Should I buy Principal Financial Group (PFG) stock or is it too late?

Principal Financial Group · Financials · price $108

See the full Principal Financial Group (PFG) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Piper Sandler — 71% of its targets hit on this sector (421 calls tested). It aims for $128 (+19 %), call made on September 29, 2026, maturing on September 29, 2027 (15 d ago).

The 8 reliable analysts $113+4.5 %

The 3 other firms $111+3.1 %

How to read it: the 8 reliable firms are not filtered by optimism — 5 aim above the price, 3 below, hence their $113 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Principal Financial Group

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Piper Sandler	100 %	+40.3 %	8	$128 +19%
UBS	60 %	+4.2 %	5	$120 +11%
Keefe, Bruyette & Woods	40 %	-0.7 %	5	$115 +7%
Barclays	54 %	-2.8 %	13	$86 -20%
JP Morgan	36 %	-12.6 %	11	$107 -1%
Morgan Stanley	31 %	-13.9 %	16	$112 +4%
Wells Fargo	0 %	-26.6 %	9	$113 +5%
Goldman Sachs	20 %	-18.4 %	5	—

In short — Should you invest in Principal Financial Group? Is it too late, still worth it? Analysts are split (18% buy, median target $112, i.e. +4%), and the most reliable on PFG targets even higher. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

The most reliable firm on PFG, Piper Sandler (100% hit rate, 8 scored calls), targets $128 (call made on September 28, 2026, maturing on September 28, 2027) (+19%) in its most recent call, and $100 (call made on December 23, 2025, maturing on December 23, 2026) (-7%) in the one coming due soonest.
Pays a dividend (2.9% yield), raised for 17 years — regular income on top of potential upside.
Reasonable valuation (P/E ~15) relative to its sector.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 11 ratings, 7 are neutral and 2 are sells.
Limited upside: the median target is only +4% from the current price.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on PFG

Median target $112 (+4%) · 11 ratings · Hold consensus

Strong Buy00%

Buy218%

Hold764%

Sell218%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Principal Financial Group now?

We won't decide for you. The facts: 18% of analysts rate it a buy, median target $112 (+4%), and Piper Sandler (most reliable on PFG, 100%) targets $128. Weigh that against valuation (P/E ~15). This is not personalized advice.

Is it too late to invest in Principal Financial Group?

Not according to analysts: the median target ($112) is still +4% above the current price ($108) (most reliable on PFG: Piper Sandler, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Principal Financial Group still worth investing in?

It depends on the gap between the price ($108) and its estimated value: analysts target $112 on median (+4%), with 18% buys (most reliable on PFG: Piper Sandler, 100%). Cross-check with their real reliability on PFG and the cautions above. Information, not advice.

What's the main risk in buying PFG?

The consensus is not unanimous: of 11 ratings, 7 are neutral and 2 are sells.

→ Go deeper: the full Principal Financial Group profile (consensus, analyst reliability, price target, performance).