Bullish
Our verdict — Evercore ISI Group ranks #41 of 64 in our leaderboard: 71.4% hit rate on Booking Holdings (7 scored calls on this stock), 15.1% average gain per call, +4 pts vs its sector.
Booking Holdings (BKNG) price target — analyst by analyst
Booking Holdings · Consumer Discretionary · ref. ETF XLY · price $202.56
By Rédaction JPI Invest · updated
In short — 16 price targets published on Booking Holdings over 90 days: 11 bullish, 0 bearish (69% positive), median target $247. The highest-ranked firm to weigh in is B. Riley Securities (rank 6, 67% hit rate). For each call below we show the firm's real track record — not just its opinion.
The last 16 analyst calls on BKNG
Newest first. The "verdict" is our read on the firm, based on its past calls replayed against actual prices.
Bullish
Our verdict — Argus Research ranks #48 of 64 in our leaderboard: 60% hit rate on Booking Holdings (5 scored calls on this stock), 13.6% average gain per call, +3 pts vs its sector.
Bullish
Our verdict — UBS ranks #27 of 64 in our leaderboard: 50% hit rate on Booking Holdings (14 scored calls on this stock), 17% average gain per call, +5 pts vs its sector.
Bullish
Our verdict — Benchmark ranks #42 of 64 in our leaderboard: 66.7% hit rate on Booking Holdings (6 scored calls on this stock), 36.1% average gain per call, +4 pts vs its sector.
Bullish
Our verdict — Citigroup ranks #24 of 64 in our leaderboard: 55.6% hit rate on Booking Holdings (9 scored calls on this stock), 20.1% average gain per call, +5 pts vs its sector.
Bullish
Our verdict — Oppenheimer ranks #28 of 64 in our leaderboard: 100% hit rate on Booking Holdings (12 scored calls on this stock), 20.5% average gain per call, +5 pts vs its sector.
Bullish
Our verdict — B. Riley Securities ranks #6 of 64 in our leaderboard: 57.1% hit rate on Booking Holdings (7 scored calls on this stock), 31.9% average gain per call, +13 pts vs its sector.
Neutral
Our verdict — Piper Sandler ranks #26 of 64 in our leaderboard: 62.1% hit rate across all stocks, 19.9% average gain per call, +5 pts vs its sector.
Neutral
Our verdict — Wells Fargo ranks #47 of 64 in our leaderboard: 61.8% hit rate across all stocks, 14.5% average gain per call, +3 pts vs its sector.
Bullish
Our verdict — Wedbush ranks #12 of 64 in our leaderboard: 82.4% hit rate on Booking Holdings (17 scored calls on this stock), 31.5% average gain per call, +11 pts vs its sector.
Neutral
Our verdict — Cantor Fitzgerald ranks #11 of 64 in our leaderboard: 57.8% hit rate across all stocks, 37.1% average gain per call, +12 pts vs its sector.
Bullish
Our verdict — BMO Capital ranks #43 of 64 in our leaderboard: 50% hit rate on Booking Holdings (6 scored calls on this stock), 15.1% average gain per call, +3 pts vs its sector.
Bullish
Our verdict — BTIG ranks #8 of 64 in our leaderboard: 64.1% hit rate across all stocks, 23.4% average gain per call, +12 pts vs its sector.
Bullish
Our verdict — UBS ranks #27 of 64 in our leaderboard: 50% hit rate on Booking Holdings (14 scored calls on this stock), 17% average gain per call, +5 pts vs its sector.
Neutral
Our verdict — Jefferies ranks #30 of 64 in our leaderboard: 80% hit rate on Booking Holdings (5 scored calls on this stock), 16.5% average gain per call, +5 pts vs its sector.
Neutral
Our verdict — Wells Fargo ranks #47 of 64 in our leaderboard: 61.8% hit rate across all stocks, 14.5% average gain per call, +3 pts vs its sector.
⚠️ Price targets as published by the firms, timestamped at their publication date. The upside shown is vs the price on the day of the call, not today's price. Informational data, not investment advice.
Frequently asked questions
What are analysts saying about BKNG right now?
Over the last 90 days, 16 price targets were published on Booking Holdings: 11 bullish and 0 bearish (69% positive). The median target is $247. The latest call is from August 24, 2026.
Should you trust these price targets?
Not blindly — that's the point of this page: next to each call we show the firm's real track record — its rank among 64 tracked firms, its hit rate and its average gain per call. An ambitious target from a firm that is wrong 6 times out of 10 is not worth the same as one from a consistent firm.
Which firm covering BKNG is the most reliable?
Among the firms that published on Booking Holdings in the last 90 days, our highest-ranked is B. Riley Securities (rank 6 of 64, 67% hit rate, 31.9% average gain per call).
Where does this data come from?
From analyst price targets, timestamped at publication then replayed against the actual price. Firm rankings come from our analyst leaderboard. Updated daily.
💬 A question about Booking Holdings? The JPI assistant answers using our backtest data.
Keep exploring Booking Holdings