In short —24 price targets published on Adobe Inc. over 90 days: 6 bullish, 3 bearish (25% positive), median target $267. The highest-ranked firm to weigh in is BTIG (rank 11, 62% hit rate). For each call below we show the firm's real track record — not just its opinion.
The last 24 analyst calls on ADBE
Newest first. The "verdict" is our read on the firm, based on its past calls replayed against actual prices.
Neutral
HSBC · Hold · target $267 (+13% vs price that day)
Our verdict — HSBC ranks #19 of 65 in our leaderboard: 63.9% hit rate across all stocks, 16.1% average gain per call, +7 pts vs its sector.
Bearish
Wells Fargo · Underweight · target $225 (-5% vs price that day)
Our verdict — Wells Fargo ranks #45 of 65 in our leaderboard: 25% hit rate on Adobe Inc. (16 scored calls on this stock), 14.7% average gain per call, +3 pts vs its sector.
Bullish
DA Davidson · Buy · target $290 (+13% vs price that day)
Our verdict — DA Davidson ranks #35 of 65 in our leaderboard: 0% hit rate on Adobe Inc. (8 scored calls on this stock), 17.5% average gain per call, +4 pts vs its sector.
Neutral
Citigroup · Neutral · target $250 (-6% vs price that day)
Our verdict — Citigroup ranks #22 of 65 in our leaderboard: 100% hit rate on Adobe Inc. (8 scored calls on this stock), 21.6% average gain per call, +6 pts vs its sector.
Bullish
JP Morgan · Overweight · target $315 (+19% vs price that day)
Our verdict — JP Morgan ranks #36 of 65 in our leaderboard: 50% hit rate on Adobe Inc. (8 scored calls on this stock), 16% average gain per call, +4 pts vs its sector.
Neutral
Jefferies · Hold · target $275 (+4% vs price that day)
Our verdict — Jefferies ranks #31 of 65 in our leaderboard: 51.7% hit rate on Adobe Inc. (29 scored calls on this stock), 16.8% average gain per call, +5 pts vs its sector.
Neutral
TD Cowen · Hold · target $245 (-8% vs price that day)
Our verdict — TD Cowen ranks #59 of 65 in our leaderboard: 57.1% hit rate on Adobe Inc. (7 scored calls on this stock), 14.1% average gain per call, 0 pts vs its sector.
Our verdict — Evercore ISI Group ranks #41 of 65 in our leaderboard: 20% hit rate on Adobe Inc. (15 scored calls on this stock), 15.2% average gain per call, +4 pts vs its sector.
Bullish
Wells Fargo · Overweight · target $270 (+2% vs price that day)
Our verdict — Wells Fargo ranks #45 of 65 in our leaderboard: 25% hit rate on Adobe Inc. (16 scored calls on this stock), 14.7% average gain per call, +3 pts vs its sector.
Neutral
UBS · Neutral · target $255 (-4% vs price that day)
Our verdict — UBS ranks #23 of 65 in our leaderboard: 75% hit rate on Adobe Inc. (8 scored calls on this stock), 17.7% average gain per call, +6 pts vs its sector.
Bullish
RBC Capital · Outperform · target $315 (+19% vs price that day)
Our verdict — RBC Capital ranks #62 of 65 in our leaderboard: 38.9% hit rate on Adobe Inc. (36 scored calls on this stock), 9% average gain per call, -2 pts vs its sector.
Neutral
Citizens · Market Perform · target $0
No verdict — this firm doesn't have enough scored calls for us to judge it reliably.
Neutral
BMO Capital · Market Perform · target $270 (+7% vs price that day)
Our verdict — BMO Capital ranks #42 of 65 in our leaderboard: 43.6% hit rate on Adobe Inc. (39 scored calls on this stock), 14.9% average gain per call, +3 pts vs its sector.
Neutral
Piper Sandler · Neutral · target $250 (-1% vs price that day)
Our verdict — Piper Sandler ranks #26 of 65 in our leaderboard: 39.4% hit rate on Adobe Inc. (33 scored calls on this stock), 19.9% average gain per call, +5 pts vs its sector.
Neutral
Baird · Neutral · target $250 (-1% vs price that day)
Our verdict — Baird ranks #52 of 65 in our leaderboard: 100% hit rate on Adobe Inc. (3 scored calls on this stock), 16.7% average gain per call, +2 pts vs its sector.
Our verdict — BTIG ranks #11 of 65 in our leaderboard: 62% hit rate across all stocks, 21.9% average gain per call, +11 pts vs its sector.
Neutral
Stifel · Hold · target $225 (-10% vs price that day)
Our verdict — Stifel ranks #18 of 65 in our leaderboard: 44.4% hit rate on Adobe Inc. (27 scored calls on this stock), 22.2% average gain per call, +7 pts vs its sector.
Neutral
Barclays · Equal-Weight · target $295 (+3% vs price that day)
Our verdict — Barclays ranks #51 of 65 in our leaderboard: 53.6% hit rate on Adobe Inc. (28 scored calls on this stock), 10.9% average gain per call, +3 pts vs its sector.
Bullish
RBC Capital · Outperform · target $315 (+13% vs price that day)
Our verdict — RBC Capital ranks #62 of 65 in our leaderboard: 38.9% hit rate on Adobe Inc. (36 scored calls on this stock), 9% average gain per call, -2 pts vs its sector.
Neutral
Citigroup · Neutral · target $301 (+8% vs price that day)
Our verdict — Citigroup ranks #22 of 65 in our leaderboard: 100% hit rate on Adobe Inc. (8 scored calls on this stock), 21.6% average gain per call, +6 pts vs its sector.
Neutral
Jefferies · Hold · target $285 (0% vs price that day)
Our verdict — Jefferies ranks #31 of 65 in our leaderboard: 51.7% hit rate on Adobe Inc. (29 scored calls on this stock), 16.8% average gain per call, +5 pts vs its sector.
Bearish
B of A Securities · Underperform · target $220 (-19% vs price that day)
Our verdict — B of A Securities ranks #27 of 65 in our leaderboard: 54.5% hit rate on Adobe Inc. (22 scored calls on this stock), 18.4% average gain per call, +5 pts vs its sector.
Bearish
Morgan Stanley · Underweight · target $240 (+6% vs price that day)
Our verdict — Morgan Stanley ranks #48 of 65 in our leaderboard: 40% hit rate on Adobe Inc. (15 scored calls on this stock), 12.5% average gain per call, +3 pts vs its sector.
Bullish
CLSA · Outperform · target $300 (+28% vs price that day)
No verdict — this firm doesn't have enough scored calls for us to judge it reliably.
⚠️ Price targets as published by the firms, timestamped at their publication date. The upside shown is vs the price on the day of the call, not today's price. Informational data, not investment advice.
Frequently asked questions
What are analysts saying about ADBE right now?
Over the last 90 days, 24 price targets were published on Adobe Inc.: 6 bullish and 3 bearish (25% positive). The median target is $267. The latest call is from October 13, 2026.
Should you trust these price targets?
Not blindly — that's the point of this page: next to each call we show the firm's real track record — its rank among 65 tracked firms, its hit rate and its average gain per call. An ambitious target from a firm that is wrong 6 times out of 10 is not worth the same as one from a consistent firm.
Which firm covering ADBE is the most reliable?
Among the firms that published on Adobe Inc. in the last 90 days, our highest-ranked is BTIG (rank 11 of 65, 62% hit rate, 21.9% average gain per call).
Where does this data come from?
From analyst price targets, timestamped at publication then replayed against the actual price. Firm rankings come from our analyst leaderboard. Updated daily.
💬 A question about Adobe Inc.?The JPI assistant answers using our backtest data.