Should I buy Principal Financial Group (PFG) stock or is it too late?
⭐ The most reliable of them, either direction: Jefferies — 72% of its targets hit on this sector (318 calls tested). It aims for $98 (-13 %), call made on July 11, 2026, maturing on July 11, 2027 (48 d ago).
Firm-by-firm track record on Principal Financial Group
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Piper Sandler | 100 % | +40.3 % | 8 | $125 +11% |
| UBS | 60 % | +4.2 % | 5 | $94 -16% |
| Barclays | 58 % | -0.6 % | 12 | $92 -18% |
| Keefe, Bruyette & Woods | 40 % | -0.7 % | 5 | $112 +0% |
| Morgan Stanley | 33 % | -12.6 % | 15 | $112 +0% |
| JP Morgan | 36 % | -12.6 % | 11 | $107 -5% |
| Wells Fargo | 0 % | -26.3 % | 8 | $113 +1% |
| Goldman Sachs | 20 % | -18.4 % | 5 | — |
✅ Reasons to believe
- The most reliable firm on PFG, Piper Sandler (100% hit rate, 8 scored calls), targets $125 (call made on June 24, 2026, maturing on June 24, 2027) (+11%) in its most recent call, and $100 (call made on December 23, 2025, maturing on December 23, 2026) (-11%) in the one coming due soonest.
- Pays a dividend (2.9% yield), raised for 17 years — regular income on top of potential upside.
- Reasonable valuation (P/E ~16) relative to its sector.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 11 ratings, 7 are neutral and 2 are sells.
- Limited upside: the median target is only -1% from the current price.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
The analyst consensus on PFG
Median target $111 (-1%) · 11 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Principal Financial Group now?
We won't decide for you. The facts: 18% of analysts rate it a buy, median target $111 (-1%), and Piper Sandler (most reliable on PFG, 100%) targets $125. Weigh that against valuation (P/E ~16). This is not personalized advice.
Is it too late to invest in Principal Financial Group?
The stated upside is small: the median target ($111) sits just -1% from the price ($112) (most reliable on PFG: Piper Sandler, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Principal Financial Group still worth investing in?
It depends on the gap between the price ($112) and its estimated value: analysts target $111 on median (-1%), with 18% buys (most reliable on PFG: Piper Sandler, 100%). Cross-check with their real reliability on PFG and the cautions above. Information, not advice.
What's the main risk in buying PFG?
The consensus is not unanimous: of 11 ratings, 7 are neutral and 2 are sells.
→ Go deeper: the full Principal Financial Group profile (consensus, analyst reliability, price target, performance).