Logo Principal Financial Group

Principal Financial Group (PFG) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
Principal Financial Group · Financials · ref. ETF XLF · 50 calls · price $112.17
🏆JPI 2026 portfoliosSee tracking →
What the company does: Principal Financial Group, Inc. provides retirement, asset management, and insurance products and services to businesses, individuals, and institutional clients worldwide.

📈 Principal Financial Group (PFG) stock price

$112.17+39.8% over range
Aug 28, 25low $78.39 · high $115.41Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
18% recommend buying · 11 analysts
📊 JPI status : Principal Financial Group has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
⚠️ The stock trades above the median target: it has beaten expectations. The “Hold” reflects conviction on the company, but the remaining quantified upside is low/negative.

🎯 PFG price target & analyst consensusprice $112

The price target · all analysts combined (11 targets)
Highest target · 1 firm of 11$125+11.4%
Median target · of 11 targets$111-1.0%
Lowest target · 1 firm of 11$92-18.0%
Current price$112.17
Where these 11 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price 218% $113 ↔ $125
Below 982% $92 ↔ $112
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Jefferies72% of its targets hit on this sector (318 calls tested). It aims for $98 (-13 %), call made on July 11, 2026, maturing on July 11, 2027 (48 d ago).

The 9 reliable analysts $112-0.2 %
The 2 other firms $103-8.6 %
How to read it: the 9 reliable firms are not filtered by optimism — 2 aim above the price, 7 below, hence their $112 median. “The 2 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 11 ratings (last 6 months)
Strong Buy00%
Buy218%
Hold764%
Sell218%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Principal Financial Group? The JPI assistant answers using our backtest data.

💰 Principal Financial Group dividend: yield, history & growth › open the full page

2.93%annual yield
📈 Steady dividend17 yrs of consecutive dividend increases
That's ~$3.19 per share per year.

📈 Principal Financial Group fundamentals: valuation, margins & growth › open the full page

P/E 16.0Net margin 9.9 %Revenue growth +6.4 %Average P/E

Revenue, net income and margin per year

Revenue Net income · hover a bar for details
2022
marg. 36 %
2023
Rev +9%Profit −87%
2024
Rev +7%Profit +152%
2025
Rev +3%Profit −25%

🔎 Detailed analyses

🏛️ Which US Congress members hold Principal Financial Group (PFG)?

1 Congress member has disclosed PFG buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Lisa McClain
→ Full members ranking (who beats the market)

✅ Historical analyst reliability on PFG

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
Piper Sandler  100% +40.3% 8
Macquarie  100% +13.0% 2
Raymond James  75% +7.8% 4
Credit Suisse 67% -1.5% 3
Evercore ISI Group  67% -2.0% 3
UBS  60% +4.2% 5
Barclays  58% -0.6% 12
Jefferies  50% -12.2% 2
Keefe, Bruyette & Woods  40% -0.7% 5
Citigroup  40% -24.6% 5
See the other 4 firms
Wells Fargo  0% -26.3% 8
Goldman Sachs  20% -18.4% 5
Morgan Stanley  33% -12.6% 15
JP Morgan  36% -12.6% 11

📊 What $1,000 invested in Principal Financial Group would be worth › open the full page

In short — $1,000 invested in Principal Financial Group 10 years ago would be worth $2,396 today, i.e. +9%/yr on average. Best year: 2021 (+46%), worst: 2018 (-37%). Price performance, excluding dividends.

If I'd invested $1,000 in Principal Financial Group

InvestmentWorth todayGain
1 years ago$1,392+39%
3 years ago$1,284+28%
5 years ago$2,173+117%
→ See Principal Financial Group's full return history + gain calculator

Return by year (Principal Financial Group)

YearReturn$1,000 invested at year start
2026 (YTD)+22%$1,222 (+22%)
2025+14%$1,392 (+39%)
2024-2%$1,370 (+37%)
→ See Principal Financial Group's full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Principal Financial Group

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📋 All analyst calls on PFG

JP Morgan 
Aug 3, 26
■ Neutral neutral · not a buy · 🎯$107
Price at call : $115.25 — gap to target -7%
Today : $112.17 — gap to target -5%
🎯 on PFG : 100% (1 call matured) · 📊 on Finance : 51.9% · -0.5% (505 calls)
in progress (365j)
matures : Aug 3, 27
▼ Underperform · 🎯$104
Price at call : $113.18 — upside -8%
Today : $112.17 — upside -7%
🎯 on PFG : no call matured yet · 📊 on Finance : 51.5% · +4.6% (441 calls)
in progress (365j)
matures : Jul 28, 27
■ In-Line neutral · not a buy · 🎯$112
Price at call : $113.18 — gap to target -1%
Today : $112.17 — gap to target -0%
🎯 on PFG : no call matured yet · 📊 on Finance : 54.2% · +0.6% (225 calls)
in progress (365j)
matures : Jul 28, 27
Wells Fargo 
Jul 22, 26
■ Equal-Weight neutral · not a buy · 🎯$113
Price at call : $107.32 — gap to target +5%
Today : $112.17 — gap to target +1%
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Jul 22, 27
JP Morgan 
Jul 21, 26
■ Neutral neutral · not a buy · 🎯$106
Price at call : $108.25 — gap to target -2%
Today : $112.17 — gap to target -6%
🎯 on PFG : 100% (1 call matured) · 📊 on Finance : 51.9% · -0.5% (505 calls)
in progress (365j)
matures : Jul 21, 27
■ In-Line neutral · not a buy · 🎯$114
Price at call : $112.92 — gap to target +1%
Today : $112.17 — gap to target +2%
🎯 on PFG : no call matured yet · 📊 on Finance : 54.2% · +0.6% (225 calls)
in progress (365j)
matures : Jul 13, 27
■ Market Perform neutral · not a buy · 🎯$112
Price at call : $113.61 — gap to target -1%
Today : $112.17 — gap to target -0%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Jul 13, 27
Jefferies 
Jul 10, 26
■ Hold neutral · not a buy · 🎯$98
Price at call : $113.61 — gap to target -14%
Today : $112.17 — gap to target -13%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.1% · +0.5% (318 calls)
in progress (365j)
matures : Jul 10, 27
See the other 42 calls, newest to oldest
Wells Fargo 
Jul 9, 26
■ Equal-Weight neutral · not a buy · 🎯$114
Price at call : $112.23 — gap to target +2%
Today : $112.17 — gap to target +2%
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Jul 9, 27
Barclays 
Jul 7, 26
▼ Underweight · 🎯$92
Price at call : $110.74 — upside -17%
Today : $112.17 — upside -18%
🎯 on PFG : 0% (1 call matured) · 📊 on Finance : 49.8% · +0.4% (959 calls)
in progress (365j)
matures : Jul 7, 27
■ Equal-Weight neutral · not a buy · 🎯$112
Price at call : $112.88 — gap to target -1%
Today : $112.17 — gap to target -0%
🎯 on PFG : 0% (4 calls matureds) · 📊 on Finance : 54% · +2.2% (1106 calls)
in progress (365j)
matures : Jul 6, 27
Piper Sandler 
Jun 24, 26
▲ Overweight · 🎯$125
Price at call : $105.44 — upside +19%
Today : $112.17 — upside +11%
🎯 on PFG : 100% (1 call matured) · 📊 on Finance : 56.7% · +11.1% (413 calls)
in progress (365j)
matures : Jun 24, 27
▼ Underperform · 🎯$95
Price at call : $106.7 — upside -11%
Today : $112.17 — upside -15%
🎯 on PFG : no call matured yet · 📊 on Finance : 51.5% · +4.6% (441 calls)
in progress (365j)
matures : Jun 24, 27
Morgan Stanley 
May 21, 26
■ Equal-Weight neutral · not a buy · 🎯$107
Price at call : $103.85 — gap to target +3%
Today : $112.17 — gap to target -5%
🎯 on PFG : 0% (4 calls matureds) · 📊 on Finance : 54% · +2.2% (1106 calls)
in progress (365j)
matures : May 21, 27
Raymond James 
May 19, 26
▲ Outperform · 🎯$111
Price at call : $102.81 — upside +8%
Today : $112.17 — upside -1%
🎯 on PFG : no call matured yet · 📊 on Finance : 52.4% · +0.3% (471 calls)
in progress (365j)
matures : May 19, 27
■ In-Line neutral · not a buy · 🎯$108
Price at call : $99.74 — gap to target +8%
Today : $112.17 — gap to target -4%
🎯 on PFG : no call matured yet · 📊 on Finance : 54.2% · +0.6% (225 calls)
in progress (365j)
matures : Apr 27, 27
Barclays 
Apr 24, 26
▼ Underweight · 🎯$87
Price at call : $99.74 — upside -13%
Today : $112.17 — upside -22%
🎯 on PFG : 0% (1 call matured) · 📊 on Finance : 49.8% · +0.4% (959 calls)
in progress (365j)
matures : Apr 24, 27
■ Neutral neutral · not a buy · 🎯$92
Price at call : $94.68 — gap to target -3%
Today : $112.17 — gap to target -18%
🎯 on PFG : no call matured yet · 📊 on Finance : 51.5% · +4.6% (441 calls)
in progress (365j)
matures : Apr 14, 27
Wells Fargo 
Apr 10, 26
■ Equal-Weight neutral · not a buy · 🎯$87
Price at call : $93.55 — gap to target -7%
Today : $112.17 — gap to target -22%
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Apr 10, 27
UBS 
Apr 9, 26
■ Neutral neutral · not a buy · 🎯$94
Price at call : $91.8 — gap to target +2%
Today : $112.17 — gap to target -16%
🎯 on PFG : no call matured yet · 📊 on Finance : 48.1% · +2.5% (482 calls)
in progress (365j)
matures : Apr 9, 27
Barclays 
Apr 8, 26
▼ Underweight · 🎯$84
Price at call : $92.32 — upside -9%
Today : $112.17 — upside -25%
🎯 on PFG : 0% (1 call matured) · 📊 on Finance : 49.8% · +0.4% (959 calls)
in progress (365j)
matures : Apr 8, 27
■ Equal-Weight neutral · not a buy · 🎯$95
Price at call : $93.5 — gap to target +2%
Today : $112.17 — gap to target -15%
🎯 on PFG : 0% (4 calls matureds) · 📊 on Finance : 54% · +2.2% (1106 calls)
in progress (365j)
matures : Mar 3, 27
Wells Fargo 
Feb 25, 26
■ Equal-Weight neutral · not a buy · 🎯$91
Price at call : $94.68 — gap to target -4%
Today : $112.17 — gap to target -19%
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Feb 25, 27
■ Neutral neutral · not a buy · 🎯$96
Price at call : $93.64 — gap to target +3%
Today : $112.17 — gap to target -14%
🎯 on PFG : no call matured yet · 📊 on Finance : 51.5% · +4.6% (441 calls)
in progress (365j)
matures : Feb 10, 27
Wells Fargo 
Jan 13, 26
▼ Underweight · 🎯$85
Price at call : $91.21 — upside -7%
Today : $112.17 — upside -24%
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Jan 13, 27
UBS 
Jan 8, 26
■ Neutral neutral · not a buy · 🎯$92
Price at call : $90.29 — gap to target +2%
Today : $112.17 — gap to target -18%
🎯 on PFG : no call matured yet · 📊 on Finance : 48.1% · +2.5% (482 calls)
in progress (365j)
matures : Jan 8, 27
JP Morgan 
Jan 5, 26
■ Neutral neutral · not a buy · 🎯$103
Price at call : $90.51 — gap to target +14%
Today : $112.17 — gap to target -8%
🎯 on PFG : 100% (1 call matured) · 📊 on Finance : 51.9% · -0.5% (505 calls)
in progress (365j)
matures : Jan 5, 27
Piper Sandler 
Dec 23, 25
▲ Overweight · 🎯$100
Price at call : $89.52 — upside +12%
Today : $112.17 — upside -11%
🎯 on PFG : 100% (1 call matured) · 📊 on Finance : 56.7% · +11.1% (413 calls)
in progress (365j)
matures : Dec 23, 26
■ Market Perform neutral · not a buy · 🎯$91
Price at call : $84.04 — gap to target +8%
Today : $112.17 — gap to target -19%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Oct 30, 26
Wells Fargo 
Oct 29, 25
▼ Underweight · 🎯$74
Price at call : $82.74 — upside -11%
Today : $112.17 — upside -34%
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Oct 29, 26
Morgan Stanley 
Oct 23, 25
■ Equal-Weight neutral · not a buy · 🎯$81
Price at call : $79.44 — gap to target +2%
Today : $112.17 — gap to target -28%
🎯 on PFG : 0% (4 calls matureds) · 📊 on Finance : 54% · +2.2% (1106 calls)
in progress (365j)
matures : Oct 23, 26
■ Market Perform neutral · not a buy · 🎯$90
Price at call : $79.42 — gap to target +13%
Today : $112.17 — gap to target -20%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Oct 9, 26
■ In-Line neutral · not a buy · 🎯$94
Price at call : $79.42 — gap to target +18%
Today : $112.17 — gap to target -16%
🎯 on PFG : no call matured yet · 📊 on Finance : 54.2% · +0.6% (225 calls)
in progress (365j)
matures : Oct 9, 26
Barclays 
Oct 8, 25
▼ Underweight · 🎯$83
Price at call : $82.69 — upside +0%
Today : $112.17 — upside -26%
🎯 on PFG : 0% (1 call matured) · 📊 on Finance : 49.8% · +0.4% (959 calls)
in progress (365j)
matures : Oct 8, 26
Wells Fargo 
Oct 8, 25
▼ Underweight · 🎯$73
Price at call : $82.69 — upside -12%
Today : $112.17 — upside -35%
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Oct 8, 26
▼ Underweight · 🎯$80
Price at call : $81.77 — upside -2%
Today : $112.17 — upside -29%
🎯 on PFG : 0% (4 calls matureds) · 📊 on Finance : 54% · +2.2% (1106 calls)
in progress (365j)
matures : Oct 7, 26
Morgan Stanley 
Aug 18, 25
▼ Underweight · 🎯$77
Price at call : $78.6 — upside -2%
Today : $112.17 — upside -31%
Expected -2% · Actual +42% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (4 calls matureds) · 📊 on Finance : 54% · +2.2% (1106 calls)
-42.0%
stock +42% · XLF +9%
matured Aug 18, 26
■ Market Perform neutral · not a buy · 🎯$88
Price at call : $76.12 — gap to target +16%
Today : $112.17 — gap to target -22%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Aug 4, 26
Wells Fargo 
Jul 30, 25
▼ Underweight · 🎯$72
Price at call : $77.83 — upside -7%
Today : $112.17 — upside -36%
Expected -7% · Actual +46% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.3% · +1.3% (694 calls)
-46.1%
stock +46% · XLF +9%
matured Jul 30, 26
UBS 
Jul 29, 25
■ Neutral neutral · not a buy · 🎯$87
Price at call : $76.59 — gap to target +14%
Today : $112.17 — gap to target -22%
🎯 on PFG : no call matured yet · 📊 on Finance : 48.1% · +2.5% (482 calls)
in progress (365j)
matures : Jul 29, 26
Morgan Stanley 
Jul 14, 25
▼ Underweight · 🎯$75
Price at call : $79.38 — upside -6%
Today : $112.17 — upside -33%
Expected -6% · Actual +42% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (4 calls matureds) · 📊 on Finance : 54% · +2.2% (1106 calls)
-42.3%
stock +42% · XLF +10%
matured Jul 14, 26
Wells Fargo 
Jul 10, 25
▼ Underweight · 🎯$73
Price at call : $80.37 — upside -9%
Today : $112.17 — upside -35%
Expected -9% · Actual +41% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (2 calls matureds) · 📊 on Finance : 49.3% · +1.3% (694 calls)
-41.4%
stock +41% · XLF +8%
matured Jul 10, 26
■ Market Perform neutral · not a buy · 🎯$90
Price at call : $81.6 — gap to target +10%
Today : $112.17 — gap to target -20%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Jul 9, 26
JP Morgan 
Jul 8, 25
▲ Overweight · 🎯$101
Price at call : $80.86 — upside +25%
Today : $112.17 — upside -10%
Expected +25% · Actual +38% · Reason (≥ +15%) : ✓ Yes
🎯 on PFG : 100% (1 call matured) · 📊 on Finance : 51.9% · -0.5% (505 calls)
+38.1%
stock +38% · XLF +6%
matured Jul 8, 26
Barclays 
Jul 7, 25
▼ Underweight · 🎯$80
Price at call : $81.48 — upside -2%
Today : $112.17 — upside -29%
Expected -2% · Actual +36% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (1 call matured) · 📊 on Finance : 49.8% · +0.4% (959 calls)
-35.9%
stock +36% · XLF +5%
matured Jul 7, 26
Piper Sandler 
Jul 3, 25
▲ Overweight · 🎯$89
Price at call : $81 — upside +10%
Today : $112.17 — upside -21%
Expected +10% · Actual +39% · Reason (≥ +15%) : ✓ Yes
🎯 on PFG : 100% (1 call matured) · 📊 on Finance : 56.7% · +11.1% (413 calls)
+39.0%
stock +39% · XLF +6%
matured Jul 3, 26
Morgan Stanley 
May 19, 25
▼ Underweight · 🎯$71
Price at call : $80.53 — upside -12%
Today : $112.17 — upside -37%
Expected -12% · Actual +28% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (4 calls matureds) · 📊 on Finance : 54% · +2.2% (1106 calls)
-27.7%
stock +28% · XLF +1%
matured May 19, 26
■ Market Perform neutral · not a buy · 🎯$87
Price at call : $78.84 — gap to target +10%
Today : $112.17 — gap to target -22%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : May 7, 26
▼ Underweight · 🎯$67
Price at call : $77.55 — upside -14%
Today : $112.17 — upside -40%
Expected -14% · Actual +29% · Reason (≤ −15%) : ✗ No
🎯 on PFG : 0% (4 calls matureds) · 📊 on Finance : 54% · +2.2% (1106 calls)
-29.0%
stock +29% · XLF +4%
matured May 6, 26
■ Market Perform neutral · not a buy · 🎯$86
Price at call : $74.15 — gap to target +16%
Today : $112.17 — gap to target -23%
🎯 on PFG : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Apr 29, 26

Frequently asked questions

Should I buy Principal Financial Group stock?

This isn't buy advice. For Principal Financial Group, the analyst consensus is "Hold", with an average price target of $111 (-1% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (8 calls tracked on Principal Financial Group). We show the numbers — you decide.

Is it too late to buy Principal Financial Group? How high can it go?

The most bullish analyst target on Principal Financial Group is $125 (+11% above today's price); the average is $111. That's the upside they see. Check how reliable those analysts have actually been on Principal Financial Group on our site before trusting it.

Is Principal Financial Group still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 14 analysts have a real record on Principal Financial Group, the best hitting 100% over 8 calls. Current consensus: "Hold". Make your call on data, not noise.

Should you invest in Principal Financial Group? The case for and against

The arguments for and against, one by one, from the numbers: why invest in PFG (and why hesitate).

What has Principal Financial Group's past performance been?

Historical returns and a "how much if I had invested" calculator: PFG performance & returns.

Does Principal Financial Group pay a dividend?

Yield, consistency and growth history of the dividend: PFG's dividend.

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)