Rush Enterprises (RUSHA) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
Rush Enterprises · Industrials · ref. ETF XLI · 50 calls · price $76.62
What the company does: Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada.
📈 Rush Enterprises (RUSHA) stock price
$76.62+32.4% over range
Aug 28, 25low $46.68 · high $82.76Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
67% recommend buying · 3 analysts
📊 JPI status : Rush Enterprises has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 RUSHA price target & analyst consensus — price $76.62
The price target · all analysts combined (3 targets)
Highest target · 1 firm of 3$95+24.0%
Median target · of 3 targets$88+14.9%
Lowest target · 1 firm of 3$85+10.9%
Current price$76.62
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: UBS — 63% of its targets hit on this sector (83 calls tested). It aims for $85 (+11 %), call made on August 26, 2026, maturing on August 26, 2027 (2 d ago).
The 2 reliable analysts
$90+17 %
The 1 other firm
$88+15 %
How to read it: the 2 reliable firms are not filtered by optimism — 2 aim above the price, 0 below, hence their $90 median. “The 1 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 3 ratings (last 6 months)
Strong Buy00%
Buy267%
Hold133%
Sell00%
Strong Sell00%
Go deeper on the analysts
🎯 RUSHA price target all
All 50 calls, one by one, with our verdict on each firm.
→ See all 50 targets, analyst by analyst💡 The best analysts on RUSHA most reliable
Their real reliability on RUSHA, firm by firm: who was right, who was wrong.
→ See their reliability on RUSHAAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Rush Enterprises? The JPI assistant answers using our backtest data.
🔎 Detailed analyses
✅ Historical analyst reliability on RUSHA
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Wunderlich Securities | 100% | +64.9% | 2 |
| B of A Securities ↗ | 100% | +54.0% | 2 |
| Stephens & Co. ↗ | 83% | +24.5% | 12 |
| Buckingham Research | 67% | +30.8% | 3 |
| BMO Capital ↗ | 60% | +30.9% | 5 |
| Longbow Research | 33% | +3.8% | 3 |
| Raymond James ↗ | 0% | -21.2% | 2 |
📊 What $1,000 invested in Rush Enterprises would be worth › open the full page
In short — $1,000 invested in Rush Enterprises 10 years ago would be worth $7,797 today, i.e. +23%/yr on average. Best year: 2017 (+59%), worst: 2018 (-32%). Price performance, excluding dividends.
If I'd invested $1,000 in Rush Enterprises
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,385 | +38% |
| 3 years ago | $2,177 | +118% |
| 5 years ago | $2,747 | +175% |
Return by year (Rush Enterprises)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | +41% | $1,406 (+41%) |
| 2025 | -2% | $1,385 (+38%) |
| 2024 | +9% | $1,508 (+51%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Rush Enterprises
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📋 All analyst calls on RUSHA
Filtered on — · ✕ show all
■ Neutral neutral · not a buy · 🎯$85
Price at call : $76.97 — gap to target +10%
Today : $76.62 — gap to target +11%
🎯 on RUSHA : no call matured yet · 📊 on Industry : 47% · +1.1% (83 calls)
in progress (365j)
matures : Aug 25, 27
matures : Aug 25, 27
Stephens & Co. ↗
Jul 30, 26
▲ Overweight · 🎯$95
Price at call : $79.93 — upside +19%
Today : $76.62 — upside +24%
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
in progress (365j)
matures : Jul 30, 27
matures : Jul 30, 27
Stephens & Co. ↗
May 19, 26
▲ Overweight · 🎯$85
Price at call : $68.6 — upside +24%
Today : $76.62 — upside +11%
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
in progress (365j)
matures : May 19, 27
matures : May 19, 27
Stephens & Co. ↗
Apr 30, 26
▲ Overweight · 🎯$85
Price at call : $72.99 — upside +16%
Today : $76.62 — upside +11%
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
in progress (365j)
matures : Apr 30, 27
matures : Apr 30, 27
■ Neutral neutral · not a buy · 🎯$78
Price at call : $74.03 — gap to target +5%
Today : $76.62 — gap to target +2%
🎯 on RUSHA : no call matured yet · 📊 on Industry : 47% · +1.1% (83 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
Wolfe Research ↗
Apr 27, 26
▲ Outperform · 🎯$88
Price at call : $75.31 — upside +17%
Today : $76.62 — upside +15%
🎯 on RUSHA : no call matured yet · 📊 on Industry : 41.4% · -0.4% (29 calls)
in progress (365j)
matures : Apr 27, 27
matures : Apr 27, 27
Stephens & Co. ↗
Feb 19, 26
▲ Overweight · 🎯$80
Price at call : $73.72 — upside +9%
Today : $76.62 — upside +4%
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
in progress (365j)
matures : Feb 19, 27
matures : Feb 19, 27
■ Neutral neutral · not a buy · 🎯$73
Price at call : $73.72 — gap to target -1%
Today : $76.62 — gap to target -5%
🎯 on RUSHA : no call matured yet · 📊 on Industry : 47% · +1.1% (83 calls)
in progress (365j)
matures : Feb 18, 27
matures : Feb 18, 27
See the other 42 calls, newest to oldest
■ Neutral neutral · not a buy · 🎯$70
Price at call : $63.29 — gap to target +11%
Today : $76.62 — gap to target -9%
🎯 on RUSHA : no call matured yet · 📊 on Industry : 47% · +1.1% (83 calls)
in progress (365j)
matures : Jan 28, 27
matures : Jan 28, 27
Stephens & Co. ↗
Nov 5, 25
▲ Overweight · 🎯$55
Price at call : $47.27 — upside +16%
Today : $76.62 — upside -28%
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
in progress (365j)
matures : Nov 5, 26
matures : Nov 5, 26
Stephens & Co. ↗
May 2, 25
▲ Overweight · 🎯$61
Price at call : $48.43 — upside +26%
Today : $76.62 — upside -20%
Expected +26% · Actual +47% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
+46.7%
stock +47% · XLI +27%
matured May 2, 26
Stephens & Co. ↗
Feb 19, 25
▲ Overweight · 🎯$69
Price at call : $58.3 — upside +18%
Today : $76.62 — upside -10%
Expected +18% · Actual +29% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
+29.1%
stock +29% · XLI +29%
matured Feb 19, 26
Stephens & Co. ↗
Nov 1, 24
▲ Overweight · 🎯$69
Price at call : $58.08 — upside +19%
Today : $76.62 — upside -10%
Expected +19% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
-19.0%
stock -19% · XLI +15%
matured Nov 1, 25
Stephens & Co. ↗
Jul 8, 24
▲ Overweight
Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
+30.4%
stock +30% · XLI +24%
matured Jul 8, 25
Stephens & Co. ↗
Apr 24, 24
▲ Overweight · 🎯$60
Price at call : $45.41 — upside +32%
Today : $76.62 — upside -22%
Expected +32% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
+13.4%
stock +13% · XLI +5%
matured Apr 24, 25
Stephens & Co. ↗
Feb 14, 24
▲ Overweight · 🎯$58
Price at call : $48.2 — upside +20%
Today : $76.62 — upside -24%
Expected +20% · Actual +25% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
+25.5%
stock +25% · XLI +16%
matured Feb 13, 25
Stephens & Co. ↗
Jul 27, 23
▲ Overweight · 🎯$52
Price at call : $42.42 — upside +23%
Today : $76.62 — upside -32%
Expected +23% · Actual +18% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
+18.5%
stock +18% · XLI +14%
matured Jul 26, 24
Credit Suisse
Jul 27, 23
■ Neutral neutral · not a buy · 🎯$43.3333
Price at call : $42.4 — gap to target +2%
Today : $76.62 — gap to target -43%
🎯 on RUSHA : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 26, 24
matures : Jul 26, 24
Credit Suisse
Jul 12, 23
■ Neutral neutral · not a buy · 🎯$42
Price at call : $40.27 — gap to target +4%
Today : $76.62 — gap to target -45%
🎯 on RUSHA : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 11, 24
matures : Jul 11, 24
Stephens & Co. ↗
Jun 2, 23
▲ Overweight · 🎯$48
Price at call : $37.03 — upside +30%
Today : $76.62 — upside -37%
Expected +30% · Actual +18% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
+17.8%
stock +18% · XLI +21%
matured Jun 1, 24
BMO Capital ↗
May 1, 23
■ Market Perform neutral · not a buy · 🎯$40
Price at call : $35.59 — gap to target +12%
Today : $76.62 — gap to target -48%
🎯 on RUSHA : 75% (4 calls matureds) · 📊 on Industry : 38.7% · -4.8% (31 calls)
in progress (365j)
matures : Apr 30, 24
matures : Apr 30, 24
Stephens & Co. ↗
Feb 16, 23
▲ Overweight · 🎯$42.6667
Price at call : $40.11 — upside +6%
Today : $76.62 — upside -44%
Expected +6% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
+11.5%
stock +12% · XLI +14%
matured Feb 16, 24
Credit Suisse
Jul 28, 22
■ Neutral neutral · not a buy · 🎯$40.6667
Price at call : $32.15 — gap to target +26%
Today : $76.62 — gap to target -47%
🎯 on RUSHA : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 28, 23
matures : Jul 28, 23
Credit Suisse
Oct 22, 21
■ Neutral neutral · not a buy · 🎯$40
Price at call : $35.13 — gap to target +14%
Today : $76.62 — gap to target -48%
🎯 on RUSHA : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Oct 22, 22
matures : Oct 22, 22
BMO Capital ↗
Jul 22, 21
■ Market Perform neutral · not a buy · 🎯$35.3333
Price at call : $30.94 — gap to target +14%
Today : $76.62 — gap to target -54%
🎯 on RUSHA : 75% (4 calls matureds) · 📊 on Industry : 38.7% · -4.8% (31 calls)
in progress (365j)
matures : Jul 22, 22
matures : Jul 22, 22
Credit Suisse
Jul 22, 21
■ Neutral neutral · not a buy · 🎯$35.3333
Price at call : $30.94 — gap to target +14%
Today : $76.62 — gap to target -54%
🎯 on RUSHA : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 22, 22
matures : Jul 22, 22
BMO Capital ↗
Jul 24, 20
■ Market Perform neutral · not a buy · 🎯$22.2222
Price at call : $21.81 — gap to target +2%
Today : $76.62 — gap to target -71%
🎯 on RUSHA : 75% (4 calls matureds) · 📊 on Industry : 38.7% · -4.8% (31 calls)
in progress (365j)
matures : Jul 24, 21
matures : Jul 24, 21
Buckingham Research
Feb 14, 20
▲ Buy · 🎯$20.8889
Price at call : $18.96 — upside +10%
Today : $76.62 — upside -73%
Expected +10% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 67% (3 calls matureds) · 📊 unranked overall
+43.0%
stock +43% · XLI +7%
matured Feb 13, 21
Stephens & Co. ↗
Feb 14, 20
▲ Overweight · 🎯$22.2222
Price at call : $18.96 — upside +17%
Today : $76.62 — upside -71%
Expected +17% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
+43.0%
stock +43% · XLI +7%
matured Feb 13, 21
Buckingham Research
Jan 17, 20
▲ Buy · 🎯$23.5556
Price at call : $19.88 — upside +18%
Today : $76.62 — upside -69%
Expected +18% · Actual +51% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 67% (3 calls matureds) · 📊 unranked overall
+50.8%
stock +51% · XLI +7%
matured Jan 16, 21
Credit Suisse
Oct 25, 18
■ Neutral neutral · not a buy · 🎯$17.7778
Price at call : $15.73 — gap to target +13%
Today : $76.62 — gap to target -77%
🎯 on RUSHA : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Oct 25, 19
matures : Oct 25, 19
Longbow Research
Jun 1, 18
▲ Buy · 🎯$24.4444
Price at call : $19.26 — upside +27%
Today : $76.62 — upside -68%
Expected +27% · Actual -17% · Reason (≥ +15%) : ✗ No
🎯 on RUSHA : 0% (1 call matured) · 📊 unranked overall
-17.5%
stock -17% · XLI -4%
matured Jun 1, 19
Credit Suisse
Apr 25, 18
■ Neutral neutral · not a buy · 🎯$20
Price at call : $19.2 — gap to target +4%
Today : $76.62 — gap to target -74%
🎯 on RUSHA : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Apr 25, 19
matures : Apr 25, 19
▲ Buy
Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on RUSHA : 100% (1 call matured) · 📊 on Industry : 40.6% · +0.8% (244 calls)
+1.5%
stock +1% · XLI +5%
matured Apr 25, 19
Buckingham Research
Feb 27, 18
▲ Buy
Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on RUSHA : 67% (3 calls matureds) · 📊 unranked overall
-1.4%
stock -1% · XLI -1%
matured Feb 27, 19
BMO Capital ↗
Feb 20, 18
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $17.91 — gap to target +12%
Today : $76.62 — gap to target -74%
🎯 on RUSHA : 75% (4 calls matureds) · 📊 on Industry : 38.7% · -4.8% (31 calls)
in progress (365j)
matures : Feb 20, 19
matures : Feb 20, 19
■ Hold neutral · not a buy · 🎯$20
Price at call : $17.91 — gap to target +12%
Today : $76.62 — gap to target -74%
🎯 on RUSHA : 100% (1 call matured) · 📊 on Industry : 40.6% · +0.8% (244 calls)
in progress (365j)
matures : Feb 20, 19
matures : Feb 20, 19
Stephens & Co. ↗
Feb 9, 18
▲ Overweight
Actual -21% · Reason (≥ +15%) : ✗ No
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
-21.2%
stock -21% · XLI -0%
matured Feb 9, 19
BMO Capital ↗
Oct 30, 17
▲ Outperform · 🎯$22.2222
Price at call : $22.57 — upside -2%
Today : $76.62 — upside -71%
Expected -2% · Actual -30% · Reason (≥ +15%) : ✗ No
🎯 on RUSHA : 75% (4 calls matureds) · 📊 on Industry : 38.7% · -4.8% (31 calls)
-30.3%
stock -30% · XLI -2%
matured Oct 30, 18
■ Hold neutral · not a buy · 🎯$20
Price at call : $22.57 — gap to target -11%
Today : $76.62 — gap to target -74%
🎯 on RUSHA : 100% (1 call matured) · 📊 on Industry : 40.6% · +0.8% (244 calls)
in progress (365j)
matures : Oct 30, 18
matures : Oct 30, 18
Buckingham Research
Sep 5, 17
■ Neutral neutral · not a buy · 🎯$17.7778
Price at call : $17.9 — gap to target -1%
Today : $76.62 — gap to target -77%
🎯 on RUSHA : 67% (3 calls matureds) · 📊 unranked overall
in progress (365j)
matures : Sep 5, 18
matures : Sep 5, 18
BMO Capital ↗
Aug 1, 17
▲ Outperform · 🎯$18.6667
Price at call : $18.43 — upside +1%
Today : $76.62 — upside -76%
Expected +1% · Actual +7% · Reason (≥ +15%) : ✗ No
🎯 on RUSHA : 75% (4 calls matureds) · 📊 on Industry : 38.7% · -4.8% (31 calls)
+7.5%
stock +7% · XLI +11%
matured Aug 1, 18
Seaport Global ↗
Apr 6, 17
▲ Buy · 🎯$18.6667
Price at call : $15.2 — upside +23%
Today : $76.62 — upside -76%
Expected +23% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on RUSHA : 100% (1 call matured) · 📊 on Industry : 70% · +8.0% (30 calls)
+11.8%
stock +12% · XLI +11%
matured Apr 6, 18
■ Hold neutral · not a buy
🎯 on RUSHA : 100% (1 call matured) · 📊 on Industry : 40.6% · +0.8% (244 calls)
in progress (365j)
matures : Oct 10, 17
matures : Oct 10, 17
BMO Capital ↗
Aug 1, 16
▲ Outperform · 🎯$11.1111
Price at call : $10.04 — upside +11%
Today : $76.62 — upside -85%
Expected +11% · Actual +84% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 75% (4 calls matureds) · 📊 on Industry : 38.7% · -4.8% (31 calls)
+83.5%
stock +84% · XLI +19%
matured Aug 1, 17
Stephens & Co. ↗
Jul 15, 16
■ Equal-Weight neutral · not a buy
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
in progress (365j)
matures : Jul 15, 17
matures : Jul 15, 17
B of A Securities ↗
May 10, 16
▲ Buy
Actual +87% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 100% (1 call matured) · 📊 on Industry : 52.1% · +1.4% (188 calls)
+87.2%
stock +87% · XLI +18%
matured May 10, 17
Stephens & Co. ↗
Feb 16, 16
▲ Overweight
Actual +99% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 83% (12 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)
+98.8%
stock +99% · XLI +30%
matured Feb 15, 17
Credit Suisse
Feb 11, 16
■ Neutral neutral · not a buy · 🎯$7.5556
Price at call : $6.82 — gap to target +11%
Today : $76.62 — gap to target -90%
🎯 on RUSHA : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Feb 10, 17
matures : Feb 10, 17
BMO Capital ↗
Feb 11, 16
▲ Outperform · 🎯$8.8889
Price at call : $6.82 — upside +30%
Today : $76.62 — upside -88%
Expected +30% · Actual +111% · Reason (≥ +15%) : ✓ Yes
🎯 on RUSHA : 75% (4 calls matureds) · 📊 on Industry : 38.7% · -4.8% (31 calls)
+111.1%
stock +111% · XLI +32%
matured Feb 10, 17
Frequently asked questions
Should I buy Rush Enterprises stock?
This isn't buy advice. For Rush Enterprises, the analyst consensus is "Buy", with an average price target of $88.00 (+15% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (2 calls tracked on Rush Enterprises). We show the numbers — you decide.
Is it too late to buy Rush Enterprises? How high can it go?
The most bullish analyst target on Rush Enterprises is $95.00 (+24% above today's price); the average is $88.00. That's the upside they see. Check how reliable those analysts have actually been on Rush Enterprises on our site before trusting it.
Is Rush Enterprises still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 7 analysts have a real record on Rush Enterprises, the best hitting 100% over 2 calls. Current consensus: "Buy". Make your call on data, not noise.
What has Rush Enterprises's past performance been?
Historical returns and a "how much if I had invested" calculator: RUSHA performance & returns.
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