Bullish
Our verdict — B of A Securities ranks #31 of 64 in our leaderboard: 66.7% hit rate on ServiceNow (12 scored calls on this stock), 17.5% average gain per call, +5 pts vs its sector.
ServiceNow (NOW) price target — analyst by analyst
ServiceNow · Information Technology · ref. ETF XLK · price $138.43
By Rédaction JPI Invest · updated
In short — 27 price targets published on ServiceNow over 90 days: 24 bullish, 1 bearish (89% positive), median target $140. The highest-ranked firm to weigh in is BTIG (rank 8, 64.1% hit rate). For each call below we show the firm's real track record — not just its opinion.
The last 27 analyst calls on NOW
Newest first. The "verdict" is our read on the firm, based on its past calls replayed against actual prices.
Bullish
Our verdict — TD Cowen ranks #60 of 64 in our leaderboard: 60% hit rate on ServiceNow (5 scored calls on this stock), 14% average gain per call, 0 pts vs its sector.
Bullish
Our verdict — Wells Fargo ranks #47 of 64 in our leaderboard: 65% hit rate on ServiceNow (20 scored calls on this stock), 14.5% average gain per call, +3 pts vs its sector.
Neutral
Our verdict — Macquarie ranks #56 of 64 in our leaderboard: 100% hit rate on ServiceNow (4 scored calls on this stock), 10.9% average gain per call, +2 pts vs its sector.
Bullish
Our verdict — Bernstein ranks #50 of 64 in our leaderboard: 80% hit rate on ServiceNow (5 scored calls on this stock), 13.5% average gain per call, +3 pts vs its sector.
Bullish
Our verdict — JP Morgan ranks #37 of 64 in our leaderboard: 50% hit rate on ServiceNow (10 scored calls on this stock), 15.8% average gain per call, +4 pts vs its sector.
Bullish
Our verdict — BMO Capital ranks #43 of 64 in our leaderboard: 73.5% hit rate on ServiceNow (34 scored calls on this stock), 15.1% average gain per call, +3 pts vs its sector.
Bullish
Our verdict — Baird ranks #53 of 64 in our leaderboard: 71.4% hit rate on ServiceNow (14 scored calls on this stock), 17.1% average gain per call, +2 pts vs its sector.
Bullish
Our verdict — RBC Capital ranks #62 of 64 in our leaderboard: 60% hit rate on ServiceNow (25 scored calls on this stock), 9% average gain per call, -2 pts vs its sector.
Bullish
Our verdict — Cantor Fitzgerald ranks #11 of 64 in our leaderboard: 0% hit rate on ServiceNow (6 scored calls on this stock), 37.1% average gain per call, +12 pts vs its sector.
Bullish
Our verdict — Evercore ISI Group ranks #41 of 64 in our leaderboard: 25% hit rate on ServiceNow (4 scored calls on this stock), 15.1% average gain per call, +4 pts vs its sector.
Bullish
Our verdict — Needham ranks #14 of 64 in our leaderboard: 71% hit rate on ServiceNow (31 scored calls on this stock), 33.4% average gain per call, +10 pts vs its sector.
Bullish
Our verdict — Jefferies ranks #30 of 64 in our leaderboard: 58.3% hit rate on ServiceNow (12 scored calls on this stock), 16.5% average gain per call, +5 pts vs its sector.
Bullish
Our verdict — Piper Sandler ranks #26 of 64 in our leaderboard: 66.7% hit rate on ServiceNow (15 scored calls on this stock), 19.9% average gain per call, +5 pts vs its sector.
Bullish
Our verdict — BTIG ranks #8 of 64 in our leaderboard: 64.1% hit rate across all stocks, 23.4% average gain per call, +12 pts vs its sector.
Bullish
Our verdict — DA Davidson ranks #33 of 64 in our leaderboard: 25% hit rate on ServiceNow (4 scored calls on this stock), 17.4% average gain per call, +5 pts vs its sector.
Bullish
Our verdict — Cantor Fitzgerald ranks #11 of 64 in our leaderboard: 0% hit rate on ServiceNow (6 scored calls on this stock), 37.1% average gain per call, +12 pts vs its sector.
Bearish
CLSA · Underperform · target $72 (-31% vs price that day)
No verdict — this firm doesn't have enough scored calls for us to judge it reliably.
Bullish
Our verdict — TD Cowen ranks #60 of 64 in our leaderboard: 60% hit rate on ServiceNow (5 scored calls on this stock), 14% average gain per call, 0 pts vs its sector.
Bullish
Our verdict — Oppenheimer ranks #28 of 64 in our leaderboard: 58.8% hit rate on ServiceNow (17 scored calls on this stock), 20.5% average gain per call, +5 pts vs its sector.
Bullish
Our verdict — Citigroup ranks #24 of 64 in our leaderboard: 60.9% hit rate on ServiceNow (23 scored calls on this stock), 20.1% average gain per call, +5 pts vs its sector.
Neutral
Our verdict — UBS ranks #27 of 64 in our leaderboard: 73.3% hit rate on ServiceNow (15 scored calls on this stock), 17% average gain per call, +5 pts vs its sector.
Bullish
Our verdict — Goldman Sachs ranks #25 of 64 in our leaderboard: 50% hit rate on ServiceNow (8 scored calls on this stock), 16.6% average gain per call, +5 pts vs its sector.
Bullish
Our verdict — Truist Securities ranks #51 of 64 in our leaderboard: 63.6% hit rate across all stocks, 14.6% average gain per call, +3 pts vs its sector.
Bullish
Our verdict — Guggenheim ranks #40 of 64 in our leaderboard: 92.3% hit rate on ServiceNow (13 scored calls on this stock), 14.3% average gain per call, +4 pts vs its sector.
Bullish
Our verdict — BTIG ranks #8 of 64 in our leaderboard: 64.1% hit rate across all stocks, 23.4% average gain per call, +12 pts vs its sector.
Bullish
Our verdict — Benchmark ranks #42 of 64 in our leaderboard: 60.8% hit rate across all stocks, 36.1% average gain per call, +4 pts vs its sector.
⚠️ Price targets as published by the firms, timestamped at their publication date. The upside shown is vs the price on the day of the call, not today's price. Informational data, not investment advice.
Frequently asked questions
What are analysts saying about NOW right now?
Over the last 90 days, 27 price targets were published on ServiceNow: 24 bullish and 1 bearish (89% positive). The median target is $140. The latest call is from August 19, 2026.
Should you trust these price targets?
Not blindly — that's the point of this page: next to each call we show the firm's real track record — its rank among 64 tracked firms, its hit rate and its average gain per call. An ambitious target from a firm that is wrong 6 times out of 10 is not worth the same as one from a consistent firm.
Which firm covering NOW is the most reliable?
Among the firms that published on ServiceNow in the last 90 days, our highest-ranked is BTIG (rank 8 of 64, 64.1% hit rate, 23.4% average gain per call).
Where does this data come from?
From analyst price targets, timestamped at publication then replayed against the actual price. Firm rankings come from our analyst leaderboard. Updated daily.
💬 A question about ServiceNow? The JPI assistant answers using our backtest data.