Booking Holdings (BKNG) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
Booking Holdings · Consumer Discretionary · ref. ETF XLY · 77 calls · price $202.56
What the company does: Booking Holdings Inc. is a leading global provider of online travel and dining reservation services.
📈 Booking Holdings (BKNG) stock price
$202.56-10.4% over range
Aug 28, 25low $154.13 · high $226.08Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
79% recommend buying · 24 analysts
📊 JPI status : Booking Holdings has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 BKNG price target & analyst consensus — price $203
The price target · all analysts combined (24 targets)
Highest target · 1 firm of 24$274+35.3%
Median target · of 24 targets$233+15.0%
Lowest target · 1 firm of 24$190-6.2%
Current price$202.56
Where these 24 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
2292%
$208 ↔ $5780
Below
28%
$7.52 ↔ $190
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: Cantor Fitzgerald — 81% of its targets hit on this sector (58 calls tested). It aims for $220 (+8.6 %), call made on August 6, 2026, maturing on August 6, 2027 (22 d ago).
The 14 reliable analysts
$246+21 %
The 10 other firms
$218+7.4 %
How to read it: the 14 reliable firms are not filtered by optimism — 13 aim above the price, 1 below, hence their $246 median. “The 10 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 24 ratings (last 6 months)
Strong Buy14%
Buy1875%
Hold521%
Sell00%
Strong Sell00%
Go deeper on the analysts
🎯 BKNG price target all
All 16 calls, one by one, with our verdict on each firm.
→ See all 16 targets, analyst by analyst💡 The best analysts on BKNG most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in BKNG? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Booking Holdings? The JPI assistant answers using our backtest data.
💰 Booking Holdings dividend: yield, history & growth › open the full page
0.88%annual yield
That's ~$1.61 per share per year.
📈 Booking Holdings fundamentals: valuation, margins & growth › open the full page
P/E 23.2Net margin 25.5 %Revenue growth +8.1 %Cheap for the growth
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2022
marg. 18 %
2023
Rev +25%Profit +40%
2024
Rev +11%Profit +37%
2025
Rev +13%Profit −8%
🔎 Detailed analyses
🏛️ Which US Congress members hold Booking Holdings (BKNG)?
1 Congress member has disclosed BKNG buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Dan Newhouse 1× · 33%
✅ Historical analyst reliability on BKNG
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| SunTrust Robinson Humphrey | 100% | +50.2% | 4 |
| HSBC ↗ | 100% | +48.2% | 2 |
| Needham ↗ | 100% | +44.8% | 4 |
| Oppenheimer ↗ | 100% | +35.3% | 12 |
| TD Cowen ↗ | 100% | +29.1% | 2 |
| Ascendiant Capital | 100% | +25.6% | 2 |
| Susquehanna ↗ | 86% | +31.4% | 7 |
| Credit Suisse | 85% | +25.8% | 20 |
| Tigress Financial ↗ | 83% | +27.4% | 6 |
| Wedbush ↗ | 82% | +30.2% | 17 |
See the other 19 firms
| Baird ↗ | 0% | -15.4% | 3 |
| Wells Fargo ↗ | 50% | -20.2% | 2 |
| BMO Capital ↗ | 50% | +6.7% | 6 |
| UBS ↗ | 50% | +9.7% | 14 |
| B of A Securities ↗ | 50% | +27.6% | 2 |
| Citigroup ↗ | 56% | +15.6% | 9 |
| B. Riley Securities ↗ | 57% | +11.3% | 7 |
| RBC Capital ↗ | 58% | +18.1% | 12 |
| JP Morgan ↗ | 58% | +22.5% | 12 |
| Argus Research ↗ | 60% | +14.8% | 5 |
| Mizuho ↗ | 64% | +17.6% | 14 |
| Benchmark ↗ | 67% | +14.8% | 6 |
| Barclays ↗ | 67% | +20.6% | 24 |
| DA Davidson ↗ | 67% | +24.6% | 6 |
| Evercore ISI Group ↗ | 71% | +26.8% | 7 |
| JMP Securities | 80% | +25.1% | 20 |
| Jefferies ↗ | 80% | +27.3% | 5 |
| Truist Securities ↗ | 80% | +30.0% | 5 |
| Deutsche Bank ↗ | 80% | +30.8% | 20 |
📊 What $1,000 invested in Booking Holdings would be worth › open the full page
In short — $1,000 invested in Booking Holdings 10 years ago would be worth $3,495 today, i.e. +13%/yr on average. Best year: 2023 (+76%), worst: 2022 (-16%). Price performance, excluding dividends.
If I'd invested $1,000 in Booking Holdings
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $897 | -10% |
| 3 years ago | $2,211 | +121% |
| 5 years ago | $2,001 | +100% |
Return by year (Booking Holdings)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | -17% | $832 (-17%) |
| 2025 | +8% | $897 (-10%) |
| 2024 | +40% | $1,256 (+26%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Booking Holdings
Loading news…
📋 All analyst calls on BKNG
Filtered on — · ✕ show all
Evercore ISI Group ↗
Aug 24, 26
▲ Outperform · 🎯$270
Price at call : $213.78 — upside +26%
Today : $202.56 — upside +33%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Aug 24, 27
matures : Aug 24, 27
Argus Research ↗
Aug 10, 26
▲ Buy · 🎯$245
Price at call : $212.87 — upside +15%
Today : $202.56 — upside +21%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 56.7% · +8.5% (164 calls)
in progress (365j)
matures : Aug 10, 27
matures : Aug 10, 27
▲ Buy · 🎯$274
Price at call : $207.39 — upside +32%
Today : $202.56 — upside +35%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
▲ Buy · 🎯$250
Price at call : $207.39 — upside +21%
Today : $202.56 — upside +23%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
▲ Buy · 🎯$236
Price at call : $207.39 — upside +14%
Today : $202.56 — upside +17%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.2% · +0.4% (617 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
Oppenheimer ↗
Aug 5, 26
▲ Outperform · 🎯$240
Price at call : $207.39 — upside +16%
Today : $202.56 — upside +18%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
B. Riley Securities ↗
Aug 5, 26
▲ Buy · 🎯$274
Price at call : $207.39 — upside +32%
Today : $202.56 — upside +35%
🎯 on BKNG : 57% (7 calls matureds) · 📊 on Cons. disc. : 44.7% · +4.3% (38 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
Piper Sandler ↗
Aug 5, 26
■ Neutral neutral · not a buy · 🎯$215
Price at call : $207.39 — gap to target +4%
Today : $202.56 — gap to target +6%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
See the other 69 calls, newest to oldest
Wells Fargo ↗
Aug 5, 26
■ Equal-Weight neutral · not a buy · 🎯$220
Price at call : $207.39 — gap to target +6%
Today : $202.56 — gap to target +9%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
▲ Outperform · 🎯$247
Price at call : $207.39 — upside +19%
Today : $202.56 — upside +22%
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
Cantor Fitzgerald ↗
Aug 5, 26
■ Neutral neutral · not a buy · 🎯$220
Price at call : $207.02 — gap to target +6%
Today : $202.56 — gap to target +9%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
BMO Capital ↗
Aug 5, 26
▲ Outperform · 🎯$250
Price at call : $207.02 — upside +21%
Today : $202.56 — upside +23%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 38.8% · -2.1% (160 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
▲ Buy · 🎯$250
Price at call : $207.02 — upside +21%
Today : $202.56 — upside +23%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 55.4% · +9.9% (130 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
▲ Buy · 🎯$266
Price at call : $192.9 — upside +38%
Today : $202.56 — upside +31%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Jul 30, 27
matures : Jul 30, 27
■ Hold neutral · not a buy · 🎯$190
Price at call : $174.85 — gap to target +9%
Today : $202.56 — gap to target -6%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 43.1% · +5.2% (269 calls)
in progress (365j)
matures : Jul 14, 27
matures : Jul 14, 27
Wells Fargo ↗
Jun 30, 26
■ Equal-Weight neutral · not a buy · 🎯$214
Price at call : $182.64 — gap to target +17%
Today : $202.56 — gap to target +6%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Jun 30, 27
matures : Jun 30, 27
▲ Buy · 🎯$250
Price at call : $167.43 — upside +49%
Today : $202.56 — upside +23%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 55.4% · +9.9% (130 calls)
in progress (365j)
matures : May 29, 27
matures : May 29, 27
Argus Research ↗
Apr 30, 26
▲ Buy · 🎯$205
Price at call : $169.63 — upside +21%
Today : $202.56 — upside +1%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 56.7% · +8.5% (164 calls)
in progress (365j)
matures : Apr 30, 27
matures : Apr 30, 27
▲ Overweight · 🎯$208
Price at call : $168.36 — upside +24%
Today : $202.56 — upside +3%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
▲ Buy · 🎯$249
Price at call : $168.36 — upside +48%
Today : $202.56 — upside +23%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
▲ Buy · 🎯$230
Price at call : $168.36 — upside +37%
Today : $202.56 — upside +14%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 34.2% · -6.0% (196 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
RBC Capital ↗
Apr 29, 26
▲ Outperform · 🎯$220
Price at call : $168.36 — upside +31%
Today : $202.56 — upside +9%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 43.3% · -8.5% (330 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
▲ Buy · 🎯$225
Price at call : $168.36 — upside +34%
Today : $202.56 — upside +11%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.2% · +0.4% (617 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
Oppenheimer ↗
Apr 29, 26
▲ Outperform · 🎯$215
Price at call : $168.36 — upside +28%
Today : $202.56 — upside +6%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.2% · +8.0% (293 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
Wells Fargo ↗
Apr 29, 26
■ Equal-Weight neutral · not a buy · 🎯$215
Price at call : $168.36 — gap to target +28%
Today : $202.56 — gap to target +6%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
Evercore ISI Group ↗
Apr 29, 26
▲ Outperform · 🎯$245
Price at call : $168.36 — upside +46%
Today : $202.56 — upside +21%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 42.4% · -6.1% (224 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
Cantor Fitzgerald ↗
Apr 29, 26
■ Neutral neutral · not a buy · 🎯$175
Price at call : $168.36 — gap to target +4%
Today : $202.56 — gap to target -14%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 65.5% · +11.6% (58 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
▲ Overweight · 🎯$210
Price at call : $168.36 — upside +25%
Today : $202.56 — upside +4%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.8% · +0.5% (722 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
DA Davidson ↗
Apr 29, 26
▲ Buy · 🎯$230
Price at call : $168.36 — upside +37%
Today : $202.56 — upside +14%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
▲ Outperform · 🎯$215
Price at call : $173.98 — upside +24%
Today : $202.56 — upside +6%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 45.9% · +2.8% (342 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
▲ Buy · 🎯$250
Price at call : $173.98 — upside +44%
Today : $202.56 — upside +23%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 55.4% · +9.9% (130 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
▲ Buy · 🎯$260
Price at call : $173.38 — upside +50%
Today : $202.56 — upside +28%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Apr 27, 27
matures : Apr 27, 27
B. Riley Securities ↗
Apr 27, 26
▲ Buy · 🎯$264
Price at call : $173.38 — upside +52%
Today : $202.56 — upside +30%
🎯 on BKNG : 57% (7 calls matureds) · 📊 on Cons. disc. : 44.7% · +4.3% (38 calls)
in progress (365j)
matures : Apr 27, 27
matures : Apr 27, 27
Deutsche Bank ↗
Apr 21, 26
▲ Buy · 🎯$210
Price at call : $190.86 — upside +10%
Today : $202.56 — upside +4%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 48.9% · -0.3% (456 calls)
in progress (365j)
matures : Apr 21, 27
matures : Apr 21, 27
Wells Fargo ↗
Apr 14, 26
■ Equal-Weight neutral · not a buy · 🎯$214
Price at call : $185.69 — gap to target +15%
Today : $202.56 — gap to target +6%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Apr 14, 27
matures : Apr 14, 27
B. Riley Securities ↗
Apr 10, 26
▲ Buy · 🎯$272
Price at call : $173.46 — upside +57%
Today : $202.56 — upside +34%
🎯 on BKNG : 57% (7 calls matureds) · 📊 on Cons. disc. : 44.7% · +4.3% (38 calls)
in progress (365j)
matures : Apr 10, 27
matures : Apr 10, 27
Tigress Financial ↗
Apr 8, 26
▲ Strong Buy · 🎯$260
Price at call : $176.6 — upside +47%
Today : $202.56 — upside +28%
🎯 on BKNG : 83% (6 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
in progress (365j)
matures : Apr 8, 27
matures : Apr 8, 27
DA Davidson ↗
Apr 8, 26
▲ Buy · 🎯$240
Price at call : $181 — upside +33%
Today : $202.56 — upside +18%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 33.9% · -5.0% (127 calls)
in progress (365j)
matures : Apr 8, 27
matures : Apr 8, 27
▲ Buy · 🎯$250
Price at call : $173.41 — upside +44%
Today : $202.56 — upside +23%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 55.4% · +9.9% (130 calls)
in progress (365j)
matures : Apr 7, 27
matures : Apr 7, 27
Truist Securities ↗
Apr 6, 26
▲ Buy · 🎯$5780
Price at call : $173.41 — upside +3233%
Today : $202.56 — upside +2753%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 36.3% · -5.2% (311 calls)
in progress (365j)
matures : Apr 6, 27
matures : Apr 6, 27
■ Market Perform neutral · not a buy · 🎯$7.52
Price at call : $176.19 — gap to target -96%
Today : $202.56 — gap to target -96%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 45.7% · -4.8% (94 calls)
in progress (365j)
matures : Apr 6, 27
matures : Apr 6, 27
Wells Fargo ↗
Apr 1, 26
■ Equal-Weight neutral · not a buy · 🎯$215.08
Price at call : $167.77 — gap to target +28%
Today : $202.56 — gap to target +6%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 51.2% · +4.8% (539 calls)
in progress (365j)
matures : Apr 1, 27
matures : Apr 1, 27
▲ Buy · 🎯$250
Price at call : $166.15 — upside +50%
Today : $202.56 — upside +23%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 55.4% · +9.9% (130 calls)
in progress (365j)
matures : Mar 3, 27
matures : Mar 3, 27
Morgan Stanley ↗
Feb 24, 26
▲ Overweight · 🎯$220
Price at call : $166.52 — upside +32%
Today : $202.56 — upside +9%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 44.9% · -7.4% (770 calls)
in progress (365j)
matures : Feb 24, 27
matures : Feb 24, 27
▲ Overweight · 🎯$224
Price at call : $154.83 — upside +45%
Today : $202.56 — upside +11%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 44.6% · -2.0% (551 calls)
in progress (365j)
matures : Feb 20, 27
matures : Feb 20, 27
Susquehanna ↗
Feb 20, 26
▲ Positive · 🎯$200
Price at call : $163.07 — upside +23%
Today : $202.56 — upside -1%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 54.8% · +8.5% (135 calls)
in progress (365j)
matures : Feb 20, 27
matures : Feb 20, 27
▲ Buy · 🎯$259.4
Price at call : $163.07 — upside +59%
Today : $202.56 — upside +28%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 47.6% · +2.5% (477 calls)
in progress (365j)
matures : Feb 19, 27
matures : Feb 19, 27
▲ Buy · 🎯$250
Price at call : $163.07 — upside +53%
Today : $202.56 — upside +23%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.2% · +0.4% (617 calls)
in progress (365j)
matures : Feb 19, 27
matures : Feb 19, 27
▲ Buy · 🎯$224
Price at call : $163.07 — upside +37%
Today : $202.56 — upside +11%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 52.4% · +5.9% (124 calls)
in progress (365j)
matures : Feb 19, 27
matures : Feb 19, 27
Piper Sandler ↗
Feb 19, 26
■ Neutral neutral · not a buy · 🎯$200
Price at call : $163.07 — gap to target +23%
Today : $202.56 — gap to target -1%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.5% · +14.8% (299 calls)
in progress (365j)
matures : Feb 19, 27
matures : Feb 19, 27
B. Riley Securities ↗
Jul 30, 25
▲ Buy · 🎯$268
Price at call : $220.16 — upside +22%
Today : $202.56 — upside +32%
Expected +22% · Actual -12% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 57% (7 calls matureds) · 📊 on Cons. disc. : 44.7% · +4.3% (38 calls)
-12.4%
stock -12% · XLY +5%
matured Jul 30, 26
B. Riley Securities ↗
Apr 30, 25
▲ Buy · 🎯$244
Price at call : $204.06 — upside +20%
Today : $202.56 — upside +20%
Expected +20% · Actual -17% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 57% (7 calls matureds) · 📊 on Cons. disc. : 44.7% · +4.3% (38 calls)
-16.9%
stock -17% · XLY +20%
matured Apr 30, 26
▲ Outperform · 🎯$216
Price at call : $203.97 — upside +6%
Today : $202.56 — upside +7%
Expected +6% · Actual -17% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
-17.5%
stock -17% · XLY +20%
matured Apr 30, 26
▲ Outperform · 🎯$208
Price at call : $184.5 — upside +13%
Today : $202.56 — upside +3%
Expected +13% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+0.7%
stock +1% · XLY +25%
matured Apr 15, 26
B. Riley Securities ↗
Feb 21, 25
▲ Buy · 🎯$240
Price at call : $201.96 — upside +19%
Today : $202.56 — upside +18%
Expected +19% · Actual -23% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 57% (7 calls matureds) · 📊 on Cons. disc. : 44.7% · +4.3% (38 calls)
-23.3%
stock -23% · XLY +6%
matured Feb 21, 26
▲ Outperform · 🎯$220
Price at call : $191.84 — upside +15%
Today : $202.56 — upside +9%
Expected +15% · Actual +14% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+13.5%
stock +14% · XLY +9%
matured Jan 6, 26
Tigress Financial ↗
Nov 18, 24
▲ Strong Buy · 🎯$224
Price at call : $199.08 — upside +13%
Today : $202.56 — upside +11%
Expected +13% · Actual -6% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 83% (6 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
-5.8%
stock -6% · XLY +4%
matured Nov 18, 25
B. Riley Securities ↗
Oct 31, 24
▲ Buy · 🎯$204
Price at call : $189.96 — upside +7%
Today : $202.56 — upside +1%
Expected +7% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 57% (7 calls matureds) · 📊 on Cons. disc. : 44.7% · +4.3% (38 calls)
+5.9%
stock +6% · XLY +21%
matured Oct 31, 25
▲ Outperform · 🎯$190
Price at call : $173.9 — upside +9%
Today : $202.56 — upside -6%
Expected +9% · Actual +21% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+20.9%
stock +21% · XLY +20%
matured Oct 25, 25
B. Riley Securities ↗
Aug 2, 24
▲ Buy · 🎯$186
Price at call : $135.34 — upside +37%
Today : $202.56 — upside -8%
Expected +37% · Actual +62% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 57% (7 calls matureds) · 📊 on Cons. disc. : 44.7% · +4.3% (38 calls)
+61.9%
stock +62% · XLY +28%
matured Aug 2, 25
▲ Outperform · 🎯$156
Price at call : $135.34 — upside +15%
Today : $202.56 — upside -23%
Expected +15% · Actual +62% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+61.9%
stock +62% · XLY +28%
matured Aug 2, 25
▲ Outperform · 🎯$168
Price at call : $146.57 — upside +15%
Today : $202.56 — upside -17%
Expected +15% · Actual +47% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+47.0%
stock +47% · XLY +18%
matured Jul 31, 25
B. Riley Securities ↗
Jul 12, 24
▲ Buy · 🎯$196
Price at call : $163.52 — upside +20%
Today : $202.56 — upside -3%
Expected +20% · Actual +41% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 57% (7 calls matureds) · 📊 on Cons. disc. : 44.7% · +4.3% (38 calls)
+41.0%
stock +41% · XLY +16%
matured Jul 12, 25
Tigress Financial ↗
Jul 9, 24
▲ Strong Buy · 🎯$183.2
Price at call : $159.6 — upside +15%
Today : $202.56 — upside -10%
Expected +15% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 83% (6 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+43.3%
stock +43% · XLY +16%
matured Jul 9, 25
▲ Outperform · 🎯$154
Price at call : $143.94 — upside +7%
Today : $202.56 — upside -24%
Expected +7% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+44.3%
stock +44% · XLY +11%
matured May 3, 25
▲ Outperform · 🎯$154
Price at call : $136.63 — upside +13%
Today : $202.56 — upside -24%
Expected +13% · Actual +49% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+49.4%
stock +49% · XLY +14%
matured Apr 30, 25
▲ Outperform · 🎯$154
Price at call : $136.59 — upside +13%
Today : $202.56 — upside -24%
Expected +13% · Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+29.9%
stock +30% · XLY +6%
matured Apr 18, 25
B. Riley Securities ↗
Apr 3, 24
▲ Buy · 🎯$176
Price at call : $145.3 — upside +21%
Today : $202.56 — upside -13%
Expected +21% · Actual +23% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 57% (7 calls matureds) · 📊 on Cons. disc. : 44.7% · +4.3% (38 calls)
+22.5%
stock +23% · XLY +6%
matured Apr 3, 25
▲ Outperform · 🎯$154
Price at call : $140.24 — upside +10%
Today : $202.56 — upside -24%
Expected +10% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+44.0%
stock +44% · XLY +20%
matured Feb 22, 25
▲ Outperform · 🎯$154
Price at call : $140.3 — upside +10%
Today : $202.56 — upside -24%
Expected +10% · Actual +36% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+36.1%
stock +36% · XLY +36%
matured Jan 29, 25
Tigress Financial ↗
Dec 28, 23
▲ Strong Buy · 🎯$171.4
Price at call : $142.02 — upside +21%
Today : $202.56 — upside -15%
Expected +21% · Actual +42% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 83% (6 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+41.9%
stock +42% · XLY +28%
matured Dec 27, 24
▲ Outperform · 🎯$154
Price at call : $141.39 — upside +9%
Today : $202.56 — upside -24%
Expected +9% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.3% · +2.5% (392 calls)
+44.2%
stock +44% · XLY +29%
matured Dec 26, 24
Tigress Financial ↗
Aug 17, 23
▲ Strong Buy · 🎯$154.2
Price at call : $122.34 — upside +26%
Today : $202.56 — upside -24%
Expected +26% · Actual +21% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 83% (6 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+21.0%
stock +21% · XLY +14%
matured Aug 16, 24
Tigress Financial ↗
Mar 27, 23
▲ Strong Buy · 🎯$137.2
Price at call : $100.33 — upside +37%
Today : $202.56 — upside -32%
Expected +37% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 83% (6 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+46.0%
stock +46% · XLY +29%
matured Mar 26, 24
Gordon Haskett ↗
Jan 25, 23
■ Hold neutral · not a buy
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 56.1% · +4.8% (41 calls)
in progress (365j)
matures : Jan 25, 24
matures : Jan 25, 24
Tigress Financial ↗
Apr 20, 22
▲ Strong Buy · 🎯$128.4
Price at call : $90.07 — upside +43%
Today : $202.56 — upside -37%
Expected +43% · Actual +18% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 83% (6 calls matureds) · 📊 on Cons. disc. : 54.9% · +8.0% (71 calls)
+18.2%
stock +18% · XLY -20%
matured Apr 20, 23
Gordon Haskett ↗
Mar 30, 21
■ Hold neutral · not a buy
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 56.1% · +4.8% (41 calls)
in progress (365j)
matures : Mar 30, 22
matures : Mar 30, 22
Frequently asked questions
Should I buy Booking Holdings stock?
This isn't buy advice. For Booking Holdings, the analyst consensus is "Buy", with an average price target of $233 (+15% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (4 calls tracked on Booking Holdings). We show the numbers — you decide.
Is it too late to buy Booking Holdings? How high can it go?
The most bullish analyst target on Booking Holdings is $274 (+35% above today's price); the average is $233. That's the upside they see. Check how reliable those analysts have actually been on Booking Holdings on our site before trusting it.
Is Booking Holdings still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 29 analysts have a real record on Booking Holdings, the best hitting 100% over 4 calls. Current consensus: "Buy". Make your call on data, not noise.
Should you invest in Booking Holdings? The case for and against
The arguments for and against, one by one, from the numbers: why invest in BKNG (and why hesitate).
What has Booking Holdings's past performance been?
Historical returns and a "how much if I had invested" calculator: BKNG performance & returns.
Does Booking Holdings pay a dividend?
Yield, consistency and growth history of the dividend: BKNG's dividend.
What is the best month to buy BKNG?
The 12 months ranked by the stock's past returns: best & worst month to buy BKNG.
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