If you'd invested in Southern Company (SO): performance and returns

Southern Company · Utilities · ref. ETF XLU · price $89.05
Logo Southern CompanySee the full Southern Company (SO) profile
In short — $1,000 invested in Southern Company 10 years ago would be worth $1,987 today, i.e. +7%/yr on average. Best year: 2024 (+34%), worst: 2017 (-15%). Price performance, excluding dividends.

Looking for Southern Company's share price history and how much the stock has returned? Here's its year-by-year performance and what $1,000 invested at different dates would be worth today.

📈 1-year price
$89.05-3.5% over range
Aug 28, 25low $84.08 · high $99.72Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
33% recommend buying · 9 analysts

💰 Calculator: how much would Southern Company have returned?

This calculator shows how much Southern Company stock would have returned based on the amount invested and the starting year. Pick a sum and a year and you'll instantly see what it would be worth today and the total gain. Real prices, excluding dividends.

If I'd invested $1,000 in Southern Company

InvestmentWorth todayGain
1 years ago$1,066+7%
3 years ago$1,518+52%
5 years ago$1,687+69%
10 years ago$1,987+99%
since inception (1984)$16,937+1594%

Return by year (Southern Company)

YearReturn$1,000 invested at year start
2026 (YTD)-2%$983 (-2%)
2025+8%$1,066 (+7%)
2024+34%$1,423 (+42%)
2023+7%$1,518 (+52%)
2022-3%$1,478 (+48%)
2021+14%$1,687 (+69%)
2020-6%$1,586 (+59%)
2019+21%$1,926 (+93%)
2018+15%$2,223 (+122%)
2017-15%$1,883 (+88%)
2016+5%$1,987 (+99%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

Frequently asked questions

How much does SO return?

$1,000 invested in Southern Company 10 years ago would be worth $1,987 today, i.e. +7%/yr on average (price, excluding dividends).

What was SO's best/worst year?

Best year: 2024 (+34%). Worst year: 2017 (-15%). Year-by-year detail is above.

How much would $1,000 invested in SO since inception be worth?

Since 1984, $1,000 would have become $16,937 (+1594%). Past performance is not a guarantee.

Do Southern Company's returns include dividends?

No — these returns are price-only. If Southern Company pays a dividend, its total return would be somewhat higher — see its dividend page.

What is Southern Company's average annual return (ROI)?

Southern Company's return on investment is about +7%/yr over 10 years (price, excluding dividends), versus the S&P 500's ~10%/yr over the long run.

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