Logo Flowers Foods

Flowers Foods (FLO) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
Flowers Foods · Consumer Staples · ref. ETF XLP · 56 calls · price $6.98
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What the company does: Flowers Foods, Inc. produces and markets packaged bakery food products in the United States.

📈 Flowers Foods (FLO) stock price

$6.98-53.2% over range
Aug 28, 25low $6.95 · high $15.04Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
0% recommend buying · 3 analysts
📊 JPI status : Flowers Foods has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 FLO price target & analyst consensusprice $6.98

The price target · all analysts combined (3 targets)
Highest target · 1 firm of 3$8+14.6%
Median target · of 3 targets$7+0.3%
Lowest target · 1 firm of 3$6-14.0%
Current price$6.98
⭐ What the most reliable analysts say

No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.

The consensus · 3 ratings (last 6 months)
Strong Buy00%
Buy00%
Hold267%
Sell133%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Flowers Foods? The JPI assistant answers using our backtest data.

🏛️ Flowers Foods insider buying: who's buying and how much › open the full page

1 insider bought1 buys / 6 mo $38k

🔎 Detailed analyses

🏛️ Which US Congress members hold Flowers Foods (FLO)?

1 Congress member has disclosed FLO buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Daniel Goldman · 25%
→ Full members ranking (who beats the market)

✅ Historical analyst reliability on FLO

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
Deutsche Bank  70% +5.5% 10
BMO Capital  50% -7.0% 2
Keybanc  33% +15.7% 3
Jefferies  33% +3.2% 3

📊 What $1,000 invested in Flowers Foods would be worth › open the full page

In short — $1,000 invested in Flowers Foods 10 years ago would be worth $484 today, i.e. -7%/yr on average. Best year: 2021 (+26%), worst: 2025 (-47%). Price performance, excluding dividends.

If I'd invested $1,000 in Flowers Foods

InvestmentWorth todayGain
1 years ago$442-56%
3 years ago$297-70%
5 years ago$381-62%
→ See Flowers Foods's full return history + gain calculator

Return by year (Flowers Foods)

YearReturn$1,000 invested at year start
2026 (YTD)-16%$839 (-16%)
2025-47%$442 (-56%)
2024-16%$370 (-63%)
→ See Flowers Foods's full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Flowers Foods

Loading news…

📋 All analyst calls on FLO

Stephens & Co. 
Aug 24, 26
■ Equal-Weight neutral · not a buy · 🎯$6
Price at call : $7.28 — gap to target -18%
Today : $6.98 — gap to target -14%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.1% (28 calls)
in progress (365j)
matures : Aug 24, 27
Stephens & Co. 
May 18, 26
■ Equal-Weight neutral · not a buy · 🎯$8
Price at call : $7.33 — gap to target +9%
Today : $6.98 — gap to target +15%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.1% (28 calls)
in progress (365j)
matures : May 18, 27
BNP Paribas
Apr 9, 26
▼ Underperform · 🎯$8
Price at call : $8.06 — upside -1%
Today : $6.98 — upside +15%
🎯 on FLO : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Apr 9, 27
Deutsche Bank 
Mar 30, 26
■ Hold neutral · not a buy · 🎯$7
Price at call : $8.15 — gap to target -14%
Today : $6.98 — gap to target +0%
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
in progress (365j)
matures : Mar 30, 27
■ Hold neutral · not a buy · 🎯$10
Price at call : $11.39 — gap to target -12%
Today : $6.98 — gap to target +43%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 9.1% · -22.2% (22 calls)
in progress (365j)
matures : Nov 13, 26
DA Davidson 
Aug 18, 25
■ Neutral neutral · not a buy · 🎯$15
Price at call : $15.72 — gap to target -5%
Today : $6.98 — gap to target +115%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
in progress (365j)
matures : Aug 18, 26
■ Hold neutral · not a buy · 🎯$15
Price at call : $15.72 — gap to target -5%
Today : $6.98 — gap to target +115%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 9.1% · -22.2% (22 calls)
in progress (365j)
matures : Aug 18, 26
Jefferies 
May 16, 25
■ Hold neutral · not a buy · 🎯$16
Price at call : $17.14 — gap to target -7%
Today : $6.98 — gap to target +129%
🎯 on FLO : 33% (3 calls matureds) · 📊 on Cons. staples : 41.2% · -0.9% (68 calls)
in progress (365j)
matures : May 16, 26
See the other 48 calls, newest to oldest
DA Davidson 
Feb 10, 25
■ Neutral neutral · not a buy · 🎯$21
Price at call : $18.73 — gap to target +12%
Today : $6.98 — gap to target +201%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
in progress (365j)
matures : Feb 10, 26
■ Hold neutral · not a buy · 🎯$20
Price at call : $18.46 — gap to target +8%
Today : $6.98 — gap to target +187%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 9.1% · -22.2% (22 calls)
in progress (365j)
matures : Feb 10, 26
DA Davidson 
May 17, 24
■ Neutral neutral · not a buy · 🎯$25
Price at call : $24.35 — gap to target +3%
Today : $6.98 — gap to target +258%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
in progress (365j)
matures : May 17, 25
Deutsche Bank 
May 9, 24
■ Hold neutral · not a buy · 🎯$23
Price at call : $25.42 — gap to target -10%
Today : $6.98 — gap to target +230%
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
in progress (365j)
matures : May 9, 25
DA Davidson 
Mar 1, 24
■ Neutral neutral · not a buy · 🎯$24
Price at call : $22.23 — gap to target +8%
Today : $6.98 — gap to target +244%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
in progress (365j)
matures : Mar 1, 25
■ Hold neutral · not a buy · 🎯$23
Price at call : $21.11 — gap to target +9%
Today : $6.98 — gap to target +230%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 9.1% · -22.2% (22 calls)
in progress (365j)
matures : Nov 12, 24
Stephens & Co. 
Aug 11, 23
■ Equal-Weight neutral · not a buy · 🎯$25
Price at call : $25.47 — gap to target -2%
Today : $6.98 — gap to target +258%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.1% (28 calls)
in progress (365j)
matures : Aug 10, 24
Deutsche Bank 
May 22, 23
■ Hold neutral · not a buy · 🎯$24
Price at call : $26.01 — gap to target -8%
Today : $6.98 — gap to target +244%
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
in progress (365j)
matures : May 21, 24
Stephens & Co. 
May 19, 23
■ Equal-Weight neutral · not a buy · 🎯$28
Price at call : $25.99 — gap to target +8%
Today : $6.98 — gap to target +301%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.1% (28 calls)
in progress (365j)
matures : May 18, 24
Deutsche Bank 
Mar 20, 23
■ Hold neutral · not a buy · 🎯$26
Price at call : $27.11 — gap to target -4%
Today : $6.98 — gap to target +272%
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
in progress (365j)
matures : Mar 19, 24
Deutsche Bank 
Mar 3, 23
■ Hold neutral · not a buy · 🎯$27
Price at call : $27.97 — gap to target -3%
Today : $6.98 — gap to target +287%
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
in progress (365j)
matures : Mar 2, 24
Deutsche Bank 
Dec 6, 22
▼ Sell · 🎯$27
Price at call : $28.84 — upside -6%
Today : $6.98 — upside +287%
Expected -6% · Actual -25% · Reason (≤ −15%) : ✓ Yes
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
+24.9%
stock -25% · XLP -7%
matured Dec 6, 23
Deutsche Bank 
May 23, 22
■ Hold neutral · not a buy · 🎯$26
Price at call : $26.11 — gap to target -0%
Today : $6.98 — gap to target +272%
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
in progress (365j)
matures : May 23, 23
Stephens & Co. 
Jan 20, 21
■ Equal-Weight neutral · not a buy · 🎯$25
Price at call : $22.35 — gap to target +12%
Today : $6.98 — gap to target +258%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.1% (28 calls)
in progress (365j)
matures : Jan 20, 22
■ Hold neutral · not a buy · 🎯$25
Price at call : $23.2 — gap to target +8%
Today : $6.98 — gap to target +258%
🎯 on FLO : 0% (1 call matured) · 📊 unranked overall
in progress (365j)
matures : May 15, 21
Deutsche Bank 
May 15, 20
■ Hold neutral · not a buy · 🎯$24
Price at call : $22.69 — gap to target +6%
Today : $6.98 — gap to target +244%
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
in progress (365j)
matures : May 15, 21
Jefferies 
Jan 23, 20
■ Hold neutral · not a buy · 🎯$23
Price at call : $21.79 — gap to target +6%
Today : $6.98 — gap to target +230%
🎯 on FLO : 33% (3 calls matureds) · 📊 on Cons. staples : 41.2% · -0.9% (68 calls)
in progress (365j)
matures : Jan 22, 21
DA Davidson 
Nov 12, 19
■ Neutral neutral · not a buy · 🎯$21
Price at call : $21.07 — gap to target -0%
Today : $6.98 — gap to target +201%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
in progress (365j)
matures : Nov 11, 20
DA Davidson 
Aug 5, 19
■ Neutral neutral · not a buy · 🎯$24
Price at call : $23.88 — gap to target +1%
Today : $6.98 — gap to target +244%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
in progress (365j)
matures : Aug 4, 20
■ Hold neutral · not a buy
🎯 on FLO : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 9, 19
Berenberg 
May 21, 18
■ Hold neutral · not a buy · 🎯$19
Price at call : $19.4 — gap to target -2%
Today : $6.98 — gap to target +172%
🎯 on FLO : no call matured yet · 📊 unranked overall
in progress (365j)
matures : May 21, 19
■ Long-Term Buy neutral · not a buy · 🎯$25
Price at call : $22.22 — gap to target +13%
Today : $6.98 — gap to target +258%
🎯 on FLO : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Apr 3, 19
Keybanc 
Mar 28, 18
▲ Overweight · 🎯$24
Price at call : $21.4 — upside +12%
Today : $6.98 — upside +244%
Expected +12% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 0% (2 calls matureds) · 📊 on Cons. staples : 62.5% · +13.4% (8 calls)
-0.6%
stock -1% · XLP +7%
matured Mar 28, 19
BMO Capital 
Nov 15, 17
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $19.55 — gap to target +2%
Today : $6.98 — gap to target +187%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 34.6% · -3.5% (26 calls)
in progress (365j)
matures : Nov 15, 18
Jefferies 
Jul 28, 17
■ Hold neutral · not a buy
🎯 on FLO : 33% (3 calls matureds) · 📊 on Cons. staples : 41.2% · -0.9% (68 calls)
in progress (365j)
matures : Jul 28, 18
▲ Buy · 🎯$24
Price at call : $20.04 — upside +20%
Today : $6.98 — upside +244%
Expected +20% · Actual -6% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 0% (1 call matured) · 📊 unranked overall
-6.1%
stock -6% · XLP +10%
matured Jan 13, 18
Keybanc 
Dec 15, 16
▲ Overweight
Actual -0% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 0% (2 calls matureds) · 📊 on Cons. staples : 62.5% · +13.4% (8 calls)
-0.3%
stock -0% · XLP +9%
matured Dec 15, 17
DA Davidson 
Oct 5, 16
■ Neutral neutral · not a buy · 🎯$16
Price at call : $14.97 — gap to target +7%
Today : $6.98 — gap to target +129%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
in progress (365j)
matures : Oct 5, 17
Jefferies 
Aug 11, 16
▲ Buy · 🎯$20
Price at call : $14.85 — upside +35%
Today : $6.98 — upside +187%
Expected +35% · Actual +21% · Reason (≥ +15%) : ✓ Yes
🎯 on FLO : 33% (3 calls matureds) · 📊 on Cons. staples : 41.2% · -0.9% (68 calls)
+21.3%
stock +21% · XLP +1%
matured Aug 11, 17
Deutsche Bank 
Aug 5, 16
■ Hold neutral · not a buy · 🎯$19
Price at call : $17.64 — gap to target +8%
Today : $6.98 — gap to target +172%
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
in progress (365j)
matures : Aug 5, 17
Keybanc 
May 26, 16
■ Sector Weight neutral · not a buy
🎯 on FLO : 0% (2 calls matureds) · 📊 on Cons. staples : 62.5% · +13.4% (8 calls)
in progress (365j)
matures : May 26, 17
BB&T Capital
Feb 16, 16
▲ Buy
Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on FLO : 100% (1 call matured) · 📊 unranked overall
+19.1%
stock +19% · XLP +7%
matured Feb 15, 17
BMO Capital 
Feb 12, 16
■ Market Perform neutral · not a buy · 🎯$18
Price at call : $15.71 — gap to target +15%
Today : $6.98 — gap to target +158%
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 34.6% · -3.5% (26 calls)
in progress (365j)
matures : Feb 11, 17
Deutsche Bank 
Feb 12, 16
■ Hold neutral · not a buy · 🎯$18
Price at call : $15.71 — gap to target +15%
Today : $6.98 — gap to target +158%
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
in progress (365j)
matures : Feb 11, 17
Stephens & Co. 
Feb 11, 16
■ Equal-Weight neutral · not a buy
🎯 on FLO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.1% (28 calls)
in progress (365j)
matures : Feb 10, 17
■ Neutral neutral · not a buy
🎯 on FLO : 0% (1 call matured) · 📊 unranked overall
in progress (365j)
matures : Feb 10, 17
Deutsche Bank 
Feb 5, 16
▲ Buy · 🎯$25
Price at call : $20.14 — upside +24%
Today : $6.98 — upside +258%
Expected +24% · Actual +0% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
+0.1%
stock +0% · XLP +6%
matured Feb 4, 17
Jefferies 
Jan 25, 16
▲ Buy · 🎯$24
Price at call : $19.92 — upside +20%
Today : $6.98 — upside +244%
Expected +20% · Actual -0% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 33% (3 calls matureds) · 📊 on Cons. staples : 41.2% · -0.9% (68 calls)
-0.1%
stock -0% · XLP +8%
matured Jan 24, 17
Deutsche Bank 
Jan 7, 16
▲ Buy · 🎯$26
Price at call : $21.08 — upside +23%
Today : $6.98 — upside +272%
Expected +23% · Actual -7% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
-6.7%
stock -7% · XLP +6%
matured Jan 6, 17
Jefferies 
Dec 15, 15
▲ Buy · 🎯$26
Price at call : $22.24 — upside +17%
Today : $6.98 — upside +272%
Expected +17% · Actual -12% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 33% (3 calls matureds) · 📊 on Cons. staples : 41.2% · -0.9% (68 calls)
-11.6%
stock -12% · XLP +2%
matured Dec 14, 16
▲ Buy · 🎯$30
Price at call : $24.74 — upside +21%
Today : $6.98 — upside +330%
Expected +21% · Actual -38% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 0% (1 call matured) · 📊 unranked overall
-37.8%
stock -38% · XLP +13%
matured Sep 21, 16
Deutsche Bank 
Apr 13, 15
▲ Buy · 🎯$25
Price at call : $23.29 — upside +7%
Today : $6.98 — upside +258%
Expected +7% · Actual -20% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
-20.4%
stock -20% · XLP +8%
matured Apr 12, 16
Deutsche Bank 
Feb 6, 15
▲ Buy · 🎯$22
Price at call : $19.91 — upside +10%
Today : $6.98 — upside +215%
Expected +10% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
+0.8%
stock +1% · XLP +1%
matured Feb 6, 16
Deutsche Bank 
Aug 13, 14
▲ Buy · 🎯$23
Price at call : $19.28 — upside +19%
Today : $6.98 — upside +230%
Expected +19% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
+21.6%
stock +22% · XLP +13%
matured Aug 13, 15
Deutsche Bank 
Aug 6, 14
▲ Buy · 🎯$24
Price at call : $19.53 — upside +23%
Today : $6.98 — upside +244%
Expected +23% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
+11.6%
stock +12% · XLP +15%
matured Aug 6, 15
Deutsche Bank 
Jun 3, 14
▲ Buy · 🎯$26
Price at call : $20.53 — upside +27%
Today : $6.98 — upside +272%
Expected +27% · Actual +8% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
+7.5%
stock +8% · XLP +9%
matured Jun 3, 15
Deutsche Bank 
Aug 14, 13
▲ Buy · 🎯$26
Price at call : $22.79 — upside +14%
Today : $6.98 — upside +272%
Expected +14% · Actual -14% · Reason (≥ +15%) : ✗ No
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
-13.8%
stock -14% · XLP +8%
matured Aug 14, 14
Deutsche Bank 
Jan 7, 13
▲ Buy
Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on FLO : 70% (10 calls matureds) · 📊 on Cons. staples : 38.6% · -2.1% (57 calls)
+29.9%
stock +30% · XLP +19%
matured Jan 7, 14

Frequently asked questions

Should I buy Flowers Foods stock?

This isn't buy advice. For Flowers Foods, the analyst consensus is "Hold", with an average price target of $7.00 (+0% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 70% of the time (10 calls tracked on Flowers Foods). We show the numbers — you decide.

Is it too late to buy Flowers Foods? How high can it go?

The most bullish analyst target on Flowers Foods is $8.00 (+15% above today's price); the average is $7.00. That's the upside they see. Check how reliable those analysts have actually been on Flowers Foods on our site before trusting it.

Is Flowers Foods still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 4 analysts have a real record on Flowers Foods, the best hitting 70% over 10 calls. Current consensus: "Hold". Make your call on data, not noise.

Will Flowers Foods stock recover (go back up)?

It's down from its high. We answer with the numbers — the analysts' 12-month target and what happened after its past drops: will FLO stock recover (go back up)?

What has Flowers Foods's past performance been?

Historical returns and a "how much if I had invested" calculator: FLO performance & returns.

Are insiders buying FLO stock?

Executives' and large holders' buys and sells, decoded: insider buying on FLO.

Other Cons. staples stocks

Go further

JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)