at call : $225.06 — upside +29%
Today : $256.26 — upside +13%
Expected +29% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+1.5%
stock +2% · XLY +7%
matured Dec 20, 25
Bernstein 
Dec 18, 24
▲ Outperform · 🎯$265
Price at call : $223.29 — upside +19%
Today : $256.26 — upside +3%
Expected +19% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
+1.8%
stock +2% · XLY +7%
matured Dec 18, 25
JP Morgan 
Dec 18, 24
▲ Overweight · 🎯$280
Price at call : $220.52 — upside +27%
Today : $256.26 — upside +9%
Expected +27% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+2.8%
stock +3% · XLY +7%
matured Dec 18, 25
Jefferies 
Dec 16, 24
▲ Buy · 🎯$275
Price at call : $232.93 — upside +18%
Today : $256.26 — upside +7%
Expected +18% · Actual -4% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
-4.5%
stock -4% · XLY +2%
matured Dec 16, 25
UBS 
Dec 16, 24
▲ Buy · 🎯$264
Price at call : $232.93 — upside +13%
Today : $256.26 — upside +3%
Expected +13% · Actual -4% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
-4.5%
stock -4% · XLY +2%
matured Dec 16, 25
Baird 
Dec 13, 24
▲ Outperform · 🎯$260
Price at call : $227.46 — upside +14%
Today : $256.26 — upside +1%
Expected +14% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
-2.2%
stock -2% · XLY +3%
matured Dec 13, 25
Mizuho 
Dec 10, 24
▲ Outperform · 🎯$260
Price at call : $225.04 — upside +16%
Today : $256.26 — upside +1%
Expected +16% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
+3.0%
stock +3% · XLY +3%
matured Dec 10, 25
Needham 
Dec 10, 24
▲ Buy · 🎯$250
Price at call : $225.04 — upside +11%
Today : $256.26 — upside -2%
Expected +11% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
+3.0%
stock +3% · XLY +3%
matured Dec 10, 25
Needham 
Dec 4, 24
▲ Buy · 🎯$250
Price at call : $218.16 — upside +15%
Today : $256.26 — upside -2%
Expected +15% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
+5.0%
stock +5% · XLY +5%
matured Dec 4, 25
BMO Capital 
Dec 3, 24
▲ Outperform · 🎯$236
Price at call : $218.16 — upside +8%
Today : $256.26 — upside -8%
Expected +8% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
+5.0%
stock +5% · XLY +5%
matured Dec 3, 25
▲ Buy · 🎯$248
Price at call : $205.74 — upside +21%
Today : $256.26 — upside -3%
Expected +21% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (4 calls matureds) · 📊 on Cons. disc. : 76.9% · +15.2% (13 calls)
+13.4%
stock +13% · XLY +7%
matured Nov 26, 25
Needham 
Nov 14, 24
▲ Buy · 🎯$250
Price at call : $211.48 — upside +18%
Today : $256.26 — upside -2%
Expected +18% · Actual +11% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
+11.0%
stock +11% · XLY +7%
matured Nov 14, 25
Loop Capital 
Nov 6, 24
▲ Buy · 🎯$275
Price at call : $210.05 — upside +31%
Today : $256.26 — upside +7%
Expected +31% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
+16.4%
stock +16% · XLY +11%
matured Nov 6, 25
Needham 
Nov 6, 24
▲ Buy · 🎯$210
Price at call : $207.09 — upside +1%
Today : $256.26 — upside -18%
Expected +1% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
+17.4%
stock +17% · XLY +12%
matured Nov 6, 25
Wedbush 
Nov 1, 24
▲ Outperform · 🎯$250
Price at call : $195.78 — upside +28%
Today : $256.26 — upside -2%
Expected +28% · Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+29.7%
stock +30% · XLY +21%
matured Nov 1, 25
Bernstein 
Nov 1, 24
▲ Outperform · 🎯$235
Price at call : $195.78 — upside +20%
Today : $256.26 — upside -8%
Expected +20% · Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
+29.7%
stock +30% · XLY +21%
matured Nov 1, 25
UBS 
Nov 1, 24
▲ Buy · 🎯$230
Price at call : $195.78 — upside +17%
Today : $256.26 — upside -10%
Expected +17% · Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+29.7%
stock +30% · XLY +21%
matured Nov 1, 25
BMO Capital 
Nov 1, 24
▲ Outperform · 🎯$236
Price at call : $195.78 — upside +21%
Today : $256.26 — upside -8%
Expected +21% · Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
+29.7%
stock +30% · XLY +21%
matured Nov 1, 25
▲ Buy · 🎯$270
Price at call : $195.78 — upside +38%
Today : $256.26 — upside +5%
Expected +38% · Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
+29.7%
stock +30% · XLY +21%
matured Nov 1, 25
Benchmark 
Nov 1, 24
▲ Buy · 🎯$215
Price at call : $195.78 — upside +10%
Today : $256.26 — upside -16%
Expected +10% · Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
+29.7%
stock +30% · XLY +21%
matured Nov 1, 25
JP Morgan 
Nov 1, 24
▲ Overweight · 🎯$250
Price at call : $197.93 — upside +26%
Today : $256.26 — upside -2%
Expected +26% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+28.3%
stock +28% · XLY +21%
matured Nov 1, 25
Jefferies 
Nov 1, 24
▲ Buy · 🎯$235
Price at call : $197.93 — upside +19%
Today : $256.26 — upside -8%
Expected +19% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
+28.3%
stock +28% · XLY +21%
matured Nov 1, 25
Baird 
Nov 1, 24
▲ Outperform · 🎯$220
Price at call : $197.93 — upside +11%
Today : $256.26 — upside -14%
Expected +11% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+28.3%
stock +28% · XLY +21%
matured Nov 1, 25
Piper Sandler 
Nov 1, 24
▲ Overweight · 🎯$225
Price at call : $197.93 — upside +14%
Today : $256.26 — upside -12%
Expected +14% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+28.3%
stock +28% · XLY +21%
matured Nov 1, 25
▲ Outperform · 🎯$235
Price at call : $197.93 — upside +19%
Today : $256.26 — upside -8%
Expected +19% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+28.3%
stock +28% · XLY +21%
matured Nov 1, 25
Needham 
Nov 1, 24
▲ Buy · 🎯$210
Price at call : $197.93 — upside +6%
Today : $256.26 — upside -18%
Expected +6% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
+28.3%
stock +28% · XLY +21%
matured Nov 1, 25
▲ Outperform · 🎯$260
Price at call : $197.93 — upside +31%
Today : $256.26 — upside +1%
Expected +31% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+28.3%
stock +28% · XLY +21%
matured Nov 1, 25
▲ Buy · 🎯$230
Price at call : $197.93 — upside +16%
Today : $256.26 — upside -10%
Expected +16% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
+28.3%
stock +28% · XLY +21%
matured Nov 1, 25
Goldman Sachs 
Nov 1, 24
▲ Buy · 🎯$240
Price at call : $197.93 — upside +21%
Today : $256.26 — upside -6%
Expected +21% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+28.3%
stock +28% · XLY +21%
matured Nov 1, 25
UBS 
Oct 28, 24
▲ Buy · 🎯$223
Price at call : $190.83 — upside +17%
Today : $256.26 — upside -13%
Expected +17% · Actual +21% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+20.7%
stock +21% · XLY +19%
matured Oct 28, 25
Needham 
Oct 24, 24
▲ Buy · 🎯$210
Price at call : $186.38 — upside +13%
Today : $256.26 — upside -18%
Expected +13% · Actual +20% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
+20.3%
stock +20% · XLY +19%
matured Oct 24, 25
▲ Outperform · 🎯$240
Price at call : $187.54 — upside +28%
Today : $256.26 — upside -6%
Expected +28% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+17.3%
stock +17% · XLY +18%
matured Oct 11, 25
▲ Buy · 🎯$260
Price at call : $188.82 — upside +38%
Today : $256.26 — upside +1%
Expected +38% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (6 calls matureds) · 📊 on Cons. disc. : 45.5% · +5.7% (11 calls)
+16.6%
stock +17% · XLY +19%
matured Oct 11, 25
DA Davidson 
Oct 10, 24
▲ Buy · 🎯$235
Price at call : $188.82 — upside +24%
Today : $256.26 — upside -8%
Expected +24% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+16.6%
stock +17% · XLY +19%
matured Oct 10, 25
▲ Outperform · 🎯$215
Price at call : $186.65 — upside +15%
Today : $256.26 — upside -16%
Expected +15% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+15.9%
stock +16% · XLY +16%
matured Oct 10, 25
▲ Overweight · 🎯$210
Price at call : $186.65 — upside +13%
Today : $256.26 — upside -18%
Expected +13% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
+15.9%
stock +16% · XLY +16%
matured Oct 9, 25
▲ Overweight · 🎯$230
Price at call : $185.13 — upside +24%
Today : $256.26 — upside -10%
Expected +24% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
+19.2%
stock +19% · XLY +21%
matured Sep 30, 25
▲ Buy · 🎯$265
Price at call : $185.13 — upside +43%
Today : $256.26 — upside +3%
Expected +43% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
+19.2%
stock +19% · XLY +21%
matured Sep 30, 25
▲ Overweight · 🎯$230
Price at call : $193.96 — upside +19%
Today : $256.26 — upside -10%
Expected +19% · Actual +14% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
+13.5%
stock +14% · XLY +20%
matured Sep 23, 25
▲ Outperform · 🎯$240
Price at call : $191.6 — upside +25%
Today : $256.26 — upside -6%
Expected +25% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+18.8%
stock +19% · XLY +22%
matured Sep 20, 25
BMO Capital 
Sep 19, 24
▲ Outperform · 🎯$230
Price at call : $191.6 — upside +20%
Today : $256.26 — upside -10%
Expected +20% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
+18.8%
stock +19% · XLY +22%
matured Sep 19, 25
Needham 
Sep 12, 24
▲ Buy · 🎯$210
Price at call : $187 — upside +12%
Today : $256.26 — upside -18%
Expected +12% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.3% · +10.8% (169 calls)
+22.0%
stock +22% · XLY +25%
matured Sep 12, 25
▲ Overweight · 🎯$230
Price at call : $177.89 — upside +29%
Today : $256.26 — upside -10%
Expected +29% · Actual +31% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
+30.6%
stock +31% · XLY +26%
matured Sep 5, 25
▲ Overweight · 🎯$230
Price at call : $177.89 — upside +29%
Today : $256.26 — upside -10%
Expected +29% · Actual +31% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
+30.6%
stock +31% · XLY +26%
matured Sep 5, 25
▲ Buy · 🎯$210
Price at call : $161.02 — upside +30%
Today : $256.26 — upside -18%
Expected +30% · Actual +31% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
+31.4%
stock +31% · XLY +28%
matured Aug 2, 25
Benchmark 
Aug 2, 24
▲ Buy · 🎯$200
Price at call : $161.02 — upside +24%
Today : $256.26 — upside -22%
Expected +24% · Actual +31% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
+31.4%
stock +31% · XLY +28%
matured Aug 2, 25
Wedbush 
Aug 2, 24
▲ Outperform · 🎯$225
Price at call : $167.9 — upside +34%
Today : $256.26 — upside -12%
Expected +34% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+26.1%
stock +26% · XLY +24%
matured Aug 2, 25
Jefferies 
Aug 2, 24
▲ Buy · 🎯$225
Price at call : $167.9 — upside +34%
Today : $256.26 — upside -12%
Expected +34% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
+26.1%
stock +26% · XLY +24%
matured Aug 2, 25
Piper Sandler 
Aug 2, 24
▲ Overweight · 🎯$215
Price at call : $167.9 — upside +28%
Today : $256.26 — upside -16%
Expected +28% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+26.1%
stock +26% · XLY +24%
matured Aug 2, 25
JP Morgan 
Aug 2, 24
▲ Overweight · 🎯$230
Price at call : $167.9 — upside +37%
Today : $256.26 — upside -10%
Expected +37% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+26.1%
stock +26% · XLY +24%
matured Aug 2, 25
Goldman Sachs 
Aug 2, 24
▲ Buy · 🎯$230
Price at call : $167.9 — upside +37%
Today : $256.26 — upside -10%
Expected +37% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+26.1%
stock +26% · XLY +24%
matured Aug 2, 25
UBS 
Jul 30, 24
▲ Buy · 🎯$224
Price at call : $186.98 — upside +20%
Today : $256.26 — upside -13%
Expected +20% · Actual +25% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+25.2%
stock +25% · XLY +18%
matured Jul 30, 25
Wedbush 
Jul 26, 24
▲ Outperform · 🎯$225
Price at call : $183.2 — upside +23%
Today : $256.26 — upside -12%
Expected +23% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+27.1%
stock +27% · XLY +22%
matured Jul 26, 25
BMO Capital 
Jul 25, 24
▲ Outperform · 🎯$230
Price at call : $182.5 — upside +26%
Today : $256.26 — upside -10%
Expected +26% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
+27.6%
stock +28% · XLY +24%
matured Jul 25, 25
Bernstein 
Jul 22, 24
▲ Outperform · 🎯$215
Price at call : $186.41 — upside +15%
Today : $256.26 — upside -16%
Expected +15% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
+22.5%
stock +22% · XLY +20%
matured Jul 22, 25
▲ Buy · 🎯$230
Price at call : $186.41 — upside +23%
Today : $256.26 — upside -10%
Expected +23% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
+22.5%
stock +22% · XLY +20%
matured Jul 22, 25
Benchmark 
Jul 16, 24
▲ Buy · 🎯$200
Price at call : $187.93 — upside +6%
Today : $256.26 — upside -22%
Expected +6% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
+19.1%
stock +19% · XLY +15%
matured Jul 16, 25
Wolfe Research 
Jul 16, 24
▲ Outperform · 🎯$250
Price at call : $193.02 — upside +30%
Today : $256.26 — upside -2%
Expected +30% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
+15.6%
stock +16% · XLY +13%
matured Jul 16, 25
▲ Buy · 🎯$220
Price at call : $193.61 — upside +14%
Today : $256.26 — upside -14%
Expected +14% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
+12.1%
stock +12% · XLY +17%
matured Jun 26, 25
Baird 
Jun 21, 24
▲ Outperform · 🎯$213
Price at call : $189.08 — upside +13%
Today : $256.26 — upside -17%
Expected +13% · Actual +10% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+10.3%
stock +10% · XLY +17%
matured Jun 21, 25
▲ Buy · 🎯$245
Price at call : $176.44 — upside +39%
Today : $256.26 — upside -4%
Expected +39% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+17.1%
stock +17% · XLY +22%
matured May 30, 25
Loop Capital 
May 6, 24
▲ Buy · 🎯$225
Price at call : $188.7 — upside +19%
Today : $256.26 — upside -12%
Expected +19% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
-2.0%
stock -2% · XLY +10%
matured May 6, 25
BMO Capital 
May 1, 24
▲ Outperform · 🎯$220
Price at call : $184.72 — upside +19%
Today : $256.26 — upside -14%
Expected +19% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
+2.9%
stock +3% · XLY +14%
matured May 1, 25
Benchmark 
May 1, 24
▲ Buy · 🎯$200
Price at call : $184.72 — upside +8%
Today : $256.26 — upside -22%
Expected +8% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
+2.9%
stock +3% · XLY +14%
matured May 1, 25
JP Morgan 
May 1, 24
▲ Overweight · 🎯$240
Price at call : $184.72 — upside +30%
Today : $256.26 — upside -6%
Expected +30% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+2.9%
stock +3% · XLY +14%
matured May 1, 25
Wedbush 
May 1, 24
▲ Outperform · 🎯$225
Price at call : $179 — upside +26%
Today : $256.26 — upside -12%
Expected +26% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+6.3%
stock +6% · XLY +14%
matured May 1, 25
UBS 
May 1, 24
▲ Buy · 🎯$217
Price at call : $179 — upside +21%
Today : $256.26 — upside -15%
Expected +21% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+6.3%
stock +6% · XLY +14%
matured May 1, 25
▲ Buy · 🎯$220
Price at call : $179 — upside +23%
Today : $256.26 — upside -14%
Expected +23% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
+6.3%
stock +6% · XLY +14%
matured May 1, 25
▲ Outperform · 🎯$215
Price at call : $179 — upside +20%
Today : $256.26 — upside -16%
Expected +20% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+6.3%
stock +6% · XLY +14%
matured May 1, 25
Baird 
May 1, 24
▲ Outperform · 🎯$210
Price at call : $179 — upside +17%
Today : $256.26 — upside -18%
Expected +17% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+6.3%
stock +6% · XLY +14%
matured May 1, 25
Piper Sandler 
May 1, 24
▲ Overweight · 🎯$220
Price at call : $179 — upside +23%
Today : $256.26 — upside -14%
Expected +23% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+6.3%
stock +6% · XLY +14%
matured May 1, 25
▲ Outperform · 🎯$225
Price at call : $179 — upside +26%
Today : $256.26 — upside -12%
Expected +26% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+6.3%
stock +6% · XLY +14%
matured May 1, 25
Mizuho 
May 1, 24
▲ Buy · 🎯$240
Price at call : $179 — upside +34%
Today : $256.26 — upside -6%
Expected +34% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
+6.3%
stock +6% · XLY +14%
matured May 1, 25
Goldman Sachs 
May 1, 24
▲ Buy · 🎯$225
Price at call : $179 — upside +26%
Today : $256.26 — upside -12%
Expected +26% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+6.3%
stock +6% · XLY +14%
matured May 1, 25
UBS 
Apr 25, 24
▲ Buy · 🎯$215
Price at call : $179.62 — upside +20%
Today : $256.26 — upside -16%
Expected +20% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+4.5%
stock +5% · XLY +12%
matured Apr 25, 25
▲ Outperform · 🎯$200
Price at call : $173.67 — upside +15%
Today : $256.26 — upside -22%
Expected +15% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+8.8%
stock +9% · XLY +13%
matured Apr 25, 25
Benchmark 
Apr 24, 24
▲ Buy · 🎯$200
Price at call : $173.67 — upside +15%
Today : $256.26 — upside -22%
Expected +15% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
+8.8%
stock +9% · XLY +13%
matured Apr 24, 25
Wedbush 
Apr 24, 24
▲ Outperform · 🎯$225
Price at call : $176.59 — upside +27%
Today : $256.26 — upside -12%
Expected +27% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+5.6%
stock +6% · XLY +11%
matured Apr 24, 25
BMO Capital 
Apr 23, 24
▲ Outperform · 🎯$215
Price at call : $179.54 — upside +20%
Today : $256.26 — upside -16%
Expected +20% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
+0.6%
stock +1% · XLY +10%
matured Apr 23, 25
DA Davidson 
Apr 18, 24
▲ Buy · 🎯$235
Price at call : $174.63 — upside +35%
Today : $256.26 — upside -8%
Expected +35% · Actual -4% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
-4.2%
stock -4% · XLY +6%
matured Apr 18, 25
▲ Buy · 🎯$216
Price at call : $181.28 — upside +19%
Today : $256.26 — upside -16%
Expected +19% · Actual -5% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
-4.8%
stock -5% · XLY +8%
matured Apr 17, 25
▲ Buy · 🎯$228
Price at call : $186.13 — upside +22%
Today : $256.26 — upside -11%
Expected +22% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (4 calls matureds) · 📊 on Cons. disc. : 76.9% · +15.2% (13 calls)
-2.1%
stock -2% · XLY +7%
matured Apr 11, 25
DA Davidson 
Apr 10, 24
▲ Buy · 🎯$235
Price at call : $189.05 — upside +24%
Today : $256.26 — upside -8%
Expected +24% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
-2.2%
stock -2% · XLY +5%
matured Apr 10, 25
▲ Outperform · 🎯$200
Price at call : $180.38 — upside +11%
Today : $256.26 — upside -22%
Expected +11% · Actual +7% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+6.8%
stock +7% · XLY +7%
matured Mar 27, 25
▲ Buy · 🎯$195
Price at call : $179.71 — upside +9%
Today : $256.26 — upside -24%
Expected +9% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
+13.1%
stock +13% · XLY +12%
matured Mar 22, 25
▲ Outperform · 🎯$220
Price at call : $170.31 — upside +29%
Today : $256.26 — upside -14%
Expected +29% · Actual +39% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+39.4%
stock +39% · XLY +31%
matured Feb 1, 25
DA Davidson 
Feb 2, 24
▲ Buy · 🎯$200
Price at call : $170.31 — upside +17%
Today : $256.26 — upside -22%
Expected +17% · Actual +39% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+39.4%
stock +39% · XLY +31%
matured Feb 1, 25
▲ Buy · 🎯$195
Price at call : $170.31 — upside +14%
Today : $256.26 — upside -24%
Expected +14% · Actual +39% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
+39.4%
stock +39% · XLY +31%
matured Feb 1, 25
UBS 
Feb 2, 24
▲ Buy · 🎯$198
Price at call : $170.31 — upside +16%
Today : $256.26 — upside -23%
Expected +16% · Actual +39% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
+39.4%
stock +39% · XLY +31%
matured Feb 1, 25
JP Morgan 
Feb 2, 24
▲ Overweight · 🎯$225
Price at call : $171.81 — upside +31%
Today : $256.26 — upside -12%
Expected +31% · Actual +38% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+38.2%
stock +38% · XLY +29%
matured Feb 1, 25
Benchmark 
Jan 22, 24
▲ Buy · 🎯$175
Price at call : $156.02 — upside +12%
Today : $256.26 — upside -32%
Expected +12% · Actual +51% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
+50.6%
stock +51% · XLY +32%
matured Jan 21, 25
▲ Buy · 🎯$176
Price at call : $146.09 — upside +20%
Today : $256.26 — upside -31%
Expected +20% · Actual +42% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
+42.3%
stock +42% · XLY +32%
matured Nov 28, 24
▲ Buy · 🎯$210
Price at call : $142.59 — upside +47%
Today : $256.26 — upside -18%
Expected +47% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+45.1%
stock +45% · XLY +35%
matured Nov 9, 24
DA Davidson 
Oct 27, 23
▲ Buy · 🎯$157
Price at call : $132.71 — upside +18%
Today : $256.26 — upside -39%
Expected +18% · Actual +42% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+42.0%
stock +42% · XLY +33%
matured Oct 26, 24
Mizuho 
Sep 27, 23
▲ Buy · 🎯$180
Price at call : $125.98 — upside +43%
Today : $256.26 — upside -30%
Expected +43% · Actual +49% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
+49.2%
stock +49% · XLY +25%
matured Sep 26, 24
▲ Buy · 🎯$174
Price at call : $125.98 — upside +38%
Today : $256.26 — upside -32%
Expected +38% · Actual +52% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
+51.7%
stock +52% · XLY +27%
matured Sep 25, 24
DA Davidson 
Sep 6, 23
▲ Buy · 🎯$150
Price at call : $137.85 — upside +9%
Today : $256.26 — upside -41%
Expected +9% · Actual +24% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+24.3%
stock +24% · XLY +8%
matured Sep 5, 24
Loop Capital 
Aug 23, 23
▲ Buy · 🎯$200
Price at call : $131.84 — upside +52%
Today : $256.26 — upside -22%
Expected +52% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
+34.3%
stock +34% · XLY +15%
matured Aug 22, 24
DA Davidson 
Aug 11, 23
▲ Buy · 🎯$150
Price at call : $140.57 — upside +7%
Today : $256.26 — upside -41%
Expected +7% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+18.7%
stock +19% · XLY +2%
matured Aug 10, 24
DA Davidson 
Aug 7, 23
▲ Buy · 🎯$150
Price at call : $139.94 — upside +7%
Today : $256.26 — upside -41%
Expected +7% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+16.3%
stock +16% · XLY -1%
matured Aug 6, 24
Jefferies 
Aug 4, 23
▲ Buy · 🎯$175
Price at call : $142.22 — upside +23%
Today : $256.26 — upside -32%
Expected +23% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
+13.2%
stock +13% · XLY -1%
matured Aug 3, 24
Baird 
Aug 4, 23
▲ Outperform · 🎯$155
Price at call : $142.22 — upside +9%
Today : $256.26 — upside -40%
Expected +9% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+13.2%
stock +13% · XLY -1%
matured Aug 3, 24
Benchmark 
Aug 4, 23
▲ Buy · 🎯$170
Price at call : $139.57 — upside +22%
Today : $256.26 — upside -34%
Expected +22% · Actual +15% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
+15.4%
stock +15% · XLY -0%
matured Aug 3, 24
Goldman Sachs 
Aug 4, 23
▲ Buy · 🎯$180
Price at call : $139.57 — upside +29%
Today : $256.26 — upside -30%
Expected +29% · Actual +15% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+15.4%
stock +15% · XLY -0%
matured Aug 3, 24
▲ Outperform · 🎯$180
Price at call : $139.57 — upside +29%
Today : $256.26 — upside -30%
Expected +29% · Actual +15% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
+15.4%
stock +15% · XLY -0%
matured Aug 3, 24
Mizuho 
Aug 4, 23
▲ Buy · 🎯$180
Price at call : $139.57 — upside +29%
Today : $256.26 — upside -30%
Expected +29% · Actual +15% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
+15.4%
stock +15% · XLY -0%
matured Aug 3, 24
▲ Buy · 🎯$174
Price at call : $139.57 — upside +25%
Today : $256.26 — upside -32%
Expected +25% · Actual +15% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
+15.4%
stock +15% · XLY -0%
matured Aug 3, 24
▲ Outperform · 🎯$190
Price at call : $139.57 — upside +36%
Today : $256.26 — upside -26%
Expected +36% · Actual +15% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+15.4%
stock +15% · XLY -0%
matured Aug 3, 24
JP Morgan 
Aug 4, 23
▲ Overweight · 🎯$180
Price at call : $139.57 — upside +29%
Today : $256.26 — upside -30%
Expected +29% · Actual +15% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
+15.4%
stock +15% · XLY -0%
matured Aug 3, 24
▲ Outperform · 🎯$150
Price at call : $131.69 — upside +14%
Today : $256.26 — upside -41%
Expected +14% · Actual +42% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+42.0%
stock +42% · XLY +9%
matured Jul 30, 24
Goldman Sachs 
Jul 17, 23
▲ Buy · 🎯$165
Price at call : $133.56 — upside +24%
Today : $256.26 — upside -36%
Expected +24% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+44.5%
stock +45% · XLY +11%
matured Jul 16, 24
Baird 
Jul 14, 23
▲ Outperform · 🎯$150
Price at call : $133.56 — upside +12%
Today : $256.26 — upside -41%
Expected +12% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+44.3%
stock +44% · XLY +9%
matured Jul 13, 24
Jefferies 
Jul 13, 23
▲ Buy · 🎯$150
Price at call : $134.68 — upside +11%
Today : $256.26 — upside -41%
Expected +11% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
+43.1%
stock +43% · XLY +9%
matured Jul 12, 24
▲ Buy · 🎯$204
Price at call : $134.68 — upside +51%
Today : $256.26 — upside -20%
Expected +51% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+43.1%
stock +43% · XLY +9%
matured Jul 12, 24
Loop Capital 
Jul 12, 23
▲ Buy · 🎯$180
Price at call : $130.8 — upside +38%
Today : $256.26 — upside -30%
Expected +38% · Actual +49% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
+49.1%
stock +49% · XLY +9%
matured Jul 11, 24
▲ Outperform · 🎯$150
Price at call : $130.8 — upside +15%
Today : $256.26 — upside -41%
Expected +15% · Actual +49% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+49.1%
stock +49% · XLY +9%
matured Jul 10, 24
Wolfe Research 
Jul 10, 23
▲ Outperform · 🎯$150
Price at call : $127.13 — upside +18%
Today : $256.26 — upside -41%
Expected +18% · Actual +57% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
+56.8%
stock +57% · XLY +12%
matured Jul 9, 24
▲ Buy · 🎯$154
Price at call : $126.66 — upside +22%
Today : $256.26 — upside -40%
Expected +22% · Actual +48% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
+47.5%
stock +48% · XLY +8%
matured Jun 11, 24
Piper Sandler 
Jun 7, 23
▲ Overweight · 🎯$150
Price at call : $121.23 — upside +24%
Today : $256.26 — upside -41%
Expected +24% · Actual +53% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+52.6%
stock +53% · XLY +13%
matured Jun 6, 24
Bernstein 
May 31, 23
▲ Outperform · 🎯$140
Price at call : $120.58 — upside +16%
Today : $256.26 — upside -45%
Expected +16% · Actual +49% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
+48.7%
stock +49% · XLY +15%
matured May 30, 24
Mizuho 
May 24, 23
▲ Buy · 🎯$160
Price at call : $116.75 — upside +37%
Today : $256.26 — upside -38%
Expected +37% · Actual +55% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
+55.1%
stock +55% · XLY +17%
matured May 23, 24
Jefferies 
May 18, 23
▲ Buy · 🎯$135
Price at call : $116.25 — upside +16%
Today : $256.26 — upside -47%
Expected +16% · Actual +58% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
+57.9%
stock +58% · XLY +17%
matured May 17, 24
Mizuho 
Apr 28, 23
▲ Buy · 🎯$145
Price at call : $102.05 — upside +42%
Today : $256.26 — upside -43%
Expected +42% · Actual +77% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
+77.3%
stock +77% · XLY +23%
matured Apr 27, 24
Goldman Sachs 
Apr 28, 23
▲ Buy · 🎯$165
Price at call : $105.45 — upside +56%
Today : $256.26 — upside -36%
Expected +56% · Actual +72% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+71.6%
stock +72% · XLY +22%
matured Apr 27, 24
Loop Capital 
Apr 28, 23
▲ Buy · 🎯$140
Price at call : $105.45 — upside +33%
Today : $256.26 — upside -45%
Expected +33% · Actual +72% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
+71.6%
stock +72% · XLY +22%
matured Apr 27, 24
Baird 
Apr 28, 23
▲ Outperform · 🎯$130
Price at call : $105.45 — upside +23%
Today : $256.26 — upside -49%
Expected +23% · Actual +72% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+71.6%
stock +72% · XLY +22%
matured Apr 27, 24
Wolfe Research 
Apr 28, 23
▲ Outperform · 🎯$140
Price at call : $105.45 — upside +33%
Today : $256.26 — upside -45%
Expected +33% · Actual +72% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
+71.6%
stock +72% · XLY +22%
matured Apr 27, 24
Piper Sandler 
Apr 25, 23
▲ Overweight · 🎯$123
Price at call : $104.98 — upside +17%
Today : $256.26 — upside -52%
Expected +17% · Actual +65% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+65.4%
stock +65% · XLY +21%
matured Apr 24, 24
▲ Outperform · 🎯$116
Price at call : $106.21 — upside +9%
Today : $256.26 — upside -55%
Expected +9% · Actual +69% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (4 calls matureds) · 📊 on Cons. disc. : 76.9% · +15.2% (13 calls)
+69.0%
stock +69% · XLY +17%
matured Apr 23, 24
Loop Capital 
Apr 24, 23
▲ Buy · 🎯$140
Price at call : $106.21 — upside +32%
Today : $256.26 — upside -45%
Expected +32% · Actual +69% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
+69.0%
stock +69% · XLY +17%
matured Apr 23, 24
▲ Outperform · 🎯$155
Price at call : $106.21 — upside +46%
Today : $256.26 — upside -40%
Expected +46% · Actual +69% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+69.0%
stock +69% · XLY +17%
matured Apr 22, 24
Piper Sandler 
Apr 21, 23
▲ Overweight · 🎯$123
Price at call : $106.21 — upside +16%
Today : $256.26 — upside -52%
Expected +16% · Actual +67% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+66.9%
stock +67% · XLY +16%
matured Apr 20, 24
Bernstein 
Apr 11, 23
▲ Outperform · 🎯$125
Price at call : $97.83 — upside +28%
Today : $256.26 — upside -51%
Expected +28% · Actual +93% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
+93.2%
stock +93% · XLY +25%
matured Apr 10, 24
Piper Sandler 
Apr 4, 23
▲ Overweight · 🎯$123
Price at call : $101.1 — upside +22%
Today : $256.26 — upside -52%
Expected +22% · Actual +78% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
+78.0%
stock +78% · XLY +23%
matured Apr 3, 24
Jefferies 
Apr 4, 23
▲ Buy · 🎯$135
Price at call : $101.1 — upside +34%
Today : $256.26 — upside -47%
Expected +34% · Actual +78% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
+78.0%
stock +78% · XLY +23%
matured Apr 3, 24
▲ Outperform · 🎯$155
Price at call : $103.95 — upside +49%
Today : $256.26 — upside -40%
Expected +49% · Actual +75% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
+75.5%
stock +75% · XLY +22%
matured Apr 2, 24
Bernstein 
Mar 29, 23
▲ Outperform · 🎯$125
Price at call : $102 — upside +23%
Today : $256.26 — upside -51%
Expected +23% · Actual +77% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
+77.4%
stock +77% · XLY +25%
matured Mar 28, 24
Bernstein 
Mar 10, 23
▲ Outperform · 🎯$125
Price at call : $92.43 — upside +35%
Today : $256.26 — upside -51%
Expected +35% · Actual +86% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
+86.0%
stock +86% · XLY +30%
matured Mar 9, 24
Loop Capital 
Feb 14, 23
▲ Buy · 🎯$140
Price at call : $99.7 — upside +40%
Today : $256.26 — upside -45%
Expected +40% · Actual +71% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
+71.5%
stock +71% · XLY +17%
matured Feb 14, 24
▲ Buy · 🎯$192
Price at call : $98.24 — upside +95%
Today : $256.26 — upside -25%
Expected +95% · Actual +78% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+77.6%
stock +78% · XLY +20%
matured Feb 9, 24
Bernstein 
Feb 3, 23
▲ Outperform · 🎯$125
Price at call : $102.18 — upside +22%
Today : $256.26 — upside -51%
Expected +22% · Actual +67% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
+66.7%
stock +67% · XLY +16%
matured Feb 3, 24
DA Davidson 
Feb 3, 23
▲ Buy · 🎯$134
Price at call : $103.39 — upside +30%
Today : $256.26 — upside -48%
Expected +30% · Actual +65% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
+64.7%
stock +65% · XLY +16%
matured Feb 3, 24
Baird 
Feb 3, 23
▲ Outperform · 🎯$125
Price at call : $103.39 — upside +21%
Today : $256.26 — upside -51%
Expected +21% · Actual +65% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+64.7%
stock +65% · XLY +16%
matured Feb 3, 24
Loop Capital 
Feb 2, 23
▲ Buy · 🎯$140
Price at call : $112.91 — upside +24%
Today : $256.26 — upside -45%
Expected +24% · Actual +52% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
+52.2%
stock +52% · XLY +14%
matured Feb 2, 24
Bernstein 
Jan 26, 23
▲ Outperform · 🎯$120
Price at call : $102.24 — upside +17%
Today : $256.26 — upside -53%
Expected +17% · Actual +58% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
+57.7%
stock +58% · XLY +18%
matured Jan 26, 24
Goldman Sachs 
Jan 13, 23
▲ Buy · 🎯$145
Price at call : $98.12 — upside +48%
Today : $256.26 — upside -43%
Expected +48% · Actual +56% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+56.1%
stock +56% · XLY +24%
matured Jan 13, 24
Baird 
Dec 22, 22
▲ Outperform · 🎯$120
Price at call : $85.25 — upside +41%
Today : $256.26 — upside -53%
Expected +41% · Actual +80% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+80.0%
stock +80% · XLY +39%
matured Dec 22, 23
Jefferies 
Dec 5, 22
▲ Buy · 🎯$135
Price at call : $88.25 — upside +53%
Today : $256.26 — upside -47%
Expected +53% · Actual +64% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
+63.8%
stock +64% · XLY +23%
matured Dec 5, 23
Goldman Sachs 
Nov 18, 22
▲ Buy · 🎯$165
Price at call : $94.14 — upside +75%
Today : $256.26 — upside -36%
Expected +75% · Actual +55% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+55.2%
stock +55% · XLY +19%
matured Nov 18, 23
▲ Outperform · 🎯$118
Price at call : $98.94 — upside +19%
Today : $256.26 — upside -54%
Expected +19% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (4 calls matureds) · 📊 on Cons. disc. : 76.9% · +15.2% (13 calls)
+44.7%
stock +45% · XLY +16%
matured Nov 15, 23
▲ Buy · 🎯$192
Price at call : $89.3 — upside +115%
Today : $256.26 — upside -25%
Expected +115% · Actual +55% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+55.2%
stock +55% · XLY +18%
matured Nov 2, 23
Wolfe Research 
Oct 28, 22
▲ Outperform · 🎯$130
Price at call : $103.41 — upside +26%
Today : $256.26 — upside -49%
Expected +26% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
+28.3%
stock +28% · XLY +4%
matured Oct 28, 23
Baird 
Oct 28, 22
▲ Outperform · 🎯$130
Price at call : $103.41 — upside +26%
Today : $256.26 — upside -49%
Expected +26% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
+28.3%
stock +28% · XLY +4%
matured Oct 28, 23
Mizuho 
Oct 28, 22
▲ Buy · 🎯$135
Price at call : $103.41 — upside +31%
Today : $256.26 — upside -47%
Expected +31% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
+28.3%
stock +28% · XLY +4%
matured Oct 28, 23
Jefferies 
Oct 27, 22
▲ Buy · 🎯$165
Price at call : $103.41 — upside +60%
Today : $256.26 — upside -36%
Expected +60% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
+28.3%
stock +28% · XLY +4%
matured Oct 27, 23
Goldman Sachs 
Oct 27, 22
▲ Buy · 🎯$175
Price at call : $110.96 — upside +58%
Today : $256.26 — upside -32%
Expected +58% · Actual +15% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
+15.1%
stock +15% · XLY +3%
matured Oct 27, 23
Jefferies 
Oct 4, 22
▲ Buy · 🎯$165
Price at call : $120.95 — upside +36%
Today : $256.26 — upside -36%
Expected +36% · Actual +4% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
+4.1%
stock +4% · XLY +9%
matured Oct 4, 23
Jefferies 
Jul 29, 22
▲ Buy · 🎯$165
Price at call : $135.39 — upside +22%
Today : $256.26 — upside -36%
Expected +22% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
-1.3%
stock -1% · XLY +6%
matured Jul 29, 23
Wolfe Research 
Jul 29, 22
▲ Outperform · 🎯$170
Price at call : $134.95 — upside +26%
Today : $256.26 — upside -34%
Expected +26% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
-0.9%
stock -1% · XLY +7%
matured Jul 29, 23
Mizuho 
Jul 21, 22
▲ Buy · 🎯$155
Price at call : $124.63 — upside +24%
Today : $256.26 — upside -40%
Expected +24% · Actual +4% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
+4.3%
stock +4% · XLY +10%
matured Jul 21, 23
▲ Buy · 🎯$232
Price at call : $106.21 — upside +118%
Today : $256.26 — upside -9%
Expected +118% · Actual +23% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+22.7%
stock +23% · XLY +24%
matured Jun 29, 23
Wolfe Research 
Jun 29, 22
▲ Outperform · 🎯$140
Price at call : $108.92 — upside +29%
Today : $256.26 — upside -45%
Expected +29% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
+17.4%
stock +17% · XLY +20%
matured Jun 29, 23
Loop Capital 
May 27, 22
▲ Buy · 🎯$141.25
Price at call : $115.15 — upside +23%
Today : $256.26 — upside -45%
Expected +23% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
+5.7%
stock +6% · XLY -1%
matured May 27, 23
Wolfe Research 
May 17, 22
▲ Outperform · 🎯$145
Price at call : $115.37 — upside +26%
Today : $256.26 — upside -43%
Expected +26% · Actual +0% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
+0.1%
stock +0% · XLY -2%
matured May 17, 23
Wolfe Research 
Apr 29, 22
▲ Outperform · 🎯$185
Price at call : $124.28 — upside +49%
Today : $256.26 — upside -28%
Expected +49% · Actual -18% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
-17.9%
stock -18% · XLY -10%
matured Apr 29, 23
▲ Buy · 🎯$232.75
Price at call : $152.6 — upside +53%
Today : $256.26 — upside -9%
Expected +53% · Actual -38% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
-38.0%
stock -38% · XLY -19%
matured Feb 18, 23
▲ Outperform · 🎯$210
Price at call : $157.64 — upside +33%
Today : $256.26 — upside -18%
Expected +33% · Actual -35% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
-35.2%
stock -35% · XLY -18%
matured Feb 4, 23
▲ Outperform · 🎯$205
Price at call : $167.52 — upside +22%
Today : $256.26 — upside -20%
Expected +22% · Actual -49% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 67% (12 calls matureds) · 📊 on Cons. disc. : 36.7% · +0.7% (49 calls)
-49.2%
stock -49% · XLY -38%
matured Jan 4, 23
▲ Buy · 🎯$223
Price at call : $173.62 — upside +28%
Today : $256.26 — upside -13%
Expected +28% · Actual -42% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
-41.9%
stock -42% · XLY -29%
matured Nov 10, 22
Mizuho 
Oct 29, 21
▲ Buy · 🎯$197.5
Price at call : $168.62 — upside +17%
Today : $256.26 — upside -23%
Expected +17% · Actual -39% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
-39.3%
stock -39% · XLY -28%
matured Oct 29, 22
Mizuho 
Jul 30, 21
▲ Buy · 🎯$205
Price at call : $166.38 — upside +23%
Today : $256.26 — upside -20%
Expected +23% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
-18.6%
stock -19% · XLY -9%
matured Jul 30, 22
Loop Capital 
Jun 21, 21
▲ Buy · 🎯$188.75
Price at call : $172.7 — upside +9%
Today : $256.26 — upside -26%
Expected +9% · Actual -37% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 40.2% · -1.4% (87 calls)
-37.1%
stock -37% · XLY -19%
matured Jun 21, 22
▲ Buy · 🎯$218.5
Price at call : $174.35 — upside +25%
Today : $256.26 — upside -15%
Expected +25% · Actual -38% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
-37.7%
stock -38% · XLY -19%
matured Jun 17, 22
Mizuho 
Apr 30, 21
▲ Buy · 🎯$220
Price at call : $173.37 — upside +27%
Today : $256.26 — upside -14%
Expected +27% · Actual -28% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.6% · +2.3% (140 calls)
-28.2%
stock -28% · XLY -8%
matured Apr 30, 22
▲ Buy · 🎯$232.5
Price at call : $165.63 — upside +40%
Today : $256.26 — upside -9%
Expected +40% · Actual -16% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (6 calls matureds) · 📊 on Cons. disc. : 45.5% · +5.7% (11 calls)
-16.2%
stock -16% · XLY +6%
matured Feb 3, 22
▲ Buy · 🎯$225
Price at call : $161.06 — upside +40%
Today : $256.26 — upside -12%
Expected +40% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (6 calls matureds) · 📊 on Cons. disc. : 45.5% · +5.7% (11 calls)
+1.9%
stock +2% · XLY +21%
matured Oct 1, 21
▲ Buy · 🎯$135
Price at call : $124.15 — upside +9%
Today : $256.26 — upside -47%
Expected +9% · Actual +29% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (6 calls matureds) · 📊 on Cons. disc. : 45.5% · +5.7% (11 calls)
+28.8%
stock +29% · XLY +30%
matured Jun 5, 21
▲ Buy · 🎯$135
Price at call : $114.3 — upside +18%
Today : $256.26 — upside -47%
Expected +18% · Actual +48% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (6 calls matureds) · 📊 on Cons. disc. : 45.5% · +5.7% (11 calls)
+48.1%
stock +48% · XLY +59%
matured May 1, 21
▲ Buy · 🎯$112.5
Price at call : $94.23 — upside +19%
Today : $256.26 — upside -56%
Expected +19% · Actual +75% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (6 calls matureds) · 📊 on Cons. disc. : 45.5% · +5.7% (11 calls)
+74.7%
stock +75% · XLY +33%
matured Jan 21, 21

Frequently asked questions

Should I buy Amazon stock?

This isn't buy advice. For Amazon, the analyst consensus is "Buy", with an average price target of $325 (+27% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (2 calls tracked on Amazon). We show the numbers — you decide.

Is it too late to buy Amazon? How high can it go?

The most bullish analyst target on Amazon is $400 (+56% above today's price); the average is $325. That's the upside they see. Check how reliable those analysts have actually been on Amazon on our site before trusting it.

Is Amazon still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 53 analysts have a real record on Amazon, the best hitting 100% over 2 calls. Current consensus: "Buy". Make your call on data, not noise.

Should you invest in Amazon? The case for and against

The arguments for and against, one by one, from the numbers: why invest in AMZN (and why hesitate).

What has Amazon's past performance been?

Historical returns and a "how much if I had invested" calculator: AMZN performance & returns.

What is the best month to buy AMZN?

The 12 months ranked by the stock's past returns: best & worst month to buy AMZN.

Are insiders buying AMZN stock?

Executives' and large holders' buys and sells, decoded: insider buying on AMZN.

Other Cons. disc. stocks

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)