Does ServiceNow (NOW) stock go up or down depending on the month?
ServiceNow month by month, year by year
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -23.6% | -7.7% | -3.2% | -15.5% | +40.8% | -20.2% | +12.0% | |||||
| 2025 | -3.9% | -8.7% | -14.4% | +20.0% | +5.9% | +1.7% | -8.3% | -2.7% | +0.3% | -0.1% | -11.6% | -5.7% |
| 2024 | +8.3% | +0.8% | -1.2% | -9.1% | -5.2% | +19.7% | +3.5% | +5.0% | +4.6% | +4.3% | +12.5% | +1.0% |
| 2023 | +17.2% | -5.1% | +7.5% | -1.1% | +18.6% | +3.1% | +3.7% | +1.0% | -5.1% | +4.1% | +17.9% | +3.0% |
| 2022 | -9.8% | -1.0% | -4.0% | -14.1% | -2.2% | +1.7% | -6.1% | -2.7% | -13.1% | +11.4% | -1.1% | -6.7% |
| 2021 | -1.3% | -1.8% | -6.3% | +1.2% | -6.4% | +16.0% | +7.0% | +9.5% | -3.3% | +12.1% | -7.2% | +0.2% |
| 2020 | +19.8% | -3.6% | -12.1% | +22.7% | +10.4% | +4.4% | +8.4% | +9.7% | +0.6% | +2.6% | +7.4% | +3.0% |
| 2019 | +23.6% | +8.8% | +2.9% | +10.1% | -3.5% | +4.8% | +1.0% | -5.6% | -3.1% | -2.6% | +14.5% | -0.3% |
| 2018 | +14.1% | +8.2% | +2.8% | +0.4% | +6.9% | -2.9% | +2.0% | +11.6% | -0.4% | -7.5% | +2.3% | -3.9% |
| 2017 | +21.9% | -4.1% | +0.6% | +8.1% | +10.7% | +1.3% | +4.2% | +5.2% | +1.2% | +7.5% | -2.7% | +6.0% |
| 2016 | -28.1% | -11.6% | +11.3% | +16.8% | +0.2% | -7.3% | +12.8% | -3.0% | +8.9% | +11.1% | -5.4% | -10.6% |
| 2015 | +7.4% | +4.6% | +3.3% | -5.0% | +2.3% | -3.0% | +8.3% | -11.9% | -2.1% | +17.6% | +6.6% | -0.5% |
| 2014 | +13.3% | +7.2% | -12.0% | -17.0% | +5.2% | +18.5% | -5.1% | +4.0% | -3.8% | +15.6% | -5.9% | +6.1% |
| 2013 | +17.1% | +11.6% | +13.1% | -10.3% | +9.9% | +7.9% | +7.6% | +10.8% | +5.1% | -2.7% | +5.5% | |
| Average | +4.5% | +0.2% | -0.9% | +2.2% | +5.2% | +3.4% | +3.7% | +2.1% | -0.3% | +6.2% | +1.9% | -0.2% |
| % of years up | 62% | 43% | 50% | 57% | 64% | 71% | 79% | 62% | 46% | 77% | 46% | 54% |
| Years observed | 13 | 14 | 14 | 14 | 14 | 14 | 14 | 13 | 13 | 13 | 13 | 13 |
ServiceNow month by month: the summary
Over 2013-2026, here's what ServiceNow (NOW) stock did each month, on average: January +4.5% (up 62% of 13 years), February +0.2% (up 43% of 14 years), March -0.9% (up 50% of 14 years), April +2.2% (up 57% of 14 years), May +5.2% (up 64% of 14 years), June +3.4% (up 71% of 14 years), July +3.7% (up 79% of 14 years), August +2.1% (up 62% of 13 years), September -0.3% (up 46% of 13 years), October +6.2% (up 77% of 13 years), November +1.9% (up 46% of 13 years), December -0.2% (up 54% of 13 years). In other words, NOW historically rose in January, February, April, May, June, July, August, October, November, and fell in March, September, December.
Does ServiceNow really go up in October?
Over 2013-2026, October is ServiceNow's strongest month: +6.2% on average, positive in 10 of 13 years. At the other end, March shows -0.9%. But a monthly gap is often built on one or two extreme years — the table above shows it: look at the spread, not just the average. Seasonality only means something when it has a cause (selling season, earnings calendar, year-end tax effects); with no identified cause, it's probably noise.
Frequently asked questions
Does ServiceNow stock go up or down in July?
Over 14 years, NOW rose +3.7% on average in July, finishing the month up 11 times out of 14 (79%). Median: +4.0%. It's one of its most consistent months. ⚠️ 14 years of data is not a prediction.
Does ServiceNow stock go up or down in August?
Over 13 years, NOW rose +2.1% on average in August, finishing the month up 8 times out of 13 (62%). Median: +4.0%. Results are split year to year — there's no clear pattern. ⚠️ 13 years of data is not a prediction.
Does ServiceNow stock go up or down in May?
Over 14 years, NOW rose +5.2% on average in May, finishing the month up 9 times out of 14 (64%). Median: +3.8%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
Does ServiceNow stock go up or down in January?
Over 13 years, NOW rose +4.5% on average in January, finishing the month up 8 times out of 13 (62%). Median: +8.3%. Results are split year to year — there's no clear pattern. ⚠️ 13 years of data is not a prediction.
Does ServiceNow stock go up or down in June?
Over 14 years, NOW rose +3.4% on average in June, finishing the month up 10 times out of 14 (71%). Median: +2.4%. It's one of its most consistent months. ⚠️ 14 years of data is not a prediction.
Does ServiceNow stock go up or down in April?
Over 14 years, NOW rose +2.2% on average in April, finishing the month up 8 times out of 14 (57%). Median: +0.8%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
What is the best month to buy ServiceNow stock?
Historically, October: over the last 14 years, NOW gained +6.2% on average that month and finished up 77% of the time (13 years observed). March is the weakest month (-0.9%). This is not a prediction: 14 years is a small sample, and the past is under no obligation to repeat.
Do ServiceNow's quarterly earnings move the stock?
October — when ServiceNow reports quarterly earnings — has been its best month over 14 years (+6.2% on average, up 77% of years). Earnings are a known driver of moves. ⚠️ This is a past tendency over a short history, not a rule. Use it as context, never as a buy plan.
Why does ServiceNow stock often rise in October?
October has averaged as its best month over 14 years (+6.2%, up 77% of years). This month covers ServiceNow's quarterly earnings release — a known driver of moves, and over this history it has tended to push the stock higher.
Why is ServiceNow stock weaker in March?
March has averaged as its weakest month over 14 years (-0.9%, up only 50% of years). No clearly established recurring seasonal driver explains this month — it's a statistical tendency over 14 years of history, not a prediction.
Is there a best month to invest in the stock market in general?
There's no universal rule: every stock has its own seasonality. For NOW it's October (+6.2% on average over 14 years) — another stock will look completely different. The calendar effects people cite ("sell in May", the year-end rally) are market-wide averages, not laws: on NOW, July is the most consistent month (79% positive years). We also rank all 12 months for the whole market.
Does stock seasonality actually work?
Careful. A month that rose 14 times out of 14 can simply be chance: with 12 months and a dozen years, patterns appear naturally even in random data. Seasonality describes what happened; it doesn't explain why and predicts nothing. Treat it as context, never as a standalone buy signal.
What data is this table based on?
On NOW's real monthly closing prices from 2013 to 2026 (14 years), source Yahoo Finance. Each cell = the price change over that month. Price performance, excluding dividends. Incomplete months and quote gaps are excluded.