MSC Industrial Direct (MSM) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
MSC Industrial Direct · Industrials · ref. ETF XLI · 50 calls · price $122.01
What the company does: MSC Industrial Direct Co., Inc., together with its subsidiaries, engages in the distribution of metalworking and maintenance, repair, and operations (MRO) products and services in the United States, Canada, Mexico, the United Kingdom, and internationally.
📈 MSC Industrial Direct (MSM) stock price
$122.01+34.1% over range
Aug 28, 25low $81.08 · high $127.28Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
100% recommend buying · 3 analysts
📊 JPI status : MSC Industrial Direct has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 MSM price target & analyst consensus — price $122
The price target · all analysts combined (3 targets)
Highest target · 1 firm of 3$155+27.0%
Median target · of 3 targets$150+22.9%
Lowest target · 1 firm of 3$145+18.8%
Current price$122.01
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: DA Davidson — 68% of its targets hit on this sector (104 calls tested). It aims for $150 (+23 %), call made on July 3, 2026, maturing on July 3, 2027 (56 d ago).
The 2 reliable analysts
$148+21 %
The 1 other firm
$155+27 %
How to read it: the 2 reliable firms are not filtered by optimism — 2 aim above the price, 0 below, hence their $148 median. “The 1 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 3 ratings (last 6 months)
Strong Buy00%
Buy3100%
Hold00%
Sell00%
Strong Sell00%
Go deeper on the analysts
🎯 MSM price target all
All 50 calls, one by one, with our verdict on each firm.
→ See all 50 targets, analyst by analyst💡 The best analysts on MSM most reliable
Their real reliability on MSM, firm by firm: who was right, who was wrong.
→ See their reliability on MSMAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about MSC Industrial Direct? The JPI assistant answers using our backtest data.
💰 MSC Industrial Direct dividend: yield, history & growth › open the full page
2.81%annual yield
That's ~$3.46 per share per year.
📈 MSC Industrial Direct fundamentals: valuation, margins & growth › open the full page
P/E 29.6Net margin 5.9 %Revenue growth +7.8 %Cheap for the growth
🔎 Detailed analyses
✅ Historical analyst reliability on MSM
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| JP Morgan ↗ | 100% | +17.5% | 2 |
| UBS ↗ | 100% | +12.1% | 4 |
| Keybanc ↗ | 67% | +14.0% | 15 |
| Wunderlich Securities | 67% | +2.8% | 6 |
| Credit Suisse | 67% | -2.3% | 3 |
| Baird ↗ | 60% | +10.1% | 5 |
| Stephens & Co. ↗ | 60% | -1.1% | 5 |
| Raymond James ↗ | 50% | -6.4% | 4 |
| Wells Fargo ↗ | 33% | -6.7% | 3 |
| William Blair ↗ | 0% | -3.5% | 2 |
📊 What $1,000 invested in MSC Industrial Direct would be worth › open the full page
In short — $1,000 invested in MSC Industrial Direct 10 years ago would be worth $2,114 today, i.e. +8%/yr on average. Best year: 2016 (+64%), worst: 2024 (-26%). Price performance, excluding dividends.
If I'd invested $1,000 in MSC Industrial Direct
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,593 | +59% |
| 3 years ago | $1,456 | +46% |
| 5 years ago | $1,410 | +41% |
Return by year (MSC Industrial Direct)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | +41% | $1,414 (+41%) |
| 2025 | +13% | $1,593 (+59%) |
| 2024 | -26% | $1,175 (+17%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on MSC Industrial Direct
Loading news…
📋 All analyst calls on MSM
Filtered on — · ✕ show all
Rothschild & Co
Jul 13, 26
▲ Buy · 🎯$155
Price at call : $123.99 — upside +25%
Today : $122.01 — upside +27%
🎯 on MSM : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 13, 27
matures : Jul 13, 27
▲ Overweight · 🎯$145
Price at call : $122.78 — upside +18%
Today : $122.01 — upside +19%
🎯 on MSM : 43% (7 calls matureds) · 📊 on Industry : 52.7% · +7.0% (446 calls)
in progress (365j)
matures : Jul 2, 27
matures : Jul 2, 27
DA Davidson ↗
Jul 2, 26
▲ Buy · 🎯$150
Price at call : $122.78 — upside +22%
Today : $122.01 — upside +23%
🎯 on MSM : no call matured yet · 📊 on Industry : 43.3% · +13.6% (104 calls)
in progress (365j)
matures : Jul 2, 27
matures : Jul 2, 27
DA Davidson ↗
Jun 16, 26
▲ Buy · 🎯$145
Price at call : $115.18 — upside +26%
Today : $122.01 — upside +19%
🎯 on MSM : no call matured yet · 📊 on Industry : 43.3% · +13.6% (104 calls)
in progress (365j)
matures : Jun 16, 27
matures : Jun 16, 27
▲ Overweight · 🎯$129
Price at call : $117.21 — upside +10%
Today : $122.01 — upside +6%
🎯 on MSM : 43% (7 calls matureds) · 📊 on Industry : 52.7% · +7.0% (446 calls)
in progress (365j)
matures : Jun 2, 27
matures : Jun 2, 27
▲ Overweight · 🎯$117
Price at call : $104.17 — upside +12%
Today : $122.01 — upside -4%
🎯 on MSM : 43% (7 calls matureds) · 📊 on Industry : 52.7% · +7.0% (446 calls)
in progress (365j)
matures : Apr 27, 27
matures : Apr 27, 27
■ Neutral neutral · not a buy · 🎯$95
Price at call : $94.18 — gap to target +1%
Today : $122.01 — gap to target -22%
🎯 on MSM : 100% (1 call matured) · 📊 on Industry : 47.7% · +5.0% (302 calls)
in progress (365j)
matures : Feb 6, 27
matures : Feb 6, 27
▲ Overweight · 🎯$96
Price at call : $88 — upside +9%
Today : $122.01 — upside -21%
🎯 on MSM : 100% (1 call matured) · 📊 on Industry : 47.7% · +5.0% (302 calls)
in progress (365j)
matures : Oct 24, 26
matures : Oct 24, 26
See the other 42 calls, newest to oldest
▲ Overweight · 🎯$93
Price at call : $85.43 — upside +9%
Today : $122.01 — upside -24%
🎯 on MSM : 100% (1 call matured) · 📊 on Industry : 47.7% · +5.0% (302 calls)
in progress (365j)
matures : Oct 15, 26
matures : Oct 15, 26
Wolfe Research ↗
Oct 8, 25
■ Peer Perform neutral · not a buy
🎯 on MSM : 100% (1 call matured) · 📊 on Industry : 48.8% · -1.0% (43 calls)
in progress (365j)
matures : Oct 8, 26
matures : Oct 8, 26
Loop Capital ↗
Jul 2, 25
■ Hold neutral · not a buy · 🎯$84
Price at call : $89.97 — gap to target -7%
Today : $122.01 — gap to target -31%
🎯 on MSM : 0% (1 call matured) · 📊 on Industry : 53.1% · +5.7% (64 calls)
in progress (365j)
matures : Jul 2, 26
matures : Jul 2, 26
■ Neutral neutral · not a buy · 🎯$95
Price at call : $89.61 — gap to target +6%
Today : $122.01 — gap to target -22%
🎯 on MSM : 67% (3 calls matureds) · 📊 on Industry : 52.5% · +5.5% (322 calls)
in progress (365j)
matures : Jul 2, 26
matures : Jul 2, 26
Stephens & Co. ↗
Jul 2, 25
■ Equal-Weight neutral · not a buy · 🎯$90
Price at call : $89.61 — gap to target +0%
Today : $122.01 — gap to target -26%
🎯 on MSM : 50% (4 calls matureds) · 📊 on Industry : 50% · +10.3% (70 calls)
in progress (365j)
matures : Jul 2, 26
matures : Jul 2, 26
▲ Overweight · 🎯$89
Price at call : $83.81 — upside +6%
Today : $122.01 — upside -27%
Expected +6% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on MSM : 100% (1 call matured) · 📊 on Industry : 47.7% · +5.0% (302 calls)
+28.2%
stock +28% · XLI +22%
matured May 27, 26
Loop Capital ↗
Apr 4, 25
■ Hold neutral · not a buy · 🎯$74
Price at call : $70.15 — gap to target +5%
Today : $122.01 — gap to target -39%
🎯 on MSM : 0% (1 call matured) · 📊 on Industry : 53.1% · +5.7% (64 calls)
in progress (365j)
matures : Apr 4, 26
matures : Apr 4, 26
■ Neutral neutral · not a buy · 🎯$84
Price at call : $71.22 — gap to target +18%
Today : $122.01 — gap to target -31%
🎯 on MSM : 67% (3 calls matureds) · 📊 on Industry : 52.5% · +5.5% (322 calls)
in progress (365j)
matures : Apr 4, 26
matures : Apr 4, 26
Wolfe Research ↗
Jan 16, 25
▲ Outperform · 🎯$95
Price at call : $81.78 — upside +16%
Today : $122.01 — upside -22%
Expected +16% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 100% (1 call matured) · 📊 on Industry : 48.8% · -1.0% (43 calls)
+4.6%
stock +5% · XLI +19%
matured Jan 16, 26
Stephens & Co. ↗
Dec 4, 24
■ Equal-Weight neutral · not a buy · 🎯$85
Price at call : $83.35 — gap to target +2%
Today : $122.01 — gap to target -30%
🎯 on MSM : 50% (4 calls matureds) · 📊 on Industry : 50% · +10.3% (70 calls)
in progress (365j)
matures : Dec 4, 25
matures : Dec 4, 25
■ Neutral neutral · not a buy · 🎯$73
Price at call : $81.09 — gap to target -10%
Today : $122.01 — gap to target -40%
🎯 on MSM : 100% (1 call matured) · 📊 on Industry : 47.7% · +5.0% (302 calls)
in progress (365j)
matures : Oct 25, 25
matures : Oct 25, 25
■ Neutral neutral · not a buy · 🎯$91
Price at call : $82.68 — gap to target +10%
Today : $122.01 — gap to target -25%
🎯 on MSM : 67% (3 calls matureds) · 📊 on Industry : 52.5% · +5.5% (322 calls)
in progress (365j)
matures : Oct 16, 25
matures : Oct 16, 25
Loop Capital ↗
Jul 3, 24
■ Hold neutral · not a buy · 🎯$75
Price at call : $77.37 — gap to target -3%
Today : $122.01 — gap to target -39%
🎯 on MSM : 0% (1 call matured) · 📊 on Industry : 53.1% · +5.7% (64 calls)
in progress (365j)
matures : Jul 3, 25
matures : Jul 3, 25
■ Neutral neutral · not a buy · 🎯$80
Price at call : $77.37 — gap to target +3%
Today : $122.01 — gap to target -34%
🎯 on MSM : 100% (1 call matured) · 📊 on Industry : 47.7% · +5.0% (302 calls)
in progress (365j)
matures : Jul 3, 25
matures : Jul 3, 25
Loop Capital ↗
Jun 17, 24
■ Hold neutral · not a buy · 🎯$80
Price at call : $79.45 — gap to target +1%
Today : $122.01 — gap to target -34%
🎯 on MSM : 0% (1 call matured) · 📊 on Industry : 53.1% · +5.7% (64 calls)
in progress (365j)
matures : Jun 17, 25
matures : Jun 17, 25
■ Sector Weight neutral · not a buy
🎯 on MSM : 43% (7 calls matureds) · 📊 on Industry : 52.7% · +7.0% (446 calls)
in progress (365j)
matures : Jun 17, 25
matures : Jun 17, 25
Stephens & Co. ↗
Jun 14, 24
▲ Overweight · 🎯$110
Price at call : $75.84 — upside +45%
Today : $122.01 — upside -10%
Expected +45% · Actual +8% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 50% (4 calls matureds) · 📊 on Industry : 50% · +10.3% (70 calls)
+8.2%
stock +8% · XLI +19%
matured Jun 14, 25
■ Neutral neutral · not a buy · 🎯$84
Price at call : $75.84 — gap to target +11%
Today : $122.01 — gap to target -31%
🎯 on MSM : 67% (3 calls matureds) · 📊 on Industry : 52.5% · +5.5% (322 calls)
in progress (365j)
matures : Jun 14, 25
matures : Jun 14, 25
■ Neutral neutral · not a buy · 🎯$95
Price at call : $84.98 — gap to target +12%
Today : $122.01 — gap to target -22%
🎯 on MSM : 67% (3 calls matureds) · 📊 on Industry : 52.5% · +5.5% (322 calls)
in progress (365j)
matures : May 29, 25
matures : May 29, 25
Stephens & Co. ↗
Apr 1, 24
▲ Overweight · 🎯$110
Price at call : $95.95 — upside +15%
Today : $122.01 — upside -10%
Expected +15% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 50% (4 calls matureds) · 📊 on Industry : 50% · +10.3% (70 calls)
-18.9%
stock -19% · XLI +5%
matured Apr 1, 25
▲ Overweight · 🎯$102
Price at call : $93.81 — upside +9%
Today : $122.01 — upside -16%
Expected +9% · Actual -15% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 43% (7 calls matureds) · 📊 on Industry : 52.7% · +7.0% (446 calls)
-14.8%
stock -15% · XLI +17%
matured Jan 9, 25
Loop Capital ↗
Oct 9, 23
▲ Buy · 🎯$124
Price at call : $101.32 — upside +22%
Today : $122.01 — upside +2%
Expected +22% · Actual -21% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 0% (1 call matured) · 📊 on Industry : 53.1% · +5.7% (64 calls)
-20.8%
stock -21% · XLI +32%
matured Oct 8, 24
▲ Outperform · 🎯$110
Price at call : $95.73 — upside +15%
Today : $122.01 — upside -10%
Expected +15% · Actual -18% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 67% (3 calls matureds) · 📊 on Industry : 52.5% · +5.5% (322 calls)
-18.3%
stock -18% · XLI +12%
matured Jun 29, 24
■ Neutral neutral · not a buy · 🎯$89
Price at call : $95.28 — gap to target -7%
Today : $122.01 — gap to target -27%
🎯 on MSM : 100% (1 call matured) · 📊 on Industry : 47.7% · +5.0% (302 calls)
in progress (365j)
matures : Jun 29, 24
matures : Jun 29, 24
▲ Overweight · 🎯$105
Price at call : $91.3 — upside +15%
Today : $122.01 — upside -14%
Expected +15% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 43% (7 calls matureds) · 📊 on Industry : 52.7% · +7.0% (446 calls)
+1.4%
stock +1% · XLI +21%
matured Apr 20, 24
▲ Overweight · 🎯$97
Price at call : $84.49 — upside +15%
Today : $122.01 — upside -20%
Expected +15% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 43% (7 calls matureds) · 📊 on Industry : 52.7% · +7.0% (446 calls)
+13.1%
stock +13% · XLI +29%
matured Apr 4, 24
■ Neutral neutral · not a buy · 🎯$86
Price at call : $84.56 — gap to target +2%
Today : $122.01 — gap to target -30%
🎯 on MSM : 100% (1 call matured) · 📊 on Industry : 47.7% · +5.0% (302 calls)
in progress (365j)
matures : Apr 4, 24
matures : Apr 4, 24
Stephens & Co. ↗
Apr 5, 23
▲ Overweight · 🎯$100
Price at call : $84.56 — upside +18%
Today : $122.01 — upside -18%
Expected +18% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 50% (4 calls matureds) · 📊 on Industry : 50% · +10.3% (70 calls)
+12.9%
stock +13% · XLI +27%
matured Apr 4, 24
Loop Capital ↗
Apr 5, 23
■ Hold neutral · not a buy · 🎯$89
Price at call : $84.56 — gap to target +5%
Today : $122.01 — gap to target -27%
🎯 on MSM : 0% (1 call matured) · 📊 on Industry : 53.1% · +5.7% (64 calls)
in progress (365j)
matures : Apr 4, 24
matures : Apr 4, 24
▲ Outperform · 🎯$104
Price at call : $84.56 — upside +23%
Today : $122.01 — upside -15%
Expected +23% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 67% (3 calls matureds) · 📊 on Industry : 52.5% · +5.5% (322 calls)
+12.9%
stock +13% · XLI +27%
matured Apr 4, 24
▲ Overweight · 🎯$93
Price at call : $74.93 — upside +24%
Today : $122.01 — upside -24%
Expected +24% · Actual +39% · Reason (≥ +15%) : ✓ Yes
🎯 on MSM : 43% (7 calls matureds) · 📊 on Industry : 52.7% · +7.0% (446 calls)
+39.0%
stock +39% · XLI +21%
matured Oct 14, 23
▲ Outperform · 🎯$100
Price at call : $75.11 — upside +33%
Today : $122.01 — upside -18%
Expected +33% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on MSM : 67% (3 calls matureds) · 📊 on Industry : 52.5% · +5.5% (322 calls)
+26.9%
stock +27% · XLI +23%
matured Jun 30, 23
William Blair ↗
Jun 30, 22
■ Market Perform neutral · not a buy
🎯 on MSM : 0% (1 call matured) · 📊 on Industry : 41% · +6.5% (39 calls)
in progress (365j)
matures : Jun 30, 23
matures : Jun 30, 23
▲ Overweight · 🎯$100
Price at call : $85.21 — upside +17%
Today : $122.01 — upside -18%
Expected +17% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 43% (7 calls matureds) · 📊 on Industry : 52.7% · +7.0% (446 calls)
-1.4%
stock -1% · XLI -2%
matured Mar 31, 23
▲ Overweight · 🎯$91
Price at call : $81.65 — upside +11%
Today : $122.01 — upside -25%
Expected +11% · Actual -11% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 43% (7 calls matureds) · 📊 on Industry : 52.7% · +7.0% (446 calls)
-11.4%
stock -11% · XLI -17%
matured Sep 27, 22
Loop Capital ↗
Aug 3, 21
■ Hold neutral · not a buy · 🎯$92
Price at call : $88.21 — gap to target +4%
Today : $122.01 — gap to target -25%
🎯 on MSM : 0% (1 call matured) · 📊 on Industry : 53.1% · +5.7% (64 calls)
in progress (365j)
matures : Aug 3, 22
matures : Aug 3, 22
Deutsche Bank ↗
Jul 15, 21
■ Hold neutral · not a buy · 🎯$98
Price at call : $88.81 — gap to target +10%
Today : $122.01 — gap to target -20%
🎯 on MSM : no call matured yet · 📊 on Industry : 50.7% · +7.5% (225 calls)
in progress (365j)
matures : Jul 15, 22
matures : Jul 15, 22
Stephens & Co. ↗
Jul 9, 21
▲ Overweight · 🎯$115
Price at call : $91.85 — upside +25%
Today : $122.01 — upside -6%
Expected +25% · Actual -20% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 50% (4 calls matureds) · 📊 on Industry : 50% · +10.3% (70 calls)
-19.8%
stock -20% · XLI -16%
matured Jul 9, 22
Deutsche Bank ↗
Jul 2, 21
■ Hold neutral · not a buy · 🎯$96
Price at call : $89.75 — gap to target +7%
Today : $122.01 — gap to target -21%
🎯 on MSM : no call matured yet · 📊 on Industry : 50.7% · +7.5% (225 calls)
in progress (365j)
matures : Jul 2, 22
matures : Jul 2, 22
▲ Overweight · 🎯$102
Price at call : $92.19 — upside +11%
Today : $122.01 — upside -16%
Expected +11% · Actual -11% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 43% (7 calls matureds) · 📊 on Industry : 52.7% · +7.0% (446 calls)
-11.0%
stock -11% · XLI -7%
matured May 3, 22
Deutsche Bank ↗
Apr 8, 21
■ Hold neutral · not a buy · 🎯$94
Price at call : $90 — gap to target +4%
Today : $122.01 — gap to target -23%
🎯 on MSM : no call matured yet · 📊 on Industry : 50.7% · +7.5% (225 calls)
in progress (365j)
matures : Apr 8, 22
matures : Apr 8, 22
William Blair ↗
Apr 8, 21
▲ Outperform
Actual -6% · Reason (≥ +15%) : ✗ No
🎯 on MSM : 0% (1 call matured) · 📊 on Industry : 41% · +6.5% (39 calls)
-5.9%
stock -6% · XLI +0%
matured Apr 8, 22
Frequently asked questions
Should I buy MSC Industrial Direct stock?
This isn't buy advice. For MSC Industrial Direct, the analyst consensus is "Buy", with an average price target of $150 (+23% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (2 calls tracked on MSC Industrial Direct). We show the numbers — you decide.
Is it too late to buy MSC Industrial Direct? How high can it go?
The most bullish analyst target on MSC Industrial Direct is $155 (+27% above today's price); the average is $150. That's the upside they see. Check how reliable those analysts have actually been on MSC Industrial Direct on our site before trusting it.
Is MSC Industrial Direct still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 11 analysts have a real record on MSC Industrial Direct, the best hitting 100% over 2 calls. Current consensus: "Buy". Make your call on data, not noise.
What has MSC Industrial Direct's past performance been?
Historical returns and a "how much if I had invested" calculator: MSM performance & returns.
Does MSC Industrial Direct pay a dividend?
Yield, consistency and growth history of the dividend: MSM's dividend.
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