Booking Holdings (BKNG) fundamentals: P/E, valuation, undervalued?
Booking Holdings · Consumer Discretionary · ref. ETF XLY · price $202.56
In short — Booking Holdings trades at 23.2× earnings (P/E), 16.4× forward, with a net margin of 25.5 % and revenue growth of +8 %. Read: Cheap for the growth (P/E 16 for ~130% growth (PEG 0.1)).
Is Booking Holdings stock cheap or undervalued? A good time to buy? Here are its fundamentals — P/E, PEG, margin and income statement — to judge its valuation.
📈 1-year price
$202.56-10.4% over range
Aug 28, 25low $154.13 · high $226.08Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
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Buy
79% recommend buying · 24 analysts
Valuation : Cheap for the growth — P/E 16 for ~130% growth (PEG 0.1)
Valuation
23.2
P/E (price/earnings)
16.4
Forward P/E
0.18
PEG
—
Price/book (P/B)
$152.2B
Market cap
8.73
EPS
Profitability & growth
25.5 %
Net margin
+8 %
Revenue growth
+130 %
Earnings growth
$20.9B
Total debt
Booking Holdings income statement
| Fiscal year | Revenue | Net income | Margin |
|---|---|---|---|
| 2022 | $17.1B | $3.1B | 17.9 % |
| 2023 | $21.4B | $4.3B | 20.1 % |
| 2024 | $23.7B | $5.9B | 24.8 % |
| 2025 | $26.9B | $5.4B | 20.1 % |
⚠️ Indicative financial data (Yahoo Finance), not investment advice. Amounts in $.
Frequently asked questions
What is Booking Holdings's P/E and is the stock undervalued? What's a good P/E?
Booking Holdings's P/E is 23.2 (forward 16.4). Below ~15 = fairly cheap, above ~30 = expensive. Our valuation verdict: "Cheap for the growth".
Is Booking Holdings profitable?
Booking Holdings has a net margin of 25.5 % (EPS 8.73). The company is profitable.
Is BKNG stock expensive?
Our read: "Cheap for the growth" — P/E 16 for ~130% growth (PEG 0.1). Cross-check with growth and sector.
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