Southern Company (SO) stock: analyst price target and their real reliability
Live quote · data updated Oct 14, 2026
Southern Company · Utilities · ref. ETF XLU · 68 calls · price $88.11
What the company does: The Southern Company, through its subsidiaries, engages in the sale of electricity.
📈 Southern Company (SO) stock price
$88.11-11.6% over range
Oct 14, 25low $82.35 · high $99.72Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
25% recommend buying · 8 analysts
📊 JPI status : Southern Company has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 SO price target & analyst consensus — price $88.11
The price target · all analysts combined (7 targets)
Highest target · 2 firms of 7$104+18.0%
Median target · of 7 targets$97.5+10.7%
Lowest target · 1 firm of 7$74-16.0%
Current price$88.11
Where these 7 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
571%
$94 ↔ $104
Below
229%
$74 ↔ $85
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: BMO Capital — 71% of its targets hit on this sector (214 calls tested). It aims for $104 (+18 %), call made on July 28, 2026, maturing on July 28, 2027 (78 d ago).
The 4 reliable analysts
$94.50+7.2 %
The 3 other firms
$97+10 %
How to read it: the 4 reliable firms are not filtered by optimism — 2 aim above the price, 2 below, hence their $94.50 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 8 ratings (last 6 months)
Strong Buy00%
Buy225%
Hold450%
Sell225%
Strong Sell00%
Go deeper on the analysts
🎯 SO price target all
All 68 calls, one by one, with our verdict on each firm.
→ See all 68 targets, analyst by analyst💡 The best analysts on SO most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in SO? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Southern Company? The JPI assistant answers using our backtest data.
💰 Southern Company dividend: yield, history & growth › open the full page
3.13%annual yield
📈 Steady dividend — 23 yrs of consecutive dividend increases
That's ~$2.98 per share per year.
📈 Southern Company fundamentals: valuation, margins & growth › open the full page
P/E 21.2Net margin 15.4 %Revenue growth +0.1 %Cheap for the growth
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2022
marg. 12 %
2023
Rev −14%Profit +13%
2024
Rev +6%Profit +11%
2025
Rev +11%Profit −1%
🔎 Detailed analyses
🏛️ Which US Congress members hold Southern Company (SO)?
7 Congress members have disclosed SO buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Marjorie Greene 6× · 37%Jared Moskowitz 5× · 25%Lois Frankel 2× · 45%Virginia Foxx 1× · 38%Earl Blumenauer 1× · 38%John James 1× · 43%Valerie Hoyle 1×
✅ Historical analyst reliability on SO
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| BMO Capital ↗ | 100% | +14.9% | 6 |
| Scotiabank ↗ | 83% | +13.5% | 6 |
| Goldman Sachs ↗ | 75% | +8.0% | 4 |
| Keybanc ↗ | 75% | +3.6% | 8 |
| Deutsche Bank ↗ | 67% | +13.5% | 3 |
| RBC Capital ↗ | 67% | +13.4% | 6 |
| Wells Fargo ↗ | 67% | +4.3% | 3 |
| Guggenheim ↗ | 67% | +3.9% | 3 |
| Credit Suisse | 58% | -1.6% | 12 |
| Barclays ↗ | 50% | +6.3% | 4 |
See the other 9 firms
| JP Morgan ↗ | 17% | -10.2% | 6 |
| Morgan Stanley ↗ | 24% | -7.7% | 50 |
| UBS ↗ | 25% | -8.6% | 4 |
| Mizuho ↗ | 38% | -1.2% | 8 |
| Citigroup ↗ | 38% | +0.8% | 8 |
| Jefferies ↗ | 40% | -2.9% | 5 |
| Argus Research ↗ | 40% | +0.1% | 5 |
| Evercore ISI Group ↗ | 50% | -4.4% | 2 |
| B of A Securities ↗ | 50% | -4.0% | 4 |
📊 What $1,000 invested in Southern Company would be worth › open the full page
In short — $1,000 invested in Southern Company 10 years ago would be worth $1,987 today, i.e. +7%/yr on average. Best year: 2024 (+34%), worst: 2017 (-15%). Price performance, excluding dividends.
If I'd invested $1,000 in Southern Company
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,066 | +7% |
| 3 years ago | $1,518 | +52% |
| 5 years ago | $1,687 | +69% |
Return by year (Southern Company)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | -2% | $983 (-2%) |
| 2025 | +8% | $1,066 (+7%) |
| 2024 | +34% | $1,423 (+42%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Southern Company
Loading news…
📋 All analyst calls on SO
Filtered on — · ✕ show all
■ Neutral neutral · not a buy · 🎯$94
Today : $88.11 — gap to target +7%
🎯 on SO : no call matured yet · 📊 on Utilities : 54% · +1.0% (161 calls)
in progress (365j)
matures : Oct 13, 27
matures : Oct 13, 27
▼ Underweight · 🎯$74
Price at call : $88.11 — upside -16%
Today : $88.11 — upside -16%
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 51% · +1.3% (245 calls)
in progress (365j)
matures : Oct 13, 27
matures : Oct 13, 27
▲ Buy · 🎯$104
Price at call : $82.35 — upside +26%
Today : $88.11 — upside +18%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.2% · -0.3% (107 calls)
in progress (365j)
matures : Sep 25, 27
matures : Sep 25, 27
Morgan Stanley ↗
Sep 18, 26
▼ Underweight · 🎯$85
Price at call : $85.46 — upside -1%
Today : $88.11 — upside -4%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
in progress (365j)
matures : Sep 18, 27
matures : Sep 18, 27
Morgan Stanley ↗
Aug 21, 26
▼ Underweight · 🎯$89
Price at call : $90.1 — upside -1%
Today : $88.11 — upside +1%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
in progress (365j)
matures : Aug 21, 27
matures : Aug 21, 27
Truist Securities ↗
Aug 13, 26
■ Hold neutral · not a buy · 🎯$97
Price at call : $92.8 — gap to target +5%
Today : $88.11 — gap to target +10%
🎯 on SO : no call matured yet · 📊 overall : 47.4% · +2.8% (1629 calls)
in progress (365j)
matures : Aug 13, 27
matures : Aug 13, 27
BMO Capital ↗
Jul 27, 26
▲ Outperform · 🎯$104
Price at call : $96.48 — upside +8%
Today : $88.11 — upside +18%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 48.1% · +6.8% (214 calls)
in progress (365j)
matures : Jul 27, 27
matures : Jul 27, 27
▼ Underweight · 🎯$79
Price at call : $96.6 — upside -18%
Today : $88.11 — upside -10%
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 51% · +1.3% (245 calls)
in progress (365j)
matures : Jul 23, 27
matures : Jul 23, 27
See the other 60 calls, newest to oldest
BMO Capital ↗
Jul 22, 26
▲ Outperform · 🎯$102
Price at call : $96.6 — upside +6%
Today : $88.11 — upside +16%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 48.1% · +6.8% (214 calls)
in progress (365j)
matures : Jul 22, 27
matures : Jul 22, 27
■ Neutral neutral · not a buy · 🎯$104
Price at call : $95.3 — gap to target +9%
Today : $88.11 — gap to target +18%
🎯 on SO : no call matured yet · 📊 on Utilities : 54% · +1.0% (161 calls)
in progress (365j)
matures : Jul 16, 27
matures : Jul 16, 27
■ Equal-Weight neutral · not a buy · 🎯$98
Price at call : $93.43 — gap to target +5%
Today : $88.11 — gap to target +11%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (317 calls)
in progress (365j)
matures : Jun 18, 27
matures : Jun 18, 27
Truist Securities ↗
May 29, 26
■ Hold neutral · not a buy · 🎯$100
Price at call : $89.03 — gap to target +12%
Today : $88.11 — gap to target +13%
🎯 on SO : no call matured yet · 📊 overall : 47.4% · +2.8% (1629 calls)
in progress (365j)
matures : May 29, 27
matures : May 29, 27
Morgan Stanley ↗
Apr 21, 26
▼ Underweight · 🎯$92
Price at call : $91.87 — upside +0%
Today : $88.11 — upside +4%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
in progress (365j)
matures : Apr 21, 27
matures : Apr 21, 27
Truist Securities ↗
Apr 21, 26
■ Hold neutral · not a buy · 🎯$103
Price at call : $91.92 — gap to target +12%
Today : $88.11 — gap to target +17%
🎯 on SO : no call matured yet · 📊 overall : 47.4% · +2.8% (1629 calls)
in progress (365j)
matures : Apr 21, 27
matures : Apr 21, 27
Seaport Global ↗
Apr 20, 26
■ Neutral neutral · not a buy
🎯 on SO : no call matured yet · 📊 on Utilities : 38.2% · -1.1% (34 calls)
in progress (365j)
matures : Apr 20, 27
matures : Apr 20, 27
■ Equal-Weight neutral · not a buy · 🎯$99
Price at call : $95.93 — gap to target +3%
Today : $88.11 — gap to target +12%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (317 calls)
in progress (365j)
matures : Apr 10, 27
matures : Apr 10, 27
▲ Buy · 🎯$112
Price at call : $97.25 — upside +15%
Today : $88.11 — upside +27%
🎯 on SO : no call matured yet · 📊 overall : 41.7% · -0.2% (796 calls)
in progress (365j)
matures : Mar 6, 27
matures : Mar 6, 27
Evercore ISI Group ↗
Mar 5, 26
▲ Outperform · 🎯$111
Price at call : $97.48 — upside +14%
Today : $88.11 — upside +26%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.3% · +0.1% (74 calls)
in progress (365j)
matures : Mar 5, 27
matures : Mar 5, 27
■ Sector Weight neutral · not a buy
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 51% · +1.3% (245 calls)
in progress (365j)
matures : Mar 4, 27
matures : Mar 4, 27
Scotiabank ↗
Feb 20, 26
■ Sector Perform neutral · not a buy · 🎯$103
Price at call : $95.18 — gap to target +8%
Today : $88.11 — gap to target +17%
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 43.9% · -1.1% (57 calls)
in progress (365j)
matures : Feb 20, 27
matures : Feb 20, 27
Wells Fargo ↗
Feb 20, 26
■ Equal-Weight neutral · not a buy · 🎯$96
Price at call : $94.3 — gap to target +2%
Today : $88.11 — gap to target +9%
🎯 on SO : no call matured yet · 📊 on Utilities : 56.4% · +3.2% (303 calls)
in progress (365j)
matures : Feb 20, 27
matures : Feb 20, 27
▲ Outperform · 🎯$104
Price at call : $94.3 — upside +10%
Today : $88.11 — upside +18%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.2% · -2.9% (193 calls)
in progress (365j)
matures : Feb 20, 27
matures : Feb 20, 27
Wells Fargo ↗
Jan 20, 26
▼ Underweight · 🎯$84
Price at call : $88.82 — upside -5%
Today : $88.11 — upside -5%
🎯 on SO : no call matured yet · 📊 on Utilities : 56.4% · +3.2% (303 calls)
in progress (365j)
matures : Jan 20, 27
matures : Jan 20, 27
■ Equal-Weight neutral · not a buy · 🎯$88
Price at call : $88.9 — gap to target -1%
Today : $88.11 — gap to target -0%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (317 calls)
in progress (365j)
matures : Jan 15, 27
matures : Jan 15, 27
■ Neutral neutral · not a buy · 🎯$94
Price at call : $87.22 — gap to target +8%
Today : $88.11 — gap to target +7%
🎯 on SO : no call matured yet · 📊 on Utilities : 50.2% · +1.5% (227 calls)
in progress (365j)
matures : Dec 17, 26
matures : Dec 17, 26
■ Neutral neutral · not a buy · 🎯$93
Price at call : $85.71 — gap to target +9%
Today : $88.11 — gap to target +6%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 57.2% · +1.4% (159 calls)
in progress (365j)
matures : Dec 15, 26
matures : Dec 15, 26
■ Neutral neutral · not a buy · 🎯$93
Price at call : $85.71 — gap to target +9%
Today : $88.11 — gap to target +6%
🎯 on SO : no call matured yet · 📊 on Utilities : 54% · +1.0% (161 calls)
in progress (365j)
matures : Dec 15, 26
matures : Dec 15, 26
RBC Capital ↗
Dec 12, 25
■ Sector Perform neutral · not a buy · 🎯$99
Price at call : $86 — gap to target +15%
Today : $88.11 — gap to target +12%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.4% · -1.1% (76 calls)
in progress (365j)
matures : Dec 12, 26
matures : Dec 12, 26
▼ Underweight · 🎯$76
Price at call : $84.44 — upside -10%
Today : $88.11 — upside -14%
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 51% · +1.3% (245 calls)
in progress (365j)
matures : Dec 12, 26
matures : Dec 12, 26
■ Neutral neutral · not a buy · 🎯$88
Price at call : $84.73 — gap to target +4%
Today : $88.11 — gap to target -0%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.2% · -2.9% (193 calls)
in progress (365j)
matures : Dec 11, 26
matures : Dec 11, 26
■ Equal-Weight neutral · not a buy · 🎯$91
Price at call : $89.27 — gap to target +2%
Today : $88.11 — gap to target +3%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (317 calls)
in progress (365j)
matures : Nov 20, 26
matures : Nov 20, 26
■ Neutral neutral · not a buy · 🎯$103
Price at call : $91.41 — gap to target +13%
Today : $88.11 — gap to target +17%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 57.2% · +1.4% (159 calls)
in progress (365j)
matures : Nov 5, 26
matures : Nov 5, 26
Wells Fargo ↗
Oct 28, 25
■ Equal-Weight neutral · not a buy · 🎯$97
Price at call : $93.51 — gap to target +4%
Today : $88.11 — gap to target +10%
🎯 on SO : no call matured yet · 📊 on Utilities : 56.4% · +3.2% (303 calls)
in progress (365j)
matures : Oct 28, 26
matures : Oct 28, 26
Ladenburg Thalmann ↗
Oct 17, 25
■ Neutral neutral · not a buy · 🎯$102.5
Price at call : $97.69 — gap to target +5%
Today : $88.11 — gap to target +16%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 62.5% · +5.6% (24 calls)
in progress (365j)
matures : Oct 17, 26
matures : Oct 17, 26
▼ Underweight · 🎯$87
Price at call : $98.43 — upside -12%
Today : $88.11 — upside -1%
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 51% · +1.3% (245 calls)
in progress (365j)
matures : Oct 15, 26
matures : Oct 15, 26
■ Equal-Weight neutral · not a buy · 🎯$98
Price at call : $99.72 — gap to target -2%
Today : $88.11 — gap to target +11%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (317 calls)
in progress (365j)
matures : Oct 14, 26
matures : Oct 14, 26
■ Neutral neutral · not a buy · 🎯$104
Price at call : $98.08 — gap to target +6%
Today : $88.11 — gap to target +18%
🎯 on SO : no call matured yet · 📊 on Utilities : 50.2% · +1.5% (227 calls)
in progress (365j)
matures : Oct 10, 26
matures : Oct 10, 26
Evercore ISI Group ↗
Oct 7, 25
■ In-Line neutral · not a buy · 🎯$103
Price at call : $96.42 — gap to target +7%
Today : $88.11 — gap to target +17%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.3% · +0.1% (74 calls)
in progress (365j)
matures : Oct 7, 26
matures : Oct 7, 26
Scotiabank ↗
Oct 3, 25
■ Sector Perform neutral · not a buy · 🎯$99
Price at call : $94.54 — gap to target +5%
Today : $88.11 — gap to target +12%
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 43.9% · -1.1% (57 calls)
in progress (365j)
matures : Oct 3, 26
matures : Oct 3, 26
Morgan Stanley ↗
Sep 25, 25
■ Equal-Weight neutral · not a buy · 🎯$92
Price at call : $94.53 — gap to target -3%
Today : $88.11 — gap to target +4%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
in progress (365j)
matures : Sep 25, 26
matures : Sep 25, 26
■ Neutral neutral · not a buy · 🎯$98
Price at call : $94.48 — gap to target +4%
Today : $88.11 — gap to target +11%
🎯 on SO : no call matured yet · 📊 on Utilities : 54% · +1.0% (161 calls)
in progress (365j)
matures : Aug 21, 26
matures : Aug 21, 26
Scotiabank ↗
Aug 1, 25
▲ Sector Outperform · 🎯$99
Price at call : $96 — upside +3%
Today : $88.11 — upside +12%
Expected +3% · Actual -3% · Reason (≥ +15%) : ✗ No
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 43.9% · -1.1% (57 calls)
-3.2%
stock -3% · XLU +2%
matured Aug 1, 26
■ Neutral neutral · not a buy · 🎯$95
Price at call : $96 — gap to target -1%
Today : $88.11 — gap to target +8%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.2% · -2.9% (193 calls)
in progress (365j)
matures : Aug 1, 26
matures : Aug 1, 26
BMO Capital ↗
Jul 22, 25
▲ Outperform · 🎯$102
Price at call : $95.13 — upside +7%
Today : $88.11 — upside +16%
Expected +7% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 48.1% · +6.8% (214 calls)
+1.6%
stock +2% · XLU +9%
matured Jul 22, 26
■ Equal-Weight neutral · not a buy · 🎯$91
Price at call : $93.3 — gap to target -2%
Today : $88.11 — gap to target +3%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.6% · +1.1% (317 calls)
in progress (365j)
matures : Jul 16, 26
matures : Jul 16, 26
■ Neutral neutral · not a buy · 🎯$97
Price at call : $93.3 — gap to target +4%
Today : $88.11 — gap to target +10%
🎯 on SO : no call matured yet · 📊 on Utilities : 54% · +1.0% (161 calls)
in progress (365j)
matures : Jul 15, 26
matures : Jul 15, 26
Morgan Stanley ↗
Jun 18, 25
■ Equal-Weight neutral · not a buy · 🎯$90
Price at call : $89.3 — gap to target +1%
Today : $88.11 — gap to target +2%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
in progress (365j)
matures : Jun 18, 26
matures : Jun 18, 26
Raymond James ↗
Jun 13, 25
▲ Outperform · 🎯$98
Price at call : $88.94 — upside +10%
Today : $88.11 — upside +11%
Expected +10% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 37.5% · -6.2% (8 calls)
+5.5%
stock +5% · XLU +10%
matured Jun 13, 26
▲ Buy · 🎯$100
Price at call : $88.38 — upside +13%
Today : $88.11 — upside +13%
Expected +13% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 57.2% · +1.4% (159 calls)
+4.8%
stock +5% · XLU +10%
matured Jun 5, 26
▼ Underweight · 🎯$78
Price at call : $84.91 — upside -8%
Today : $88.11 — upside -11%
Expected -8% · Actual +10% · Reason (≤ −15%) : ✗ No
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 51% · +1.3% (245 calls)
-10.3%
stock +10% · XLU +13%
matured May 14, 26
Scotiabank ↗
Dec 12, 24
▲ Sector Outperform · 🎯$98
Price at call : $83.2 — upside +18%
Today : $88.11 — upside +11%
Expected +18% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 43.9% · -1.1% (57 calls)
+3.4%
stock +3% · XLU +11%
matured Dec 12, 25
Scotiabank ↗
Aug 20, 24
▲ Sector Outperform · 🎯$96
Price at call : $87.57 — upside +10%
Today : $88.11 — upside +9%
Expected +10% · Actual +8% · Reason (≥ +15%) : ✗ No
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 43.9% · -1.1% (57 calls)
+8.1%
stock +8% · XLU +14%
matured Aug 20, 25
Scotiabank ↗
Aug 2, 24
▲ Sector Outperform · 🎯$87
Price at call : $86.57 — upside +0%
Today : $88.11 — upside -1%
Expected +0% · Actual +11% · Reason (≥ +15%) : ✗ No
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 43.9% · -1.1% (57 calls)
+10.9%
stock +11% · XLU +21%
matured Aug 2, 25
Scotiabank ↗
Apr 22, 24
▲ Sector Outperform · 🎯$77
Price at call : $73.25 — upside +5%
Today : $88.11 — upside -13%
Expected +5% · Actual +24% · Reason (≥ +15%) : ✓ Yes
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 43.9% · -1.1% (57 calls)
+24.4%
stock +24% · XLU +18%
matured Apr 22, 25
Scotiabank ↗
Oct 16, 23
▲ Sector Outperform · 🎯$78
Price at call : $67.11 — upside +16%
Today : $88.11 — upside -11%
Expected +16% · Actual +38% · Reason (≥ +15%) : ✓ Yes
🎯 on SO : 83% (6 calls matureds) · 📊 on Utilities : 43.9% · -1.1% (57 calls)
+37.5%
stock +38% · XLU +38%
matured Oct 15, 24
Ladenburg Thalmann ↗
Aug 9, 23
▲ Buy · 🎯$72
Price at call : $69.19 — upside +4%
Today : $88.11 — upside -18%
Expected +4% · Actual +25% · Reason (≥ +15%) : ✓ Yes
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 62.5% · +5.6% (24 calls)
+25.0%
stock +25% · XLU +14%
matured Aug 8, 24
Morgan Stanley ↗
Jul 21, 23
▼ Underweight · 🎯$60
Price at call : $72.95 — upside -18%
Today : $88.11 — upside -32%
Expected -18% · Actual +12% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
-12.2%
stock +12% · XLU +4%
matured Jul 20, 24
Morgan Stanley ↗
Jun 23, 23
▼ Underweight · 🎯$60
Price at call : $71.73 — upside -16%
Today : $88.11 — upside -32%
Expected -16% · Actual +11% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
-10.6%
stock +11% · XLU +6%
matured Jun 22, 24
Morgan Stanley ↗
May 22, 23
▼ Underweight · 🎯$61
Price at call : $70.95 — upside -14%
Today : $88.11 — upside -31%
Expected -14% · Actual +12% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
-12.4%
stock +12% · XLU +10%
matured May 21, 24
Morgan Stanley ↗
Apr 20, 23
▼ Underweight · 🎯$63
Price at call : $73.02 — upside -14%
Today : $88.11 — upside -28%
Expected -14% · Actual -1% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
+1.2%
stock -1% · XLU -6%
matured Apr 19, 24
Morgan Stanley ↗
Mar 21, 23
▼ Underweight · 🎯$57
Price at call : $67.13 — upside -15%
Today : $88.11 — upside -35%
Expected -15% · Actual +5% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
-4.6%
stock +5% · XLU -3%
matured Mar 20, 24
Morgan Stanley ↗
Feb 22, 23
▼ Underweight · 🎯$61
Price at call : $64.74 — upside -6%
Today : $88.11 — upside -31%
Expected -6% · Actual +5% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
-4.6%
stock +5% · XLU -7%
matured Feb 22, 24
Morgan Stanley ↗
Jan 23, 23
▼ Underweight · 🎯$64
Price at call : $66.7 — upside -4%
Today : $88.11 — upside -27%
Expected -4% · Actual +2% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
-2.3%
stock +2% · XLU -14%
matured Jan 23, 24
Morgan Stanley ↗
Dec 15, 22
▼ Underweight · 🎯$63
Price at call : $69.43 — upside -9%
Today : $88.11 — upside -28%
Expected -9% · Actual +3% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
-2.9%
stock +3% · XLU -10%
matured Dec 15, 23
Morgan Stanley ↗
Nov 11, 22
▼ Underweight · 🎯$59
Price at call : $64.54 — upside -9%
Today : $88.11 — upside -33%
Expected -9% · Actual +4% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
-4.3%
stock +4% · XLU -11%
matured Nov 11, 23
Morgan Stanley ↗
Oct 21, 22
▼ Underweight · 🎯$55
Price at call : $64.59 — upside -15%
Today : $88.11 — upside -38%
Expected -15% · Actual +1% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
-1.3%
stock +1% · XLU -10%
matured Oct 21, 23
Morgan Stanley ↗
Sep 22, 22
▼ Underweight · 🎯$68
Price at call : $74.99 — upside -9%
Today : $88.11 — upside -23%
Expected -9% · Actual -8% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
+7.6%
stock -8% · XLU -12%
matured Sep 22, 23
Morgan Stanley ↗
Aug 23, 22
▼ Underweight · 🎯$69
Price at call : $78.79 — upside -12%
Today : $88.11 — upside -22%
Expected -12% · Actual -14% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.3% · +6.7% (817 calls)
+14.3%
stock -14% · XLU -17%
matured Aug 23, 23
Frequently asked questions
Should I buy Southern Company stock?
This isn't buy advice. For Southern Company, the analyst consensus is "Hold", with an average price target of $97.50 (+11% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (6 calls tracked on Southern Company). We show the numbers — you decide.
Is it too late to buy Southern Company? How high can it go?
The most bullish analyst target on Southern Company is $104 (+18% above today's price); the average is $97.50. That's the upside they see. Check how reliable those analysts have actually been on Southern Company on our site before trusting it.
Is Southern Company still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 19 analysts have a real record on Southern Company, the best hitting 100% over 6 calls. Current consensus: "Hold". Make your call on data, not noise.
Should you invest in Southern Company? The case for and against
The arguments for and against, one by one, from the numbers: why invest in SO (and why hesitate).
What has Southern Company's past performance been?
Historical returns and a "how much if I had invested" calculator: SO performance & returns.
Does Southern Company pay a dividend?
Yield, consistency and growth history of the dividend: SO's dividend.
What is the best month to buy SO?
The 12 months ranked by the stock's past returns: best & worst month to buy SO.
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