Should I buy Rollins, Inc. (ROL) stock or is it too late?

Rollins, Inc. · Industrials · price $36

See the full Rollins, Inc. (ROL) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Citigroup — 71% of its targets hit on this sector (716 calls tested). It aims for $46 (+28 %), call made on July 16, 2026, maturing on July 16, 2027 (43 d ago).

The 10 reliable analysts $45+25 %

The 3 other firms $52+45 %

How to read it: the 10 reliable firms are not filtered by optimism — 8 aim above the price, 2 below, hence their $45 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Rollins, Inc.

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
RBC Capital	100 %	+15.5 %	8	$40 +11%
Wells Fargo	50 %	+2.4 %	6	$32 -11%

In short — Should you invest in Rollins, Inc.? Is it too late, still worth it? Analysts are split (21% buy, median target $45, i.e. +25%), and the most reliable on ROL targets even higher. But the valuation is stretched (P/E ~33). We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $45, i.e. +25% from the current price ($36).
The most reliable firm on ROL, UBS (100% hit rate, 3 scored calls), targets $43 (call made on July 25, 2026, maturing on July 25, 2027) (+20%) in its most recent call, and $65 (call made on January 21, 2026, maturing on January 21, 2027) (+81%) in the one coming due soonest.
Pays a dividend (1.7% yield), raised for 24 years — regular income on top of potential upside.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 14 ratings, 9 are neutral and 2 are sells.
High valuation (P/E ~33): strong growth is already "priced in", leaving little room for error.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on ROL

Median target $45 (+25%) · 14 ratings · Hold consensus

Strong Buy00%

Buy321%

Hold964%

Sell214%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Rollins, Inc. now?

We won't decide for you. The facts: 21% of analysts rate it a buy, median target $45 (+25%), and UBS (most reliable on ROL, 100%) targets $43. Weigh that against valuation (P/E ~33). This is not personalized advice.

Is it too late to invest in Rollins, Inc.?

Not according to analysts: the median target ($45) is still +25% above the current price ($36) (most reliable on ROL: UBS, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Rollins, Inc. still worth investing in?

It depends on the gap between the price ($36) and its estimated value: analysts target $45 on median (+25%), with 21% buys (most reliable on ROL: UBS, 100%). Cross-check with their real reliability on ROL and the cautions above. Information, not advice.

What's the main risk in buying ROL?

The consensus is not unanimous: of 14 ratings, 9 are neutral and 2 are sells.

→ Go deeper: the full Rollins, Inc. profile (consensus, analyst reliability, price target, performance).