Principal Financial Group (PFG) stock: analyst price target and their real reliability
Live quote · data updated Oct 14, 2026
Principal Financial Group · Financials · ref. ETF XLF · 50 calls · price $107.64
What the company does: Principal Financial Group, Inc. provides retirement, asset management, and insurance products and services to businesses, individuals, and institutional clients worldwide.
📈 Principal Financial Group (PFG) stock price
$107.64+32.4% over range
Oct 14, 25low $78.39 · high $118.51Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
18% recommend buying · 11 analysts
📊 JPI status : Principal Financial Group has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 PFG price target & analyst consensus — price $108
The price target · all analysts combined (11 targets)
Highest target · 1 firm of 11$128+18.9%
Median target · of 11 targets$112+4.1%
Lowest target · 1 firm of 11$86-20.1%
Current price$107.64
Where these 11 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
764%
$111 ↔ $128
Below
436%
$86 ↔ $107
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: Piper Sandler — 71% of its targets hit on this sector (421 calls tested). It aims for $128 (+19 %), call made on September 29, 2026, maturing on September 29, 2027 (15 d ago).
The 8 reliable analysts
$113+4.5 %
The 3 other firms
$111+3.1 %
How to read it: the 8 reliable firms are not filtered by optimism — 5 aim above the price, 3 below, hence their $113 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 11 ratings (last 6 months)
Strong Buy00%
Buy218%
Hold764%
Sell218%
Strong Sell00%
Go deeper on the analysts
🎯 PFG price target all
All 50 calls, one by one, with our verdict on each firm.
→ See all 50 targets, analyst by analyst💡 The best analysts on PFG most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in PFG? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Principal Financial Group? The JPI assistant answers using our backtest data.
💰 Principal Financial Group dividend: yield, history & growth › open the full page
2.93%annual yield
📈 Steady dividend — 17 yrs of consecutive dividend increases
That's ~$3.19 per share per year.
📈 Principal Financial Group fundamentals: valuation, margins & growth › open the full page
P/E 15.3Net margin 9.9 %Revenue growth +6.4 %Average P/E
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2022
marg. 36 %
2023
Rev +9%Profit −87%
2024
Rev +7%Profit +152%
2025
Rev +3%Profit −25%
🔎 Detailed analyses
🏛️ Which US Congress members hold Principal Financial Group (PFG)?
1 Congress member has disclosed PFG buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Lisa McClain 1×
✅ Historical analyst reliability on PFG
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Piper Sandler ↗ | 100% | +40.3% | 8 |
| Macquarie ↗ | 100% | +13.0% | 2 |
| Raymond James ↗ | 75% | +7.8% | 4 |
| Credit Suisse | 67% | -1.5% | 3 |
| Evercore ISI Group ↗ | 67% | -2.0% | 3 |
| UBS ↗ | 60% | +4.2% | 5 |
| Barclays ↗ | 54% | -2.8% | 13 |
| Jefferies ↗ | 50% | -12.2% | 2 |
| Keefe, Bruyette & Woods ↗ | 40% | -0.7% | 5 |
| Citigroup ↗ | 40% | -24.6% | 5 |
See the other 4 firms
| Wells Fargo ↗ | 0% | -26.6% | 9 |
| Goldman Sachs ↗ | 20% | -18.4% | 5 |
| Morgan Stanley ↗ | 31% | -13.9% | 16 |
| JP Morgan ↗ | 36% | -12.6% | 11 |
📊 What $1,000 invested in Principal Financial Group would be worth › open the full page
In short — $1,000 invested in Principal Financial Group 10 years ago would be worth $2,396 today, i.e. +9%/yr on average. Best year: 2021 (+46%), worst: 2018 (-37%). Price performance, excluding dividends.
If I'd invested $1,000 in Principal Financial Group
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,392 | +39% |
| 3 years ago | $1,284 | +28% |
| 5 years ago | $2,173 | +117% |
Return by year (Principal Financial Group)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | +22% | $1,222 (+22%) |
| 2025 | +14% | $1,392 (+39%) |
| 2024 | -2% | $1,370 (+37%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Principal Financial Group
Loading news…
📋 All analyst calls on PFG
Filtered on — · ✕ show all
Wells Fargo ↗
Oct 12, 26
■ Equal-Weight neutral · not a buy · 🎯$113
Price at call : $107.64 — gap to target +5%
Today : $107.64 — gap to target +5%
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 49.4% · +1.2% (715 calls)
in progress (365j)
matures : Oct 12, 27
matures : Oct 12, 27
Keefe, Bruyette & Woods ↗
Oct 9, 26
■ Market Perform neutral · not a buy · 🎯$115
Price at call : $107.84 — gap to target +7%
Today : $107.64 — gap to target +7%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.5% · +1.2% (497 calls)
in progress (365j)
matures : Oct 9, 27
matures : Oct 9, 27
▼ Underweight · 🎯$86
Price at call : $109.77 — upside -22%
Today : $107.64 — upside -20%
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.7% · +0.4% (973 calls)
in progress (365j)
matures : Oct 7, 27
matures : Oct 7, 27
Piper Sandler ↗
Sep 28, 26
▲ Overweight · 🎯$128
Price at call : $113.97 — upside +12%
Today : $107.64 — upside +19%
🎯 on PFG : no call matured yet · 📊 on Finance : 56.1% · +10.8% (421 calls)
in progress (365j)
matures : Sep 28, 27
matures : Sep 28, 27
■ Neutral neutral · not a buy · 🎯$120
Price at call : $114.96 — gap to target +4%
Today : $107.64 — gap to target +11%
🎯 on PFG : no call matured yet · 📊 on Finance : 48.2% · +2.3% (498 calls)
in progress (365j)
matures : Sep 10, 27
matures : Sep 10, 27
■ Neutral neutral · not a buy · 🎯$107
Price at call : $115.25 — gap to target -7%
Today : $107.64 — gap to target -1%
🎯 on PFG : 100% (1 call matured) · 📊 on Finance : 51.5% · -0.7% (513 calls)
in progress (365j)
matures : Aug 3, 27
matures : Aug 3, 27
B of A Securities ↗
Jul 28, 26
▼ Underperform · 🎯$104
Price at call : $113.18 — upside -8%
Today : $107.64 — upside -3%
🎯 on PFG : no call matured yet · 📊 on Finance : 50.4% · +4.2% (452 calls)
in progress (365j)
matures : Jul 28, 27
matures : Jul 28, 27
Evercore ISI Group ↗
Jul 28, 26
■ In-Line neutral · not a buy · 🎯$112
Price at call : $113.18 — gap to target -1%
Today : $107.64 — gap to target +4%
🎯 on PFG : no call matured yet · 📊 on Finance : 55.1% · +0.9% (245 calls)
in progress (365j)
matures : Jul 28, 27
matures : Jul 28, 27
See the other 42 calls, newest to oldest
Wells Fargo ↗
Jul 22, 26
■ Equal-Weight neutral · not a buy · 🎯$113
Price at call : $107.32 — gap to target +5%
Today : $107.64 — gap to target +5%
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 49.4% · +1.2% (715 calls)
in progress (365j)
matures : Jul 22, 27
matures : Jul 22, 27
■ Neutral neutral · not a buy · 🎯$106
Price at call : $108.25 — gap to target -2%
Today : $107.64 — gap to target -2%
🎯 on PFG : 100% (1 call matured) · 📊 on Finance : 51.5% · -0.7% (513 calls)
in progress (365j)
matures : Jul 21, 27
matures : Jul 21, 27
Evercore ISI Group ↗
Jul 13, 26
■ In-Line neutral · not a buy · 🎯$114
Price at call : $112.92 — gap to target +1%
Today : $107.64 — gap to target +6%
🎯 on PFG : no call matured yet · 📊 on Finance : 55.1% · +0.9% (245 calls)
in progress (365j)
matures : Jul 13, 27
matures : Jul 13, 27
Keefe, Bruyette & Woods ↗
Jul 13, 26
■ Market Perform neutral · not a buy · 🎯$112
Price at call : $113.61 — gap to target -1%
Today : $107.64 — gap to target +4%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.5% · +1.2% (497 calls)
in progress (365j)
matures : Jul 13, 27
matures : Jul 13, 27
■ Hold neutral · not a buy · 🎯$98
Price at call : $113.61 — gap to target -14%
Today : $107.64 — gap to target -9%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.1% · +0.5% (320 calls)
in progress (365j)
matures : Jul 10, 27
matures : Jul 10, 27
Wells Fargo ↗
Jul 9, 26
■ Equal-Weight neutral · not a buy · 🎯$114
Price at call : $112.23 — gap to target +2%
Today : $107.64 — gap to target +6%
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 49.4% · +1.2% (715 calls)
in progress (365j)
matures : Jul 9, 27
matures : Jul 9, 27
▼ Underweight · 🎯$92
Price at call : $110.74 — upside -17%
Today : $107.64 — upside -15%
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.7% · +0.4% (973 calls)
in progress (365j)
matures : Jul 7, 27
matures : Jul 7, 27
Morgan Stanley ↗
Jul 6, 26
■ Equal-Weight neutral · not a buy · 🎯$112
Price at call : $112.88 — gap to target -1%
Today : $107.64 — gap to target +4%
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 53.9% · +2.1% (1123 calls)
in progress (365j)
matures : Jul 6, 27
matures : Jul 6, 27
Piper Sandler ↗
Jun 24, 26
▲ Overweight · 🎯$125
Price at call : $105.44 — upside +19%
Today : $107.64 — upside +16%
🎯 on PFG : no call matured yet · 📊 on Finance : 56.1% · +10.8% (421 calls)
in progress (365j)
matures : Jun 24, 27
matures : Jun 24, 27
B of A Securities ↗
Jun 24, 26
▼ Underperform · 🎯$95
Price at call : $106.7 — upside -11%
Today : $107.64 — upside -12%
🎯 on PFG : no call matured yet · 📊 on Finance : 50.4% · +4.2% (452 calls)
in progress (365j)
matures : Jun 24, 27
matures : Jun 24, 27
Morgan Stanley ↗
May 21, 26
■ Equal-Weight neutral · not a buy · 🎯$107
Price at call : $103.85 — gap to target +3%
Today : $107.64 — gap to target -1%
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 53.9% · +2.1% (1123 calls)
in progress (365j)
matures : May 21, 27
matures : May 21, 27
Raymond James ↗
May 19, 26
▲ Outperform · 🎯$111
Price at call : $102.81 — upside +8%
Today : $107.64 — upside +3%
🎯 on PFG : no call matured yet · 📊 on Finance : 52.4% · +0.2% (475 calls)
in progress (365j)
matures : May 19, 27
matures : May 19, 27
Evercore ISI Group ↗
Apr 27, 26
■ In-Line neutral · not a buy · 🎯$108
Price at call : $99.74 — gap to target +8%
Today : $107.64 — gap to target +0%
🎯 on PFG : no call matured yet · 📊 on Finance : 55.1% · +0.9% (245 calls)
in progress (365j)
matures : Apr 27, 27
matures : Apr 27, 27
▼ Underweight · 🎯$87
Price at call : $99.74 — upside -13%
Today : $107.64 — upside -19%
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.7% · +0.4% (973 calls)
in progress (365j)
matures : Apr 24, 27
matures : Apr 24, 27
B of A Securities ↗
Apr 14, 26
■ Neutral neutral · not a buy · 🎯$92
Price at call : $94.68 — gap to target -3%
Today : $107.64 — gap to target -15%
🎯 on PFG : no call matured yet · 📊 on Finance : 50.4% · +4.2% (452 calls)
in progress (365j)
matures : Apr 14, 27
matures : Apr 14, 27
Wells Fargo ↗
Apr 10, 26
■ Equal-Weight neutral · not a buy · 🎯$87
Price at call : $93.55 — gap to target -7%
Today : $107.64 — gap to target -19%
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 49.4% · +1.2% (715 calls)
in progress (365j)
matures : Apr 10, 27
matures : Apr 10, 27
■ Neutral neutral · not a buy · 🎯$94
Price at call : $91.8 — gap to target +2%
Today : $107.64 — gap to target -13%
🎯 on PFG : no call matured yet · 📊 on Finance : 48.2% · +2.3% (498 calls)
in progress (365j)
matures : Apr 9, 27
matures : Apr 9, 27
▼ Underweight · 🎯$84
Price at call : $92.32 — upside -9%
Today : $107.64 — upside -22%
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.7% · +0.4% (973 calls)
in progress (365j)
matures : Apr 8, 27
matures : Apr 8, 27
Morgan Stanley ↗
Mar 3, 26
■ Equal-Weight neutral · not a buy · 🎯$95
Price at call : $93.5 — gap to target +2%
Today : $107.64 — gap to target -12%
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 53.9% · +2.1% (1123 calls)
in progress (365j)
matures : Mar 3, 27
matures : Mar 3, 27
Wells Fargo ↗
Feb 25, 26
■ Equal-Weight neutral · not a buy · 🎯$91
Price at call : $94.68 — gap to target -4%
Today : $107.64 — gap to target -15%
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 49.4% · +1.2% (715 calls)
in progress (365j)
matures : Feb 25, 27
matures : Feb 25, 27
B of A Securities ↗
Feb 10, 26
■ Neutral neutral · not a buy · 🎯$96
Price at call : $93.64 — gap to target +3%
Today : $107.64 — gap to target -11%
🎯 on PFG : no call matured yet · 📊 on Finance : 50.4% · +4.2% (452 calls)
in progress (365j)
matures : Feb 10, 27
matures : Feb 10, 27
Wells Fargo ↗
Jan 13, 26
▼ Underweight · 🎯$85
Price at call : $91.21 — upside -7%
Today : $107.64 — upside -21%
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 49.4% · +1.2% (715 calls)
in progress (365j)
matures : Jan 13, 27
matures : Jan 13, 27
■ Neutral neutral · not a buy · 🎯$92
Price at call : $90.29 — gap to target +2%
Today : $107.64 — gap to target -15%
🎯 on PFG : no call matured yet · 📊 on Finance : 48.2% · +2.3% (498 calls)
in progress (365j)
matures : Jan 8, 27
matures : Jan 8, 27
■ Neutral neutral · not a buy · 🎯$103
Price at call : $90.51 — gap to target +14%
Today : $107.64 — gap to target -4%
🎯 on PFG : 100% (1 call matured) · 📊 on Finance : 51.5% · -0.7% (513 calls)
in progress (365j)
matures : Jan 5, 27
matures : Jan 5, 27
Piper Sandler ↗
Dec 23, 25
▲ Overweight · 🎯$100
Price at call : $89.52 — upside +12%
Today : $107.64 — upside -7%
🎯 on PFG : no call matured yet · 📊 on Finance : 56.1% · +10.8% (421 calls)
in progress (365j)
matures : Dec 23, 26
matures : Dec 23, 26
Keefe, Bruyette & Woods ↗
Oct 30, 25
■ Market Perform neutral · not a buy · 🎯$91
Price at call : $84.04 — gap to target +8%
Today : $107.64 — gap to target -15%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.5% · +1.2% (497 calls)
in progress (365j)
matures : Oct 30, 26
matures : Oct 30, 26
Wells Fargo ↗
Oct 29, 25
▼ Underweight · 🎯$74
Price at call : $82.74 — upside -11%
Today : $107.64 — upside -31%
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 49.4% · +1.2% (715 calls)
in progress (365j)
matures : Oct 29, 26
matures : Oct 29, 26
Morgan Stanley ↗
Oct 23, 25
■ Equal-Weight neutral · not a buy · 🎯$81
Price at call : $79.44 — gap to target +2%
Today : $107.64 — gap to target -25%
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 53.9% · +2.1% (1123 calls)
in progress (365j)
matures : Oct 23, 26
matures : Oct 23, 26
Keefe, Bruyette & Woods ↗
Oct 9, 25
■ Market Perform neutral · not a buy · 🎯$90
Price at call : $79.42 — gap to target +13%
Today : $107.64 — gap to target -16%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.5% · +1.2% (497 calls)
in progress (365j)
matures : Oct 9, 26
matures : Oct 9, 26
Evercore ISI Group ↗
Oct 9, 25
■ In-Line neutral · not a buy · 🎯$94
Price at call : $79.42 — gap to target +18%
Today : $107.64 — gap to target -13%
🎯 on PFG : no call matured yet · 📊 on Finance : 55.1% · +0.9% (245 calls)
in progress (365j)
matures : Oct 9, 26
matures : Oct 9, 26
▼ Underweight · 🎯$83
Price at call : $82.69 — upside +0%
Today : $107.64 — upside -23%
Expected +0% · Actual +30% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.7% · +0.4% (973 calls)
-29.7%
stock +30% · XLF +3%
matured Oct 8, 26
Wells Fargo ↗
Oct 8, 25
▼ Underweight · 🎯$73
Price at call : $82.69 — upside -12%
Today : $107.64 — upside -32%
Expected -12% · Actual +30% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 49.4% · +1.2% (715 calls)
-29.7%
stock +30% · XLF +3%
matured Oct 8, 26
Morgan Stanley ↗
Oct 7, 25
▼ Underweight · 🎯$80
Price at call : $81.77 — upside -2%
Today : $107.64 — upside -26%
Expected -2% · Actual +34% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 53.9% · +2.1% (1123 calls)
-34.2%
stock +34% · XLF +1%
matured Oct 7, 26
Morgan Stanley ↗
Aug 18, 25
▼ Underweight · 🎯$77
Price at call : $78.6 — upside -2%
Today : $107.64 — upside -28%
Expected -2% · Actual +42% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 53.9% · +2.1% (1123 calls)
-42.0%
stock +42% · XLF +9%
matured Aug 18, 26
Keefe, Bruyette & Woods ↗
Aug 4, 25
■ Market Perform neutral · not a buy · 🎯$88
Price at call : $76.12 — gap to target +16%
Today : $107.64 — gap to target -18%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.5% · +1.2% (497 calls)
in progress (365j)
matures : Aug 4, 26
matures : Aug 4, 26
Wells Fargo ↗
Jul 30, 25
▼ Underweight · 🎯$72
Price at call : $77.83 — upside -7%
Today : $107.64 — upside -33%
Expected -7% · Actual +46% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 49.4% · +1.2% (715 calls)
-46.1%
stock +46% · XLF +9%
matured Jul 30, 26
■ Neutral neutral · not a buy · 🎯$87
Price at call : $76.59 — gap to target +14%
Today : $107.64 — gap to target -19%
🎯 on PFG : no call matured yet · 📊 on Finance : 48.2% · +2.3% (498 calls)
in progress (365j)
matures : Jul 29, 26
matures : Jul 29, 26
Morgan Stanley ↗
Jul 14, 25
▼ Underweight · 🎯$75
Price at call : $79.38 — upside -6%
Today : $107.64 — upside -30%
Expected -6% · Actual +42% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 53.9% · +2.1% (1123 calls)
-42.3%
stock +42% · XLF +10%
matured Jul 14, 26
Wells Fargo ↗
Jul 10, 25
▼ Underweight · 🎯$73
Price at call : $80.37 — upside -9%
Today : $107.64 — upside -32%
Expected -9% · Actual +41% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (3 calls matureds) · 📊 on Finance : 49.4% · +1.2% (715 calls)
-41.4%
stock +41% · XLF +8%
matured Jul 10, 26
Keefe, Bruyette & Woods ↗
Jul 9, 25
■ Market Perform neutral · not a buy · 🎯$90
Price at call : $81.6 — gap to target +10%
Today : $107.64 — gap to target -16%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.5% · +1.2% (497 calls)
in progress (365j)
matures : Jul 9, 26
matures : Jul 9, 26
▲ Overweight · 🎯$101
Price at call : $80.86 — upside +25%
Today : $107.64 — upside -6%
Expected +25% · Actual +38% · Reason (≥ +15%) : ✓ Yes
🎯 on PFG : 100% (1 call matured) · 📊 on Finance : 51.5% · -0.7% (513 calls)
+38.1%
stock +38% · XLF +6%
matured Jul 8, 26
Frequently asked questions
Should I buy Principal Financial Group stock?
This isn't buy advice. For Principal Financial Group, the analyst consensus is "Hold", with an average price target of $112 (+4% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (8 calls tracked on Principal Financial Group). We show the numbers — you decide.
Is it too late to buy Principal Financial Group? How high can it go?
The most bullish analyst target on Principal Financial Group is $128 (+19% above today's price); the average is $112. That's the upside they see. Check how reliable those analysts have actually been on Principal Financial Group on our site before trusting it.
Is Principal Financial Group still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 14 analysts have a real record on Principal Financial Group, the best hitting 100% over 8 calls. Current consensus: "Hold". Make your call on data, not noise.
Should you invest in Principal Financial Group? The case for and against
The arguments for and against, one by one, from the numbers: why invest in PFG (and why hesitate).
What has Principal Financial Group's past performance been?
Historical returns and a "how much if I had invested" calculator: PFG performance & returns.
Does Principal Financial Group pay a dividend?
Yield, consistency and growth history of the dividend: PFG's dividend.
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