e.l.f. Beauty (ELF) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
e.l.f. Beauty · Consumer Staples · ref. ETF XLP · 156 calls · price $106.17
What the company does: e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide.
📈 e.l.f. Beauty (ELF) stock price
$106.17-17.9% over range
Aug 28, 25low $49.57 · high $146.67Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
67% recommend buying · 15 analysts
📊 JPI status :
e.l.f. Beauty is part of our 2026 selection (JPI Risk +), bought at the start of the year and tracked live. It no longer shows in today's ranking: its target has been reached, there is no gap left. See the 2026 selection and its performance →
⚠️ The stock trades above the median target: it has beaten expectations. The “Buy” reflects conviction on the company, but the remaining quantified upside is low/negative.
🎯 ELF price target & analyst consensus — price $106
The price target · all analysts combined (15 targets)
Highest target · 1 firm of 15$121+14.0%
Median target · of 15 targets$90-15.2%
Lowest target · 1 firm of 15$59-44.4%
Current price$106.17
Where these 15 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
320%
$110 ↔ $121
Below
1280%
$59 ↔ $106
⏳ Targets haven't kept up with the price. 67% of ratings say “Buy”, yet 12 of 15 targets sit below the current price: the stock has risen past what analysts were aiming for, and some haven't raised their target yet. Read it as a dated view, not as a forecast of a drop.
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: B. Riley Securities — 63% of its targets hit on this sector (19 calls tested). It aims for $100 (-5.8 %), call made on August 7, 2026, maturing on August 7, 2027 (21 d ago).
The 3 reliable analysts
$92-13 %
The 12 other firms
$90-15 %
How to read it: the 3 reliable firms are not filtered by optimism — 0 aim above the price, 3 below, hence their $92 median. “The 12 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 15 ratings (last 6 months)
Strong Buy17%
Buy960%
Hold533%
Sell00%
Strong Sell00%
Go deeper on the analysts
🎯 ELF price target all
All 18 calls, one by one, with our verdict on each firm.
→ See all 18 targets, analyst by analyst💡 The best analysts on ELF most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in ELF? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about e.l.f. Beauty? The JPI assistant answers using our backtest data.
📈 e.l.f. Beauty fundamentals: valuation, margins & growth › open the full page
P/E 108.3Net margin -0.2 %Revenue growth +35.5 %Cheap for the growth
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2023
marg. 11 %
2024
Rev +77%Profit +107%
2025
Rev +28%Profit −12%
2026
Rev +25%Profit −77%
🔎 Detailed analyses
🏛️ Which US Congress members hold e.l.f. Beauty (ELF)?
1 Congress member has disclosed ELF buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Michael Guest 1× · 42%
✅ Historical analyst reliability on ELF
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Morgan Stanley ↗ | 79% | +62.5% | 29 |
| Raymond James ↗ | 75% | +77.5% | 24 |
| Jefferies ↗ | 73% | +22.3% | 11 |
| JP Morgan ↗ | 59% | +49.1% | 22 |
| Truist Securities ↗ | 54% | +26.3% | 13 |
| B of A Securities ↗ | 54% | +18.0% | 13 |
| DA Davidson ↗ | 52% | +24.4% | 52 |
| Goldman Sachs ↗ | 50% | -7.5% | 4 |
| B. Riley Securities ↗ | 50% | -15.1% | 4 |
| Piper Sandler ↗ | 39% | +10.7% | 28 |
See the other 7 firms
| Wells Fargo ↗ | 0% | -77.0% | 3 |
| BMO Capital ↗ | 0% | -27.4% | 2 |
| Citigroup ↗ | 25% | -27.8% | 4 |
| TD Cowen ↗ | 33% | -27.3% | 3 |
| Baird ↗ | 33% | -17.2% | 6 |
| UBS ↗ | 33% | -17.1% | 3 |
| Canaccord Genuity ↗ | 33% | +5.7% | 9 |
📊 What $1,000 invested in e.l.f. Beauty would be worth › open the full page
In short — $1,000 invested in e.l.f. Beauty 10 years ago would be worth $2,862 today, i.e. +11%/yr on average. Best year: 2023 (+161%), worst: 2018 (-61%). Price performance, excluding dividends.
If I'd invested $1,000 in e.l.f. Beauty
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $589 | -41% |
| 3 years ago | $1,338 | +34% |
| 5 years ago | $2,938 | +194% |
Return by year (e.l.f. Beauty)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | -3% | $973 (-3%) |
| 2025 | -39% | $589 (-41%) |
| 2024 | -13% | $513 (-49%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on e.l.f. Beauty
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📋 All analyst calls on ELF
Filtered on — · ✕ show all
▲ Overweight · 🎯$106
Price at call : $98.46 — upside +8%
Today : $106.17 — upside -0%
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
in progress (365j)
matures : Aug 19, 27
matures : Aug 19, 27
Canaccord Genuity ↗
Aug 19, 26
▲ Buy · 🎯$110
Price at call : $98.46 — upside +12%
Today : $106.17 — upside +4%
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
in progress (365j)
matures : Aug 19, 27
matures : Aug 19, 27
▲ Buy · 🎯$110
Price at call : $94.99 — upside +16%
Today : $106.17 — upside +4%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 33.3% · -16.9% (12 calls)
in progress (365j)
matures : Aug 10, 27
matures : Aug 10, 27
▲ Overweight · 🎯$111
Price at call : $98.49 — upside +13%
Today : $106.17 — upside +5%
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
in progress (365j)
matures : Aug 6, 27
matures : Aug 6, 27
■ Neutral neutral · not a buy · 🎯$89
Price at call : $98.49 — gap to target -10%
Today : $106.17 — gap to target -16%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50% · +0.9% (62 calls)
in progress (365j)
matures : Aug 6, 27
matures : Aug 6, 27
▲ Outperform · 🎯$121
Price at call : $98.49 — upside +23%
Today : $106.17 — upside +14%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50% · -9.1% (6 calls)
in progress (365j)
matures : Aug 6, 27
matures : Aug 6, 27
Piper Sandler ↗
Aug 6, 26
■ Neutral neutral · not a buy · 🎯$65
Price at call : $98.49 — gap to target -34%
Today : $106.17 — gap to target -39%
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
in progress (365j)
matures : Aug 6, 27
matures : Aug 6, 27
Evercore ISI Group ↗
Aug 6, 26
■ In-Line neutral · not a buy · 🎯$90
Price at call : $98.49 — gap to target -9%
Today : $106.17 — gap to target -15%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 27.3% · -29.8% (22 calls)
in progress (365j)
matures : Aug 6, 27
matures : Aug 6, 27
See the other 148 calls, newest to oldest
B. Riley Securities ↗
Aug 6, 26
▲ Buy · 🎯$100
Price at call : $98.49 — upside +2%
Today : $106.17 — upside -6%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 47.4% · +41.9% (19 calls)
in progress (365j)
matures : Aug 6, 27
matures : Aug 6, 27
▲ Outperform · 🎯$113
Price at call : $92.31 — upside +22%
Today : $106.17 — upside +6%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50% · -9.1% (6 calls)
in progress (365j)
matures : Aug 5, 27
matures : Aug 5, 27
▲ Buy · 🎯$100
Price at call : $80.9 — upside +24%
Today : $106.17 — upside -6%
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
in progress (365j)
matures : Jul 28, 27
matures : Jul 28, 27
▲ Buy · 🎯$85
Price at call : $79.03 — upside +8%
Today : $106.17 — upside -20%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 33.3% · -16.9% (12 calls)
in progress (365j)
matures : Jul 21, 27
matures : Jul 21, 27
Canaccord Genuity ↗
Jul 17, 26
▲ Buy · 🎯$97
Price at call : $79.65 — upside +22%
Today : $106.17 — upside -9%
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
in progress (365j)
matures : Jul 17, 27
matures : Jul 17, 27
▲ Overweight · 🎯$94
Price at call : $73.69 — upside +28%
Today : $106.17 — upside -11%
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
in progress (365j)
matures : Jul 16, 27
matures : Jul 16, 27
■ Neutral neutral · not a buy · 🎯$80
Price at call : $73.69 — gap to target +9%
Today : $106.17 — gap to target -25%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50% · +0.9% (62 calls)
in progress (365j)
matures : Jul 16, 27
matures : Jul 16, 27
Raymond James ↗
Jul 14, 26
▲ Strong Buy · 🎯$87
Price at call : $74.22 — upside +17%
Today : $106.17 — upside -18%
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
in progress (365j)
matures : Jul 14, 27
matures : Jul 14, 27
▲ Buy · 🎯$92
Price at call : $74.22 — upside +24%
Today : $106.17 — upside -13%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : Jul 14, 27
matures : Jul 14, 27
■ Market Perform neutral · not a buy · 🎯$60
Price at call : $61.15 — gap to target -2%
Today : $106.17 — gap to target -43%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50% · -9.1% (6 calls)
in progress (365j)
matures : Jun 11, 27
matures : Jun 11, 27
B. Riley Securities ↗
May 26, 26
▲ Buy · 🎯$70
Price at call : $57.36 — upside +22%
Today : $106.17 — upside -34%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 47.4% · +41.9% (19 calls)
in progress (365j)
matures : May 26, 27
matures : May 26, 27
▲ Overweight · 🎯$80
Price at call : $52.9 — upside +51%
Today : $106.17 — upside -25%
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
in progress (365j)
matures : May 21, 27
matures : May 21, 27
■ Neutral neutral · not a buy · 🎯$60
Price at call : $52.9 — gap to target +13%
Today : $106.17 — gap to target -43%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50% · +0.9% (62 calls)
in progress (365j)
matures : May 21, 27
matures : May 21, 27
▲ Buy · 🎯$70
Price at call : $52.9 — upside +32%
Today : $106.17 — upside -34%
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
in progress (365j)
matures : May 21, 27
matures : May 21, 27
Canaccord Genuity ↗
May 21, 26
▲ Buy · 🎯$90
Price at call : $53.12 — upside +69%
Today : $106.17 — upside -15%
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
in progress (365j)
matures : May 21, 27
matures : May 21, 27
Morgan Stanley ↗
May 21, 26
■ Equal-Weight neutral · not a buy · 🎯$59
Price at call : $53.12 — gap to target +11%
Today : $106.17 — gap to target -44%
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
in progress (365j)
matures : May 21, 27
matures : May 21, 27
Piper Sandler ↗
May 21, 26
■ Neutral neutral · not a buy · 🎯$50
Price at call : $53.12 — gap to target -6%
Today : $106.17 — gap to target -53%
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
in progress (365j)
matures : May 21, 27
matures : May 21, 27
B of A Securities ↗
May 21, 26
▲ Buy · 🎯$85
Price at call : $53.12 — upside +60%
Today : $106.17 — upside -20%
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
in progress (365j)
matures : May 21, 27
matures : May 21, 27
Piper Sandler ↗
May 19, 26
■ Neutral neutral · not a buy · 🎯$60
Price at call : $52.98 — gap to target +13%
Today : $106.17 — gap to target -43%
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
in progress (365j)
matures : May 19, 27
matures : May 19, 27
Canaccord Genuity ↗
May 18, 26
▲ Buy · 🎯$100
Price at call : $52.98 — upside +89%
Today : $106.17 — upside -6%
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
in progress (365j)
matures : May 18, 27
matures : May 18, 27
Morgan Stanley ↗
May 1, 26
■ Equal-Weight neutral · not a buy · 🎯$67
Price at call : $60.49 — gap to target +11%
Today : $106.17 — gap to target -37%
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
in progress (365j)
matures : May 1, 27
matures : May 1, 27
▲ Outperform · 🎯$90
Price at call : $63 — upside +43%
Today : $106.17 — upside -15%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 46.2% · +2.4% (26 calls)
in progress (365j)
matures : Apr 28, 27
matures : Apr 28, 27
▲ Overweight · 🎯$85
Price at call : $68.42 — upside +24%
Today : $106.17 — upside -20%
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
in progress (365j)
matures : Apr 17, 27
matures : Apr 17, 27
▲ Buy · 🎯$87
Price at call : $69.25 — upside +26%
Today : $106.17 — upside -18%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : Apr 15, 27
matures : Apr 15, 27
B of A Securities ↗
Apr 10, 26
▲ Buy · 🎯$93
Price at call : $65.13 — upside +43%
Today : $106.17 — upside -12%
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
in progress (365j)
matures : Apr 10, 27
matures : Apr 10, 27
■ Neutral neutral · not a buy · 🎯$70
Price at call : $61.77 — gap to target +13%
Today : $106.17 — gap to target -34%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50% · +0.9% (62 calls)
in progress (365j)
matures : Apr 7, 27
matures : Apr 7, 27
Evercore ISI Group ↗
Apr 2, 26
■ In-Line neutral · not a buy · 🎯$68
Price at call : $61.16 — gap to target +11%
Today : $106.17 — gap to target -36%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 27.3% · -29.8% (22 calls)
in progress (365j)
matures : Apr 2, 27
matures : Apr 2, 27
Deutsche Bank ↗
Mar 30, 26
■ Hold neutral · not a buy · 🎯$68
Price at call : $60.61 — gap to target +12%
Today : $106.17 — gap to target -36%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 70.5% · +14.2% (44 calls)
in progress (365j)
matures : Mar 30, 27
matures : Mar 30, 27
▲ Buy · 🎯$100
Price at call : $73.26 — upside +37%
Today : $106.17 — upside -6%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 33.3% · -16.9% (12 calls)
in progress (365j)
matures : Feb 9, 27
matures : Feb 9, 27
▲ Buy · 🎯$115
Price at call : $82.09 — upside +40%
Today : $106.17 — upside +8%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : Feb 5, 27
matures : Feb 5, 27
▲ Overweight · 🎯$105
Price at call : $82.09 — upside +28%
Today : $106.17 — upside -1%
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
in progress (365j)
matures : Feb 5, 27
matures : Feb 5, 27
■ Neutral neutral · not a buy · 🎯$102
Price at call : $82.09 — gap to target +24%
Today : $106.17 — gap to target -4%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50% · +0.9% (62 calls)
in progress (365j)
matures : Feb 5, 27
matures : Feb 5, 27
▲ Buy · 🎯$110
Price at call : $94.16 — upside +17%
Today : $106.17 — upside +4%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : Jan 23, 27
matures : Jan 23, 27
▲ Buy · 🎯$110
Price at call : $93.61 — upside +18%
Today : $106.17 — upside +4%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 33.3% · -16.9% (12 calls)
in progress (365j)
matures : Jan 21, 27
matures : Jan 21, 27
■ Neutral neutral · not a buy · 🎯$98
Price at call : $89.18 — gap to target +10%
Today : $106.17 — gap to target -8%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50% · +0.9% (62 calls)
in progress (365j)
matures : Jan 14, 27
matures : Jan 14, 27
Piper Sandler ↗
Dec 22, 25
■ Neutral neutral · not a buy · 🎯$85
Price at call : $79.14 — gap to target +7%
Today : $106.17 — gap to target -20%
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
in progress (365j)
matures : Dec 22, 26
matures : Dec 22, 26
▲ Overweight · 🎯$103
Price at call : $80.44 — upside +28%
Today : $106.17 — upside -3%
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
in progress (365j)
matures : Dec 18, 26
matures : Dec 18, 26
Goldman Sachs ↗
Nov 7, 25
▲ Buy · 🎯$135
Price at call : $79.85 — upside +69%
Today : $106.17 — upside +27%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 60% · +16.3% (40 calls)
in progress (365j)
matures : Nov 7, 26
matures : Nov 7, 26
▲ Overweight · 🎯$137
Price at call : $73.74 — upside +86%
Today : $106.17 — upside +29%
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
in progress (365j)
matures : Nov 6, 26
matures : Nov 6, 26
▲ Buy · 🎯$120
Price at call : $73.74 — upside +63%
Today : $106.17 — upside +13%
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
in progress (365j)
matures : Nov 6, 26
matures : Nov 6, 26
Canaccord Genuity ↗
Nov 6, 25
▲ Buy · 🎯$136
Price at call : $73.74 — upside +84%
Today : $106.17 — upside +28%
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
in progress (365j)
matures : Nov 6, 26
matures : Nov 6, 26
■ Neutral neutral · not a buy · 🎯$105
Price at call : $73.74 — gap to target +42%
Today : $106.17 — gap to target -1%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 50% · +0.9% (62 calls)
in progress (365j)
matures : Nov 6, 26
matures : Nov 6, 26
B. Riley Securities ↗
Sep 10, 25
▲ Buy · 🎯$160
Price at call : $134.44 — upside +19%
Today : $106.17 — upside +51%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 47.4% · +41.9% (19 calls)
in progress (365j)
matures : Sep 10, 26
matures : Sep 10, 26
Deutsche Bank ↗
Sep 2, 25
■ Hold neutral · not a buy · 🎯$128
Price at call : $130.16 — gap to target -2%
Today : $106.17 — gap to target +21%
🎯 on ELF : no call matured yet · 📊 on Cons. staples : 70.5% · +14.2% (44 calls)
in progress (365j)
matures : Sep 2, 26
matures : Sep 2, 26
Morgan Stanley ↗
Aug 11, 25
▲ Overweight · 🎯$134
Price at call : $111.67 — upside +20%
Today : $106.17 — upside +26%
Expected +20% · Actual -15% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
-14.9%
stock -15% · XLP +3%
matured Aug 11, 26
Canaccord Genuity ↗
Aug 8, 25
▲ Buy · 🎯$128
Price at call : $101.77 — upside +26%
Today : $106.17 — upside +21%
Expected +26% · Actual -6% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
-6.4%
stock -6% · XLP +3%
matured Aug 8, 26
▲ Overweight · 🎯$130
Price at call : $101.77 — upside +28%
Today : $106.17 — upside +22%
Expected +28% · Actual -6% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
-6.4%
stock -6% · XLP +3%
matured Aug 7, 26
▲ Overweight · 🎯$132
Price at call : $120.95 — upside +9%
Today : $106.17 — upside +24%
Expected +9% · Actual -31% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
-30.5%
stock -31% · XLP +6%
matured Jul 25, 26
Canaccord Genuity ↗
Jul 9, 25
▲ Buy · 🎯$150
Price at call : $115.37 — upside +30%
Today : $106.17 — upside +41%
Expected +30% · Actual -33% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
-33.5%
stock -33% · XLP +4%
matured Jul 9, 26
B of A Securities ↗
Jun 20, 25
▲ Buy · 🎯$135
Price at call : $123.11 — upside +10%
Today : $106.17 — upside +27%
Expected +10% · Actual -49% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
-48.7%
stock -49% · XLP +1%
matured Jun 20, 26
Truist Securities ↗
Jun 6, 25
▲ Buy · 🎯$130
Price at call : $116.51 — upside +12%
Today : $106.17 — upside +22%
Expected +12% · Actual -55% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
-55.1%
stock -55% · XLP +2%
matured Jun 6, 26
Raymond James ↗
Jun 2, 25
▲ Strong Buy · 🎯$130
Price at call : $113.77 — upside +14%
Today : $106.17 — upside +22%
Expected +14% · Actual -54% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
-54.3%
stock -54% · XLP -1%
matured Jun 2, 26
Truist Securities ↗
May 30, 25
▲ Buy · 🎯$125
Price at call : $113.77 — upside +10%
Today : $106.17 — upside +18%
Expected +10% · Actual -53% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
-53.0%
stock -53% · XLP -1%
matured May 30, 26
▲ Overweight · 🎯$123
Price at call : $113.77 — upside +8%
Today : $106.17 — upside +16%
Expected +8% · Actual -53% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
-53.0%
stock -53% · XLP -1%
matured May 30, 26
B of A Securities ↗
May 29, 25
▲ Buy · 🎯$113
Price at call : $112.49 — upside +0%
Today : $106.17 — upside +6%
Expected +0% · Actual -52% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
-52.4%
stock -52% · XLP -1%
matured May 29, 26
Raymond James ↗
May 29, 25
▲ Strong Buy · 🎯$105
Price at call : $112.49 — upside -7%
Today : $106.17 — upside -1%
Expected -7% · Actual -52% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
-52.4%
stock -52% · XLP -1%
matured May 29, 26
Piper Sandler ↗
May 29, 25
▲ Overweight · 🎯$109
Price at call : $112.49 — upside -3%
Today : $106.17 — upside +3%
Expected -3% · Actual -52% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
-52.4%
stock -52% · XLP -1%
matured May 29, 26
▲ Buy · 🎯$115
Price at call : $112.49 — upside +2%
Today : $106.17 — upside +8%
Expected +2% · Actual -52% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
-52.4%
stock -52% · XLP -1%
matured May 29, 26
Canaccord Genuity ↗
May 29, 25
▲ Buy · 🎯$114
Price at call : $112.49 — upside +1%
Today : $106.17 — upside +7%
Expected +1% · Actual -52% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
-52.4%
stock -52% · XLP -1%
matured May 29, 26
Raymond James ↗
May 22, 25
▲ Strong Buy · 🎯$95
Price at call : $83.93 — upside +13%
Today : $106.17 — upside -11%
Expected +13% · Actual -36% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
-35.5%
stock -36% · XLP +2%
matured May 22, 26
B of A Securities ↗
May 21, 25
▲ Buy · 🎯$95
Price at call : $82.78 — upside +15%
Today : $106.17 — upside -11%
Expected +15% · Actual -36% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
-36.1%
stock -36% · XLP +4%
matured May 21, 26
Piper Sandler ↗
Apr 30, 25
▲ Overweight · 🎯$81
Price at call : $62.25 — upside +30%
Today : $106.17 — upside -24%
Expected +30% · Actual -3% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
-2.8%
stock -3% · XLP +4%
matured Apr 30, 26
Truist Securities ↗
Apr 24, 25
▲ Buy · 🎯$75
Price at call : $61.15 — upside +23%
Today : $106.17 — upside -29%
Expected +23% · Actual +4% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
+4.2%
stock +4% · XLP +2%
matured Apr 24, 26
▲ Buy · 🎯$75
Price at call : $60.66 — upside +24%
Today : $106.17 — upside -29%
Expected +24% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
+9.3%
stock +9% · XLP +3%
matured Apr 23, 26
Raymond James ↗
Apr 17, 25
▲ Strong Buy · 🎯$85
Price at call : $53.47 — upside +59%
Today : $106.17 — upside -20%
Expected +59% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
+28.0%
stock +28% · XLP +2%
matured Apr 17, 26
▲ Overweight · 🎯$70
Price at call : $53.46 — upside +31%
Today : $106.17 — upside -34%
Expected +31% · Actual +23% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
+22.8%
stock +23% · XLP -0%
matured Apr 11, 26
Piper Sandler ↗
Mar 31, 25
▲ Overweight · 🎯$90
Price at call : $62.79 — upside +43%
Today : $106.17 — upside -15%
Expected +43% · Actual -3% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
-3.5%
stock -3% · XLP +0%
matured Mar 31, 26
Canaccord Genuity ↗
Feb 7, 25
▲ Buy · 🎯$105
Price at call : $73.86 — upside +42%
Today : $106.17 — upside -1%
Expected +42% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
+0.8%
stock +1% · XLP +10%
matured Feb 7, 26
Raymond James ↗
Feb 7, 25
▲ Strong Buy · 🎯$120
Price at call : $73.86 — upside +62%
Today : $106.17 — upside +13%
Expected +62% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
+0.8%
stock +1% · XLP +10%
matured Feb 7, 26
▲ Buy · 🎯$110
Price at call : $73.86 — upside +49%
Today : $106.17 — upside +4%
Expected +49% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
+0.8%
stock +1% · XLP +10%
matured Feb 7, 26
Piper Sandler ↗
Feb 7, 25
▲ Overweight · 🎯$102
Price at call : $73.86 — upside +38%
Today : $106.17 — upside -4%
Expected +38% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
+0.8%
stock +1% · XLP +10%
matured Feb 7, 26
Piper Sandler ↗
Feb 5, 25
▲ Overweight · 🎯$131
Price at call : $88.49 — upside +48%
Today : $106.17 — upside +23%
Expected +48% · Actual -7% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
-7.2%
stock -7% · XLP +11%
matured Feb 5, 26
DA Davidson ↗
Feb 5, 25
▲ Buy · 🎯$170
Price at call : $87.32 — upside +95%
Today : $106.17 — upside +60%
Expected +95% · Actual -12% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
-12.0%
stock -12% · XLP +10%
matured Feb 5, 26
DA Davidson ↗
Jan 21, 25
▲ Buy · 🎯$170
Price at call : $116.69 — upside +46%
Today : $106.17 — upside +60%
Expected +46% · Actual -20% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
-19.8%
stock -20% · XLP +7%
matured Jan 21, 26
▲ Overweight · 🎯$163
Price at call : $133.91 — upside +22%
Today : $106.17 — upside +54%
Expected +22% · Actual -33% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
-32.8%
stock -33% · XLP +7%
matured Jan 16, 26
Morgan Stanley ↗
Jan 13, 25
▲ Overweight · 🎯$153
Price at call : $132.12 — upside +16%
Today : $106.17 — upside +44%
Expected +16% · Actual -34% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
-33.7%
stock -34% · XLP +6%
matured Jan 13, 26
Piper Sandler ↗
Jan 6, 25
▲ Overweight · 🎯$167
Price at call : $127.74 — upside +31%
Today : $106.17 — upside +57%
Expected +31% · Actual -36% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
-35.7%
stock -36% · XLP -1%
matured Jan 6, 26
DA Davidson ↗
Dec 23, 24
▲ Buy · 🎯$170
Price at call : $128.95 — upside +32%
Today : $106.17 — upside +60%
Expected +32% · Actual -39% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
-39.1%
stock -39% · XLP -2%
matured Dec 23, 25
DA Davidson ↗
Dec 19, 24
▲ Buy · 🎯$170
Price at call : $128.66 — upside +32%
Today : $106.17 — upside +60%
Expected +32% · Actual -38% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
-38.5%
stock -38% · XLP -3%
matured Dec 19, 25
Truist Securities ↗
Dec 18, 24
▲ Buy · 🎯$150
Price at call : $129.09 — upside +16%
Today : $106.17 — upside +41%
Expected +16% · Actual -38% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
-37.7%
stock -38% · XLP -1%
matured Dec 18, 25
DA Davidson ↗
Dec 11, 24
▲ Buy · 🎯$170
Price at call : $138.47 — upside +23%
Today : $106.17 — upside +60%
Expected +23% · Actual -44% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
-43.7%
stock -44% · XLP -4%
matured Dec 11, 25
DA Davidson ↗
Nov 29, 24
▲ Buy · 🎯$170
Price at call : $129.52 — upside +31%
Today : $106.17 — upside +60%
Expected +31% · Actual -41% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
-40.8%
stock -41% · XLP -5%
matured Nov 29, 25
DA Davidson ↗
Nov 25, 24
▲ Buy · 🎯$170
Price at call : $129.93 — upside +31%
Today : $106.17 — upside +60%
Expected +31% · Actual -45% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
-44.5%
stock -45% · XLP -5%
matured Nov 25, 25
DA Davidson ↗
Nov 13, 24
▲ Buy · 🎯$170
Price at call : $122.96 — upside +38%
Today : $106.17 — upside +60%
Expected +38% · Actual -40% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
-39.5%
stock -40% · XLP -4%
matured Nov 13, 25
Canaccord Genuity ↗
Nov 7, 24
▲ Buy · 🎯$200
Price at call : $120.2 — upside +66%
Today : $106.17 — upside +88%
Expected +66% · Actual -34% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
-33.6%
stock -34% · XLP -5%
matured Nov 7, 25
▲ Overweight · 🎯$154
Price at call : $120.2 — upside +28%
Today : $106.17 — upside +45%
Expected +28% · Actual -34% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
-33.6%
stock -34% · XLP -5%
matured Nov 7, 25
Piper Sandler ↗
Nov 7, 24
▲ Overweight · 🎯$165
Price at call : $120.2 — upside +37%
Today : $106.17 — upside +55%
Expected +37% · Actual -34% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
-33.6%
stock -34% · XLP -5%
matured Nov 7, 25
DA Davidson ↗
Nov 7, 24
▲ Buy · 🎯$170
Price at call : $116.07 — upside +46%
Today : $106.17 — upside +60%
Expected +46% · Actual -36% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
-36.5%
stock -36% · XLP -4%
matured Nov 7, 25
▲ Buy · 🎯$175
Price at call : $105.25 — upside +66%
Today : $106.17 — upside +65%
Expected +66% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
+16.1%
stock +16% · XLP -5%
matured Oct 30, 25
DA Davidson ↗
Oct 29, 24
▲ Buy · 🎯$223
Price at call : $109.22 — upside +104%
Today : $106.17 — upside +110%
Expected +104% · Actual +13% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
+12.7%
stock +13% · XLP -5%
matured Oct 29, 25
Truist Securities ↗
Oct 16, 24
▲ Buy · 🎯$130
Price at call : $107.94 — upside +20%
Today : $106.17 — upside +22%
Expected +20% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
+26.9%
stock +27% · XLP -3%
matured Oct 16, 25
B of A Securities ↗
Oct 15, 24
▲ Buy · 🎯$165
Price at call : $107.08 — upside +54%
Today : $106.17 — upside +55%
Expected +54% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
+26.9%
stock +27% · XLP -5%
matured Oct 15, 25
DA Davidson ↗
Oct 15, 24
▲ Buy · 🎯$223
Price at call : $107.08 — upside +108%
Today : $106.17 — upside +110%
Expected +108% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
+26.9%
stock +27% · XLP -5%
matured Oct 15, 25
▲ Overweight · 🎯$167
Price at call : $115.43 — upside +45%
Today : $106.17 — upside +57%
Expected +45% · Actual +15% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
+14.9%
stock +15% · XLP -5%
matured Oct 11, 25
DA Davidson ↗
Oct 1, 24
▲ Buy · 🎯$223
Price at call : $105.62 — upside +111%
Today : $106.17 — upside +110%
Expected +111% · Actual +29% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 50% · +17.3% (60 calls)
+28.7%
stock +29% · XLP -5%
matured Oct 1, 25
Piper Sandler ↗
Sep 16, 24
▲ Overweight · 🎯$162
Price at call : $113.19 — upside +43%
Today : $106.17 — upside +53%
Expected +43% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
+26.6%
stock +27% · XLP -5%
matured Sep 16, 25
B of A Securities ↗
Sep 9, 24
▲ Buy · 🎯$190
Price at call : $113.98 — upside +67%
Today : $106.17 — upside +79%
Expected +67% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
+21.8%
stock +22% · XLP -3%
matured Sep 9, 25
Piper Sandler ↗
Aug 26, 24
▲ Overweight · 🎯$260
Price at call : $151.28 — upside +72%
Today : $106.17 — upside +145%
Expected +72% · Actual -17% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
-17.4%
stock -17% · XLP -2%
matured Aug 26, 25
▲ Overweight · 🎯$207
Price at call : $143.63 — upside +44%
Today : $106.17 — upside +95%
Expected +44% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
-22.3%
stock -22% · XLP +5%
matured Aug 10, 25
Piper Sandler ↗
Aug 9, 24
▲ Overweight · 🎯$260
Price at call : $143.63 — upside +81%
Today : $106.17 — upside +145%
Expected +81% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
-22.3%
stock -22% · XLP +5%
matured Aug 9, 25
Raymond James ↗
Jul 22, 24
▲ Strong Buy · 🎯$235
Price at call : $177.43 — upside +32%
Today : $106.17 — upside +121%
Expected +32% · Actual -34% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
-33.7%
stock -34% · XLP +5%
matured Jul 22, 25
▲ Overweight · 🎯$224
Price at call : $177.43 — upside +26%
Today : $106.17 — upside +111%
Expected +26% · Actual -34% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
-33.7%
stock -34% · XLP +5%
matured Jul 22, 25
Piper Sandler ↗
Jul 11, 24
▲ Overweight · 🎯$258
Price at call : $208.92 — upside +23%
Today : $106.17 — upside +143%
Expected +23% · Actual -47% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
-47.4%
stock -47% · XLP +5%
matured Jul 11, 25
B of A Securities ↗
Jul 10, 24
▲ Buy · 🎯$230
Price at call : $208.92 — upside +10%
Today : $106.17 — upside +117%
Expected +10% · Actual -47% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
-47.4%
stock -47% · XLP +5%
matured Jul 10, 25
Piper Sandler ↗
Jun 24, 24
▲ Overweight · 🎯$210
Price at call : $208.76 — upside +1%
Today : $106.17 — upside +98%
Expected +1% · Actual -40% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 17% (12 calls matureds) · 📊 on Cons. staples : 42.7% · +6.9% (75 calls)
-39.9%
stock -40% · XLP +4%
matured Jun 24, 25
Canaccord Genuity ↗
Jun 18, 24
▲ Buy · 🎯$250
Price at call : $213.73 — upside +17%
Today : $106.17 — upside +135%
Expected +17% · Actual -43% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
-42.8%
stock -43% · XLP +3%
matured Jun 18, 25
Raymond James ↗
Jun 14, 24
▲ Strong Buy · 🎯$235
Price at call : $195.41 — upside +20%
Today : $106.17 — upside +121%
Expected +20% · Actual -35% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
-35.4%
stock -35% · XLP +5%
matured Jun 14, 25
Truist Securities ↗
May 29, 24
▲ Buy · 🎯$210
Price at call : $183.77 — upside +14%
Today : $106.17 — upside +98%
Expected +14% · Actual -39% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
-39.1%
stock -39% · XLP +8%
matured May 29, 25
B of A Securities ↗
May 23, 24
▲ Buy · 🎯$220
Price at call : $191.42 — upside +15%
Today : $106.17 — upside +107%
Expected +15% · Actual -52% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
-52.1%
stock -52% · XLP +7%
matured May 23, 25
▲ Overweight · 🎯$182
Price at call : $184.77 — upside -1%
Today : $106.17 — upside +71%
Expected -1% · Actual -55% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
-54.6%
stock -55% · XLP +6%
matured May 23, 25
Canaccord Genuity ↗
May 21, 24
▲ Buy · 🎯$214
Price at call : $155.63 — upside +38%
Today : $106.17 — upside +102%
Expected +38% · Actual -47% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
-46.8%
stock -47% · XLP +4%
matured May 21, 25
B of A Securities ↗
Mar 6, 24
▲ Buy · 🎯$230
Price at call : $207.01 — upside +11%
Today : $106.17 — upside +117%
Expected +11% · Actual -69% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
-68.9%
stock -69% · XLP +10%
matured Mar 6, 25
Truist Securities ↗
Feb 7, 24
▲ Buy · 🎯$200
Price at call : $171.54 — upside +17%
Today : $106.17 — upside +88%
Expected +17% · Actual -59% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
-58.5%
stock -59% · XLP +8%
matured Feb 6, 25
Raymond James ↗
Jan 22, 24
▲ Strong Buy · 🎯$180
Price at call : $153.86 — upside +17%
Today : $106.17 — upside +70%
Expected +17% · Actual -23% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
-23.0%
stock -23% · XLP +8%
matured Jan 21, 25
▲ Overweight · 🎯$175
Price at call : $157.79 — upside +11%
Today : $106.17 — upside +65%
Expected +11% · Actual -25% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
-24.9%
stock -25% · XLP +8%
matured Jan 17, 25
Morgan Stanley ↗
Nov 2, 23
▲ Overweight · 🎯$137
Price at call : $96.15 — upside +42%
Today : $106.17 — upside +29%
Expected +42% · Actual +8% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
+8.1%
stock +8% · XLP +17%
matured Nov 1, 24
Raymond James ↗
Oct 23, 23
▲ Strong Buy · 🎯$140
Price at call : $105.52 — upside +33%
Today : $106.17 — upside +32%
Expected +33% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
+1.1%
stock +1% · XLP +22%
matured Oct 22, 24
▲ Overweight · 🎯$139
Price at call : $101.39 — upside +37%
Today : $106.17 — upside +31%
Expected +37% · Actual +14% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 25% (12 calls matureds) · 📊 on Cons. staples : 43.1% · +13.1% (58 calls)
+13.9%
stock +14% · XLP +23%
matured Oct 11, 24
▲ Buy · 🎯$115
Price at call : $99.93 — upside +15%
Today : $106.17 — upside +8%
Expected +15% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
+1.6%
stock +2% · XLP +21%
matured Oct 5, 24
Morgan Stanley ↗
Sep 27, 23
▲ Overweight · 🎯$147
Price at call : $110.36 — upside +33%
Today : $106.17 — upside +38%
Expected +33% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
+0.9%
stock +1% · XLP +20%
matured Sep 26, 24
Truist Securities ↗
Sep 14, 23
▲ Buy · 🎯$150
Price at call : $125.77 — upside +19%
Today : $106.17 — upside +41%
Expected +19% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
-10.0%
stock -10% · XLP +17%
matured Sep 13, 24
B of A Securities ↗
Aug 30, 23
▲ Buy · 🎯$165
Price at call : $138.71 — upside +19%
Today : $106.17 — upside +55%
Expected +19% · Actual +8% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
+8.0%
stock +8% · XLP +13%
matured Aug 29, 24
Truist Securities ↗
Aug 3, 23
▲ Buy · 🎯$135
Price at call : $128.15 — upside +5%
Today : $106.17 — upside +27%
Expected +5% · Actual +37% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
+37.1%
stock +37% · XLP +4%
matured Aug 2, 24
Morgan Stanley ↗
Aug 2, 23
▲ Overweight · 🎯$162
Price at call : $132.06 — upside +23%
Today : $106.17 — upside +53%
Expected +23% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
+25.7%
stock +26% · XLP +5%
matured Aug 1, 24
B of A Securities ↗
Aug 2, 23
▲ Buy · 🎯$155
Price at call : $133.19 — upside +16%
Today : $106.17 — upside +46%
Expected +16% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
+25.9%
stock +26% · XLP +4%
matured Aug 1, 24
Raymond James ↗
Aug 2, 23
▲ Outperform · 🎯$145
Price at call : $133.19 — upside +9%
Today : $106.17 — upside +37%
Expected +9% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
+25.9%
stock +26% · XLP +4%
matured Aug 1, 24
Raymond James ↗
Jul 24, 23
▲ Outperform · 🎯$125
Price at call : $109.36 — upside +14%
Today : $106.17 — upside +18%
Expected +14% · Actual +62% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
+62.2%
stock +62% · XLP +3%
matured Jul 23, 24
Morgan Stanley ↗
Jun 12, 23
▲ Overweight · 🎯$118
Price at call : $102.51 — upside +15%
Today : $106.17 — upside +11%
Expected +15% · Actual +92% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
+92.5%
stock +92% · XLP +5%
matured Jun 11, 24
Truist Securities ↗
May 25, 23
▲ Buy · 🎯$110
Price at call : $101.28 — upside +9%
Today : $106.17 — upside +4%
Expected +9% · Actual +91% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
+90.8%
stock +91% · XLP +4%
matured May 24, 24
Morgan Stanley ↗
May 25, 23
▲ Overweight · 🎯$110
Price at call : $104.15 — upside +6%
Today : $106.17 — upside +4%
Expected +6% · Actual +84% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
+83.8%
stock +84% · XLP +5%
matured May 24, 24
Raymond James ↗
May 25, 23
▲ Outperform · 🎯$115
Price at call : $104.15 — upside +10%
Today : $106.17 — upside +8%
Expected +10% · Actual +84% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 54.3% · +48.6% (35 calls)
+83.8%
stock +84% · XLP +5%
matured May 24, 24
B of A Securities ↗
Apr 17, 23
▲ Buy · 🎯$105
Price at call : $90.74 — upside +16%
Today : $106.17 — upside -1%
Expected +16% · Actual +83% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
+82.6%
stock +83% · XLP -3%
matured Apr 16, 24
Truist Securities ↗
Apr 14, 23
▲ Buy · 🎯$100
Price at call : $90.14 — upside +11%
Today : $106.17 — upside -6%
Expected +11% · Actual +81% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
+81.3%
stock +81% · XLP -3%
matured Apr 13, 24
Morgan Stanley ↗
Mar 31, 23
▲ Overweight · 🎯$94
Price at call : $82.35 — upside +14%
Today : $106.17 — upside -11%
Expected +14% · Actual +133% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
+133.1%
stock +133% · XLP +1%
matured Mar 30, 24
Truist Securities ↗
Feb 2, 23
▲ Buy · 🎯$75
Price at call : $69.74 — upside +8%
Today : $106.17 — upside -29%
Expected +8% · Actual +143% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 68.6% · +16.8% (35 calls)
+143.4%
stock +143% · XLP +0%
matured Feb 2, 24
Canaccord Genuity ↗
Feb 2, 23
▲ Buy · 🎯$78
Price at call : $67.29 — upside +16%
Today : $106.17 — upside -27%
Expected +16% · Actual +152% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
+152.3%
stock +152% · XLP +1%
matured Feb 2, 24
B of A Securities ↗
Feb 2, 23
▲ Buy · 🎯$75
Price at call : $67.29 — upside +11%
Today : $106.17 — upside -29%
Expected +11% · Actual +152% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 50% (12 calls matureds) · 📊 on Cons. staples : 59.6% · +11.8% (52 calls)
+152.3%
stock +152% · XLP +1%
matured Feb 2, 24
Morgan Stanley ↗
Feb 2, 23
▲ Overweight · 🎯$75
Price at call : $67.29 — upside +11%
Today : $106.17 — upside -29%
Expected +11% · Actual +152% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
+152.3%
stock +152% · XLP +1%
matured Feb 2, 24
Morgan Stanley ↗
Jan 17, 23
▲ Overweight · 🎯$64
Price at call : $53.64 — upside +19%
Today : $106.17 — upside -40%
Expected +19% · Actual +192% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
+191.5%
stock +192% · XLP -1%
matured Jan 17, 24
Morgan Stanley ↗
Dec 19, 22
▲ Overweight · 🎯$60
Price at call : $52.97 — upside +13%
Today : $106.17 — upside -43%
Expected +13% · Actual +188% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
+188.0%
stock +188% · XLP -4%
matured Dec 19, 23
Canaccord Genuity ↗
Nov 17, 22
▲ Buy · 🎯$63
Price at call : $52.71 — upside +20%
Today : $106.17 — upside -41%
Expected +20% · Actual +114% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 33% (9 calls matureds) · 📊 on Cons. staples : 35.7% · +7.0% (14 calls)
+114.1%
stock +114% · XLP -6%
matured Nov 17, 23
Morgan Stanley ↗
Nov 3, 22
▲ Overweight · 🎯$50
Price at call : $48.09 — upside +4%
Today : $106.17 — upside -53%
Expected +4% · Actual +100% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 83% (12 calls matureds) · 📊 on Cons. staples : 63.1% · +20.8% (65 calls)
+99.9%
stock +100% · XLP -3%
matured Nov 3, 23
▲ Buy · 🎯$46
Price at call : $39.41 — upside +17%
Today : $106.17 — upside -57%
Expected +17% · Actual +167% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
+166.8%
stock +167% · XLP -1%
matured Sep 22, 23
▲ Buy · 🎯$23
Price at call : $20.06 — upside +15%
Today : $106.17 — upside -78%
Expected +15% · Actual +30% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
+30.3%
stock +30% · XLP +16%
matured Jul 10, 21
▲ Buy · 🎯$18
Price at call : $16.86 — upside +7%
Today : $106.17 — upside -83%
Expected +7% · Actual +73% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
+72.9%
stock +73% · XLP +24%
matured May 22, 21
▲ Buy · 🎯$20
Price at call : $15.34 — upside +30%
Today : $106.17 — upside -81%
Expected +30% · Actual +48% · Reason (≥ +15%) : ✓ Yes
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
+47.7%
stock +48% · XLP +5%
matured Jan 26, 21
▲ Buy · 🎯$14
Price at call : $11.28 — upside +24%
Today : $106.17 — upside -87%
Expected +24% · Actual -21% · Reason (≥ +15%) : ✗ No
🎯 on ELF : 73% (11 calls matureds) · 📊 on Cons. staples : 40.4% · -3.4% (47 calls)
-20.7%
stock -21% · XLP -0%
matured Apr 2, 20
Frequently asked questions
Should I buy e.l.f. Beauty stock?
This isn't buy advice. For e.l.f. Beauty, the analyst consensus is "Buy", with an average price target of $90.00 (-15% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 79% of the time (29 calls tracked on e.l.f. Beauty). We show the numbers — you decide.
Is it too late to buy e.l.f. Beauty? How high can it go?
The most bullish analyst target on e.l.f. Beauty is $121 (+14% above today's price); the average is $90.00. That's the upside they see. Check how reliable those analysts have actually been on e.l.f. Beauty on our site before trusting it.
Is e.l.f. Beauty still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 17 analysts have a real record on e.l.f. Beauty, the best hitting 79% over 29 calls. Current consensus: "Buy". Make your call on data, not noise.
Will e.l.f. Beauty stock recover (go back up)?
It's down from its high. We answer with the numbers — the analysts' 12-month target and what happened after its past drops: will ELF stock recover (go back up)?
Should you invest in e.l.f. Beauty? The case for and against
The arguments for and against, one by one, from the numbers: why invest in ELF (and why hesitate).
What has e.l.f. Beauty's past performance been?
Historical returns and a "how much if I had invested" calculator: ELF performance & returns.
What is the best month to buy ELF?
The 12 months ranked by the stock's past returns: best & worst month to buy ELF.
Are insiders buying ELF stock?
Executives' and large holders' buys and sells, decoded: insider buying on ELF.
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