Logo Southern Company

Southern Company (SO) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
Southern Company · Utilities · ref. ETF XLU · 68 calls · price $89.05
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What the company does: The Southern Company, through its subsidiaries, engages in the sale of electricity.

📈 Southern Company (SO) stock price

$89.05-3.5% over range
Aug 28, 25low $84.08 · high $99.72Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
33% recommend buying · 9 analysts
📊 JPI status : Southern Company has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 SO price target & analyst consensusprice $89.05

The price target · all analysts combined (8 targets)
Highest target · 1 firm of 8$112+25.8%
Median target · of 8 targets$101+13.4%
Lowest target · 1 firm of 8$79-11.3%
Current price$89.05
Where these 8 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price 675% $97 ↔ $112
Below 225% $79 ↔ $89
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Barclays73% of its targets hit on this sector (313 calls tested). It aims for $98 (+10 %), call made on June 19, 2026, maturing on June 19, 2027 (70 d ago).

The 5 reliable analysts $98+10 %
The 3 other firms $111+25 %
How to read it: the 5 reliable firms are not filtered by optimism — 3 aim above the price, 2 below, hence their $98 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 9 ratings (last 6 months)
Strong Buy00%
Buy333%
Hold444%
Sell222%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Southern Company? The JPI assistant answers using our backtest data.

💰 Southern Company dividend: yield, history & growth › open the full page

3.13%annual yield
📈 Steady dividend23 yrs of consecutive dividend increases
That's ~$2.98 per share per year.

📈 Southern Company fundamentals: valuation, margins & growth › open the full page

P/E 21.7Net margin 15.4 %Revenue growth +0.1 %Cheap for the growth

Revenue, net income and margin per year

Revenue Net income · hover a bar for details
2022
marg. 12 %
2023
Rev −14%Profit +13%
2024
Rev +6%Profit +11%
2025
Rev +11%Profit −1%

🔎 Detailed analyses

🏛️ Which US Congress members hold Southern Company (SO)?

7 Congress members have disclosed SO buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Marjorie Greene · 37%Jared Moskowitz · 25%Lois Frankel · 45%Virginia Foxx · 38%Earl Blumenauer · 38%John James · 43%Valerie Hoyle
→ Full members ranking (who beats the market)

✅ Historical analyst reliability on SO

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
BMO Capital  100% +14.9% 6
Scotiabank  83% +13.5% 6
Goldman Sachs  75% +8.0% 4
Keybanc  75% +3.6% 8
Deutsche Bank  67% +13.5% 3
RBC Capital  67% +13.4% 6
Wells Fargo  67% +4.3% 3
Guggenheim  67% +3.9% 3
Credit Suisse 58% -1.6% 12
Barclays  50% +6.3% 4
See the other 9 firms
JP Morgan  17% -10.2% 6
Morgan Stanley  24% -7.7% 50
UBS  25% -8.6% 4
Mizuho  38% -1.2% 8
Citigroup  38% +0.8% 8
Jefferies  40% -2.9% 5
Argus Research  40% +0.1% 5
Evercore ISI Group  50% -4.4% 2
B of A Securities  50% -4.0% 4

📊 What $1,000 invested in Southern Company would be worth › open the full page

In short — $1,000 invested in Southern Company 10 years ago would be worth $1,987 today, i.e. +7%/yr on average. Best year: 2024 (+34%), worst: 2017 (-15%). Price performance, excluding dividends.

If I'd invested $1,000 in Southern Company

InvestmentWorth todayGain
1 years ago$1,066+7%
3 years ago$1,518+52%
5 years ago$1,687+69%
→ See Southern Company's full return history + gain calculator

Return by year (Southern Company)

YearReturn$1,000 invested at year start
2026 (YTD)-2%$983 (-2%)
2025+8%$1,066 (+7%)
2024+34%$1,423 (+42%)
→ See Southern Company's full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Southern Company

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📋 All analyst calls on SO

Morgan Stanley 
Aug 21, 26
▼ Underweight · 🎯$89
Price at call : $90.1 — upside -1%
Today : $89.05 — upside -0%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
in progress (365j)
matures : Aug 21, 27
■ Hold neutral · not a buy · 🎯$97
Price at call : $92.8 — gap to target +5%
Today : $89.05 — gap to target +9%
🎯 on SO : no call matured yet · 📊 overall : 47.3% · +2.6% (1597 calls)
in progress (365j)
matures : Aug 13, 27
BMO Capital 
Jul 27, 26
▲ Outperform · 🎯$104
Price at call : $96.48 — upside +8%
Today : $89.05 — upside +17%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 48.6% · +7.0% (208 calls)
in progress (365j)
matures : Jul 27, 27
Keybanc 
Jul 23, 26
▼ Underweight · 🎯$79
Price at call : $96.6 — upside -18%
Today : $89.05 — upside -11%
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 51% · +1.3% (245 calls)
in progress (365j)
matures : Jul 23, 27
BMO Capital 
Jul 22, 26
▲ Outperform · 🎯$102
Price at call : $96.6 — upside +6%
Today : $89.05 — upside +15%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 48.6% · +7.0% (208 calls)
in progress (365j)
matures : Jul 22, 27
JP Morgan 
Jul 16, 26
■ Neutral neutral · not a buy · 🎯$104
Price at call : $95.3 — gap to target +9%
Today : $89.05 — gap to target +17%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.4% · +1.2% (160 calls)
in progress (365j)
matures : Jul 16, 27
Barclays 
Jun 18, 26
■ Equal-Weight neutral · not a buy · 🎯$98
Price at call : $93.43 — gap to target +5%
Today : $89.05 — gap to target +10%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (313 calls)
in progress (365j)
matures : Jun 18, 27
■ Hold neutral · not a buy · 🎯$100
Price at call : $89.03 — gap to target +12%
Today : $89.05 — gap to target +12%
🎯 on SO : no call matured yet · 📊 overall : 47.3% · +2.6% (1597 calls)
in progress (365j)
matures : May 29, 27
See the other 60 calls, newest to oldest
Morgan Stanley 
Apr 21, 26
▼ Underweight · 🎯$92
Price at call : $91.87 — upside +0%
Today : $89.05 — upside +3%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
in progress (365j)
matures : Apr 21, 27
■ Hold neutral · not a buy · 🎯$103
Price at call : $91.92 — gap to target +12%
Today : $89.05 — gap to target +16%
🎯 on SO : no call matured yet · 📊 overall : 47.3% · +2.6% (1597 calls)
in progress (365j)
matures : Apr 21, 27
Seaport Global 
Apr 20, 26
■ Neutral neutral · not a buy
🎯 on SO : no call matured yet · 📊 on Utilities : 41.9% · +0.6% (31 calls)
in progress (365j)
matures : Apr 20, 27
Barclays 
Apr 10, 26
■ Equal-Weight neutral · not a buy · 🎯$99
Price at call : $95.93 — gap to target +3%
Today : $89.05 — gap to target +11%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (313 calls)
in progress (365j)
matures : Apr 10, 27
TD Cowen 
Mar 6, 26
▲ Buy · 🎯$112
Price at call : $97.25 — upside +15%
Today : $89.05 — upside +26%
🎯 on SO : no call matured yet · 📊 overall : 42.2% · -0.4% (782 calls)
in progress (365j)
matures : Mar 6, 27
▲ Outperform · 🎯$111
Price at call : $97.48 — upside +14%
Today : $89.05 — upside +25%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.8% · +0.1% (67 calls)
in progress (365j)
matures : Mar 5, 27
Keybanc 
Mar 4, 26
■ Sector Weight neutral · not a buy
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 51% · +1.3% (245 calls)
in progress (365j)
matures : Mar 4, 27
Scotiabank 
Feb 20, 26
■ Sector Perform neutral · not a buy · 🎯$103
Price at call : $95.18 — gap to target +8%
Today : $89.05 — gap to target +16%
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 44% · -0.2% (50 calls)
in progress (365j)
matures : Feb 20, 27
Wells Fargo 
Feb 20, 26
■ Equal-Weight neutral · not a buy · 🎯$96
Price at call : $94.3 — gap to target +2%
Today : $89.05 — gap to target +8%
🎯 on SO : no call matured yet · 📊 on Utilities : 56.4% · +3.2% (303 calls)
in progress (365j)
matures : Feb 20, 27
Mizuho 
Feb 20, 26
▲ Outperform · 🎯$104
Price at call : $94.3 — upside +10%
Today : $89.05 — upside +17%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.6% · -2.9% (191 calls)
in progress (365j)
matures : Feb 20, 27
Wells Fargo 
Jan 20, 26
▼ Underweight · 🎯$84
Price at call : $88.82 — upside -5%
Today : $89.05 — upside -6%
🎯 on SO : no call matured yet · 📊 on Utilities : 56.4% · +3.2% (303 calls)
in progress (365j)
matures : Jan 20, 27
Barclays 
Jan 15, 26
■ Equal-Weight neutral · not a buy · 🎯$88
Price at call : $88.9 — gap to target -1%
Today : $89.05 — gap to target -1%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (313 calls)
in progress (365j)
matures : Jan 15, 27
UBS 
Dec 17, 25
■ Neutral neutral · not a buy · 🎯$94
Price at call : $87.22 — gap to target +8%
Today : $89.05 — gap to target +6%
🎯 on SO : no call matured yet · 📊 on Utilities : 50.2% · +1.6% (223 calls)
in progress (365j)
matures : Dec 17, 26
Jefferies 
Dec 15, 25
■ Neutral neutral · not a buy · 🎯$93
Price at call : $85.71 — gap to target +9%
Today : $89.05 — gap to target +4%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 57.4% · +1.3% (155 calls)
in progress (365j)
matures : Dec 15, 26
JP Morgan 
Dec 15, 25
■ Neutral neutral · not a buy · 🎯$93
Price at call : $85.71 — gap to target +9%
Today : $89.05 — gap to target +4%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.4% · +1.2% (160 calls)
in progress (365j)
matures : Dec 15, 26
RBC Capital 
Dec 12, 25
■ Sector Perform neutral · not a buy · 🎯$99
Price at call : $86 — gap to target +15%
Today : $89.05 — gap to target +11%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.4% · -1.1% (76 calls)
in progress (365j)
matures : Dec 12, 26
Keybanc 
Dec 12, 25
▼ Underweight · 🎯$76
Price at call : $84.44 — upside -10%
Today : $89.05 — upside -15%
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 51% · +1.3% (245 calls)
in progress (365j)
matures : Dec 12, 26
Mizuho 
Dec 11, 25
■ Neutral neutral · not a buy · 🎯$88
Price at call : $84.73 — gap to target +4%
Today : $89.05 — gap to target -1%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.6% · -2.9% (191 calls)
in progress (365j)
matures : Dec 11, 26
Barclays 
Nov 20, 25
■ Equal-Weight neutral · not a buy · 🎯$91
Price at call : $89.27 — gap to target +2%
Today : $89.05 — gap to target +2%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (313 calls)
in progress (365j)
matures : Nov 20, 26
Jefferies 
Nov 5, 25
■ Neutral neutral · not a buy · 🎯$103
Price at call : $91.41 — gap to target +13%
Today : $89.05 — gap to target +16%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 57.4% · +1.3% (155 calls)
in progress (365j)
matures : Nov 5, 26
Wells Fargo 
Oct 28, 25
■ Equal-Weight neutral · not a buy · 🎯$97
Price at call : $93.51 — gap to target +4%
Today : $89.05 — gap to target +9%
🎯 on SO : no call matured yet · 📊 on Utilities : 56.4% · +3.2% (303 calls)
in progress (365j)
matures : Oct 28, 26
■ Neutral neutral · not a buy · 🎯$102.5
Price at call : $97.69 — gap to target +5%
Today : $89.05 — gap to target +15%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 62.5% · +5.6% (24 calls)
in progress (365j)
matures : Oct 17, 26
Keybanc 
Oct 15, 25
▼ Underweight · 🎯$87
Price at call : $98.43 — upside -12%
Today : $89.05 — upside -2%
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 51% · +1.3% (245 calls)
in progress (365j)
matures : Oct 15, 26
Barclays 
Oct 14, 25
■ Equal-Weight neutral · not a buy · 🎯$98
Price at call : $99.72 — gap to target -2%
Today : $89.05 — gap to target +10%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (313 calls)
in progress (365j)
matures : Oct 14, 26
UBS 
Oct 10, 25
■ Neutral neutral · not a buy · 🎯$104
Price at call : $98.08 — gap to target +6%
Today : $89.05 — gap to target +17%
🎯 on SO : no call matured yet · 📊 on Utilities : 50.2% · +1.6% (223 calls)
in progress (365j)
matures : Oct 10, 26
■ In-Line neutral · not a buy · 🎯$103
Price at call : $96.42 — gap to target +7%
Today : $89.05 — gap to target +16%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.8% · +0.1% (67 calls)
in progress (365j)
matures : Oct 7, 26
Scotiabank 
Oct 3, 25
■ Sector Perform neutral · not a buy · 🎯$99
Price at call : $94.54 — gap to target +5%
Today : $89.05 — gap to target +11%
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 44% · -0.2% (50 calls)
in progress (365j)
matures : Oct 3, 26
Morgan Stanley 
Sep 25, 25
■ Equal-Weight neutral · not a buy · 🎯$92
Price at call : $94.53 — gap to target -3%
Today : $89.05 — gap to target +3%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
in progress (365j)
matures : Sep 25, 26
JP Morgan 
Aug 21, 25
■ Neutral neutral · not a buy · 🎯$98
Price at call : $94.48 — gap to target +4%
Today : $89.05 — gap to target +10%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.4% · +1.2% (160 calls)
in progress (365j)
matures : Aug 21, 26
Scotiabank 
Aug 1, 25
▲ Sector Outperform · 🎯$99
Price at call : $96 — upside +3%
Today : $89.05 — upside +11%
Expected +3% · Actual -3% · Reason (≥ +15%) : ✗ No
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 44% · -0.2% (50 calls)
-3.2%
stock -3% · XLU +2%
matured Aug 1, 26
Mizuho 
Aug 1, 25
■ Neutral neutral · not a buy · 🎯$95
Price at call : $96 — gap to target -1%
Today : $89.05 — gap to target +7%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.6% · -2.9% (191 calls)
in progress (365j)
matures : Aug 1, 26
BMO Capital 
Jul 22, 25
▲ Outperform · 🎯$102
Price at call : $95.13 — upside +7%
Today : $89.05 — upside +15%
Expected +7% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 48.6% · +7.0% (208 calls)
+1.6%
stock +2% · XLU +9%
matured Jul 22, 26
Barclays 
Jul 16, 25
■ Equal-Weight neutral · not a buy · 🎯$91
Price at call : $93.3 — gap to target -2%
Today : $89.05 — gap to target +2%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (313 calls)
in progress (365j)
matures : Jul 16, 26
JP Morgan 
Jul 15, 25
■ Neutral neutral · not a buy · 🎯$97
Price at call : $93.3 — gap to target +4%
Today : $89.05 — gap to target +9%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.4% · +1.2% (160 calls)
in progress (365j)
matures : Jul 15, 26
Morgan Stanley 
Jun 18, 25
■ Equal-Weight neutral · not a buy · 🎯$90
Price at call : $89.3 — gap to target +1%
Today : $89.05 — gap to target +1%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
in progress (365j)
matures : Jun 18, 26
Raymond James 
Jun 13, 25
▲ Outperform · 🎯$98
Price at call : $88.94 — upside +10%
Today : $89.05 — upside +10%
Expected +10% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 37.5% · -6.2% (8 calls)
+5.5%
stock +5% · XLU +10%
matured Jun 13, 26
Jefferies 
Jun 5, 25
▲ Buy · 🎯$100
Price at call : $88.38 — upside +13%
Today : $89.05 — upside +12%
Expected +13% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 57.4% · +1.3% (155 calls)
+4.8%
stock +5% · XLU +10%
matured Jun 5, 26
Keybanc 
May 14, 25
▼ Underweight · 🎯$78
Price at call : $84.91 — upside -8%
Today : $89.05 — upside -12%
Expected -8% · Actual +10% · Reason (≤ −15%) : ✗ No
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 51% · +1.3% (245 calls)
-10.3%
stock +10% · XLU +13%
matured May 14, 26
Wells Fargo 
May 2, 25
■ Equal-Weight neutral · not a buy · 🎯$99
Price at call : $91.05 — gap to target +9%
Today : $89.05 — gap to target +11%
🎯 on SO : no call matured yet · 📊 on Utilities : 56.4% · +3.2% (303 calls)
in progress (365j)
matures : May 2, 26
Guggenheim 
May 2, 25
■ Neutral neutral · not a buy · 🎯$93
Price at call : $91.05 — gap to target +2%
Today : $89.05 — gap to target +4%
🎯 on SO : no call matured yet · 📊 on Utilities : 41.5% · +2.0% (94 calls)
in progress (365j)
matures : May 2, 26
■ In-Line neutral · not a buy · 🎯$94
Price at call : $91.05 — gap to target +3%
Today : $89.05 — gap to target +6%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.8% · +0.1% (67 calls)
in progress (365j)
matures : May 2, 26
Barclays 
Apr 22, 25
■ Equal-Weight neutral · not a buy · 🎯$90
Price at call : $91.13 — gap to target -1%
Today : $89.05 — gap to target +1%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (313 calls)
in progress (365j)
matures : Apr 22, 26
Scotiabank 
Dec 12, 24
▲ Sector Outperform · 🎯$98
Price at call : $83.2 — upside +18%
Today : $89.05 — upside +10%
Expected +18% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 44% · -0.2% (50 calls)
+3.4%
stock +3% · XLU +11%
matured Dec 12, 25
Scotiabank 
Aug 20, 24
▲ Sector Outperform · 🎯$96
Price at call : $87.57 — upside +10%
Today : $89.05 — upside +8%
Expected +10% · Actual +8% · Reason (≥ +15%) : ✗ No
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 44% · -0.2% (50 calls)
+8.1%
stock +8% · XLU +14%
matured Aug 20, 25
Scotiabank 
Aug 2, 24
▲ Sector Outperform · 🎯$87
Price at call : $86.57 — upside +0%
Today : $89.05 — upside -2%
Expected +0% · Actual +11% · Reason (≥ +15%) : ✗ No
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 44% · -0.2% (50 calls)
+10.9%
stock +11% · XLU +21%
matured Aug 2, 25
Scotiabank 
Apr 22, 24
▲ Sector Outperform · 🎯$77
Price at call : $73.25 — upside +5%
Today : $89.05 — upside -14%
Expected +5% · Actual +24% · Reason (≥ +15%) : ✓ Yes
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 44% · -0.2% (50 calls)
+24.4%
stock +24% · XLU +18%
matured Apr 22, 25
Scotiabank 
Oct 16, 23
▲ Sector Outperform · 🎯$78
Price at call : $67.11 — upside +16%
Today : $89.05 — upside -12%
Expected +16% · Actual +38% · Reason (≥ +15%) : ✓ Yes
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 44% · -0.2% (50 calls)
+37.5%
stock +38% · XLU +38%
matured Oct 15, 24
▲ Buy · 🎯$72
Price at call : $69.19 — upside +4%
Today : $89.05 — upside -19%
Expected +4% · Actual +25% · Reason (≥ +15%) : ✓ Yes
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 62.5% · +5.6% (24 calls)
+25.0%
stock +25% · XLU +14%
matured Aug 8, 24
Morgan Stanley 
Jul 21, 23
▼ Underweight · 🎯$60
Price at call : $72.95 — upside -18%
Today : $89.05 — upside -33%
Expected -18% · Actual +12% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-12.2%
stock +12% · XLU +4%
matured Jul 20, 24
Morgan Stanley 
Jun 23, 23
▼ Underweight · 🎯$60
Price at call : $71.73 — upside -16%
Today : $89.05 — upside -33%
Expected -16% · Actual +11% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-10.6%
stock +11% · XLU +6%
matured Jun 22, 24
Morgan Stanley 
May 22, 23
▼ Underweight · 🎯$61
Price at call : $70.95 — upside -14%
Today : $89.05 — upside -31%
Expected -14% · Actual +12% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-12.4%
stock +12% · XLU +10%
matured May 21, 24
Morgan Stanley 
Apr 20, 23
▼ Underweight · 🎯$63
Price at call : $73.02 — upside -14%
Today : $89.05 — upside -29%
Expected -14% · Actual -1% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
+1.2%
stock -1% · XLU -6%
matured Apr 19, 24
Morgan Stanley 
Mar 21, 23
▼ Underweight · 🎯$57
Price at call : $67.13 — upside -15%
Today : $89.05 — upside -36%
Expected -15% · Actual +5% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-4.6%
stock +5% · XLU -3%
matured Mar 20, 24
Morgan Stanley 
Feb 22, 23
▼ Underweight · 🎯$61
Price at call : $64.74 — upside -6%
Today : $89.05 — upside -31%
Expected -6% · Actual +5% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-4.6%
stock +5% · XLU -7%
matured Feb 22, 24
Morgan Stanley 
Jan 23, 23
▼ Underweight · 🎯$64
Price at call : $66.7 — upside -4%
Today : $89.05 — upside -28%
Expected -4% · Actual +2% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-2.3%
stock +2% · XLU -14%
matured Jan 23, 24
Morgan Stanley 
Dec 15, 22
▼ Underweight · 🎯$63
Price at call : $69.43 — upside -9%
Today : $89.05 — upside -29%
Expected -9% · Actual +3% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-2.9%
stock +3% · XLU -10%
matured Dec 15, 23
Morgan Stanley 
Nov 11, 22
▼ Underweight · 🎯$59
Price at call : $64.54 — upside -9%
Today : $89.05 — upside -34%
Expected -9% · Actual +4% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-4.3%
stock +4% · XLU -11%
matured Nov 11, 23
Morgan Stanley 
Oct 21, 22
▼ Underweight · 🎯$55
Price at call : $64.59 — upside -15%
Today : $89.05 — upside -38%
Expected -15% · Actual +1% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-1.3%
stock +1% · XLU -10%
matured Oct 21, 23
Morgan Stanley 
Sep 22, 22
▼ Underweight · 🎯$68
Price at call : $74.99 — upside -9%
Today : $89.05 — upside -24%
Expected -9% · Actual -8% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
+7.6%
stock -8% · XLU -12%
matured Sep 22, 23
Morgan Stanley 
Aug 23, 22
▼ Underweight · 🎯$69
Price at call : $78.79 — upside -12%
Today : $89.05 — upside -23%
Expected -12% · Actual -14% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
+14.3%
stock -14% · XLU -17%
matured Aug 23, 23

Frequently asked questions

Should I buy Southern Company stock?

This isn't buy advice. For Southern Company, the analyst consensus is "Hold", with an average price target of $101 (+13% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (6 calls tracked on Southern Company). We show the numbers — you decide.

Is it too late to buy Southern Company? How high can it go?

The most bullish analyst target on Southern Company is $112 (+26% above today's price); the average is $101. That's the upside they see. Check how reliable those analysts have actually been on Southern Company on our site before trusting it.

Is Southern Company still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 19 analysts have a real record on Southern Company, the best hitting 100% over 6 calls. Current consensus: "Hold". Make your call on data, not noise.

Should you invest in Southern Company? The case for and against

The arguments for and against, one by one, from the numbers: why invest in SO (and why hesitate).

What has Southern Company's past performance been?

Historical returns and a "how much if I had invested" calculator: SO performance & returns.

Does Southern Company pay a dividend?

Yield, consistency and growth history of the dividend: SO's dividend.

What is the best month to buy SO?

The 12 months ranked by the stock's past returns: best & worst month to buy SO.

Other Utilities stocks

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)