Brown–Forman (BF-B) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
Brown–Forman · Consumer Staples · ref. ETF XLP · 50 calls · price $27.28
What the company does: Brown-Forman Corporation, along with its subsidiaries, operates globally within the alcoholic beverage industry.
📈 Brown–Forman (BF-B) stock price
$27.28-5.8% over range
Aug 28, 25low $22.8 · high $30.88Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
0% recommend buying · 9 analysts
📊 JPI status : Brown–Forman has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
⚠️ The stock trades above the median target: it has beaten expectations. The “Hold” reflects conviction on the company, but the remaining quantified upside is low/negative.
🎯 BF-B price target & analyst consensus — price $27.28
The price target · all analysts combined (9 targets)
Highest target · 1 firm of 9$30+10.0%
Median target · of 9 targets$27-1.0%
Lowest target · 1 firm of 9$20-26.7%
Current price$27.28
Where these 9 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
444%
$28 ↔ $30
Below
556%
$20 ↔ $27
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: JP Morgan — 62% of its targets hit on this sector (373 calls tested). It aims for $26 (-4.7 %), call made on August 22, 2026, maturing on August 22, 2027 (6 d ago).
The 3 reliable analysts
$27-1.0 %
The 6 other firms
$28+2.6 %
How to read it: the 3 reliable firms are not filtered by optimism — 1 aim above the price, 2 below, hence their $27 median. “The 6 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 9 ratings (last 6 months)
Strong Buy00%
Buy00%
Hold778%
Sell222%
Strong Sell00%
Go deeper on the analysts
🎯 BF-B price target all
All 50 calls, one by one, with our verdict on each firm.
→ See all 50 targets, analyst by analyst💡 The best analysts on BF-B most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in BF-B? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Brown–Forman? The JPI assistant answers using our backtest data.
💰 Brown–Forman dividend: yield, history & growth › open the full page
3.56%annual yield
That's ~$0.92 per share per year.
📈 Brown–Forman fundamentals: valuation, margins & growth › open the full page
P/E 18.3Net margin 18.2 %Revenue growth +2.0 %Average P/E
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2023
marg. 19 %
2024
Rev −1%Profit +31%
2025
Rev −5%Profit −15%
2026
Rev −1%Profit −18%
🔎 Detailed analyses
✅ Historical analyst reliability on BF-B
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| DA Davidson ↗ | 100% | +21.8% | 3 |
| Stifel Nicolaus | 100% | +21.4% | 2 |
| JP Morgan ↗ | 100% | +20.6% | 4 |
| UBS ↗ | 100% | +19.3% | 3 |
| ISI Group | 100% | +14.8% | 2 |
| Deutsche Bank ↗ | 100% | +9.9% | 2 |
| Citigroup ↗ | 100% | +9.5% | 3 |
| Morgan Stanley ↗ | 67% | +6.4% | 3 |
| Goldman Sachs ↗ | 33% | -11.0% | 3 |
| Barclays ↗ | 0% | -21.0% | 9 |
📊 What $1,000 invested in Brown–Forman would be worth › open the full page
In short — $1,000 invested in Brown–Forman 10 years ago would be worth $677 today, i.e. -4%/yr on average. Best year: 2017 (+43%), worst: 2024 (-45%). Price performance, excluding dividends.
If I'd invested $1,000 in Brown–Forman
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $805 | -20% |
| 3 years ago | $411 | -59% |
| 5 years ago | $372 | -63% |
Return by year (Brown–Forman)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | -8% | $923 (-8%) |
| 2025 | -13% | $805 (-20%) |
| 2024 | -45% | $442 (-56%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Brown–Forman
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📋 All analyst calls on BF-B
Filtered on — · ✕ show all
▼ Underweight · 🎯$26
Price at call : $28.75 — upside -10%
Today : $27.28 — upside -5%
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Aug 21, 27
matures : Aug 21, 27
■ Neutral neutral · not a buy · 🎯$28
Price at call : $28.47 — gap to target -2%
Today : $27.28 — gap to target +3%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Aug 3, 27
matures : Aug 3, 27
■ Hold neutral · not a buy · 🎯$29
Price at call : $27.72 — gap to target +5%
Today : $27.28 — gap to target +6%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 36.6% · -2.2% (41 calls)
in progress (365j)
matures : Jun 26, 27
matures : Jun 26, 27
■ Equal-Weight neutral · not a buy · 🎯$27
Price at call : $27.96 — gap to target -3%
Today : $27.28 — gap to target -1%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Jun 25, 27
matures : Jun 25, 27
BNP Paribas
Jun 5, 26
▼ Underperform · 🎯$20
Price at call : $26.44 — upside -24%
Today : $27.28 — upside -27%
🎯 on BF-B : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jun 5, 27
matures : Jun 5, 27
RBC Capital ↗
Jun 5, 26
■ Sector Perform neutral · not a buy · 🎯$27
Price at call : $26.44 — gap to target +2%
Today : $27.28 — gap to target -1%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 46.6% · +0.6% (174 calls)
in progress (365j)
matures : Jun 5, 27
matures : Jun 5, 27
RBC Capital ↗
Jun 2, 26
■ Sector Perform neutral · not a buy · 🎯$30
Price at call : $24.76 — gap to target +21%
Today : $27.28 — gap to target +10%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 46.6% · +0.6% (174 calls)
in progress (365j)
matures : Jun 2, 27
matures : Jun 2, 27
▲ Overweight · 🎯$28
Price at call : $25.16 — upside +11%
Today : $27.28 — upside +3%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : May 29, 27
matures : May 29, 27
See the other 42 calls, newest to oldest
■ Neutral neutral · not a buy · 🎯$26
Price at call : $25.64 — gap to target +1%
Today : $27.28 — gap to target -5%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : May 20, 27
matures : May 20, 27
■ Market Perform neutral · not a buy · 🎯$29
Price at call : $26.09 — gap to target +11%
Today : $27.28 — gap to target +6%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 59% · +1.9% (61 calls)
in progress (365j)
matures : May 13, 27
matures : May 13, 27
▼ Underweight · 🎯$23
Price at call : $24.87 — upside -8%
Today : $27.28 — upside -16%
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
■ Neutral neutral · not a buy · 🎯$31
Price at call : $29.46 — gap to target +5%
Today : $27.28 — gap to target +14%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Apr 15, 27
matures : Apr 15, 27
■ Neutral neutral · not a buy · 🎯$28
Price at call : $26.71 — gap to target +5%
Today : $27.28 — gap to target +3%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Mar 27, 27
matures : Mar 27, 27
■ Neutral neutral · not a buy · 🎯$27
Price at call : $27.19 — gap to target -1%
Today : $27.28 — gap to target -1%
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Mar 27, 27
matures : Mar 27, 27
■ Neutral neutral · not a buy · 🎯$25
Price at call : $23.15 — gap to target +8%
Today : $27.28 — gap to target -8%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Mar 16, 27
matures : Mar 16, 27
■ Market Perform neutral · not a buy · 🎯$29
Price at call : $24.88 — gap to target +17%
Today : $27.28 — gap to target +6%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 59% · +1.9% (61 calls)
in progress (365j)
matures : Mar 9, 27
matures : Mar 9, 27
▲ Overweight · 🎯$30
Price at call : $24.88 — upside +21%
Today : $27.28 — upside +10%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Mar 6, 27
matures : Mar 6, 27
Evercore ISI Group ↗
Mar 5, 26
■ In-Line neutral · not a buy · 🎯$30
Price at call : $26.12 — gap to target +15%
Today : $27.28 — gap to target +10%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 62.9% · +9.1% (124 calls)
in progress (365j)
matures : Mar 5, 27
matures : Mar 5, 27
■ Neutral neutral · not a buy · 🎯$30
Price at call : $28.86 — gap to target +4%
Today : $27.28 — gap to target +10%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Feb 26, 27
matures : Feb 26, 27
▲ Overweight · 🎯$33
Price at call : $28.86 — upside +14%
Today : $27.28 — upside +21%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Feb 26, 27
matures : Feb 26, 27
▼ Sell · 🎯$24
Price at call : $27.42 — upside -12%
Today : $27.28 — upside -12%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Jan 14, 27
matures : Jan 14, 27
▼ Sell · 🎯$27
Price at call : $28.86 — upside -6%
Today : $27.28 — upside -1%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Dec 17, 26
matures : Dec 17, 26
Evercore ISI Group ↗
Dec 5, 25
■ In-Line neutral · not a buy · 🎯$32
Price at call : $30.15 — gap to target +6%
Today : $27.28 — gap to target +17%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 62.9% · +9.1% (124 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
▼ Underweight · 🎯$28
Price at call : $30.15 — upside -7%
Today : $27.28 — upside +3%
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Dec 5, 26
matures : Dec 5, 26
▲ Overweight · 🎯$31
Price at call : $28.98 — upside +7%
Today : $27.28 — upside +14%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Nov 28, 26
matures : Nov 28, 26
■ Hold neutral · not a buy
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 10% · -18.9% (20 calls)
in progress (365j)
matures : Oct 16, 26
matures : Oct 16, 26
▲ Overweight · 🎯$30
Price at call : $27.85 — upside +8%
Today : $27.28 — upside +10%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Oct 7, 26
matures : Oct 7, 26
▼ Underweight · 🎯$29
Price at call : $28.2 — upside +3%
Today : $27.28 — upside +6%
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
in progress (365j)
matures : Sep 2, 26
matures : Sep 2, 26
▲ Overweight · 🎯$32
Price at call : $29.14 — upside +10%
Today : $27.28 — upside +17%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Sep 2, 26
matures : Sep 2, 26
■ Neutral neutral · not a buy · 🎯$32
Price at call : $29.14 — gap to target +10%
Today : $27.28 — gap to target +17%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Aug 29, 26
matures : Aug 29, 26
■ Hold neutral · not a buy
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 10% · -18.9% (20 calls)
in progress (365j)
matures : Aug 29, 26
matures : Aug 29, 26
■ Hold neutral · not a buy
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 10% · -18.9% (20 calls)
in progress (365j)
matures : Aug 26, 26
matures : Aug 26, 26
■ Neutral neutral · not a buy · 🎯$33
Price at call : $31.04 — gap to target +6%
Today : $27.28 — gap to target +21%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Aug 22, 26
matures : Aug 22, 26
▲ Overweight · 🎯$33
Price at call : $31.26 — upside +6%
Today : $27.28 — upside +21%
Expected +6% · Actual -8% · Reason (≥ +15%) : ✗ No
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
-8.0%
stock -8% · XLP +6%
matured Aug 22, 26
■ Neutral neutral · not a buy · 🎯$31
Price at call : $30.18 — gap to target +3%
Today : $27.28 — gap to target +14%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Aug 13, 26
matures : Aug 13, 26
Redburn Atlantic
Jul 9, 25
■ Neutral neutral · not a buy · 🎯$30
Price at call : $28.32 — gap to target +6%
Today : $27.28 — gap to target +10%
🎯 on BF-B : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 9, 26
matures : Jul 9, 26
Truist Securities ↗
Jun 12, 25
■ Hold neutral · not a buy · 🎯$25
Price at call : $26.44 — gap to target -5%
Today : $27.28 — gap to target -8%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 47.9% · +1.2% (73 calls)
in progress (365j)
matures : Jun 12, 26
matures : Jun 12, 26
Roth Capital
Jun 10, 25
▲ Buy · 🎯$35
Price at call : $27.5 — upside +27%
Today : $27.28 — upside +28%
Expected +27% · Actual -3% · Reason (≥ +15%) : ✗ No
🎯 on BF-B : 0% (1 call matured) · 📊 unranked overall
-3.0%
stock -3% · XLP +5%
matured Jun 10, 26
Deutsche Bank ↗
Jun 9, 25
■ Hold neutral · not a buy · 🎯$29
Price at call : $27.77 — gap to target +4%
Today : $27.28 — gap to target +6%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 52.2% · +2.2% (364 calls)
in progress (365j)
matures : Jun 9, 26
matures : Jun 9, 26
■ Neutral neutral · not a buy · 🎯$28
Price at call : $27.66 — gap to target +1%
Today : $27.28 — gap to target +3%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Jun 6, 26
matures : Jun 6, 26
Morgan Stanley ↗
Jun 6, 25
▼ Underweight · 🎯$29
Price at call : $27.66 — upside +5%
Today : $27.28 — upside +6%
Expected +5% · Actual -4% · Reason (≤ −15%) : ✗ No
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 51.1% · +0.5% (423 calls)
+4.4%
stock -4% · XLP +2%
matured Jun 6, 26
▲ Overweight · 🎯$31
Price at call : $27.66 — upside +12%
Today : $27.28 — upside +14%
Expected +12% · Actual -4% · Reason (≥ +15%) : ✗ No
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
-4.4%
stock -4% · XLP +2%
matured Jun 6, 26
RBC Capital ↗
Jun 6, 25
■ Sector Perform neutral · not a buy · 🎯$30
Price at call : $27.66 — gap to target +8%
Today : $27.28 — gap to target +10%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 46.6% · +0.6% (174 calls)
in progress (365j)
matures : Jun 6, 26
matures : Jun 6, 26
Evercore ISI Group ↗
Jun 6, 25
■ In-Line neutral · not a buy · 🎯$30
Price at call : $27.66 — gap to target +8%
Today : $27.28 — gap to target +10%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 62.9% · +9.1% (124 calls)
in progress (365j)
matures : Jun 6, 26
matures : Jun 6, 26
▼ Underweight · 🎯$28
Price at call : $27.66 — upside +1%
Today : $27.28 — upside +3%
Expected +1% · Actual -4% · Reason (≤ −15%) : ✗ No
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 54.7% · +1.2% (373 calls)
+4.4%
stock -4% · XLP +2%
matured Jun 6, 26
■ Hold neutral · not a buy
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 10% · -18.9% (20 calls)
in progress (365j)
matures : Jun 6, 26
matures : Jun 6, 26
Evercore ISI Group ↗
May 23, 25
■ In-Line neutral · not a buy · 🎯$38
Price at call : $34.56 — gap to target +10%
Today : $27.28 — gap to target +39%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 62.9% · +9.1% (124 calls)
in progress (365j)
matures : May 23, 26
matures : May 23, 26
Deutsche Bank ↗
May 21, 25
■ Hold neutral · not a buy · 🎯$38
Price at call : $34.71 — gap to target +9%
Today : $27.28 — gap to target +39%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 52.2% · +2.2% (364 calls)
in progress (365j)
matures : May 21, 26
matures : May 21, 26
■ Neutral neutral · not a buy · 🎯$35
Price at call : $33.44 — gap to target +5%
Today : $27.28 — gap to target +28%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Apr 14, 26
matures : Apr 14, 26
Frequently asked questions
Should I buy Brown–Forman stock?
This isn't buy advice. For Brown–Forman, the analyst consensus is "Hold", with an average price target of $27.00 (-1% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (3 calls tracked on Brown–Forman). We show the numbers — you decide.
Is it too late to buy Brown–Forman? How high can it go?
The most bullish analyst target on Brown–Forman is $30.00 (+10% above today's price); the average is $27.00. That's the upside they see. Check how reliable those analysts have actually been on Brown–Forman on our site before trusting it.
Is Brown–Forman still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 10 analysts have a real record on Brown–Forman, the best hitting 100% over 3 calls. Current consensus: "Hold". Make your call on data, not noise.
Should you invest in Brown–Forman? The case for and against
The arguments for and against, one by one, from the numbers: why invest in BF-B (and why hesitate).
What has Brown–Forman's past performance been?
Historical returns and a "how much if I had invested" calculator: BF-B performance & returns.
Does Brown–Forman pay a dividend?
Yield, consistency and growth history of the dividend: BF-B's dividend.
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