In short —20 price targets published on Costco over 90 days: 13 bullish, 1 bearish (65% positive), median target $1,050. The highest-ranked firm to weigh in is BTIG (rank 11, 62% hit rate). For each call below we show the firm's real track record — not just its opinion.
The last 20 analyst calls on COST
Newest first. The "verdict" is our read on the firm, based on its past calls replayed against actual prices.
Neutral
RBC Capital · Sector Perform · target $1,000 (+4% vs price that day)
Our verdict — RBC Capital ranks #62 of 65 in our leaderboard: 100% hit rate on Costco (8 scored calls on this stock), 9% average gain per call, -2 pts vs its sector.
Bullish
Deutsche Bank · Buy · target $1,079 (+17% vs price that day)
Our verdict — Deutsche Bank ranks #37 of 65 in our leaderboard: 75% hit rate on Costco (12 scored calls on this stock), 15.9% average gain per call, +4 pts vs its sector.
Bullish
Argus Research · Buy · target $1,230 (+33% vs price that day)
Our verdict — Argus Research ranks #46 of 65 in our leaderboard: 100% hit rate on Costco (5 scored calls on this stock), 13.9% average gain per call, +3 pts vs its sector.
Bullish
Freedom Broker · Buy · target $1,010 (+9% vs price that day)
No verdict — this firm doesn't have enough scored calls for us to judge it reliably.
Bullish
Raymond James · Outperform · target $1,050 (+14% vs price that day)
Our verdict — Raymond James ranks #28 of 65 in our leaderboard: 87% hit rate on Costco (23 scored calls on this stock), 19.7% average gain per call, +5 pts vs its sector.
Bearish
Roth Capital · Sell · target $781 (-15% vs price that day)
No verdict — this firm doesn't have enough scored calls for us to judge it reliably.
Bullish
JP Morgan · Overweight · target $1,015 (+10% vs price that day)
Our verdict — JP Morgan ranks #36 of 65 in our leaderboard: 90% hit rate on Costco (10 scored calls on this stock), 16% average gain per call, +4 pts vs its sector.
Our verdict — Truist Securities ranks #50 of 65 in our leaderboard: 92.3% hit rate on Costco (13 scored calls on this stock), 14.8% average gain per call, +3 pts vs its sector.
Neutral
DA Davidson · Neutral · target $1,040 (+13% vs price that day)
Our verdict — DA Davidson ranks #35 of 65 in our leaderboard: 66% hit rate across all stocks, 17.5% average gain per call, +4 pts vs its sector.
Neutral
RBC Capital · Sector Perform · target $1,000 (+8% vs price that day)
Our verdict — RBC Capital ranks #62 of 65 in our leaderboard: 100% hit rate on Costco (8 scored calls on this stock), 9% average gain per call, -2 pts vs its sector.
Neutral
Wells Fargo · Equal-Weight · target $950 (+3% vs price that day)
Our verdict — Wells Fargo ranks #45 of 65 in our leaderboard: 83.3% hit rate on Costco (6 scored calls on this stock), 14.7% average gain per call, +3 pts vs its sector.
Bullish
Mizuho · Outperform · target $1,065 (+15% vs price that day)
Our verdict — Mizuho ranks #30 of 65 in our leaderboard: 61.1% hit rate across all stocks, 20.2% average gain per call, +5 pts vs its sector.
Bullish
Bernstein · Outperform · target $1,143 (+24% vs price that day)
Our verdict — Bernstein ranks #40 of 65 in our leaderboard: 75% hit rate on Costco (4 scored calls on this stock), 17.7% average gain per call, +4 pts vs its sector.
Bullish
BTIG · Buy · target $1,125 (+24% vs price that day)
Our verdict — BTIG ranks #11 of 65 in our leaderboard: 62% hit rate across all stocks, 21.9% average gain per call, +11 pts vs its sector.
Bullish
Oppenheimer · Outperform · target $1,160 (+30% vs price that day)
Our verdict — Oppenheimer ranks #29 of 65 in our leaderboard: 81.6% hit rate on Costco (38 scored calls on this stock), 20.5% average gain per call, +5 pts vs its sector.
Our verdict — B of A Securities ranks #27 of 65 in our leaderboard: 100% hit rate on Costco (3 scored calls on this stock), 18.4% average gain per call, +5 pts vs its sector.
Bullish
Freedom Broker · Buy · target $1,030 (+13% vs price that day)
No verdict — this firm doesn't have enough scored calls for us to judge it reliably.
Bullish
Bernstein · Outperform · target $1,144 (+25% vs price that day)
Our verdict — Bernstein ranks #40 of 65 in our leaderboard: 75% hit rate on Costco (4 scored calls on this stock), 17.7% average gain per call, +4 pts vs its sector.
Neutral
DA Davidson · Neutral · target $1,000 (+9% vs price that day)
Our verdict — DA Davidson ranks #35 of 65 in our leaderboard: 66% hit rate across all stocks, 17.5% average gain per call, +4 pts vs its sector.
Bullish
BTIG · Buy · target $1,125 (+22% vs price that day)
Our verdict — BTIG ranks #11 of 65 in our leaderboard: 62% hit rate across all stocks, 21.9% average gain per call, +11 pts vs its sector.
⚠️ Price targets as published by the firms, timestamped at their publication date. The upside shown is vs the price on the day of the call, not today's price. Informational data, not investment advice.
Frequently asked questions
What are analysts saying about COST right now?
Over the last 90 days, 20 price targets were published on Costco: 13 bullish and 1 bearish (65% positive). The median target is $1,050. The latest call is from October 9, 2026.
Should you trust these price targets?
Not blindly — that's the point of this page: next to each call we show the firm's real track record — its rank among 65 tracked firms, its hit rate and its average gain per call. An ambitious target from a firm that is wrong 6 times out of 10 is not worth the same as one from a consistent firm.
Which firm covering COST is the most reliable?
Among the firms that published on Costco in the last 90 days, our highest-ranked is BTIG (rank 11 of 65, 62% hit rate, 21.9% average gain per call).
Where does this data come from?
From analyst price targets, timestamped at publication then replayed against the actual price. Firm rankings come from our analyst leaderboard. Updated daily.
💬 A question about Costco?The JPI assistant answers using our backtest data.