Should I buy Southern Company (SO) stock or is it too late?
⭐ The most reliable of them, either direction: BMO Capital — 71% of its targets hit on this sector (214 calls tested). It aims for $104 (+18 %), call made on July 28, 2026, maturing on July 28, 2027 (78 d ago).
Firm-by-firm track record on Southern Company
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| BMO Capital | 100 % | +14.9 % | 6 | $104 +18% |
| Scotiabank | 83 % | +13.5 % | 6 | $103 +17% |
| RBC Capital | 67 % | +13.4 % | 6 | $99 +12% |
| Keybanc | 75 % | +3.6 % | 8 | $74 -16% |
| Citigroup | 38 % | +0.8 % | 8 | $104 +18% |
| Mizuho | 38 % | -1.2 % | 8 | $104 +18% |
| Jefferies | 40 % | -2.9 % | 5 | $93 +6% |
| Morgan Stanley | 24 % | -7.7 % | 50 | $85 -4% |
✅ Reasons to believe
- Median price target $98, i.e. +11% from the current price ($88).
- The most reliable firm on SO, BMO Capital (100% hit rate, 6 scored calls), targets $104 (call made on July 27, 2026, maturing on July 27, 2027) (+18%) in its most recent call, and $102 (call made on July 22, 2026, maturing on July 22, 2027) (+16%) in the one coming due soonest.
- Pays a dividend (3.1% yield), raised for 23 years — regular income on top of potential upside.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 8 ratings, 4 are neutral and 2 are sells.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
The analyst consensus on SO
Median target $98 (+11%) · 8 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Southern Company now?
We won't decide for you. The facts: 25% of analysts rate it a buy, median target $98 (+11%), and BMO Capital (most reliable on SO, 100%) targets $104. Weigh that against valuation (P/E ~21). This is not personalized advice.
Is it too late to invest in Southern Company?
Not according to analysts: the median target ($98) is still +11% above the current price ($88) (most reliable on SO: BMO Capital, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Southern Company still worth investing in?
It depends on the gap between the price ($88) and its estimated value: analysts target $98 on median (+11%), with 25% buys (most reliable on SO: BMO Capital, 100%). Cross-check with their real reliability on SO and the cautions above. Information, not advice.
What's the main risk in buying SO?
The consensus is not unanimous: of 8 ratings, 4 are neutral and 2 are sells.
→ Go deeper: the full Southern Company profile (consensus, analyst reliability, price target, performance).