Does Williams-Sonoma, Inc. (WSM) stock go up or down depending on the month?
Williams-Sonoma, Inc. month by month, year by year
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | +14.6% | +0.5% | -11.3% | -0.6% | +12.3% | +14.5% | -1.9% | |||||
| 2025 | +14.1% | -7.9% | -18.7% | -2.3% | +4.7% | +1.0% | +14.5% | +0.6% | +3.9% | -0.6% | -7.4% | -0.8% |
| 2024 | -4.2% | +21.8% | +34.8% | -9.7% | +2.2% | -3.7% | +9.6% | -13.2% | +15.3% | -13.4% | +28.2% | +7.7% |
| 2023 | +17.4% | -7.4% | -2.6% | -0.5% | -6.2% | +10.2% | +10.8% | +1.8% | +10.1% | -3.3% | +24.8% | +7.6% |
| 2022 | -5.1% | -9.8% | +0.1% | -10.0% | -2.0% | -13.3% | +30.2% | +3.0% | -20.8% | +5.1% | -5.6% | -1.7% |
| 2021 | +26.6% | +1.8% | +36.5% | -4.7% | -0.7% | -5.8% | -5.0% | +23.1% | -5.0% | +4.7% | +4.9% | -13.2% |
| 2020 | -4.6% | -11.0% | -31.8% | +45.4% | +34.5% | -1.4% | +6.2% | +0.7% | +3.1% | +0.8% | +20.0% | -7.0% |
| 2019 | +7.9% | +6.8% | -3.2% | +1.6% | +2.3% | +11.1% | +2.6% | -1.3% | +3.3% | -1.7% | +3.9% | +5.8% |
| 2018 | -0.9% | +1.1% | +1.9% | -9.4% | +15.8% | +10.9% | -4.7% | +20.1% | -6.4% | -9.6% | -4.6% | -10.9% |
| 2017 | -0.4% | +0.8% | +10.3% | +0.8% | -10.0% | -0.3% | -4.2% | -0.9% | +8.4% | +3.5% | -0.9% | +1.1% |
| 2016 | -11.5% | +0.9% | +5.0% | +7.4% | -9.8% | -1.7% | +3.7% | -2.7% | -3.0% | -9.5% | +18.5% | -11.7% |
| 2015 | +3.4% | +2.8% | -0.9% | -7.8% | +6.9% | +4.6% | +2.9% | -10.2% | +0.4% | -3.4% | -14.1% | -7.8% |
| 2014 | -6.5% | +6.8% | +14.4% | -5.7% | +6.5% | +7.3% | -6.6% | -1.9% | +1.2% | -2.3% | +14.7% | +1.5% |
| 2013 | +3.2% | +13.5% | +4.2% | +0.5% | +3.6% | +5.3% | -4.2% | -0.4% | -6.7% | +12.7% | -1.4% | |
| Average | +3.9% | +0.7% | +3.4% | +0.6% | +4.1% | +2.6% | +4.5% | +1.1% | +0.8% | -2.8% | +7.3% | -2.4% |
| % of years up | 46% | 71% | 57% | 36% | 64% | 57% | 64% | 46% | 62% | 31% | 62% | 38% |
| Years observed | 13 | 14 | 14 | 14 | 14 | 14 | 14 | 13 | 13 | 13 | 13 | 13 |
Williams-Sonoma, Inc. month by month: the summary
Over 2013-2026, here's what Williams-Sonoma, Inc. (WSM) stock did each month, on average: January +3.9% (up 46% of 13 years), February +0.7% (up 71% of 14 years), March +3.4% (up 57% of 14 years), April +0.6% (up 36% of 14 years), May +4.1% (up 64% of 14 years), June +2.6% (up 57% of 14 years), July +4.5% (up 64% of 14 years), August +1.1% (up 46% of 13 years), September +0.8% (up 62% of 13 years), October -2.8% (up 31% of 13 years), November +7.3% (up 62% of 13 years), December -2.4% (up 38% of 13 years). In other words, WSM historically rose in January, February, March, April, May, June, July, August, September, November, and fell in October, December.
Does Williams-Sonoma, Inc. really go up in November?
Over 2013-2026, November is Williams-Sonoma, Inc.'s strongest month: +7.3% on average, positive in 8 of 13 years. At the other end, October shows -2.8%. But a monthly gap is often built on one or two extreme years — the table above shows it: look at the spread, not just the average. Seasonality only means something when it has a cause (selling season, earnings calendar, year-end tax effects); with no identified cause, it's probably noise.
Frequently asked questions
Does Williams-Sonoma, Inc. stock go up or down in February?
Over 14 years, WSM rose +0.7% on average in February, finishing the month up 10 times out of 14 (71%). Median: +1.0%. It's one of its most consistent months. ⚠️ 14 years of data is not a prediction.
Does Williams-Sonoma, Inc. stock go up or down in August?
Over 13 years, WSM rose +1.1% on average in August, finishing the month up 6 times out of 13 (46%). Median: -0.9%. Results are split year to year — there's no clear pattern. ⚠️ 13 years of data is not a prediction.
Does Williams-Sonoma, Inc. stock go up or down in July?
Over 14 years, WSM rose +4.5% on average in July, finishing the month up 9 times out of 14 (64%). Median: +3.3%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
Does Williams-Sonoma, Inc. stock go up or down in May?
Over 14 years, WSM rose +4.1% on average in May, finishing the month up 9 times out of 14 (64%). Median: +2.3%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
Does Williams-Sonoma, Inc. stock go up or down in January?
Over 13 years, WSM rose +3.9% on average in January, finishing the month up 6 times out of 13 (46%). Median: -0.4%. Results are split year to year — there's no clear pattern. ⚠️ 13 years of data is not a prediction.
Does Williams-Sonoma, Inc. stock go up or down in March?
Over 14 years, WSM rose +3.4% on average in March, finishing the month up 8 times out of 14 (57%). Median: +1.0%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
What is the best month to buy Williams-Sonoma, Inc. stock?
Historically, November: over the last 14 years, WSM gained +7.3% on average that month and finished up 62% of the time (13 years observed). October is the weakest month (-2.8%). This is not a prediction: 14 years is a small sample, and the past is under no obligation to repeat.
Why does Williams-Sonoma, Inc. stock often rise in November?
November has averaged as its best month over 14 years (+7.3%, up 62% of years). No clearly established recurring seasonal driver explains this month — it's a statistical tendency over 14 years of history, not a prediction.
Is there a best month to invest in the stock market in general?
There's no universal rule: every stock has its own seasonality. For WSM it's November (+7.3% on average over 14 years) — another stock will look completely different. The calendar effects people cite ("sell in May", the year-end rally) are market-wide averages, not laws: on WSM, February is the most consistent month (71% positive years). We also rank all 12 months for the whole market.
Does stock seasonality actually work?
Careful. A month that rose 14 times out of 14 can simply be chance: with 12 months and a dozen years, patterns appear naturally even in random data. Seasonality describes what happened; it doesn't explain why and predicts nothing. Treat it as context, never as a standalone buy signal.
What data is this table based on?
On WSM's real monthly closing prices from 2013 to 2026 (14 years), source Yahoo Finance. Each cell = the price change over that month. Price performance, excluding dividends. Incomplete months and quote gaps are excluded.