Logo Vital Farms, Inc.

Vital Farms, Inc. (VITL) stock: analyst price target and their real reliability

Live quote · data updated Oct 14, 2026
Vital Farms, Inc. · Consumer Staples · ref. ETF XLP · 53 calls · price $9.34
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What the company does: Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States.

📈 Vital Farms, Inc. (VITL) stock price

$9.34-77.8% over range
Oct 14, 25low $8.28 · high $41.98Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
17% recommend buying · 6 analysts
📊 JPI status : Vital Farms, Inc. has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 VITL price target & analyst consensus — price $9.34

The price target · all analysts combined (5 targets)
Highest target · 1 firm of 5$15+60.6%
Median target · of 5 targets$14+49.9%
Lowest target · 1 firm of 5$10+7.1%
Current price$9.34
Where these 5 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price 480% $10 ↔ $15
Below 120% $8
⭐ What the most reliable analysts say

No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.

The consensus · 6 ratings (last 6 months)
Strong Buy00%
Buy117%
Hold583%
Sell00%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Vital Farms, Inc.? The JPI assistant answers using our backtest data.

🏛️ Vital Farms, Inc. insider buying: who's buying and how much › open the full page

6 insiders bought6 buys / 6 mo $331k👥 Cluster buy

🔎 Detailed analyses

✅ Historical analyst reliability on VITL

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm ↕ % right i ↕ Gain vs sector i ↕ Calls i ↕
Lake Street 100% +43.2% 3
TD Cowen ↗ 67% +13.7% 3
Morgan Stanley ↗ 50% +31.1% 6
Stifel ↗ 50% +15.4% 6
Jefferies ↗ 50% -21.2% 2
DA Davidson ↗ 43% +3.9% 7
Telsey Advisory Group ↗ 0% -51.5% 8
Mizuho ↗ 0% -71.0% 2
BMO Capital ↗ 0% -73.6% 2

📊 What $1,000 invested in Vital Farms, Inc. would be worth › open the full page

In short — $1,000 invested in Vital Farms, Inc. 10 years ago would be worth $372 today, i.e. -15%/yr on average. Best year: 2024 (+153%), worst: 2021 (-29%). Price performance, excluding dividends.

If I'd invested $1,000 in Vital Farms, Inc.

InvestmentWorth todayGain
1 years ago$331-67%
3 years ago$879-12%
5 years ago$518-48%
→ See Vital Farms, Inc.'s full return history + gain calculator

Return by year (Vital Farms, Inc.)

YearReturn$1,000 invested at year start
2026 (YTD)-56%$440 (-56%)
2025-25%$331 (-67%)
2024+153%$836 (-16%)
→ See Vital Farms, Inc.'s full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Vital Farms, Inc.

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📋 All analyst calls on VITL

TD Cowen ↗
Oct 13, 26
■ Hold neutral · not a buy · 🎯$8
Today : $9.34 — gap to target -14%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 27.3% · -23.1% (11 calls)
in progress (365j)
matures : Oct 13, 27
Needham ↗
Sep 17, 26
▲ Buy · 🎯$14
Price at call : $11.7 — upside +20%
Today : $9.34 — upside +50%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 18.2% · -10.6% (11 calls)
in progress (365j)
matures : Sep 17, 27
DA Davidson ↗
Aug 8, 26
■ Neutral neutral · not a buy · 🎯$14
Price at call : $11.26 — gap to target +24%
Today : $9.34 — gap to target +50%
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
in progress (365j)
matures : Aug 8, 27
TD Cowen ↗
Aug 7, 26
■ Hold neutral · not a buy · 🎯$11
Price at call : $11.26 — gap to target -2%
Today : $9.34 — gap to target +18%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 27.3% · -23.1% (11 calls)
in progress (365j)
matures : Aug 7, 27
Needham ↗
Aug 7, 26
▲ Buy · 🎯$14
Price at call : $12.24 — upside +14%
Today : $9.34 — upside +50%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 18.2% · -10.6% (11 calls)
in progress (365j)
matures : Aug 7, 27
Needham ↗
May 11, 26
▲ Buy · 🎯$13
Price at call : $8.74 — upside +49%
Today : $9.34 — upside +39%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 18.2% · -10.6% (11 calls)
in progress (365j)
matures : May 11, 27
William Blair ↗
May 8, 26
■ Market Perform neutral · not a buy
🎯 on VITL : 100% (1 call matured) · 📊 on Cons. staples : 75% · +21.0% (4 calls)
in progress (365j)
matures : May 8, 27
Stifel ↗
May 8, 26
■ Hold neutral · not a buy · 🎯$10
Price at call : $8.94 — gap to target +12%
Today : $9.34 — gap to target +7%
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 42.2% · +0.6% (45 calls)
in progress (365j)
matures : May 8, 27
See the other 45 calls, newest to oldest
DA Davidson ↗
May 4, 26
■ Neutral neutral · not a buy · 🎯$16
Price at call : $13 — gap to target +23%
Today : $9.34 — gap to target +71%
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
in progress (365j)
matures : May 4, 27
Morgan Stanley ↗
Apr 23, 26
■ Equal-Weight neutral · not a buy · 🎯$15
Price at call : $12.73 — gap to target +18%
Today : $9.34 — gap to target +61%
🎯 on VITL : 0% (1 call matured) · 📊 on Cons. staples : 49.1% · +7.1% (57 calls)
in progress (365j)
matures : Apr 23, 27
Stifel ↗
Apr 21, 26
▲ Buy · 🎯$34
Price at call : $13.13 — upside +159%
Today : $9.34 — upside +264%
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 42.2% · +0.6% (45 calls)
in progress (365j)
matures : Apr 21, 27
TD Cowen ↗
Apr 8, 26
■ Hold neutral · not a buy · 🎯$16
Price at call : $12.99 — gap to target +23%
Today : $9.34 — gap to target +71%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 27.3% · -23.1% (11 calls)
in progress (365j)
matures : Apr 8, 27
Craig-Hallum ↗
Apr 2, 26
▲ Buy · 🎯$20
Price at call : $13.11 — upside +53%
Today : $9.34 — upside +114%
🎯 on VITL : 0% (1 call matured) · 📊 on Cons. staples : 60% · -2.5% (5 calls)
in progress (365j)
matures : Apr 2, 27
▲ Outperform · 🎯$26
Price at call : $13.14 — upside +98%
Today : $9.34 — upside +178%
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
in progress (365j)
matures : Mar 27, 27
Needham ↗
Mar 27, 26
▲ Buy · 🎯$20
Price at call : $13.14 — upside +52%
Today : $9.34 — upside +114%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 18.2% · -10.6% (11 calls)
in progress (365j)
matures : Mar 27, 27
Needham ↗
Mar 2, 26
▲ Buy · 🎯$35
Price at call : $20.12 — upside +74%
Today : $9.34 — upside +275%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 18.2% · -10.6% (11 calls)
in progress (365j)
matures : Mar 2, 27
Mizuho ↗
Mar 2, 26
▲ Outperform · 🎯$40
Price at call : $20.12 — upside +99%
Today : $9.34 — upside +328%
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 16.7% · -32.4% (12 calls)
in progress (365j)
matures : Mar 2, 27
▲ Outperform · 🎯$35
Price at call : $20.12 — upside +74%
Today : $9.34 — upside +275%
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
in progress (365j)
matures : Feb 27, 27
Morgan Stanley ↗
Feb 27, 26
■ Equal-Weight neutral · not a buy · 🎯$24
Price at call : $21.09 — gap to target +14%
Today : $9.34 — gap to target +157%
🎯 on VITL : 0% (1 call matured) · 📊 on Cons. staples : 49.1% · +7.1% (57 calls)
in progress (365j)
matures : Feb 27, 27
Needham ↗
Jan 30, 26
▲ Buy · 🎯$45
Price at call : $28.45 — upside +58%
Today : $9.34 — upside +382%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 18.2% · -10.6% (11 calls)
in progress (365j)
matures : Jan 30, 27
▲ Outperform · 🎯$50
Price at call : $30.59 — upside +63%
Today : $9.34 — upside +435%
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
in progress (365j)
matures : Jan 13, 27
DA Davidson ↗
Dec 18, 25
▲ Buy · 🎯$47
Price at call : $33.38 — upside +41%
Today : $9.34 — upside +403%
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
in progress (365j)
matures : Dec 18, 26
TD Cowen ↗
Dec 18, 25
▲ Buy · 🎯$44
Price at call : $33.38 — upside +32%
Today : $9.34 — upside +371%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 27.3% · -23.1% (11 calls)
in progress (365j)
matures : Dec 18, 26
BMO Capital ↗
Dec 18, 25
▲ Outperform · 🎯$50
Price at call : $32.25 — upside +55%
Today : $9.34 — upside +435%
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 37.9% · -4.2% (29 calls)
in progress (365j)
matures : Dec 18, 26
Needham ↗
Dec 18, 25
▲ Buy · 🎯$45
Price at call : $32.25 — upside +40%
Today : $9.34 — upside +382%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 18.2% · -10.6% (11 calls)
in progress (365j)
matures : Dec 18, 26
Morgan Stanley ↗
Dec 17, 25
▲ Overweight · 🎯$45
Price at call : $32.25 — upside +40%
Today : $9.34 — upside +382%
🎯 on VITL : 0% (1 call matured) · 📊 on Cons. staples : 49.1% · +7.1% (57 calls)
in progress (365j)
matures : Dec 17, 26
▲ Outperform · 🎯$50
Price at call : $32.79 — upside +52%
Today : $9.34 — upside +435%
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
in progress (365j)
matures : Dec 17, 26
Needham ↗
Dec 5, 25
▲ Buy · 🎯$45
Price at call : $31.73 — upside +42%
Today : $9.34 — upside +382%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 18.2% · -10.6% (11 calls)
in progress (365j)
matures : Dec 5, 26
Mizuho ↗
Nov 26, 25
▲ Outperform · 🎯$48
Price at call : $32.7 — upside +47%
Today : $9.34 — upside +414%
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 16.7% · -32.4% (12 calls)
in progress (365j)
matures : Nov 26, 26
Benchmark ↗
Nov 13, 25
▲ Buy · 🎯$60
Price at call : $32.18 — upside +86%
Today : $9.34 — upside +542%
🎯 on VITL : no call matured yet · 📊 on Cons. staples : 41% · -5.8% (39 calls)
in progress (365j)
matures : Nov 13, 26
▲ Outperform · 🎯$50
Price at call : $35.67 — upside +40%
Today : $9.34 — upside +435%
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
in progress (365j)
matures : Nov 5, 26
▲ Outperform · 🎯$50
Price at call : $33.29 — upside +50%
Today : $9.34 — upside +435%
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
in progress (365j)
matures : Oct 30, 26
BMO Capital ↗
Sep 2, 25
▲ Outperform · 🎯$60
Price at call : $51.9 — upside +16%
Today : $9.34 — upside +542%
Expected +16% · Actual -81% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 37.9% · -4.2% (29 calls)
-80.5%
stock -81% · XLP +6%
matured Sep 2, 26
DA Davidson ↗
Aug 11, 25
▲ Buy · 🎯$52
Price at call : $46.21 — upside +13%
Today : $9.34 — upside +457%
Expected +13% · Actual -75% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
-75.1%
stock -75% · XLP +3%
matured Aug 11, 26
Mizuho ↗
Aug 11, 25
▲ Outperform · 🎯$53
Price at call : $46.21 — upside +15%
Today : $9.34 — upside +467%
Expected +15% · Actual -75% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 16.7% · -32.4% (12 calls)
-75.1%
stock -75% · XLP +3%
matured Aug 11, 26
Stifel ↗
Aug 8, 25
▲ Buy · 🎯$48
Price at call : $46.15 — upside +4%
Today : $9.34 — upside +414%
Expected +4% · Actual -76% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 42.2% · +0.6% (45 calls)
-75.6%
stock -76% · XLP +3%
matured Aug 8, 26
▲ Outperform · 🎯$50
Price at call : $45.48 — upside +10%
Today : $9.34 — upside +435%
Expected +10% · Actual -75% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
-75.2%
stock -75% · XLP +3%
matured Aug 8, 26
▲ Outperform · 🎯$46
Price at call : $35.27 — upside +30%
Today : $9.34 — upside +393%
Expected +30% · Actual -64% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
-63.7%
stock -64% · XLP +6%
matured Aug 1, 26
Mizuho ↗
Jul 8, 25
▲ Outperform · 🎯$45
Price at call : $39.16 — upside +15%
Today : $9.34 — upside +382%
Expected +15% · Actual -67% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 16.7% · -32.4% (12 calls)
-66.9%
stock -67% · XLP +3%
matured Jul 8, 26
▲ Outperform · 🎯$46
Price at call : $33.82 — upside +36%
Today : $9.34 — upside +393%
Expected +36% · Actual -74% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
-74.2%
stock -74% · XLP +3%
matured May 9, 26
BMO Capital ↗
May 6, 25
▲ Outperform · 🎯$44
Price at call : $36.03 — upside +22%
Today : $9.34 — upside +371%
Expected +22% · Actual -67% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 37.9% · -4.2% (29 calls)
-66.7%
stock -67% · XLP +4%
matured May 6, 26
▲ Outperform · 🎯$52
Price at call : $35.54 — upside +46%
Today : $9.34 — upside +457%
Expected +46% · Actual -64% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
-64.0%
stock -64% · XLP +3%
matured May 5, 26
Morgan Stanley ↗
Apr 17, 25
▲ Overweight · 🎯$39
Price at call : $33.06 — upside +18%
Today : $9.34 — upside +318%
Expected +18% · Actual -61% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (1 call matured) · 📊 on Cons. staples : 49.1% · +7.1% (57 calls)
-61.3%
stock -61% · XLP +2%
matured Apr 17, 26
DA Davidson ↗
Mar 14, 25
▲ Buy · 🎯$42
Price at call : $31.59 — upside +33%
Today : $9.34 — upside +350%
Expected +33% · Actual -49% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 35.2% · -6.5% (108 calls)
-48.7%
stock -49% · XLP +5%
matured Mar 14, 26
▲ Outperform · 🎯$52
Price at call : $29.32 — upside +77%
Today : $9.34 — upside +457%
Expected +77% · Actual -41% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
-41.3%
stock -41% · XLP +7%
matured Mar 13, 26
Stifel ↗
Feb 28, 25
▲ Buy · 🎯$44
Price at call : $33.11 — upside +33%
Today : $9.34 — upside +371%
Expected +33% · Actual -39% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 42.2% · +0.6% (45 calls)
-39.2%
stock -39% · XLP +7%
matured Feb 28, 26
▲ Outperform · 🎯$52
Price at call : $33.11 — upside +57%
Today : $9.34 — upside +457%
Expected +57% · Actual -39% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
-39.2%
stock -39% · XLP +7%
matured Feb 28, 26
▲ Outperform · 🎯$52
Price at call : $34.31 — upside +52%
Today : $9.34 — upside +457%
Expected +52% · Actual -20% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
-19.9%
stock -20% · XLP +9%
matured Feb 18, 26
▲ Outperform · 🎯$52
Price at call : $42.37 — upside +23%
Today : $9.34 — upside +457%
Expected +23% · Actual -34% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (8 calls matureds) · 📊 on Cons. staples : 11.5% · -29.1% (26 calls)
-34.4%
stock -34% · XLP +4%
matured Jan 27, 26
Stifel ↗
Jan 24, 25
■ Hold neutral · not a buy · 🎯$44
Price at call : $42.37 — gap to target +4%
Today : $9.34 — gap to target +371%
🎯 on VITL : 0% (2 calls matureds) · 📊 on Cons. staples : 42.2% · +0.6% (45 calls)
in progress (365j)
matures : Jan 24, 26
Craig-Hallum ↗
Dec 20, 24
▲ Buy · 🎯$50
Price at call : $38.81 — upside +29%
Today : $9.34 — upside +435%
Expected +29% · Actual -16% · Reason (≥ +15%) : ✗ No
🎯 on VITL : 0% (1 call matured) · 📊 on Cons. staples : 60% · -2.5% (5 calls)
-15.8%
stock -16% · XLP -1%
matured Dec 20, 25
Lake Street
Apr 24, 24
▲ Buy · 🎯$32
Price at call : $26.44 — upside +21%
Today : $9.34 — upside +243%
Expected +21% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on VITL : 100% (1 call matured) · 📊 on Cons. staples : 54.5% · +17.6% (11 calls)
+26.3%
stock +26% · XLP +7%
matured Apr 24, 25
William Blair ↗
Apr 10, 24
▲ Outperform
Actual +33% · Reason (≥ +15%) : ✓ Yes
🎯 on VITL : 100% (1 call matured) · 📊 on Cons. staples : 75% · +21.0% (4 calls)
+32.6%
stock +33% · XLP +8%
matured Apr 10, 25

Frequently asked questions

Should I buy Vital Farms, Inc. stock?

This isn't buy advice. For Vital Farms, Inc., the analyst consensus is "Hold", with an average price target of $14.00 (+50% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (3 calls tracked on Vital Farms, Inc.). We show the numbers — you decide.

Is it too late to buy Vital Farms, Inc.? How high can it go?

The most bullish analyst target on Vital Farms, Inc. is $15.00 (+61% above today's price); the average is $14.00. That's the upside they see. Check how reliable those analysts have actually been on Vital Farms, Inc. on our site before trusting it.

Is Vital Farms, Inc. still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 9 analysts have a real record on Vital Farms, Inc., the best hitting 100% over 3 calls. Current consensus: "Hold". Make your call on data, not noise.

Will Vital Farms, Inc. stock recover (go back up)?

It's down from its high. We answer with the numbers — the analysts' 12-month target and what happened after its past drops: will VITL stock recover (go back up)?

Should you invest in Vital Farms, Inc.? The case for and against

The arguments for and against, one by one, from the numbers: why invest in VITL (and why hesitate).

What has Vital Farms, Inc.'s past performance been?

Historical returns and a "how much if I had invested" calculator: VITL performance & returns.

Are insiders buying VITL stock?

Executives' and large holders' buys and sells, decoded: insider buying on VITL.

Other Cons. staples stocks

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)