Rollins, Inc. (ROL) stock: analyst price target and their real reliability
Live quote · data updated Oct 14, 2026
Rollins, Inc. · Industrials · ref. ETF XLI · 50 calls · price $32.15
What the company does: Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally.
📈 Rollins, Inc. (ROL) stock price
$32.15-43.5% over range
Oct 14, 25low $29.69 · high $65.6Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
15% recommend buying · 13 analysts
📊 JPI status : Rollins, Inc. has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 ROL price target & analyst consensus — price $32.15
The price target · all analysts combined (12 targets)
Highest target · 1 firm of 12$52+61.7%
Median target · of 12 targets$41.5+29.1%
Lowest target · 1 firm of 12$27-16.0%
Current price$32.15
Where these 12 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
1192%
$33 ↔ $52
Below
18%
$27
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: RBC Capital — 68% of its targets hit on this sector (469 calls tested). It aims for $40 (+24 %), call made on July 24, 2026, maturing on July 24, 2027 (82 d ago).
The 7 reliable analysts
$40+24 %
The 5 other firms
$43+34 %
How to read it: the 7 reliable firms are not filtered by optimism — 6 aim above the price, 1 below, hence their $40 median. “The 5 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 13 ratings (last 6 months)
Strong Buy00%
Buy215%
Hold969%
Sell215%
Strong Sell00%
Go deeper on the analysts
🎯 ROL price target all
All 16 calls, one by one, with our verdict on each firm.
→ See all 16 targets, analyst by analyst💡 The best analysts on ROL most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in ROL? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Rollins, Inc.? The JPI assistant answers using our backtest data.
💰 Rollins, Inc. dividend: yield, history & growth › open the full page
1.69%annual yield
📈 Steady dividend — 24 yrs of consecutive dividend increases
That's ~$0.71 per share per year.
📈 Rollins, Inc. fundamentals: valuation, margins & growth › open the full page
P/E 29.2Net margin 13.6 %Revenue growth +7.9 %Average P/E
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2022
marg. 14 %
2023
Rev +14%Profit +18%
2024
Rev +10%Profit +7%
2025
Rev +11%Profit +13%
🔎 Detailed analyses
🏛️ Which US Congress members hold Rollins, Inc. (ROL)?
3 Congress members have disclosed ROL buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
✅ Historical analyst reliability on ROL
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Nomura | 100% | +26.3% | 4 |
| UBS ↗ | 100% | +17.0% | 3 |
| RBC Capital ↗ | 100% | +15.5% | 8 |
| Jefferies ↗ | 67% | +7.5% | 3 |
| Stifel ↗ | 50% | +16.2% | 2 |
| Wells Fargo ↗ | 50% | +2.4% | 6 |
| Piper Sandler ↗ | 0% | -26.9% | 2 |
📊 What $1,000 invested in Rollins, Inc. would be worth › open the full page
In short — $1,000 invested in Rollins, Inc. 10 years ago would be worth $3,411 today, i.e. +13%/yr on average. Best year: 2017 (+37%), worst: 2019 (-6%). Price performance, excluding dividends.
If I'd invested $1,000 in Rollins, Inc.
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $797 | -20% |
| 3 years ago | $1,186 | +19% |
| 5 years ago | $1,258 | +26% |
Return by year (Rollins, Inc.)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | -31% | $685 (-31%) |
| 2025 | +16% | $797 (-20%) |
| 2024 | +19% | $947 (-5%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Rollins, Inc.
Loading news…
📋 All analyst calls on ROL
Filtered on — · ✕ show all
■ Neutral neutral · not a buy · 🎯$35
Today : $32.15 — gap to target +9%
🎯 on ROL : 0% (1 call matured) · 📊 on Industry : 50.9% · +6.8% (582 calls)
in progress (365j)
matures : Oct 13, 27
matures : Oct 13, 27
Morgan Stanley ↗
Oct 13, 26
▲ Overweight · 🎯$43
Today : $32.15 — upside +34%
🎯 on ROL : no call matured yet · 📊 on Industry : 55% · +3.6% (1011 calls)
in progress (365j)
matures : Oct 13, 27
matures : Oct 13, 27
Morgan Stanley ↗
Sep 29, 26
▲ Overweight · 🎯$45
Price at call : $30.12 — upside +49%
Today : $32.15 — upside +40%
🎯 on ROL : no call matured yet · 📊 on Industry : 55% · +3.6% (1011 calls)
in progress (365j)
matures : Sep 29, 27
matures : Sep 29, 27
Wells Fargo ↗
Sep 29, 26
▼ Underweight · 🎯$27
Price at call : $30.5 — upside -11%
Today : $32.15 — upside -16%
🎯 on ROL : 0% (3 calls matureds) · 📊 on Industry : 54.7% · +2.8% (589 calls)
in progress (365j)
matures : Sep 29, 27
matures : Sep 29, 27
BNP Paribas
Sep 29, 26
■ Neutral neutral · not a buy · 🎯$35
Price at call : $30.5 — gap to target +15%
Today : $32.15 — gap to target +9%
🎯 on ROL : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Sep 29, 27
matures : Sep 29, 27
Piper Sandler ↗
Sep 24, 26
■ Neutral neutral · not a buy · 🎯$33
Price at call : $30.4 — gap to target +9%
Today : $32.15 — gap to target +3%
🎯 on ROL : 0% (2 calls matureds) · 📊 on Industry : 48% · +1.4% (50 calls)
in progress (365j)
matures : Sep 24, 27
matures : Sep 24, 27
Argus Research ↗
Aug 5, 26
■ Hold neutral · not a buy
🎯 on ROL : no call matured yet · 📊 on Industry : 49.2% · +2.8% (181 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
■ Neutral neutral · not a buy · 🎯$43
Price at call : $39.07 — gap to target +10%
Today : $32.15 — gap to target +34%
🎯 on ROL : no call matured yet · 📊 on Industry : 51.2% · +4.2% (486 calls)
in progress (365j)
matures : Jul 25, 27
matures : Jul 25, 27
See the other 42 calls, newest to oldest
Canaccord Genuity ↗
Jul 25, 26
■ Hold neutral · not a buy · 🎯$45
Price at call : $39.07 — gap to target +15%
Today : $32.15 — gap to target +40%
🎯 on ROL : no call matured yet · 📊 on Industry : 55.6% · +10.3% (36 calls)
in progress (365j)
matures : Jul 25, 27
matures : Jul 25, 27
BNP Paribas
Jul 24, 26
■ Neutral neutral · not a buy · 🎯$44
Price at call : $39.07 — gap to target +13%
Today : $32.15 — gap to target +37%
🎯 on ROL : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
▲ Overweight · 🎯$45
Price at call : $39.07 — upside +15%
Today : $32.15 — upside +40%
🎯 on ROL : no call matured yet · 📊 on Industry : 49.3% · +2.8% (957 calls)
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
Piper Sandler ↗
Jul 24, 26
▲ Overweight · 🎯$46
Price at call : $39.07 — upside +18%
Today : $32.15 — upside +43%
🎯 on ROL : 0% (2 calls matureds) · 📊 on Industry : 48% · +1.4% (50 calls)
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
Wells Fargo ↗
Jul 24, 26
▼ Underweight · 🎯$32
Price at call : $38.56 — upside -17%
Today : $32.15 — upside -0%
🎯 on ROL : 0% (3 calls matureds) · 📊 on Industry : 54.7% · +2.8% (589 calls)
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
■ Neutral neutral · not a buy · 🎯$45
Price at call : $38.56 — gap to target +17%
Today : $32.15 — gap to target +40%
🎯 on ROL : 0% (1 call matured) · 📊 on Industry : 50.9% · +6.8% (582 calls)
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
RBC Capital ↗
Jul 23, 26
■ Sector Perform neutral · not a buy · 🎯$40
Price at call : $38.56 — gap to target +4%
Today : $32.15 — gap to target +24%
🎯 on ROL : 100% (1 call matured) · 📊 on Industry : 47.1% · +3.2% (469 calls)
in progress (365j)
matures : Jul 23, 27
matures : Jul 23, 27
B of A Securities ↗
Jul 23, 26
▼ Underperform · 🎯$35
Price at call : $39.44 — upside -11%
Today : $32.15 — upside +9%
🎯 on ROL : no call matured yet · 📊 on Industry : 50.4% · +3.0% (502 calls)
in progress (365j)
matures : Jul 23, 27
matures : Jul 23, 27
■ Neutral neutral · not a buy · 🎯$46
Price at call : $43.76 — gap to target +5%
Today : $32.15 — gap to target +43%
🎯 on ROL : no call matured yet · 📊 on Industry : 52.8% · +7.9% (731 calls)
in progress (365j)
matures : Jul 15, 27
matures : Jul 15, 27
Morgan Stanley ↗
Jul 8, 26
▲ Overweight · 🎯$65
Price at call : $44.95 — upside +45%
Today : $32.15 — upside +102%
🎯 on ROL : no call matured yet · 📊 on Industry : 55% · +3.6% (1011 calls)
in progress (365j)
matures : Jul 8, 27
matures : Jul 8, 27
Wells Fargo ↗
Jun 25, 26
■ Equal-Weight neutral · not a buy · 🎯$46
Price at call : $43.27 — gap to target +6%
Today : $32.15 — gap to target +43%
🎯 on ROL : 0% (3 calls matureds) · 📊 on Industry : 54.7% · +2.8% (589 calls)
in progress (365j)
matures : Jun 25, 27
matures : Jun 25, 27
■ Market Perform neutral · not a buy · 🎯$52
Price at call : $47.6 — gap to target +9%
Today : $32.15 — gap to target +62%
🎯 on ROL : no call matured yet · 📊 on Industry : 48.1% · -1.0% (81 calls)
in progress (365j)
matures : May 29, 27
matures : May 29, 27
Wells Fargo ↗
May 15, 26
■ Equal-Weight neutral · not a buy · 🎯$55
Price at call : $53.42 — gap to target +3%
Today : $32.15 — gap to target +71%
🎯 on ROL : 0% (3 calls matureds) · 📊 on Industry : 54.7% · +2.8% (589 calls)
in progress (365j)
matures : May 15, 27
matures : May 15, 27
■ Neutral neutral · not a buy · 🎯$61
Price at call : $55.97 — gap to target +9%
Today : $32.15 — gap to target +90%
🎯 on ROL : no call matured yet · 📊 on Industry : 51.2% · +4.2% (486 calls)
in progress (365j)
matures : Apr 24, 27
matures : Apr 24, 27
Canaccord Genuity ↗
Apr 24, 26
■ Hold neutral · not a buy · 🎯$51
Price at call : $55.97 — gap to target -9%
Today : $32.15 — gap to target +59%
🎯 on ROL : no call matured yet · 📊 on Industry : 55.6% · +10.3% (36 calls)
in progress (365j)
matures : Apr 24, 27
matures : Apr 24, 27
Loop Capital ↗
Apr 13, 26
■ Hold neutral · not a buy · 🎯$56
Price at call : $54.66 — gap to target +2%
Today : $32.15 — gap to target +74%
🎯 on ROL : no call matured yet · 📊 on Industry : 48.2% · -5.3% (56 calls)
in progress (365j)
matures : Apr 13, 27
matures : Apr 13, 27
■ Neutral neutral · not a buy · 🎯$58
Price at call : $54.66 — gap to target +6%
Today : $32.15 — gap to target +80%
🎯 on ROL : no call matured yet · 📊 on Industry : 51.2% · +4.2% (486 calls)
in progress (365j)
matures : Apr 10, 27
matures : Apr 10, 27
Canaccord Genuity ↗
Feb 13, 26
■ Hold neutral · not a buy · 🎯$52
Price at call : $60.08 — gap to target -13%
Today : $32.15 — gap to target +62%
🎯 on ROL : no call matured yet · 📊 on Industry : 55.6% · +10.3% (36 calls)
in progress (365j)
matures : Feb 13, 27
matures : Feb 13, 27
RBC Capital ↗
Feb 12, 26
▲ Outperform · 🎯$67
Price at call : $58.06 — upside +15%
Today : $32.15 — upside +108%
🎯 on ROL : 100% (1 call matured) · 📊 on Industry : 47.1% · +3.2% (469 calls)
in progress (365j)
matures : Feb 12, 27
matures : Feb 12, 27
Wells Fargo ↗
Feb 12, 26
■ Equal-Weight neutral · not a buy · 🎯$56
Price at call : $58.69 — gap to target -5%
Today : $32.15 — gap to target +74%
🎯 on ROL : 0% (3 calls matureds) · 📊 on Industry : 54.7% · +2.8% (589 calls)
in progress (365j)
matures : Feb 12, 27
matures : Feb 12, 27
■ Neutral neutral · not a buy · 🎯$65
Price at call : $63.3 — gap to target +3%
Today : $32.15 — gap to target +102%
🎯 on ROL : no call matured yet · 📊 on Industry : 51.2% · +4.2% (486 calls)
in progress (365j)
matures : Jan 21, 27
matures : Jan 21, 27
Wells Fargo ↗
Jan 14, 26
▲ Overweight · 🎯$68
Price at call : $62.17 — upside +9%
Today : $32.15 — upside +112%
🎯 on ROL : 0% (3 calls matureds) · 📊 on Industry : 54.7% · +2.8% (589 calls)
in progress (365j)
matures : Jan 14, 27
matures : Jan 14, 27
Morgan Stanley ↗
Dec 17, 25
▲ Overweight · 🎯$72
Price at call : $60.24 — upside +20%
Today : $32.15 — upside +124%
🎯 on ROL : no call matured yet · 📊 on Industry : 55% · +3.6% (1011 calls)
in progress (365j)
matures : Dec 17, 26
matures : Dec 17, 26
▲ Overweight · 🎯$72
Price at call : $60.54 — upside +19%
Today : $32.15 — upside +124%
🎯 on ROL : no call matured yet · 📊 on Industry : 49.3% · +2.8% (957 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
▲ Outperform · 🎯$70
Price at call : $58.48 — upside +20%
Today : $32.15 — upside +118%
🎯 on ROL : no call matured yet · 📊 on Industry : 48.1% · -1.0% (81 calls)
in progress (365j)
matures : Nov 12, 26
matures : Nov 12, 26
Canaccord Genuity ↗
Oct 31, 25
■ Hold neutral · not a buy · 🎯$55
Price at call : $58.5 — gap to target -6%
Today : $32.15 — gap to target +71%
🎯 on ROL : no call matured yet · 📊 on Industry : 55.6% · +10.3% (36 calls)
in progress (365j)
matures : Oct 31, 26
matures : Oct 31, 26
Wells Fargo ↗
Oct 28, 25
▲ Overweight · 🎯$63
Price at call : $53.87 — upside +17%
Today : $32.15 — upside +96%
🎯 on ROL : 0% (3 calls matureds) · 📊 on Industry : 54.7% · +2.8% (589 calls)
in progress (365j)
matures : Oct 28, 26
matures : Oct 28, 26
▲ Overweight · 🎯$70
Price at call : $58.43 — upside +20%
Today : $32.15 — upside +118%
Expected +20% · Actual -48% · Reason (≥ +15%) : ✗ No
🎯 on ROL : 0% (1 call matured) · 📊 on Industry : 50.9% · +6.8% (582 calls)
-47.6%
stock -48% · XLI +11%
matured Sep 26, 26
■ Neutral neutral · not a buy · 🎯$61
Price at call : $57.26 — gap to target +7%
Today : $32.15 — gap to target +90%
🎯 on ROL : no call matured yet · 📊 on Industry : 51.2% · +4.2% (486 calls)
in progress (365j)
matures : Jul 25, 26
matures : Jul 25, 26
■ Equal-Weight neutral · not a buy · 🎯$60
Price at call : $57.26 — gap to target +5%
Today : $32.15 — gap to target +87%
🎯 on ROL : no call matured yet · 📊 on Industry : 49.3% · +2.8% (957 calls)
in progress (365j)
matures : Jul 25, 26
matures : Jul 25, 26
Piper Sandler ↗
Jul 25, 25
▲ Overweight · 🎯$72
Price at call : $57.26 — upside +26%
Today : $32.15 — upside +124%
Expected +26% · Actual -32% · Reason (≥ +15%) : ✗ No
🎯 on ROL : 0% (2 calls matureds) · 📊 on Industry : 48% · +1.4% (50 calls)
-31.8%
stock -32% · XLI +19%
matured Jul 25, 26
■ Neutral neutral · not a buy · 🎯$59
Price at call : $55.62 — gap to target +6%
Today : $32.15 — gap to target +84%
🎯 on ROL : no call matured yet · 📊 on Industry : 51.2% · +4.2% (486 calls)
in progress (365j)
matures : Jul 9, 26
matures : Jul 9, 26
Piper Sandler ↗
Jul 1, 25
▲ Overweight · 🎯$70
Price at call : $55.64 — upside +26%
Today : $32.15 — upside +118%
Expected +26% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on ROL : 0% (2 calls matureds) · 📊 on Industry : 48% · +1.4% (50 calls)
-22.0%
stock -22% · XLI +24%
matured Jul 1, 26
Wells Fargo ↗
Jun 25, 25
▲ Overweight · 🎯$65
Price at call : $55.68 — upside +17%
Today : $32.15 — upside +102%
Expected +17% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on ROL : 0% (3 calls matureds) · 📊 on Industry : 54.7% · +2.8% (589 calls)
-22.3%
stock -22% · XLI +25%
matured Jun 25, 26
Wells Fargo ↗
Jun 11, 25
▲ Overweight · 🎯$63
Price at call : $56.99 — upside +11%
Today : $32.15 — upside +96%
Expected +11% · Actual -17% · Reason (≥ +15%) : ✗ No
🎯 on ROL : 0% (3 calls matureds) · 📊 on Industry : 54.7% · +2.8% (589 calls)
-17.4%
stock -17% · XLI +21%
matured Jun 11, 26
▲ Buy · 🎯$65
Price at call : $58.58 — upside +11%
Today : $32.15 — upside +102%
Expected +11% · Actual -23% · Reason (≥ +15%) : ✗ No
🎯 on ROL : 0% (1 call matured) · 📊 on Industry : 62.1% · +9.3% (293 calls)
-23.1%
stock -23% · XLI +22%
matured Jun 2, 26
Wells Fargo ↗
Apr 28, 25
▲ Overweight · 🎯$62
Price at call : $56.02 — upside +11%
Today : $32.15 — upside +93%
Expected +11% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on ROL : 0% (3 calls matureds) · 📊 on Industry : 54.7% · +2.8% (589 calls)
-0.5%
stock -1% · XLI +32%
matured Apr 28, 26
Canaccord Genuity ↗
Apr 25, 25
■ Hold neutral · not a buy · 🎯$50
Price at call : $55.31 — gap to target -10%
Today : $32.15 — gap to target +56%
🎯 on ROL : no call matured yet · 📊 on Industry : 55.6% · +10.3% (36 calls)
in progress (365j)
matures : Apr 25, 26
matures : Apr 25, 26
RBC Capital ↗
Apr 17, 25
▲ Outperform · 🎯$62
Price at call : $54.73 — upside +13%
Today : $32.15 — upside +93%
Expected +13% · Actual +0% · Reason (≥ +15%) : ✗ No
🎯 on ROL : 100% (1 call matured) · 📊 on Industry : 47.1% · +3.2% (469 calls)
+0.3%
stock +0% · XLI +42%
matured Apr 17, 26
■ Equal-Weight neutral · not a buy · 🎯$55
Price at call : $50.95 — gap to target +8%
Today : $32.15 — gap to target +71%
🎯 on ROL : no call matured yet · 📊 on Industry : 49.3% · +2.8% (957 calls)
in progress (365j)
matures : Apr 4, 26
matures : Apr 4, 26
Morgan Stanley ↗
Feb 14, 25
■ Equal-Weight neutral · not a buy · 🎯$50
Price at call : $50.01 — gap to target -0%
Today : $32.15 — gap to target +56%
🎯 on ROL : no call matured yet · 📊 on Industry : 55% · +3.6% (1011 calls)
in progress (365j)
matures : Feb 14, 26
matures : Feb 14, 26
Canaccord Genuity ↗
Feb 14, 25
■ Hold neutral · not a buy · 🎯$49
Price at call : $50.73 — gap to target -3%
Today : $32.15 — gap to target +52%
🎯 on ROL : no call matured yet · 📊 on Industry : 55.6% · +10.3% (36 calls)
in progress (365j)
matures : Feb 14, 26
matures : Feb 14, 26
Frequently asked questions
Should I buy Rollins, Inc. stock?
This isn't buy advice. For Rollins, Inc., the analyst consensus is "Hold", with an average price target of $41.50 (+29% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (4 calls tracked on Rollins, Inc.). We show the numbers — you decide.
Is it too late to buy Rollins, Inc.? How high can it go?
The most bullish analyst target on Rollins, Inc. is $52.00 (+62% above today's price); the average is $41.50. That's the upside they see. Check how reliable those analysts have actually been on Rollins, Inc. on our site before trusting it.
Is Rollins, Inc. still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 7 analysts have a real record on Rollins, Inc., the best hitting 100% over 4 calls. Current consensus: "Hold". Make your call on data, not noise.
Will Rollins, Inc. stock recover (go back up)?
It's down from its high. We answer with the numbers — the analysts' 12-month target and what happened after its past drops: will ROL stock recover (go back up)?
Should you invest in Rollins, Inc.? The case for and against
The arguments for and against, one by one, from the numbers: why invest in ROL (and why hesitate).
What has Rollins, Inc.'s past performance been?
Historical returns and a "how much if I had invested" calculator: ROL performance & returns.
Does Rollins, Inc. pay a dividend?
Yield, consistency and growth history of the dividend: ROL's dividend.
UNP 
FDX 
UBER 
UPS 
JBHT 
CSX 
UAL 
NSC