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Williams-Sonoma, Inc. (WSM) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
Williams-Sonoma, Inc. · Consumer Discretionary · ref. ETF XLY · 70 calls · price $238.4
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What the company does: Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home the United States and internationally.

📈 Williams-Sonoma, Inc. (WSM) stock price

$238.4+26.8% over range
Aug 28, 25low $168.64 · high $251.78Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
57% recommend buying · 14 analysts
📊 JPI status : Williams-Sonoma, Inc. has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 WSM price target & analyst consensusprice $238

The price target · all analysts combined (14 targets)
Highest target · 2 firms of 14$261+9.5%
Median target · of 14 targets$244+2.3%
Lowest target · 1 firm of 14$185-22.4%
Current price$238.4
Where these 14 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price 964% $240 ↔ $261
Below 536% $185 ↔ $225
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Piper Sandler67% of its targets hit on this sector (299 calls tested). It aims for $253 (+6.1 %), call made on July 28, 2026, maturing on July 28, 2027 (31 d ago).

The 9 reliable analysts $253+6.1 %
The 5 other firms $210-12 %
How to read it: the 9 reliable firms are not filtered by optimism — 9 aim above the price, 0 below, hence their $253 median. “The 5 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 14 ratings (last 6 months)
Strong Buy00%
Buy857%
Hold643%
Sell00%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Williams-Sonoma, Inc.? The JPI assistant answers using our backtest data.

💰 Williams-Sonoma, Inc. dividend: yield, history & growth › open the full page

1.20%annual yield
📈 Steady dividend19 yrs of consecutive dividend increases
That's ~$2.74 per share per year.

📈 Williams-Sonoma, Inc. fundamentals: valuation, margins & growth › open the full page

P/E 24.4Net margin 14.7 %Revenue growth +6.7 %Cheap for the growth

Revenue, net income and margin per year

Revenue Net income · hover a bar for details
2023
marg. 13 %
2024
Rev −11%Profit −16%
2025
Rev −1%Profit +18%
2026
Rev +1%Profit −3%

🔎 Detailed analyses

✅ Historical analyst reliability on WSM

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
TD Cowen  100% +32.2% 6
Canaccord Genuity  100% +30.4% 2
Keybanc  100% +22.8% 2
BTIG  100% +13.9% 2
Jefferies  83% +14.7% 6
Telsey Advisory Group  80% +41.1% 40
Argus Research  80% +18.7% 5
RBC Capital  76% +35.0% 17
Wedbush  75% +39.4% 12
Goldman Sachs  70% +3.0% 10
See the other 13 firms
Baird  0% -15.9% 3
Nomura 0% -14.4% 2
SunTrust Robinson Humphrey 0% -8.6% 2
Morgan Stanley  7% -105.2% 14
JP Morgan  10% -40.1% 10
UBS  17% -30.5% 6
Oppenheimer  20% +5.1% 5
Barclays  43% -0.9% 14
Credit Suisse 50% -0.4% 4
Cowen & Co. 50% +14.0% 2
B of A Securities  57% +0.6% 7
Gordon Haskett  57% +28.8% 7
Citigroup  60% +9.1% 10

📊 What $1,000 invested in Williams-Sonoma, Inc. would be worth › open the full page

In short — $1,000 invested in Williams-Sonoma, Inc. 10 years ago would be worth $7,982 today, i.e. +23%/yr on average. Best year: 2024 (+84%), worst: 2022 (-32%). Price performance, excluding dividends.

If I'd invested $1,000 in Williams-Sonoma, Inc.

InvestmentWorth todayGain
1 years ago$1,259+26%
3 years ago$4,057+306%
5 years ago$4,578+358%
→ See Williams-Sonoma, Inc.'s full return history + gain calculator

Return by year (Williams-Sonoma, Inc.)

YearReturn$1,000 invested at year start
2026 (YTD)+31%$1,305 (+31%)
2025-4%$1,259 (+26%)
2024+84%$2,310 (+131%)
→ See Williams-Sonoma, Inc.'s full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Williams-Sonoma, Inc.

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📋 All analyst calls on WSM

▲ Buy · 🎯$261
Price at call : $234.74 — upside +11%
Today : $238.4 — upside +9%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 44.1% · -5.6% (383 calls)
in progress (365j)
matures : Aug 24, 27
RBC Capital 
Aug 14, 26
▲ Outperform · 🎯$260
Price at call : $240.42 — upside +8%
Today : $238.4 — upside +9%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 43.3% · -8.5% (330 calls)
in progress (365j)
matures : Aug 14, 27
▲ Outperform · 🎯$255
Price at call : $241.58 — upside +6%
Today : $238.4 — upside +7%
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Aug 13, 27
Citigroup 
Aug 13, 26
■ Neutral neutral · not a buy · 🎯$248
Price at call : $241.58 — gap to target +3%
Today : $238.4 — gap to target +4%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 50.2% · +0.4% (617 calls)
in progress (365j)
matures : Aug 13, 27
Goldman Sachs 
Aug 11, 26
▲ Buy · 🎯$261
Price at call : $245.15 — upside +6%
Today : $238.4 — upside +9%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
in progress (365j)
matures : Aug 11, 27
Wells Fargo 
Aug 11, 26
■ Equal-Weight neutral · not a buy · 🎯$240
Price at call : $250.59 — gap to target -4%
Today : $238.4 — gap to target +1%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Aug 11, 27
■ In-Line neutral · not a buy · 🎯$240
Price at call : $248.88 — gap to target -4%
Today : $238.4 — gap to target +1%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Aug 4, 27
Piper Sandler 
Jul 27, 26
▲ Overweight · 🎯$253
Price at call : $234.39 — upside +8%
Today : $238.4 — upside +6%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
in progress (365j)
matures : Jul 27, 27
See the other 62 calls, newest to oldest
Keybanc 
Jul 7, 26
▲ Overweight · 🎯$250
Price at call : $222.49 — upside +12%
Today : $238.4 — upside +5%
🎯 on WSM : 100% (1 call matured) · 📊 on Cons. disc. : 47% · +1.5% (232 calls)
in progress (365j)
matures : Jul 7, 27
■ In-Line neutral · not a buy · 🎯$230
Price at call : $235.66 — gap to target -2%
Today : $238.4 — gap to target -4%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Jun 23, 27
▲ Outperform · 🎯$225
Price at call : $198.38 — upside +13%
Today : $238.4 — upside -6%
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : May 22, 27
Morgan Stanley 
May 22, 26
■ Equal-Weight neutral · not a buy · 🎯$210
Price at call : $198.38 — gap to target +6%
Today : $238.4 — gap to target -12%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 44.9% · -7.4% (770 calls)
in progress (365j)
matures : May 22, 27
Wells Fargo 
May 22, 26
■ Equal-Weight neutral · not a buy · 🎯$190
Price at call : $198.38 — gap to target -4%
Today : $238.4 — gap to target -20%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : May 22, 27
RBC Capital 
May 22, 26
▲ Outperform · 🎯$192
Price at call : $198.38 — upside -3%
Today : $238.4 — upside -19%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 43.3% · -8.5% (330 calls)
in progress (365j)
matures : May 22, 27
Barclays 
May 22, 26
■ Equal-Weight neutral · not a buy · 🎯$190
Price at call : $198.38 — gap to target -4%
Today : $238.4 — gap to target -20%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 50.8% · +0.5% (722 calls)
in progress (365j)
matures : May 22, 27
RBC Capital 
May 18, 26
▲ Outperform · 🎯$191
Price at call : $171.76 — upside +11%
Today : $238.4 — upside -20%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 43.3% · -8.5% (330 calls)
in progress (365j)
matures : May 18, 27
Wells Fargo 
May 14, 26
■ Equal-Weight neutral · not a buy · 🎯$185
Price at call : $168.64 — gap to target +10%
Today : $238.4 — gap to target -22%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : May 14, 27
Citigroup 
May 12, 26
■ Neutral neutral · not a buy · 🎯$200
Price at call : $172.06 — gap to target +16%
Today : $238.4 — gap to target -16%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 50.2% · +0.4% (617 calls)
in progress (365j)
matures : May 12, 27
■ In-Line neutral · not a buy · 🎯$200
Price at call : $192.87 — gap to target +4%
Today : $238.4 — gap to target -16%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Apr 14, 27
Goldman Sachs 
Apr 13, 26
▲ Buy · 🎯$218
Price at call : $193.84 — upside +12%
Today : $238.4 — upside -9%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
in progress (365j)
matures : Apr 13, 27
Barclays 
Mar 20, 26
■ Equal-Weight neutral · not a buy · 🎯$186
Price at call : $178.42 — gap to target +4%
Today : $238.4 — gap to target -22%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 50.8% · +0.5% (722 calls)
in progress (365j)
matures : Mar 20, 27
TD Cowen 
Mar 19, 26
▲ Buy · 🎯$225
Price at call : $178.42 — upside +26%
Today : $238.4 — upside -6%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : Mar 19, 27
RBC Capital 
Mar 19, 26
▲ Outperform · 🎯$214
Price at call : $178.42 — upside +20%
Today : $238.4 — upside -10%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 43.3% · -8.5% (330 calls)
in progress (365j)
matures : Mar 19, 27
▲ Outperform · 🎯$220
Price at call : $182.58 — upside +20%
Today : $238.4 — upside -8%
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Mar 19, 27
Baird 
Mar 19, 26
▲ Outperform · 🎯$225
Price at call : $182.58 — upside +23%
Today : $238.4 — upside -6%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
in progress (365j)
matures : Mar 19, 27
▲ Outperform · 🎯$220
Price at call : $179.3 — upside +23%
Today : $238.4 — upside -8%
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Mar 12, 27
UBS 
Mar 11, 26
■ Neutral neutral · not a buy · 🎯$185
Price at call : $179.3 — gap to target +3%
Today : $238.4 — gap to target -22%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Mar 11, 27
Citigroup 
Mar 6, 26
■ Neutral neutral · not a buy · 🎯$208
Price at call : $188.3 — gap to target +10%
Today : $238.4 — gap to target -13%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 50.2% · +0.4% (617 calls)
in progress (365j)
matures : Mar 6, 27
■ In-Line neutral · not a buy · 🎯$215
Price at call : $213.16 — gap to target +1%
Today : $238.4 — gap to target -10%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Feb 10, 27
■ In-Line neutral · not a buy · 🎯$210
Price at call : $216.03 — gap to target -3%
Today : $238.4 — gap to target -12%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Feb 3, 27
Zelman & Assoc 
Jan 29, 26
■ Neutral neutral · not a buy · 🎯$205
Price at call : $205.66 — gap to target -0%
Today : $238.4 — gap to target -14%
🎯 on WSM : 100% (1 call matured) · 📊 on Cons. disc. : 25% · -17.7% (4 calls)
in progress (365j)
matures : Jan 29, 27
TD Cowen 
Jan 20, 26
▲ Buy · 🎯$245
Price at call : $215.54 — upside +14%
Today : $238.4 — upside +3%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : Jan 20, 27
■ In-Line neutral · not a buy · 🎯$195
Price at call : $188.11 — gap to target +4%
Today : $238.4 — gap to target -18%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Dec 23, 26
RBC Capital 
Nov 21, 25
▲ Outperform · 🎯$206
Price at call : $173.73 — upside +19%
Today : $238.4 — upside -14%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 43.3% · -8.5% (330 calls)
in progress (365j)
matures : Nov 21, 26
UBS 
Nov 20, 25
■ Neutral neutral · not a buy · 🎯$175
Price at call : $177.93 — gap to target -2%
Today : $238.4 — gap to target -27%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Nov 20, 26
Citigroup 
Nov 20, 25
■ Neutral neutral · not a buy · 🎯$188
Price at call : $177.93 — gap to target +6%
Today : $238.4 — gap to target -21%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 50.2% · +0.4% (617 calls)
in progress (365j)
matures : Nov 20, 26
TD Cowen 
Nov 20, 25
▲ Buy · 🎯$210
Price at call : $177.93 — upside +18%
Today : $238.4 — upside -12%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : Nov 20, 26
▲ Outperform · 🎯$220
Price at call : $172.55 — upside +27%
Today : $238.4 — upside -8%
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Nov 20, 26
▲ Outperform · 🎯$225
Price at call : $172.55 — upside +30%
Today : $238.4 — upside -6%
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Nov 19, 26
▲ Outperform · 🎯$225
Price at call : $181.32 — upside +24%
Today : $238.4 — upside -6%
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Nov 14, 26
Wells Fargo 
Nov 11, 25
■ Equal-Weight neutral · not a buy · 🎯$205
Price at call : $191.49 — gap to target +7%
Today : $238.4 — gap to target -14%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Nov 11, 26
■ In-Line neutral · not a buy · 🎯$200
Price at call : $190.06 — gap to target +5%
Today : $238.4 — gap to target -16%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Oct 14, 26
JP Morgan 
Aug 28, 25
■ Neutral neutral · not a buy · 🎯$215
Price at call : $188.19 — gap to target +14%
Today : $238.4 — gap to target -10%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
in progress (365j)
matures : Aug 28, 26
Goldman Sachs 
Aug 28, 25
■ Neutral neutral · not a buy · 🎯$203
Price at call : $188.19 — gap to target +8%
Today : $238.4 — gap to target -15%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 46.6% · +2.0% (339 calls)
in progress (365j)
matures : Aug 28, 26
Morgan Stanley 
Aug 28, 25
■ Equal-Weight neutral · not a buy · 🎯$200
Price at call : $188.19 — gap to target +6%
Today : $238.4 — gap to target -16%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 44.9% · -7.4% (770 calls)
in progress (365j)
matures : Aug 28, 26
RBC Capital 
Aug 28, 25
▲ Outperform · 🎯$213
Price at call : $188.19 — upside +13%
Today : $238.4 — upside -11%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 43.3% · -8.5% (330 calls)
in progress (365j)
matures : Aug 28, 26
■ In-Line neutral · not a buy · 🎯$210
Price at call : $188.06 — gap to target +12%
Today : $238.4 — gap to target -12%
🎯 on WSM : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Aug 28, 26
▲ Outperform · 🎯$215
Price at call : $188.06 — upside +14%
Today : $238.4 — upside -10%
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Aug 28, 26
▲ Outperform · 🎯$215
Price at call : $188.06 — upside +14%
Today : $238.4 — upside -10%
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
in progress (365j)
matures : Aug 27, 26
Keybanc 
Aug 25, 25
▲ Overweight · 🎯$230
Price at call : $197.96 — upside +16%
Today : $238.4 — upside -4%
Expected +16% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 100% (1 call matured) · 📊 on Cons. disc. : 47% · +1.5% (232 calls)
+18.6%
stock +19% · XLY +1%
matured Aug 25, 26
▲ Outperform · 🎯$215
Price at call : $203.42 — upside +6%
Today : $238.4 — upside -10%
Expected +6% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+16.9%
stock +17% · XLY +2%
matured Aug 22, 26
Gordon Haskett 
Jul 23, 25
▲ Buy · 🎯$205
Price at call : $183.65 — upside +12%
Today : $238.4 — upside -14%
Expected +12% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 57% (7 calls matureds) · 📊 on Cons. disc. : 56.1% · +4.8% (41 calls)
+19.0%
stock +19% · XLY -4%
matured Jul 23, 26
▲ Outperform · 🎯$215
Price at call : $160.44 — upside +34%
Today : $238.4 — upside -10%
Expected +34% · Actual +41% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+41.4%
stock +41% · XLY +11%
matured Jun 17, 26
▲ Outperform · 🎯$215
Price at call : $157.85 — upside +36%
Today : $238.4 — upside -10%
Expected +36% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+25.7%
stock +26% · XLY +13%
matured May 22, 26
▲ Outperform · 🎯$215
Price at call : $174.28 — upside +23%
Today : $238.4 — upside -10%
Expected +23% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
-1.5%
stock -1% · XLY +6%
matured May 19, 26
Zelman & Assoc 
May 15, 25
▼ Underperform
Actual -3% · Reason (≤ −15%) : ✗ No
🎯 on WSM : 100% (1 call matured) · 📊 on Cons. disc. : 25% · -17.7% (4 calls)
+2.7%
stock -3% · XLY +7%
matured May 15, 26
▲ Outperform · 🎯$220
Price at call : $141.68 — upside +55%
Today : $238.4 — upside -8%
Expected +55% · Actual +29% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+28.9%
stock +29% · XLY +19%
matured Apr 4, 26
▲ Outperform · 🎯$220
Price at call : $164.99 — upside +33%
Today : $238.4 — upside -8%
Expected +33% · Actual +8% · Reason (≥ +15%) : ✗ No
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+8.1%
stock +8% · XLY +10%
matured Mar 20, 26
▲ Outperform · 🎯$230
Price at call : $175 — upside +31%
Today : $238.4 — upside -4%
Expected +31% · Actual +4% · Reason (≥ +15%) : ✗ No
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+4.1%
stock +4% · XLY +15%
matured Mar 17, 26
▲ Outperform · 🎯$190
Price at call : $172.49 — upside +10%
Today : $238.4 — upside -20%
Expected +10% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+3.1%
stock +3% · XLY +5%
matured Nov 21, 25
▲ Outperform · 🎯$165
Price at call : $172.49 — upside -4%
Today : $238.4 — upside -31%
Expected -4% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+3.1%
stock +3% · XLY +5%
matured Nov 20, 25
▲ Outperform · 🎯$165
Price at call : $133.89 — upside +23%
Today : $238.4 — upside -31%
Expected +23% · Actual +35% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+35.4%
stock +35% · XLY +6%
matured Nov 15, 25
▲ Outperform · 🎯$165
Price at call : $146.12 — upside +13%
Today : $238.4 — upside -31%
Expected +13% · Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+30.0%
stock +30% · XLY +18%
matured Oct 11, 25
▲ Outperform · 🎯$165
Price at call : $134.9 — upside +22%
Today : $238.4 — upside -31%
Expected +22% · Actual +47% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 92% (12 calls matureds) · 📊 on Cons. disc. : 49.4% · +5.4% (389 calls)
+46.8%
stock +47% · XLY +25%
matured Aug 23, 25
Gordon Haskett 
Feb 10, 22
▲ Accumulate · 🎯$100
Price at call : $79 — upside +27%
Today : $238.4 — upside -58%
Expected +27% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on WSM : 57% (7 calls matureds) · 📊 on Cons. disc. : 56.1% · +4.8% (41 calls)
-21.5%
stock -22% · XLY -20%
matured Feb 10, 23
Gordon Haskett 
Mar 18, 21
▲ Buy
Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on WSM : 57% (7 calls matureds) · 📊 on Cons. disc. : 56.1% · +4.8% (41 calls)
-9.3%
stock -9% · XLY +8%
matured Mar 18, 22
Gordon Haskett 
Nov 12, 20
▲ Accumulate · 🎯$53
Price at call : $46.18 — upside +15%
Today : $238.4 — upside -78%
Expected +15% · Actual +128% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 57% (7 calls matureds) · 📊 on Cons. disc. : 56.1% · +4.8% (41 calls)
+127.9%
stock +128% · XLY +35%
matured Nov 12, 21
Gordon Haskett 
Aug 21, 20
▲ Buy · 🎯$55
Price at call : $49.55 — upside +11%
Today : $238.4 — upside -77%
Expected +11% · Actual +64% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 57% (7 calls matureds) · 📊 on Cons. disc. : 56.1% · +4.8% (41 calls)
+63.6%
stock +64% · XLY +23%
matured Aug 21, 21
Gordon Haskett 
Jun 13, 19
▲ Accumulate · 🎯$34
Price at call : $30.64 — upside +11%
Today : $238.4 — upside -86%
Expected +11% · Actual +31% · Reason (≥ +15%) : ✓ Yes
🎯 on WSM : 57% (7 calls matureds) · 📊 on Cons. disc. : 56.1% · +4.8% (41 calls)
+30.9%
stock +31% · XLY +6%
matured Jun 12, 20
▲ Accumulate · 🎯$30.5
Price at call : $26.88 — upside +13%
Today : $238.4 — upside -87%
Expected +13% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on WSM : 57% (7 calls matureds) · 📊 on Cons. disc. : 56.1% · +4.8% (41 calls)
-9.1%
stock -9% · XLY +15%
matured May 9, 18

Frequently asked questions

Should I buy Williams-Sonoma, Inc. stock?

This isn't buy advice. For Williams-Sonoma, Inc., the analyst consensus is "Buy", with an average price target of $244 (+2% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (6 calls tracked on Williams-Sonoma, Inc.). We show the numbers — you decide.

Is it too late to buy Williams-Sonoma, Inc.? How high can it go?

The most bullish analyst target on Williams-Sonoma, Inc. is $261 (+9% above today's price); the average is $244. That's the upside they see. Check how reliable those analysts have actually been on Williams-Sonoma, Inc. on our site before trusting it.

Is Williams-Sonoma, Inc. still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 23 analysts have a real record on Williams-Sonoma, Inc., the best hitting 100% over 6 calls. Current consensus: "Buy". Make your call on data, not noise.

Should you invest in Williams-Sonoma, Inc.? The case for and against

The arguments for and against, one by one, from the numbers: why invest in WSM (and why hesitate).

What has Williams-Sonoma, Inc.'s past performance been?

Historical returns and a "how much if I had invested" calculator: WSM performance & returns.

Does Williams-Sonoma, Inc. pay a dividend?

Yield, consistency and growth history of the dividend: WSM's dividend.

What is the best month to buy WSM?

The 12 months ranked by the stock's past returns: best & worst month to buy WSM.

Other Cons. disc. stocks

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)