Logo Heartland Express, Inc.

Heartland Express, Inc. (HTLD) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
Heartland Express, Inc. · Industrials · ref. ETF XLI · 53 calls · price $12.36
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What the company does: Heartland Express, Inc., together with its subsidiaries, provides short, medium, and long-haul truckload carrier and transportation services in the United States, Mexico, and Canada.

📈 Heartland Express, Inc. (HTLD) stock price

$12.36+44.1% over range
Aug 28, 25low $7.08 · high $16.22Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
20% recommend buying · 5 analysts
📊 JPI status : Heartland Express, Inc. is no longer in our current JPI rankings, but appeared in the past (2021) — its upside may be behind it. See the stocks picked in 2021 →

🎯 HTLD price target & analyst consensusprice $12.36

The price target · all analysts combined (5 targets)
Highest target · 1 firm of 5$15+21.4%
Median target · of 5 targets$13+5.2%
Lowest target · 2 firms of 5$12-2.9%
Current price$12.36
Where these 5 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price 360% $13 ↔ $15
Below 240% $12
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: UBS63% of its targets hit on this sector (83 calls tested). It aims for $13 (+5.2 %), call made on August 7, 2026, maturing on August 7, 2027 (21 d ago).

The 1 reliable analyst $13+5.2 %
The 4 other firms $12.50+1.1 %
How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $13 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 5 ratings (last 6 months)
Strong Buy00%
Buy120%
Hold240%
Sell240%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Heartland Express, Inc.? The JPI assistant answers using our backtest data.

🏛️ Heartland Express, Inc. insider buying: who's buying and how much › open the full page

1 insider bought1 buys / 6 mo $31k

🔎 Detailed analyses

✅ Historical analyst reliability on HTLD

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
RBC Capital  67% +22.0% 3
Barclays  62% +0.6% 21
Wells Fargo  50% +18.2% 2
Morgan Stanley  50% +1.7% 10
JP Morgan  38% -2.4% 8
UBS  33% -2.6% 3
Keybanc  29% -1.2% 7
Stifel  25% -1.5% 4

📊 What $1,000 invested in Heartland Express, Inc. would be worth › open the full page

In short — $1,000 invested in Heartland Express, Inc. 10 years ago would be worth $877 today, i.e. -1%/yr on average. Best year: 2016 (+20%), worst: 2023 (-23%). Price performance, excluding dividends.

If I'd invested $1,000 in Heartland Express, Inc.

InvestmentWorth todayGain
1 years ago$1,315+31%
3 years ago$894-11%
5 years ago$801-20%
→ See Heartland Express, Inc.'s full return history + gain calculator

Return by year (Heartland Express, Inc.)

YearReturn$1,000 invested at year start
2026 (YTD)+49%$1,491 (+49%)
2025-12%$1,315 (+31%)
2024-12%$1,161 (+16%)
→ See Heartland Express, Inc.'s full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Heartland Express, Inc.

Loading news…

📋 All analyst calls on HTLD

Barclays 
Aug 13, 26
▼ Underweight · 🎯$12
Price at call : $12.79 — upside -6%
Today : $12.36 — upside -3%
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
in progress (365j)
matures : Aug 13, 27
UBS 
Aug 6, 26
■ Neutral neutral · not a buy · 🎯$13
Price at call : $12.34 — gap to target +5%
Today : $12.36 — gap to target +5%
🎯 on HTLD : 0% (1 call matured) · 📊 on Industry : 47% · +1.1% (83 calls)
in progress (365j)
matures : Aug 6, 27
JP Morgan 
Jul 31, 26
▼ Underweight · 🎯$12
Price at call : $12.25 — upside -2%
Today : $12.36 — upside -3%
🎯 on HTLD : 50% (2 calls matureds) · 📊 on Industry : 50% · +7.3% (132 calls)
in progress (365j)
matures : Jul 31, 27
■ Equal-Weight neutral · not a buy · 🎯$13
Price at call : $14.89 — gap to target -13%
Today : $12.36 — gap to target +5%
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
in progress (365j)
matures : Jul 6, 27
Barclays 
Jun 26, 26
▼ Underweight · 🎯$14
Price at call : $15.46 — upside -9%
Today : $12.36 — upside +13%
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
in progress (365j)
matures : Jun 26, 27
Barclays 
Apr 28, 26
▼ Underweight · 🎯$12
Price at call : $13.57 — upside -12%
Today : $12.36 — upside -3%
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
in progress (365j)
matures : Apr 28, 27
UBS 
Apr 24, 26
■ Neutral neutral · not a buy · 🎯$12
Price at call : $13.27 — gap to target -10%
Today : $12.36 — gap to target -3%
🎯 on HTLD : 0% (1 call matured) · 📊 on Industry : 47% · +1.1% (83 calls)
in progress (365j)
matures : Apr 24, 27
JP Morgan 
Apr 24, 26
▼ Underweight · 🎯$10
Price at call : $13.27 — upside -25%
Today : $12.36 — upside -19%
🎯 on HTLD : 50% (2 calls matureds) · 📊 on Industry : 50% · +7.3% (132 calls)
in progress (365j)
matures : Apr 24, 27
See the other 45 calls, newest to oldest
Baird 
Apr 24, 26
▲ Outperform · 🎯$15
Price at call : $13.03 — upside +15%
Today : $12.36 — upside +21%
🎯 on HTLD : no call matured yet · 📊 on Industry : 37.5% · -4.7% (136 calls)
in progress (365j)
matures : Apr 24, 27
Barclays 
Mar 3, 26
▼ Underweight · 🎯$10
Price at call : $11.26 — upside -11%
Today : $12.36 — upside -19%
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
in progress (365j)
matures : Mar 3, 27
UBS 
Feb 5, 26
■ Neutral neutral · not a buy · 🎯$11
Price at call : $11.47 — gap to target -4%
Today : $12.36 — gap to target -11%
🎯 on HTLD : 0% (1 call matured) · 📊 on Industry : 47% · +1.1% (83 calls)
in progress (365j)
matures : Feb 5, 27
Barclays 
Jan 15, 26
▼ Underweight · 🎯$9
Price at call : $10.39 — upside -13%
Today : $12.36 — upside -27%
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
in progress (365j)
matures : Jan 15, 27
Baird 
Jan 5, 26
▲ Outperform · 🎯$12
Price at call : $9.84 — upside +22%
Today : $12.36 — upside -3%
🎯 on HTLD : no call matured yet · 📊 on Industry : 37.5% · -4.7% (136 calls)
in progress (365j)
matures : Jan 5, 27
■ Equal-Weight neutral · not a buy · 🎯$8
Price at call : $8.97 — gap to target -11%
Today : $12.36 — gap to target -35%
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
in progress (365j)
matures : Dec 8, 26
Baird 
Nov 3, 25
■ Neutral neutral · not a buy · 🎯$8
Price at call : $7.71 — gap to target +4%
Today : $12.36 — gap to target -35%
🎯 on HTLD : no call matured yet · 📊 on Industry : 37.5% · -4.7% (136 calls)
in progress (365j)
matures : Nov 3, 26
JP Morgan 
Oct 8, 25
▼ Underweight · 🎯$9
Price at call : $8.4 — upside +7%
Today : $12.36 — upside -27%
🎯 on HTLD : 50% (2 calls matureds) · 📊 on Industry : 50% · +7.3% (132 calls)
in progress (365j)
matures : Oct 8, 26
■ Equal-Weight neutral · not a buy · 🎯$10
Price at call : $8.41 — gap to target +19%
Today : $12.36 — gap to target -19%
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
in progress (365j)
matures : Oct 6, 26
Barclays 
Aug 6, 25
▼ Underweight · 🎯$8
Price at call : $7.76 — upside +3%
Today : $12.36 — upside -35%
Expected +3% · Actual +59% · Reason (≤ −15%) : ✗ No
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
-59.0%
stock +59% · XLI +23%
matured Aug 6, 26
■ Equal-Weight neutral · not a buy · 🎯$11
Price at call : $7.9 — gap to target +39%
Today : $12.36 — gap to target -11%
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
in progress (365j)
matures : Aug 4, 26
Baird 
Jul 28, 25
■ Neutral neutral · not a buy · 🎯$8.5
Price at call : $8.12 — gap to target +5%
Today : $12.36 — gap to target -31%
🎯 on HTLD : no call matured yet · 📊 on Industry : 37.5% · -4.7% (136 calls)
in progress (365j)
matures : Jul 28, 26
JP Morgan 
May 1, 25
▼ Underweight · 🎯$9
Price at call : $7.8 — upside +15%
Today : $12.36 — upside -27%
Expected +15% · Actual +60% · Reason (≤ −15%) : ✗ No
🎯 on HTLD : 50% (2 calls matureds) · 📊 on Industry : 50% · +7.3% (132 calls)
-60.3%
stock +60% · XLI +27%
matured May 1, 26
Barclays 
Apr 2, 25
▼ Underweight · 🎯$9
Price at call : $8.57 — upside +5%
Today : $12.36 — upside -27%
Expected +5% · Actual +25% · Reason (≤ −15%) : ✗ No
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
-24.6%
stock +25% · XLI +31%
matured Apr 2, 26
Barclays 
Nov 13, 24
▼ Underweight · 🎯$11
Price at call : $12.42 — upside -11%
Today : $12.36 — upside -11%
Expected -11% · Actual -39% · Reason (≤ −15%) : ✓ Yes
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
+39.5%
stock -39% · XLI +9%
matured Nov 13, 25
Barclays 
Nov 4, 24
▼ Underweight · 🎯$10
Price at call : $10.9 — upside -8%
Today : $12.36 — upside -19%
Expected -8% · Actual -30% · Reason (≤ −15%) : ✓ Yes
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
+30.2%
stock -30% · XLI +14%
matured Nov 4, 25
UBS 
Oct 30, 24
■ Neutral neutral · not a buy · 🎯$12
Price at call : $10.81 — gap to target +11%
Today : $12.36 — gap to target -3%
🎯 on HTLD : 0% (1 call matured) · 📊 on Industry : 47% · +1.1% (83 calls)
in progress (365j)
matures : Oct 30, 25
Barclays 
Aug 1, 24
▼ Underweight · 🎯$11
Price at call : $12.42 — upside -11%
Today : $12.36 — upside -11%
Expected -11% · Actual -38% · Reason (≤ −15%) : ✓ Yes
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
+38.0%
stock -38% · XLI +23%
matured Aug 1, 25
UBS 
Jul 9, 24
■ Neutral neutral · not a buy · 🎯$13
Price at call : $11.75 — gap to target +11%
Today : $12.36 — gap to target +5%
🎯 on HTLD : 0% (1 call matured) · 📊 on Industry : 47% · +1.1% (83 calls)
in progress (365j)
matures : Jul 9, 25
JP Morgan 
Jul 9, 24
▼ Underweight · 🎯$10
Price at call : $11.61 — upside -14%
Today : $12.36 — upside -19%
Expected -14% · Actual -20% · Reason (≤ −15%) : ✓ Yes
🎯 on HTLD : 50% (2 calls matureds) · 📊 on Industry : 50% · +7.3% (132 calls)
+19.6%
stock -20% · XLI +24%
matured Jul 9, 25
Barclays 
Apr 30, 24
▼ Underweight · 🎯$10
Price at call : $9.94 — upside +1%
Today : $12.36 — upside -19%
Expected +1% · Actual -24% · Reason (≤ −15%) : ✓ Yes
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
+23.5%
stock -24% · XLI +8%
matured Apr 30, 25
JP Morgan 
Apr 24, 24
■ Neutral neutral · not a buy · 🎯$12
Price at call : $10.1 — gap to target +19%
Today : $12.36 — gap to target -3%
🎯 on HTLD : 50% (2 calls matureds) · 📊 on Industry : 50% · +7.3% (132 calls)
in progress (365j)
matures : Apr 24, 25
JP Morgan 
Apr 9, 24
■ Neutral neutral · not a buy · 🎯$13
Price at call : $10.89 — gap to target +19%
Today : $12.36 — gap to target +5%
🎯 on HTLD : 50% (2 calls matureds) · 📊 on Industry : 50% · +7.3% (132 calls)
in progress (365j)
matures : Apr 9, 25
Barclays 
Apr 1, 24
▼ Underweight · 🎯$11
Price at call : $11.3 — upside -3%
Today : $12.36 — upside -11%
Expected -3% · Actual -18% · Reason (≤ −15%) : ✓ Yes
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
+17.7%
stock -18% · XLI +5%
matured Apr 1, 25
Morgan Stanley 
Feb 12, 24
■ Equal-Weight neutral · not a buy · 🎯$14
Price at call : $12.83 — gap to target +9%
Today : $12.36 — gap to target +13%
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
in progress (365j)
matures : Feb 11, 25
JP Morgan 
Dec 21, 23
■ Neutral neutral · not a buy · 🎯$14
Price at call : $14.31 — gap to target -2%
Today : $12.36 — gap to target +13%
🎯 on HTLD : 50% (2 calls matureds) · 📊 on Industry : 50% · +7.3% (132 calls)
in progress (365j)
matures : Dec 20, 24
■ Equal-Weight neutral · not a buy · 🎯$16
Price at call : $14.61 — gap to target +10%
Today : $12.36 — gap to target +29%
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
in progress (365j)
matures : Oct 1, 24
■ Equal-Weight neutral · not a buy · 🎯$17
Price at call : $15.43 — gap to target +10%
Today : $12.36 — gap to target +38%
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
in progress (365j)
matures : Aug 6, 24
■ Equal-Weight neutral · not a buy · 🎯$17
Price at call : $15.64 — gap to target +9%
Today : $12.36 — gap to target +38%
🎯 on HTLD : no call matured yet · 📊 on Industry : 41.5% · -2.8% (82 calls)
in progress (365j)
matures : Jul 31, 24
■ Equal-Weight neutral · not a buy · 🎯$18
Price at call : $15.63 — gap to target +15%
Today : $12.36 — gap to target +46%
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
in progress (365j)
matures : Jul 5, 24
■ Equal-Weight neutral · not a buy · 🎯$16
Price at call : $14.81 — gap to target +8%
Today : $12.36 — gap to target +29%
🎯 on HTLD : no call matured yet · 📊 on Industry : 41.5% · -2.8% (82 calls)
in progress (365j)
matures : Apr 30, 24
Morgan Stanley 
Jan 11, 23
■ Equal-Weight neutral · not a buy · 🎯$18
Price at call : $16.24 — gap to target +11%
Today : $12.36 — gap to target +46%
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
in progress (365j)
matures : Jan 11, 24
Barclays 
Jan 11, 23
▼ Underweight · 🎯$14
Price at call : $16.24 — upside -14%
Today : $12.36 — upside +13%
Expected -14% · Actual -19% · Reason (≤ −15%) : ✓ Yes
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
+18.5%
stock -19% · XLI +10%
matured Jan 11, 24
UBS 
Nov 11, 22
▲ Buy · 🎯$18
Price at call : $15.49 — upside +16%
Today : $12.36 — upside +46%
Expected +16% · Actual -20% · Reason (≥ +15%) : ✗ No
🎯 on HTLD : 0% (1 call matured) · 📊 on Industry : 47% · +1.1% (83 calls)
-19.8%
stock -20% · XLI +3%
matured Nov 11, 23
Morgan Stanley 
Aug 29, 22
■ Equal-Weight neutral · not a buy · 🎯$17
Price at call : $15.51 — gap to target +10%
Today : $12.36 — gap to target +38%
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
in progress (365j)
matures : Aug 29, 23
Baird 
Aug 23, 22
■ Neutral neutral · not a buy · 🎯$17
Price at call : $16.15 — gap to target +5%
Today : $12.36 — gap to target +38%
🎯 on HTLD : no call matured yet · 📊 on Industry : 37.5% · -4.7% (136 calls)
in progress (365j)
matures : Aug 23, 23
JP Morgan 
Apr 8, 22
■ Neutral neutral · not a buy · 🎯$15
Price at call : $12.96 — gap to target +16%
Today : $12.36 — gap to target +21%
🎯 on HTLD : 50% (2 calls matureds) · 📊 on Industry : 50% · +7.3% (132 calls)
in progress (365j)
matures : Apr 8, 23
Morgan Stanley 
Mar 15, 22
■ Equal-Weight neutral · not a buy · 🎯$16
Price at call : $14.36 — gap to target +11%
Today : $12.36 — gap to target +29%
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
in progress (365j)
matures : Mar 15, 23
JP Morgan 
Feb 18, 22
■ Neutral neutral · not a buy · 🎯$16
Price at call : $14.42 — gap to target +11%
Today : $12.36 — gap to target +29%
🎯 on HTLD : 50% (2 calls matureds) · 📊 on Industry : 50% · +7.3% (132 calls)
in progress (365j)
matures : Feb 18, 23
Barclays 
Jan 26, 22
▼ Underweight · 🎯$15
Price at call : $14.77 — upside +2%
Today : $12.36 — upside +21%
Expected +2% · Actual +11% · Reason (≤ −15%) : ✗ No
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
-11.0%
stock +11% · XLI +1%
matured Jan 26, 23
Barclays 
Jan 14, 22
■ Equal-Weight neutral · not a buy · 🎯$17
Price at call : $15.95 — gap to target +7%
Today : $12.36 — gap to target +38%
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
in progress (365j)
matures : Jan 14, 23
▼ Underweight · 🎯$16
Price at call : $16.73 — upside -4%
Today : $12.36 — upside +29%
Expected -4% · Actual -0% · Reason (≤ −15%) : ✗ No
🎯 on HTLD : 100% (1 call matured) · 📊 on Industry : 31% · -10.3% (158 calls)
+0.1%
stock -0% · XLI +0%
matured Dec 2, 22
Barclays 
Jul 15, 20
▼ Underweight · 🎯$19
Price at call : $20.85 — upside -9%
Today : $12.36 — upside +54%
Expected -9% · Actual -18% · Reason (≤ −15%) : ✓ Yes
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
+17.9%
stock -18% · XLI +44%
matured Jul 15, 21
Barclays 
Apr 17, 20
▼ Underweight · 🎯$17
Price at call : $18.68 — upside -9%
Today : $12.36 — upside +38%
Expected -9% · Actual +5% · Reason (≤ −15%) : ✗ No
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
-4.9%
stock +5% · XLI +64%
matured Apr 17, 21
Barclays 
Nov 1, 17
▼ Underweight · 🎯$20
Price at call : $21.46 — upside -7%
Today : $12.36 — upside +62%
Expected -7% · Actual -8% · Reason (≤ −15%) : ✗ No
🎯 on HTLD : 67% (12 calls matureds) · 📊 on Industry : 48.8% · +4.8% (160 calls)
+8.4%
stock -8% · XLI -1%
matured Nov 1, 18

Frequently asked questions

Should I buy Heartland Express, Inc. stock?

This isn't buy advice. For Heartland Express, Inc., the analyst consensus is "Hold", with an average price target of $13.00 (+5% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 67% of the time (3 calls tracked on Heartland Express, Inc.). We show the numbers — you decide.

Is it too late to buy Heartland Express, Inc.? How high can it go?

The most bullish analyst target on Heartland Express, Inc. is $15.00 (+21% above today's price); the average is $13.00. That's the upside they see. Check how reliable those analysts have actually been on Heartland Express, Inc. on our site before trusting it.

Is Heartland Express, Inc. still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 8 analysts have a real record on Heartland Express, Inc., the best hitting 67% over 3 calls. Current consensus: "Hold". Make your call on data, not noise.

Should you invest in Heartland Express, Inc.? The case for and against

The arguments for and against, one by one, from the numbers: why invest in HTLD (and why hesitate).

What has Heartland Express, Inc.'s past performance been?

Historical returns and a "how much if I had invested" calculator: HTLD performance & returns.

Are insiders buying HTLD stock?

Executives' and large holders' buys and sells, decoded: insider buying on HTLD.

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)