PROG Holdings, Inc. (PRG) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
PROG Holdings, Inc. · Financials · ref. ETF XLF · 50 calls · price $39.65
What the company does: PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States.
📈 PROG Holdings, Inc. (PRG) stock price
$39.65+13.3% over range
Aug 28, 25low $26.18 · high $47.53Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
83% recommend buying · 6 analysts
📊 JPI status : PROG Holdings, Inc. has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 PRG price target & analyst consensus — price $39.65
The price target · all analysts combined (6 targets)
Highest target · 1 firm of 6$64+61.4%
Median target · of 6 targets$50+26.1%
Lowest target · 1 firm of 6$47.5+19.8%
Current price$39.65
Where these 6 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
6100%
$47.50 ↔ $64
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: B. Riley Securities — 69% of its targets hit on this sector (83 calls tested). It aims for $64 (+61 %), call made on July 31, 2026, maturing on July 31, 2027 (28 d ago).
The 2 reliable analysts
$57+44 %
The 4 other firms
$49+24 %
How to read it: the 2 reliable firms are not filtered by optimism — 2 aim above the price, 0 below, hence their $57 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 6 ratings (last 6 months)
Strong Buy00%
Buy583%
Hold117%
Sell00%
Strong Sell00%
Go deeper on the analysts
🎯 PRG price target all
All 50 calls, one by one, with our verdict on each firm.
→ See all 50 targets, analyst by analyst💡 The best analysts on PRG most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in PRG? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about PROG Holdings, Inc.? The JPI assistant answers using our backtest data.
🔎 Detailed analyses
✅ Historical analyst reliability on PRG
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Keybanc ↗ | 57% | +13.6% | 14 |
| Jefferies ↗ | 50% | +8.6% | 2 |
| Loop Capital ↗ | 50% | -5.2% | 2 |
| Stephens & Co. ↗ | 33% | -12.4% | 3 |
| Raymond James ↗ | 14% | -31.3% | 7 |
| TD Cowen ↗ | 0% | -21.9% | 3 |
📊 What $1,000 invested in PROG Holdings, Inc. would be worth › open the full page
In short — $1,000 invested in PROG Holdings, Inc. 10 years ago would be worth $2,330 today, i.e. +9%/yr on average. Best year: 2024 (+40%), worst: 2022 (-44%). Price performance, excluding dividends.
If I'd invested $1,000 in PROG Holdings, Inc.
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,058 | +6% |
| 3 years ago | $2,028 | +103% |
| 5 years ago | $958 | -4% |
Return by year (PROG Holdings, Inc.)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | +39% | $1,394 (+39%) |
| 2025 | -24% | $1,058 (+6%) |
| 2024 | +40% | $1,476 (+48%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on PROG Holdings, Inc.
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📋 All analyst calls on PRG
Filtered on — · ✕ show all
B. Riley Securities ↗
Jul 30, 26
▲ Buy · 🎯$64
Price at call : $44.02 — upside +45%
Today : $39.65 — upside +61%
🎯 on PRG : no call matured yet · 📊 on Finance : 55.4% · +31.0% (83 calls)
in progress (365j)
matures : Jul 30, 27
matures : Jul 30, 27
▲ Overweight · 🎯$50
Price at call : $42.96 — upside +16%
Today : $39.65 — upside +26%
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
in progress (365j)
matures : Jul 30, 27
matures : Jul 30, 27
▲ Buy · 🎯$60
Price at call : $43.26 — upside +39%
Today : $39.65 — upside +51%
🎯 on PRG : 50% (2 calls matureds) · 📊 on Finance : 37% · -2.2% (54 calls)
in progress (365j)
matures : Jul 8, 27
matures : Jul 8, 27
▲ Buy · 🎯$50
Price at call : $43.26 — upside +16%
Today : $39.65 — upside +26%
🎯 on PRG : 0% (3 calls matureds) · 📊 on Finance : 62.5% · +2.3% (16 calls)
in progress (365j)
matures : Jul 7, 27
matures : Jul 7, 27
Loop Capital ↗
Jul 1, 26
■ Hold neutral · not a buy · 🎯$48
Price at call : $45.17 — gap to target +6%
Today : $39.65 — gap to target +21%
🎯 on PRG : 50% (2 calls matureds) · 📊 on Finance : 66.7% · -6.3% (3 calls)
in progress (365j)
matures : Jul 1, 27
matures : Jul 1, 27
▲ Buy · 🎯$45
Price at call : $36.19 — upside +24%
Today : $39.65 — upside +13%
🎯 on PRG : 0% (3 calls matureds) · 📊 on Finance : 62.5% · +2.3% (16 calls)
in progress (365j)
matures : Apr 30, 27
matures : Apr 30, 27
Stephens & Co. ↗
Apr 30, 26
▲ Overweight · 🎯$47.5
Price at call : $36.19 — upside +31%
Today : $39.65 — upside +20%
🎯 on PRG : 33% (3 calls matureds) · 📊 on Finance : 48.6% · -0.4% (109 calls)
in progress (365j)
matures : Apr 30, 27
matures : Apr 30, 27
▲ Buy · 🎯$43
Price at call : $28.59 — upside +50%
Today : $39.65 — upside +8%
🎯 on PRG : 0% (3 calls matureds) · 📊 on Finance : 62.5% · +2.3% (16 calls)
in progress (365j)
matures : Mar 11, 27
matures : Mar 11, 27
See the other 42 calls, newest to oldest
▲ Buy · 🎯$38
Price at call : $32.29 — upside +18%
Today : $39.65 — upside -4%
🎯 on PRG : 0% (3 calls matureds) · 📊 on Finance : 62.5% · +2.3% (16 calls)
in progress (365j)
matures : Jan 8, 27
matures : Jan 8, 27
B. Riley Securities ↗
Dec 16, 25
▲ Buy · 🎯$50
Price at call : $30.6 — upside +63%
Today : $39.65 — upside +26%
🎯 on PRG : no call matured yet · 📊 on Finance : 55.4% · +31.0% (83 calls)
in progress (365j)
matures : Dec 16, 26
matures : Dec 16, 26
■ Neutral neutral · not a buy
🎯 on PRG : 0% (1 call matured) · 📊 on Finance : 53.8% · +10.5% (39 calls)
in progress (365j)
matures : Nov 21, 26
matures : Nov 21, 26
▲ Buy · 🎯$37
Price at call : $31.04 — upside +19%
Today : $39.65 — upside -7%
🎯 on PRG : 0% (3 calls matureds) · 📊 on Finance : 62.5% · +2.3% (16 calls)
in progress (365j)
matures : Oct 23, 26
matures : Oct 23, 26
▼ Sell · 🎯$31
Price at call : $31.14 — upside -0%
Today : $39.65 — upside -22%
🎯 on PRG : 0% (1 call matured) · 📊 on Finance : 53.8% · +10.5% (39 calls)
in progress (365j)
matures : Oct 23, 26
matures : Oct 23, 26
▼ Sell · 🎯$27
Price at call : $30.13 — upside -10%
Today : $39.65 — upside -32%
🎯 on PRG : 0% (1 call matured) · 📊 on Finance : 53.8% · +10.5% (39 calls)
in progress (365j)
matures : Oct 10, 26
matures : Oct 10, 26
▼ Sell · 🎯$24
Price at call : $28.2 — upside -15%
Today : $39.65 — upside -39%
Expected -15% · Actual +65% · Reason (≤ −15%) : ✗ No
🎯 on PRG : 0% (1 call matured) · 📊 on Finance : 53.8% · +10.5% (39 calls)
-64.9%
stock +65% · XLF +10%
matured Jul 14, 26
Loop Capital ↗
Apr 24, 25
▲ Buy · 🎯$40
Price at call : $25.71 — upside +56%
Today : $39.65 — upside +1%
Expected +56% · Actual +18% · Reason (≥ +15%) : ✓ Yes
🎯 on PRG : 50% (2 calls matureds) · 📊 on Finance : 66.7% · -6.3% (3 calls)
+17.6%
stock +18% · XLF +8%
matured Apr 24, 26
▲ Overweight · 🎯$45
Price at call : $24.96 — upside +80%
Today : $39.65 — upside +13%
Expected +80% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
+25.9%
stock +26% · XLF +7%
matured Apr 24, 26
■ Hold neutral · not a buy · 🎯$29
Price at call : $27.69 — gap to target +5%
Today : $39.65 — gap to target -27%
🎯 on PRG : 50% (2 calls matureds) · 📊 on Finance : 37% · -2.2% (54 calls)
in progress (365j)
matures : Feb 26, 26
matures : Feb 26, 26
Stephens & Co. ↗
Jan 2, 25
▲ Overweight · 🎯$60
Price at call : $42.3 — upside +42%
Today : $39.65 — upside +51%
Expected +42% · Actual -31% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 33% (3 calls matureds) · 📊 on Finance : 48.6% · -0.4% (109 calls)
-30.6%
stock -31% · XLF +14%
matured Jan 2, 26
Stephens & Co. ↗
Nov 13, 24
▲ Overweight · 🎯$60
Price at call : $47.79 — upside +26%
Today : $39.65 — upside +51%
Expected +26% · Actual -42% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 33% (3 calls matureds) · 📊 on Finance : 48.6% · -0.4% (109 calls)
-42.0%
stock -42% · XLF +6%
matured Nov 13, 25
Raymond James ↗
Oct 24, 24
▲ Outperform · 🎯$48
Price at call : $42.09 — upside +14%
Today : $39.65 — upside +21%
Expected +14% · Actual -25% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 25% (4 calls matureds) · 📊 on Finance : 39.9% · -2.6% (353 calls)
-25.0%
stock -25% · XLF +14%
matured Oct 24, 25
▲ Buy · 🎯$58
Price at call : $46.85 — upside +24%
Today : $39.65 — upside +46%
Expected +24% · Actual -33% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 50% (2 calls matureds) · 📊 on Finance : 37% · -2.2% (54 calls)
-32.6%
stock -33% · XLF +18%
matured Oct 1, 25
▲ Overweight · 🎯$55
Price at call : $44.37 — upside +24%
Today : $39.65 — upside +39%
Expected +24% · Actual -21% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
-21.0%
stock -21% · XLF +19%
matured Sep 10, 25
Loop Capital ↗
Aug 19, 24
▲ Buy · 🎯$55
Price at call : $45.42 — upside +21%
Today : $39.65 — upside +39%
Expected +21% · Actual -28% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 50% (2 calls matureds) · 📊 on Finance : 66.7% · -6.3% (3 calls)
-28.0%
stock -28% · XLF +21%
matured Aug 19, 25
▲ Overweight · 🎯$46
Price at call : $43.93 — upside +5%
Today : $39.65 — upside +16%
Expected +5% · Actual -26% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
-25.8%
stock -26% · XLF +22%
matured Jul 25, 25
▲ Buy · 🎯$47
Price at call : $43.93 — upside +7%
Today : $39.65 — upside +19%
Expected +7% · Actual -26% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 0% (3 calls matureds) · 📊 on Finance : 62.5% · +2.3% (16 calls)
-25.8%
stock -26% · XLF +22%
matured Jul 25, 25
Loop Capital ↗
Jul 25, 24
■ Hold neutral · not a buy · 🎯$41
Price at call : $43.93 — gap to target -7%
Today : $39.65 — gap to target +3%
🎯 on PRG : 50% (2 calls matureds) · 📊 on Finance : 66.7% · -6.3% (3 calls)
in progress (365j)
matures : Jul 25, 25
matures : Jul 25, 25
■ Neutral neutral · not a buy
🎯 on PRG : 0% (1 call matured) · 📊 on Finance : 53.8% · +10.5% (39 calls)
in progress (365j)
matures : Jun 7, 25
matures : Jun 7, 25
Loop Capital ↗
Apr 25, 24
■ Hold neutral · not a buy · 🎯$35
Price at call : $34.02 — gap to target +3%
Today : $39.65 — gap to target -12%
🎯 on PRG : 50% (2 calls matureds) · 📊 on Finance : 66.7% · -6.3% (3 calls)
in progress (365j)
matures : Apr 25, 25
matures : Apr 25, 25
▲ Buy · 🎯$40
Price at call : $34.02 — upside +18%
Today : $39.65 — upside +1%
Expected +18% · Actual -24% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 0% (3 calls matureds) · 📊 on Finance : 62.5% · +2.3% (16 calls)
-23.9%
stock -24% · XLF +18%
matured Apr 25, 25
▲ Outperform · 🎯$37
Price at call : $32.04 — upside +15%
Today : $39.65 — upside -7%
Expected +15% · Actual -16% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 0% (3 calls matureds) · 📊 on Finance : 62.5% · +2.3% (16 calls)
-15.9%
stock -16% · XLF +18%
matured Mar 8, 25
Stephens & Co. ↗
Jan 2, 24
▲ Overweight
Actual +35% · Reason (≥ +15%) : ✓ Yes
🎯 on PRG : 33% (3 calls matureds) · 📊 on Finance : 48.6% · -0.4% (109 calls)
+35.3%
stock +35% · XLF +28%
matured Jan 1, 25
Stephens & Co. ↗
Oct 26, 23
■ Equal-Weight neutral · not a buy · 🎯$37
Price at call : $27.1 — gap to target +37%
Today : $39.65 — gap to target -7%
🎯 on PRG : 33% (3 calls matureds) · 📊 on Finance : 48.6% · -0.4% (109 calls)
in progress (365j)
matures : Oct 25, 24
matures : Oct 25, 24
▲ Overweight · 🎯$44
Price at call : $28.35 — upside +55%
Today : $39.65 — upside +11%
Expected +55% · Actual +48% · Reason (≥ +15%) : ✓ Yes
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
+48.5%
stock +48% · XLF +46%
matured Oct 25, 24
▲ Buy · 🎯$42
Price at call : $31.49 — upside +33%
Today : $39.65 — upside +6%
Expected +33% · Actual +50% · Reason (≥ +15%) : ✓ Yes
🎯 on PRG : 50% (2 calls matureds) · 📊 on Finance : 37% · -2.2% (54 calls)
+49.7%
stock +50% · XLF +37%
matured Oct 9, 24
Loop Capital ↗
Sep 11, 23
■ Hold neutral · not a buy · 🎯$38
Price at call : $33.61 — gap to target +13%
Today : $39.65 — gap to target -4%
🎯 on PRG : 50% (2 calls matureds) · 📊 on Finance : 66.7% · -6.3% (3 calls)
in progress (365j)
matures : Sep 10, 24
matures : Sep 10, 24
▲ Overweight · 🎯$48
Price at call : $41.67 — upside +15%
Today : $39.65 — upside +21%
Expected +15% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
+5.4%
stock +5% · XLF +24%
matured Jul 26, 24
Loop Capital ↗
Jun 5, 23
■ Hold neutral · not a buy · 🎯$34
Price at call : $32.97 — gap to target +3%
Today : $39.65 — gap to target -14%
🎯 on PRG : 50% (2 calls matureds) · 📊 on Finance : 66.7% · -6.3% (3 calls)
in progress (365j)
matures : Jun 4, 24
matures : Jun 4, 24
▲ Overweight · 🎯$36
Price at call : $30.1 — upside +20%
Today : $39.65 — upside -9%
Expected +20% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
+13.0%
stock +13% · XLF +25%
matured Apr 26, 24
▲ Overweight · 🎯$33
Price at call : $15.88 — upside +108%
Today : $39.65 — upside -17%
Expected +108% · Actual +71% · Reason (≥ +15%) : ✓ Yes
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
+70.7%
stock +71% · XLF -6%
matured Oct 27, 23
▲ Overweight · 🎯$36
Price at call : $17.78 — upside +102%
Today : $39.65 — upside -9%
Expected +102% · Actual +128% · Reason (≥ +15%) : ✓ Yes
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
+127.8%
stock +128% · XLF +6%
matured Jul 28, 23
Raymond James ↗
Jun 17, 22
■ Market Perform neutral · not a buy
🎯 on PRG : 25% (4 calls matureds) · 📊 on Finance : 39.9% · -2.6% (353 calls)
in progress (365j)
matures : Jun 17, 23
matures : Jun 17, 23
▲ Overweight · 🎯$40
Price at call : $16.93 — upside +136%
Today : $39.65 — upside +1%
Expected +136% · Actual +95% · Reason (≥ +15%) : ✓ Yes
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
+94.6%
stock +95% · XLF +7%
matured Jun 17, 23
Raymond James ↗
Apr 28, 22
▲ Outperform · 🎯$35
Price at call : $27.7 — upside +26%
Today : $39.65 — upside -12%
Expected +26% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 25% (4 calls matureds) · 📊 on Finance : 39.9% · -2.6% (353 calls)
+9.1%
stock +9% · XLF -7%
matured Apr 28, 23
▲ Overweight · 🎯$50
Price at call : $27.7 — upside +81%
Today : $39.65 — upside +26%
Expected +81% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
+9.1%
stock +9% · XLF -7%
matured Apr 28, 23
Raymond James ↗
Feb 24, 22
▲ Outperform · 🎯$42
Price at call : $31.14 — upside +35%
Today : $39.65 — upside +6%
Expected +35% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 25% (4 calls matureds) · 📊 on Finance : 39.9% · -2.6% (353 calls)
-21.7%
stock -22% · XLF -6%
matured Feb 24, 23
▲ Overweight · 🎯$55
Price at call : $31.14 — upside +77%
Today : $39.65 — upside +39%
Expected +77% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 67% (12 calls matureds) · 📊 on Finance : 40.7% · +4.7% (27 calls)
-21.7%
stock -22% · XLF -6%
matured Feb 24, 23
Raymond James ↗
Dec 10, 21
▲ Outperform · 🎯$55
Price at call : $43.41 — upside +27%
Today : $39.65 — upside +39%
Expected +27% · Actual -57% · Reason (≥ +15%) : ✗ No
🎯 on PRG : 25% (4 calls matureds) · 📊 on Finance : 39.9% · -2.6% (353 calls)
-57.3%
stock -57% · XLF -10%
matured Dec 10, 22
Stephens & Co. ↗
Nov 4, 21
■ Equal-Weight neutral · not a buy · 🎯$57
Price at call : $46.55 — gap to target +22%
Today : $39.65 — gap to target +44%
🎯 on PRG : 33% (3 calls matureds) · 📊 on Finance : 48.6% · -0.4% (109 calls)
in progress (365j)
matures : Nov 4, 22
matures : Nov 4, 22
Frequently asked questions
Should I buy PROG Holdings, Inc. stock?
This isn't buy advice. For PROG Holdings, Inc., the analyst consensus is "Buy", with an average price target of $50.00 (+26% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 57% of the time (14 calls tracked on PROG Holdings, Inc.). We show the numbers — you decide.
Is it too late to buy PROG Holdings, Inc.? How high can it go?
The most bullish analyst target on PROG Holdings, Inc. is $64.00 (+61% above today's price); the average is $50.00. That's the upside they see. Check how reliable those analysts have actually been on PROG Holdings, Inc. on our site before trusting it.
Is PROG Holdings, Inc. still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 6 analysts have a real record on PROG Holdings, Inc., the best hitting 57% over 14 calls. Current consensus: "Buy". Make your call on data, not noise.
Should you invest in PROG Holdings, Inc.? The case for and against
The arguments for and against, one by one, from the numbers: why invest in PRG (and why hesitate).
What has PROG Holdings, Inc.'s past performance been?
Historical returns and a "how much if I had invested" calculator: PRG performance & returns.
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