Lamar Advertising Company (LAMR) stock: analyst price target and their real reliability
Live quote · data updated Oct 14, 2026
Lamar Advertising Company · Real Estate · ref. ETF XLRE · 50 calls · price $146.45
What the company does: Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada.
📈 Lamar Advertising Company (LAMR) stock price
$146.45+22.0% over range
Oct 14, 25low $116.11 · high $164.33Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
25% recommend buying · 4 analysts
📊 JPI status : Lamar Advertising Company has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 LAMR price target & analyst consensus — price $146
The price target · all analysts combined (4 targets)
Highest target · 1 firm of 4$170+16.1%
Median target · of 4 targets$160+9.3%
Lowest target · 1 firm of 4$151+3.1%
Current price$146.45
Where these 4 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
4100%
$151 ↔ $170
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: JP Morgan — 61% of its targets hit on this sector (85 calls tested). It aims for $160 (+9.3 %), call made on August 8, 2026, maturing on August 8, 2027 (67 d ago).
The 1 reliable analyst
$160+9.3 %
The 3 other firms
$160+9.3 %
How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $160 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 4 ratings (last 6 months)
Strong Buy00%
Buy125%
Hold375%
Sell00%
Strong Sell00%
Go deeper on the analysts
🎯 LAMR price target all
All 50 calls, one by one, with our verdict on each firm.
→ See all 50 targets, analyst by analyst💡 The best analysts on LAMR most reliable
Their real reliability on LAMR, firm by firm: who was right, who was wrong.
→ See their reliability on LAMRAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Lamar Advertising Company? The JPI assistant answers using our backtest data.
💰 Lamar Advertising Company dividend: yield, history & growth › open the full page
4.18%annual yield
That's ~$6.55 per share per year.
📈 Lamar Advertising Company fundamentals: valuation, margins & growth › open the full page
P/E 26.7Net margin 23.9 %Revenue growth +6.5 %Average P/E
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2022
marg. 22 %
2023
Rev +4%Profit +13%
2024
Rev +5%Profit −27%
2025
Rev +3%Profit +62%
🔎 Detailed analyses
✅ Historical analyst reliability on LAMR
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Deutsche Bank ↗ | 100% | +20.7% | 3 |
| Topeka Capital | 100% | +14.9% | 2 |
| FBR Capital | 100% | +13.6% | 2 |
| Citigroup ↗ | 100% | +11.9% | 8 |
| Evercore ISI Group ↗ | 100% | +8.8% | 2 |
| Imperial Capital | 75% | +40.6% | 4 |
| Morgan Stanley ↗ | 75% | +22.2% | 8 |
| Goldman Sachs ↗ | 50% | +18.9% | 2 |
| TD Cowen ↗ | 33% | +1.3% | 3 |
📊 What $1,000 invested in Lamar Advertising Company would be worth › open the full page
In short — $1,000 invested in Lamar Advertising Company 10 years ago would be worth $2,601 today, i.e. +10%/yr on average. Best year: 2021 (+46%), worst: 2022 (-22%). Price performance, excluding dividends.
If I'd invested $1,000 in Lamar Advertising Company
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,281 | +28% |
| 3 years ago | $1,652 | +65% |
| 5 years ago | $1,874 | +87% |
Return by year (Lamar Advertising Company)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | +23% | $1,232 (+23%) |
| 2025 | +4% | $1,281 (+28%) |
| 2024 | +15% | $1,468 (+47%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Lamar Advertising Company
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📋 All analyst calls on LAMR
Filtered on — · ✕ show all
Wells Fargo ↗
Aug 12, 26
■ Equal-Weight neutral · not a buy · 🎯$151
Price at call : $154.07 — gap to target -2%
Today : $146.45 — gap to target +3%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 51.1% · -0.2% (137 calls)
in progress (365j)
matures : Aug 12, 27
matures : Aug 12, 27
■ Neutral neutral · not a buy · 🎯$160
Price at call : $154.64 — gap to target +3%
Today : $146.45 — gap to target +9%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 54.1% · +0.7% (85 calls)
in progress (365j)
matures : Aug 7, 27
matures : Aug 7, 27
■ Neutral neutral · not a buy · 🎯$160
Price at call : $155.18 — gap to target +3%
Today : $146.45 — gap to target +9%
🎯 on LAMR : 100% (4 calls matureds) · 📊 on Real estate : 45.5% · -9.2% (44 calls)
in progress (365j)
matures : Jul 10, 27
matures : Jul 10, 27
▲ Buy · 🎯$170
Price at call : $145.54 — upside +17%
Today : $146.45 — upside +16%
🎯 on LAMR : 33% (3 calls matureds) · 📊 on Real estate : 100% · +2.3% (3 calls)
in progress (365j)
matures : May 14, 27
matures : May 14, 27
Wells Fargo ↗
May 8, 26
■ Equal-Weight neutral · not a buy · 🎯$150
Price at call : $152.26 — gap to target -1%
Today : $146.45 — gap to target +2%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 51.1% · -0.2% (137 calls)
in progress (365j)
matures : May 8, 27
matures : May 8, 27
Wells Fargo ↗
Feb 24, 26
■ Equal-Weight neutral · not a buy · 🎯$136
Price at call : $135.02 — gap to target +1%
Today : $146.45 — gap to target -7%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 51.1% · -0.2% (137 calls)
in progress (365j)
matures : Feb 24, 27
matures : Feb 24, 27
▲ Buy · 🎯$145
Price at call : $129.63 — upside +12%
Today : $146.45 — upside -1%
🎯 on LAMR : 100% (4 calls matureds) · 📊 on Real estate : 45.5% · -9.2% (44 calls)
in progress (365j)
matures : Nov 13, 26
matures : Nov 13, 26
■ Neutral neutral · not a buy · 🎯$128
Price at call : $127.56 — gap to target +0%
Today : $146.45 — gap to target -13%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 54.1% · +0.7% (85 calls)
in progress (365j)
matures : Nov 12, 26
matures : Nov 12, 26
See the other 42 calls, newest to oldest
Wells Fargo ↗
Aug 11, 25
■ Equal-Weight neutral · not a buy · 🎯$119
Price at call : $117.3 — gap to target +1%
Today : $146.45 — gap to target -19%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 51.1% · -0.2% (137 calls)
in progress (365j)
matures : Aug 11, 26
matures : Aug 11, 26
■ Neutral neutral · not a buy · 🎯$122
Price at call : $114.98 — gap to target +6%
Today : $146.45 — gap to target -17%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 54.1% · +0.7% (85 calls)
in progress (365j)
matures : Aug 11, 26
matures : Aug 11, 26
Morgan Stanley ↗
Aug 4, 25
■ Equal-Weight neutral · not a buy · 🎯$135
Price at call : $125.59 — gap to target +7%
Today : $146.45 — gap to target -8%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : Aug 4, 26
matures : Aug 4, 26
▲ Buy · 🎯$135
Price at call : $119.68 — upside +13%
Today : $146.45 — upside -8%
Expected +13% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on LAMR : 100% (4 calls matureds) · 📊 on Real estate : 45.5% · -9.2% (44 calls)
+27.4%
stock +27% · XLRE +6%
matured May 29, 26
Morgan Stanley ↗
May 1, 25
■ Equal-Weight neutral · not a buy · 🎯$125
Price at call : $115.93 — gap to target +8%
Today : $146.45 — gap to target -15%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : May 1, 26
matures : May 1, 26
■ Neutral neutral · not a buy · 🎯$128
Price at call : $125.43 — gap to target +2%
Today : $146.45 — gap to target -13%
🎯 on LAMR : 100% (4 calls matureds) · 📊 on Real estate : 45.5% · -9.2% (44 calls)
in progress (365j)
matures : Feb 25, 26
matures : Feb 25, 26
■ Neutral neutral · not a buy · 🎯$126
Price at call : $123.65 — gap to target +2%
Today : $146.45 — gap to target -14%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 54.1% · +0.7% (85 calls)
in progress (365j)
matures : Feb 21, 26
matures : Feb 21, 26
▲ Buy · 🎯$160
Price at call : $128.94 — upside +24%
Today : $146.45 — upside +9%
Expected +24% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on LAMR : 33% (3 calls matureds) · 📊 on Real estate : 100% · +2.3% (3 calls)
-0.7%
stock -1% · XLRE -4%
matured Nov 11, 25
Wells Fargo ↗
Nov 11, 24
■ Equal-Weight neutral · not a buy · 🎯$124
Price at call : $128.94 — gap to target -4%
Today : $146.45 — gap to target -15%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 51.1% · -0.2% (137 calls)
in progress (365j)
matures : Nov 11, 25
matures : Nov 11, 25
Morgan Stanley ↗
Nov 11, 24
■ Equal-Weight neutral · not a buy · 🎯$135
Price at call : $130.04 — gap to target +4%
Today : $146.45 — gap to target -8%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : Nov 11, 25
matures : Nov 11, 25
Wells Fargo ↗
Sep 19, 24
■ Equal-Weight neutral · not a buy · 🎯$132
Price at call : $133.54 — gap to target -1%
Today : $146.45 — gap to target -10%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 51.1% · -0.2% (137 calls)
in progress (365j)
matures : Sep 19, 25
matures : Sep 19, 25
▲ Buy · 🎯$140
Price at call : $116.37 — upside +20%
Today : $146.45 — upside -4%
Expected +20% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on LAMR : 33% (3 calls matureds) · 📊 on Real estate : 100% · +2.3% (3 calls)
-1.2%
stock -1% · XLRE -1%
matured Aug 9, 25
■ Neutral neutral · not a buy · 🎯$121
Price at call : $119.86 — gap to target +1%
Today : $146.45 — gap to target -17%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 54.1% · +0.7% (85 calls)
in progress (365j)
matures : Jul 31, 25
matures : Jul 31, 25
▲ Buy · 🎯$135
Price at call : $118.66 — upside +14%
Today : $146.45 — upside -8%
Expected +14% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on LAMR : 33% (3 calls matureds) · 📊 on Real estate : 100% · +2.3% (3 calls)
+5.8%
stock +6% · XLRE +2%
matured Jul 16, 25
■ Neutral neutral · not a buy · 🎯$122
Price at call : $117.53 — gap to target +4%
Today : $146.45 — gap to target -17%
🎯 on LAMR : 100% (4 calls matureds) · 📊 on Real estate : 45.5% · -9.2% (44 calls)
in progress (365j)
matures : Jul 11, 25
matures : Jul 11, 25
Morgan Stanley ↗
Feb 26, 24
■ Equal-Weight neutral · not a buy · 🎯$110
Price at call : $109.43 — gap to target +1%
Today : $146.45 — gap to target -25%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : Feb 25, 25
matures : Feb 25, 25
■ Neutral neutral · not a buy · 🎯$109
Price at call : $109.53 — gap to target -0%
Today : $146.45 — gap to target -26%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 54.1% · +0.7% (85 calls)
in progress (365j)
matures : Feb 25, 25
matures : Feb 25, 25
Morgan Stanley ↗
Oct 9, 23
■ Equal-Weight neutral · not a buy · 🎯$95
Price at call : $79.29 — gap to target +20%
Today : $146.45 — gap to target -35%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : Oct 8, 24
matures : Oct 8, 24
Morgan Stanley ↗
Aug 7, 23
■ Equal-Weight neutral · not a buy · 🎯$100
Price at call : $89.46 — gap to target +12%
Today : $146.45 — gap to target -32%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : Aug 6, 24
matures : Aug 6, 24
Morgan Stanley ↗
May 5, 23
■ Equal-Weight neutral · not a buy · 🎯$108
Price at call : $94.56 — gap to target +14%
Today : $146.45 — gap to target -26%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : May 4, 24
matures : May 4, 24
▲ Buy · 🎯$116
Price at call : $104.42 — upside +11%
Today : $146.45 — upside -21%
Expected +11% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on LAMR : 100% (4 calls matureds) · 📊 on Real estate : 45.5% · -9.2% (44 calls)
+5.9%
stock +6% · XLRE +4%
matured Feb 29, 24
■ Neutral neutral · not a buy · 🎯$110
Price at call : $103.73 — gap to target +6%
Today : $146.45 — gap to target -25%
🎯 on LAMR : no call matured yet · 📊 on Real estate : 54.1% · +0.7% (85 calls)
in progress (365j)
matures : Feb 27, 24
matures : Feb 27, 24
Morgan Stanley ↗
Aug 4, 22
■ Equal-Weight neutral · not a buy · 🎯$110
Price at call : $100.62 — gap to target +9%
Today : $146.45 — gap to target -25%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : Aug 4, 23
matures : Aug 4, 23
▲ Buy · 🎯$108
Price at call : $91.72 — upside +18%
Today : $146.45 — upside -26%
Expected +18% · Actual +8% · Reason (≥ +15%) : ✗ No
🎯 on LAMR : 100% (4 calls matureds) · 📊 on Real estate : 45.5% · -9.2% (44 calls)
+8.0%
stock +8% · XLRE -9%
matured Jul 7, 23
Morgan Stanley ↗
Jun 10, 22
■ Equal-Weight neutral · not a buy · 🎯$103
Price at call : $89.41 — gap to target +15%
Today : $146.45 — gap to target -30%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : Jun 10, 23
matures : Jun 10, 23
Morgan Stanley ↗
Feb 28, 22
▲ Overweight · 🎯$135
Price at call : $109.06 — upside +24%
Today : $146.45 — upside -8%
Expected +24% · Actual -4% · Reason (≥ +15%) : ✗ No
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
-4.1%
stock -4% · XLRE -15%
matured Feb 28, 23
Morgan Stanley ↗
Jun 11, 21
▲ Overweight · 🎯$125
Price at call : $107.32 — upside +16%
Today : $146.45 — upside -15%
Expected +16% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
-19.0%
stock -19% · XLRE -14%
matured Jun 11, 22
Morgan Stanley ↗
Apr 30, 21
▲ Overweight · 🎯$115
Price at call : $99.04 — upside +16%
Today : $146.45 — upside -21%
Expected +16% · Actual +11% · Reason (≥ +15%) : ✗ No
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
+10.6%
stock +11% · XLRE +6%
matured Apr 30, 22
Morgan Stanley ↗
Mar 9, 21
▲ Overweight · 🎯$105
Price at call : $95.55 — upside +10%
Today : $146.45 — upside -28%
Expected +10% · Actual +14% · Reason (≥ +15%) : ✗ No
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
+14.1%
stock +14% · XLRE +23%
matured Mar 9, 22
Morgan Stanley ↗
Nov 6, 20
▲ Overweight · 🎯$87
Price at call : $78.82 — upside +10%
Today : $146.45 — upside -41%
Expected +10% · Actual +53% · Reason (≥ +15%) : ✓ Yes
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
+53.1%
stock +53% · XLRE +32%
matured Nov 6, 21
Morgan Stanley ↗
Nov 2, 20
▲ Overweight · 🎯$81
Price at call : $65.37 — upside +24%
Today : $146.45 — upside -45%
Expected +24% · Actual +80% · Reason (≥ +15%) : ✓ Yes
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
+80.4%
stock +80% · XLRE +38%
matured Nov 2, 21
Morgan Stanley ↗
Jun 22, 20
■ Equal-Weight neutral · not a buy · 🎯$77
Price at call : $71.51 — gap to target +8%
Today : $146.45 — gap to target -47%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : Jun 22, 21
matures : Jun 22, 21
■ Neutral neutral · not a buy · 🎯$58
Price at call : $66.32 — gap to target -13%
Today : $146.45 — gap to target -60%
🎯 on LAMR : 100% (4 calls matureds) · 📊 on Real estate : 45.5% · -9.2% (44 calls)
in progress (365j)
matures : May 18, 21
matures : May 18, 21
MKM Partners
Apr 13, 20
■ Neutral neutral · not a buy · 🎯$53
Price at call : $47.3 — gap to target +12%
Today : $146.45 — gap to target -64%
🎯 on LAMR : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Apr 13, 21
matures : Apr 13, 21
Imperial Capital
Apr 3, 20
▲ Outperform · 🎯$71
Price at call : $38.07 — upside +86%
Today : $146.45 — upside -52%
Expected +86% · Actual +154% · Reason (≥ +15%) : ✓ Yes
🎯 on LAMR : 100% (2 calls matureds) · 📊 unranked overall
+154.0%
stock +154% · XLRE +38%
matured Apr 3, 21
■ Neutral neutral · not a buy · 🎯$40
Price at call : $51 — gap to target -22%
Today : $146.45 — gap to target -73%
🎯 on LAMR : 100% (4 calls matureds) · 📊 on Real estate : 45.5% · -9.2% (44 calls)
in progress (365j)
matures : Mar 25, 21
matures : Mar 25, 21
Imperial Capital
Mar 10, 20
▲ Outperform · 🎯$93
Price at call : $74.97 — upside +24%
Today : $146.45 — upside -36%
Expected +24% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on LAMR : 100% (2 calls matureds) · 📊 unranked overall
+25.9%
stock +26% · XLRE +1%
matured Mar 10, 21
Morgan Stanley ↗
Feb 21, 20
■ Equal-Weight neutral · not a buy · 🎯$94
Price at call : $94.09 — gap to target -0%
Today : $146.45 — gap to target -36%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : Feb 20, 21
matures : Feb 20, 21
Imperial Capital
Feb 13, 20
■ In-Line neutral · not a buy · 🎯$91
Price at call : $95.58 — gap to target -5%
Today : $146.45 — gap to target -38%
🎯 on LAMR : 100% (2 calls matureds) · 📊 unranked overall
in progress (365j)
matures : Feb 12, 21
matures : Feb 12, 21
Morgan Stanley ↗
Jan 27, 20
■ Equal-Weight neutral · not a buy · 🎯$92
Price at call : $93.75 — gap to target -2%
Today : $146.45 — gap to target -37%
🎯 on LAMR : 67% (6 calls matureds) · 📊 on Real estate : 54.7% · +8.4% (64 calls)
in progress (365j)
matures : Jan 26, 21
matures : Jan 26, 21
▼ Sell · 🎯$75
Price at call : $81.69 — upside -8%
Today : $146.45 — upside -49%
Expected -8% · Actual -9% · Reason (≤ −15%) : ✗ No
🎯 on LAMR : 100% (4 calls matureds) · 📊 on Real estate : 45.5% · -9.2% (44 calls)
+9.2%
stock -9% · XLRE -3%
matured Nov 12, 20
Imperial Capital
Oct 23, 19
■ In-Line neutral · not a buy · 🎯$86
Price at call : $82.52 — gap to target +4%
Today : $146.45 — gap to target -41%
🎯 on LAMR : 100% (2 calls matureds) · 📊 unranked overall
in progress (365j)
matures : Oct 22, 20
matures : Oct 22, 20
Frequently asked questions
Should I buy Lamar Advertising Company stock?
This isn't buy advice. For Lamar Advertising Company, the analyst consensus is "Hold", with an average price target of $160 (+9% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (3 calls tracked on Lamar Advertising Company). We show the numbers — you decide.
Is it too late to buy Lamar Advertising Company? How high can it go?
The most bullish analyst target on Lamar Advertising Company is $170 (+16% above today's price); the average is $160. That's the upside they see. Check how reliable those analysts have actually been on Lamar Advertising Company on our site before trusting it.
Is Lamar Advertising Company still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 9 analysts have a real record on Lamar Advertising Company, the best hitting 100% over 3 calls. Current consensus: "Hold". Make your call on data, not noise.
What has Lamar Advertising Company's past performance been?
Historical returns and a "how much if I had invested" calculator: LAMR performance & returns.
Does Lamar Advertising Company pay a dividend?
Yield, consistency and growth history of the dividend: LAMR's dividend.
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