Should I buy Williams-Sonoma, Inc. (WSM) stock or is it too late?
⭐ The most reliable of them, either direction: Piper Sandler — 67% of its targets hit on this sector (299 calls tested). It aims for $253 (+6.1 %), call made on July 28, 2026, maturing on July 28, 2027 (31 d ago).
Firm-by-firm track record on Williams-Sonoma, Inc.
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Telsey Advisory Group | 80 % | +41.1 % | 40 | $255 +7% |
| RBC Capital | 76 % | +35.0 % | 17 | $260 +9% |
| TD Cowen | 100 % | +32.2 % | 6 | $225 -6% |
| Gordon Haskett | 57 % | +28.8 % | 7 | $205 -14% |
| Citigroup | 60 % | +9.1 % | 10 | $248 +4% |
| Goldman Sachs | 70 % | +3.0 % | 10 | $261 +9% |
| B of A Securities | 57 % | +0.6 % | 7 | $261 +9% |
| Barclays | 43 % | -0.9 % | 14 | $190 -20% |
✅ Reasons to believe
- 5 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.
⚠️ Reasons to hesitate
- Even the most reliable firm on WSM, TD Cowen (100% hit rate, 6 scored calls), only targets $225 (call made on March 19, 2026, maturing on March 19, 2027) (-6%) in its most recent call, and $210 (call made on November 20, 2025, maturing on November 20, 2026) (-12%) in the one coming due soonest. The stock may already have run past its target.
- The consensus is not unanimous: of 14 ratings, 6 are neutral.
- Limited upside: the median target is only +2% from the current price.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
The analyst consensus on WSM
Median target $244 (+2%) · 14 ratings · Buy consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Williams-Sonoma, Inc. now?
We won't decide for you. The facts: 57% of analysts rate it a buy, median target $244 (+2%), and TD Cowen (most reliable on WSM, 100%) targets $225. Weigh that against valuation (P/E ~24) and volatility. This is not personalized advice.
Is it too late to invest in Williams-Sonoma, Inc.?
The stated upside is small: the median target ($244) sits just +2% from the price ($238) (most reliable on WSM: TD Cowen, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Williams-Sonoma, Inc. still worth investing in?
It depends on the gap between the price ($238) and its estimated value: analysts target $244 on median (+2%), with 57% buys (most reliable on WSM: TD Cowen, 100%). Cross-check with their real reliability on WSM and the cautions above. Information, not advice.
What's the main risk in buying WSM?
Even the most reliable firm on WSM, TD Cowen (100% hit rate, 6 scored calls), only targets $225 (call made on March 19, 2026, maturing on March 19, 2027) (-6%) in its most recent call, and $210 (call made on November 20, 2025, maturing on November 20, 2026) (-12%) in the one coming due soonest. The stock may already have run past its target.
→ Go deeper: the full Williams-Sonoma, Inc. profile (consensus, analyst reliability, price target, performance).