National Vision Holdings (EYE) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
National Vision Holdings · Consumer Discretionary · ref. ETF XLY · 50 calls · price $17.87
What the company does: National Vision Holdings, Inc., through its subsidiaries, operates as an optical retailer in the United States.
📈 National Vision Holdings (EYE) stock price
$17.87-23.6% over range
Aug 28, 25low $15.44 · high $29.46Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
71% recommend buying · 7 analysts
📊 JPI status : National Vision Holdings is currently in 🎯 JPI Fair n°8.
🎯 EYE price target & analyst consensus — price $17.87
The price target · all analysts combined (7 targets)
Highest target · 1 firm of 7$35+95.9%
Median target · of 7 targets$30+67.9%
Lowest target · 1 firm of 7$20+11.9%
Current price$17.87
Where these 7 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
7100%
$20 ↔ $35
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: UBS — 58% of its targets hit on this sector (157 calls tested). It aims for $34 (+90 %), call made on August 14, 2026, maturing on August 14, 2027 (14 d ago).
The 2 reliable analysts
$34.50+93 %
The 5 other firms
$27+51 %
How to read it: the 2 reliable firms are not filtered by optimism — 2 aim above the price, 0 below, hence their $34.50 median. “The 5 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 7 ratings (last 6 months)
Strong Buy00%
Buy571%
Hold229%
Sell00%
Strong Sell00%
Go deeper on the analysts
🎯 EYE price target all
All 50 calls, one by one, with our verdict on each firm.
→ See all 50 targets, analyst by analyst💡 The best analysts on EYE most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in EYE? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about National Vision Holdings? The JPI assistant answers using our backtest data.
🏛️ National Vision Holdings insider buying: who's buying and how much › open the full page
1 insider bought1 buys / 6 mo $776k
🔎 Detailed analyses
✅ Historical analyst reliability on EYE
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Wells Fargo ↗ | 100% | +63.0% | 5 |
| Jefferies ↗ | 100% | +41.4% | 3 |
| UBS ↗ | 80% | +59.0% | 5 |
| B of A Securities ↗ | 75% | +23.7% | 4 |
| Loop Capital ↗ | 67% | -1.6% | 3 |
| Citigroup ↗ | 57% | +4.4% | 7 |
| Barclays ↗ | 50% | +13.5% | 8 |
| Morgan Stanley ↗ | 42% | +9.9% | 12 |
| Goldman Sachs ↗ | 20% | -20.8% | 5 |
📊 What $1,000 invested in National Vision Holdings would be worth › open the full page
In short — $1,000 invested in National Vision Holdings 10 years ago would be worth $714 today, i.e. -4%/yr on average. Best year: 2025 (+139%), worst: 2024 (-48%). Price performance, excluding dividends.
If I'd invested $1,000 in National Vision Holdings
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,848 | +85% |
| 3 years ago | $519 | -48% |
| 5 years ago | $444 | -56% |
Return by year (National Vision Holdings)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | -23% | $775 (-23%) |
| 2025 | +139% | $1,848 (+85%) |
| 2024 | -48% | $961 (-4%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on National Vision Holdings
Loading news…
📋 All analyst calls on EYE
Filtered on — · ✕ show all
▲ Buy · 🎯$34
Price at call : $19.3 — upside +76%
Today : $17.87 — upside +90%
🎯 on EYE : 67% (3 calls matureds) · 📊 on Cons. disc. : 47.8% · +8.4% (157 calls)
in progress (365j)
matures : Aug 13, 27
matures : Aug 13, 27
▲ Buy · 🎯$35
Price at call : $19.3 — upside +81%
Today : $17.87 — upside +96%
🎯 on EYE : 100% (1 call matured) · 📊 on Cons. disc. : 50.2% · -2.7% (279 calls)
in progress (365j)
matures : Aug 13, 27
matures : Aug 13, 27
Morgan Stanley ↗
Aug 13, 26
■ Equal-Weight neutral · not a buy · 🎯$21
Price at call : $19.3 — gap to target +9%
Today : $17.87 — gap to target +18%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
in progress (365j)
matures : Aug 13, 27
matures : Aug 13, 27
▲ Buy · 🎯$39
Price at call : $17.32 — upside +125%
Today : $17.87 — upside +118%
🎯 on EYE : 100% (1 call matured) · 📊 on Cons. disc. : 50.2% · -2.7% (279 calls)
in progress (365j)
matures : May 15, 27
matures : May 15, 27
▲ Buy · 🎯$36
Price at call : $17.45 — upside +106%
Today : $17.87 — upside +101%
🎯 on EYE : 67% (3 calls matureds) · 📊 on Cons. disc. : 47.8% · +8.4% (157 calls)
in progress (365j)
matures : May 14, 27
matures : May 14, 27
Morgan Stanley ↗
May 14, 26
■ Equal-Weight neutral · not a buy · 🎯$22
Price at call : $17.45 — gap to target +26%
Today : $17.87 — gap to target +23%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
in progress (365j)
matures : May 14, 27
matures : May 14, 27
Wells Fargo ↗
May 14, 26
■ Equal-Weight neutral · not a buy · 🎯$20
Price at call : $17.45 — gap to target +15%
Today : $17.87 — gap to target +12%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 42.3% · -8.5% (196 calls)
in progress (365j)
matures : May 14, 27
matures : May 14, 27
▲ Overweight · 🎯$27
Price at call : $17.45 — upside +55%
Today : $17.87 — upside +51%
🎯 on EYE : 0% (2 calls matureds) · 📊 on Cons. disc. : 40.7% · -7.8% (339 calls)
in progress (365j)
matures : May 14, 27
matures : May 14, 27
See the other 42 calls, newest to oldest
B of A Securities ↗
May 14, 26
▲ Buy · 🎯$30
Price at call : $17.72 — upside +69%
Today : $17.87 — upside +68%
🎯 on EYE : 50% (2 calls matureds) · 📊 on Cons. disc. : 47.7% · +0.3% (277 calls)
in progress (365j)
matures : May 14, 27
matures : May 14, 27
▲ Buy · 🎯$40
Price at call : $27.9 — upside +43%
Today : $17.87 — upside +124%
🎯 on EYE : 100% (1 call matured) · 📊 on Cons. disc. : 50.2% · -2.7% (279 calls)
in progress (365j)
matures : Mar 5, 27
matures : Mar 5, 27
Wells Fargo ↗
Mar 5, 26
■ Equal-Weight neutral · not a buy · 🎯$30
Price at call : $27.9 — gap to target +8%
Today : $17.87 — gap to target +68%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 42.3% · -8.5% (196 calls)
in progress (365j)
matures : Mar 5, 27
matures : Mar 5, 27
▲ Overweight · 🎯$38
Price at call : $27.9 — upside +36%
Today : $17.87 — upside +113%
🎯 on EYE : 0% (2 calls matureds) · 📊 on Cons. disc. : 40.7% · -7.8% (339 calls)
in progress (365j)
matures : Mar 5, 27
matures : Mar 5, 27
▲ Buy · 🎯$42
Price at call : $27.9 — upside +51%
Today : $17.87 — upside +135%
🎯 on EYE : 67% (3 calls matureds) · 📊 on Cons. disc. : 47.8% · +8.4% (157 calls)
in progress (365j)
matures : Mar 5, 27
matures : Mar 5, 27
Guggenheim ↗
Mar 5, 26
▲ Buy · 🎯$33
Price at call : $29.07 — upside +14%
Today : $17.87 — upside +85%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 27.9% · -13.9% (61 calls)
in progress (365j)
matures : Mar 5, 27
matures : Mar 5, 27
▲ Overweight · 🎯$32
Price at call : $26.63 — upside +20%
Today : $17.87 — upside +79%
🎯 on EYE : 0% (2 calls matureds) · 📊 on Cons. disc. : 40.7% · -7.8% (339 calls)
in progress (365j)
matures : Mar 2, 27
matures : Mar 2, 27
Morgan Stanley ↗
Jan 15, 26
■ Equal-Weight neutral · not a buy · 🎯$30
Price at call : $28.01 — gap to target +7%
Today : $17.87 — gap to target +68%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
in progress (365j)
matures : Jan 15, 27
matures : Jan 15, 27
Guggenheim ↗
Dec 10, 25
▲ Buy · 🎯$32
Price at call : $29.46 — upside +9%
Today : $17.87 — upside +79%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 27.9% · -13.9% (61 calls)
in progress (365j)
matures : Dec 10, 26
matures : Dec 10, 26
▲ Buy · 🎯$39
Price at call : $24.72 — upside +58%
Today : $17.87 — upside +118%
🎯 on EYE : 67% (3 calls matureds) · 📊 on Cons. disc. : 47.8% · +8.4% (157 calls)
in progress (365j)
matures : Nov 18, 26
matures : Nov 18, 26
▲ Buy · 🎯$35
Price at call : $24.72 — upside +42%
Today : $17.87 — upside +96%
🎯 on EYE : 100% (1 call matured) · 📊 on Cons. disc. : 50.2% · -2.7% (279 calls)
in progress (365j)
matures : Nov 18, 26
matures : Nov 18, 26
▲ Overweight · 🎯$30
Price at call : $24.72 — upside +21%
Today : $17.87 — upside +68%
🎯 on EYE : 0% (2 calls matureds) · 📊 on Cons. disc. : 40.7% · -7.8% (339 calls)
in progress (365j)
matures : Nov 18, 26
matures : Nov 18, 26
▲ Buy · 🎯$32
Price at call : $24.13 — upside +33%
Today : $17.87 — upside +79%
🎯 on EYE : 67% (3 calls matureds) · 📊 on Cons. disc. : 47.8% · +8.4% (157 calls)
in progress (365j)
matures : Nov 6, 26
matures : Nov 6, 26
Goldman Sachs ↗
Aug 7, 25
■ Neutral neutral · not a buy · 🎯$22
Price at call : $22.64 — gap to target -3%
Today : $17.87 — gap to target +23%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 34.2% · -9.0% (196 calls)
in progress (365j)
matures : Aug 7, 26
matures : Aug 7, 26
Wells Fargo ↗
Aug 7, 25
■ Equal-Weight neutral · not a buy · 🎯$27
Price at call : $22.64 — gap to target +19%
Today : $17.87 — gap to target +51%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 42.3% · -8.5% (196 calls)
in progress (365j)
matures : Aug 7, 26
matures : Aug 7, 26
▲ Overweight · 🎯$28
Price at call : $22.64 — upside +24%
Today : $17.87 — upside +57%
Expected +24% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on EYE : 0% (2 calls matureds) · 📊 on Cons. disc. : 40.7% · -7.8% (339 calls)
-0.9%
stock -1% · XLY +7%
matured Aug 7, 26
Wells Fargo ↗
Jul 23, 25
■ Equal-Weight neutral · not a buy · 🎯$24
Price at call : $25.48 — gap to target -6%
Today : $17.87 — gap to target +34%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 42.3% · -8.5% (196 calls)
in progress (365j)
matures : Jul 23, 26
matures : Jul 23, 26
▲ Buy · 🎯$30
Price at call : $25.25 — upside +19%
Today : $17.87 — upside +68%
Expected +19% · Actual -23% · Reason (≥ +15%) : ✗ No
🎯 on EYE : 67% (3 calls matureds) · 📊 on Cons. disc. : 47.8% · +8.4% (157 calls)
-22.7%
stock -23% · XLY +7%
matured Jul 8, 26
▲ Overweight · 🎯$30
Price at call : $24.73 — upside +21%
Today : $17.87 — upside +68%
Expected +21% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on EYE : 0% (2 calls matureds) · 📊 on Cons. disc. : 40.7% · -7.8% (339 calls)
-21.5%
stock -22% · XLY +6%
matured Jul 8, 26
B of A Securities ↗
Jun 18, 25
▲ Buy · 🎯$26
Price at call : $22.88 — upside +14%
Today : $17.87 — upside +45%
Expected +14% · Actual -26% · Reason (≥ +15%) : ✗ No
🎯 on EYE : 50% (2 calls matureds) · 📊 on Cons. disc. : 47.7% · +0.3% (277 calls)
-25.9%
stock -26% · XLY +9%
matured Jun 18, 26
BMO Capital ↗
May 19, 25
■ Market Perform neutral · not a buy · 🎯$19
Price at call : $19.38 — gap to target -2%
Today : $17.87 — gap to target +6%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 48.7% · +5.0% (115 calls)
in progress (365j)
matures : May 19, 26
matures : May 19, 26
■ Equal-Weight neutral · not a buy · 🎯$17
Price at call : $18.86 — gap to target -10%
Today : $17.87 — gap to target -5%
🎯 on EYE : 0% (2 calls matureds) · 📊 on Cons. disc. : 40.7% · -7.8% (339 calls)
in progress (365j)
matures : May 12, 26
matures : May 12, 26
Goldman Sachs ↗
May 9, 25
■ Neutral neutral · not a buy · 🎯$17
Price at call : $18.76 — gap to target -9%
Today : $17.87 — gap to target -5%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 34.2% · -9.0% (196 calls)
in progress (365j)
matures : May 9, 26
matures : May 9, 26
▲ Buy · 🎯$21
Price at call : $17.17 — upside +22%
Today : $17.87 — upside +18%
Expected +22% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on EYE : 100% (1 call matured) · 📊 on Cons. disc. : 50.2% · -2.7% (279 calls)
+27.0%
stock +27% · XLY +18%
matured May 9, 26
▲ Buy · 🎯$20
Price at call : $17.17 — upside +16%
Today : $17.87 — upside +12%
Expected +16% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on EYE : 67% (3 calls matureds) · 📊 on Cons. disc. : 47.8% · +8.4% (157 calls)
+27.0%
stock +27% · XLY +18%
matured May 8, 26
Loop Capital ↗
May 8, 25
▲ Buy · 🎯$20
Price at call : $17.17 — upside +16%
Today : $17.87 — upside +12%
Expected +16% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on EYE : 100% (1 call matured) · 📊 on Cons. disc. : 35.6% · -11.4% (59 calls)
+27.0%
stock +27% · XLY +18%
matured May 8, 26
Wells Fargo ↗
May 8, 25
■ Equal-Weight neutral · not a buy · 🎯$15
Price at call : $16.68 — gap to target -10%
Today : $17.87 — gap to target -16%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 42.3% · -8.5% (196 calls)
in progress (365j)
matures : May 8, 26
matures : May 8, 26
B of A Securities ↗
May 7, 25
▲ Buy · 🎯$22
Price at call : $15.61 — upside +41%
Today : $17.87 — upside +23%
Expected +41% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on EYE : 50% (2 calls matureds) · 📊 on Cons. disc. : 47.7% · +0.3% (277 calls)
+46.3%
stock +46% · XLY +20%
matured May 7, 26
■ Neutral neutral · not a buy · 🎯$13
Price at call : $11.67 — gap to target +11%
Today : $17.87 — gap to target -27%
🎯 on EYE : 100% (1 call matured) · 📊 on Cons. disc. : 50.2% · -2.7% (279 calls)
in progress (365j)
matures : Mar 7, 26
matures : Mar 7, 26
■ Equal-Weight neutral · not a buy · 🎯$14
Price at call : $12.66 — gap to target +11%
Today : $17.87 — gap to target -22%
🎯 on EYE : 0% (2 calls matureds) · 📊 on Cons. disc. : 40.7% · -7.8% (339 calls)
in progress (365j)
matures : Mar 3, 26
matures : Mar 3, 26
Wells Fargo ↗
Feb 27, 25
■ Equal-Weight neutral · not a buy · 🎯$13
Price at call : $12.71 — gap to target +2%
Today : $17.87 — gap to target -27%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 42.3% · -8.5% (196 calls)
in progress (365j)
matures : Feb 27, 26
matures : Feb 27, 26
Morgan Stanley ↗
Jan 21, 25
■ Equal-Weight neutral · not a buy · 🎯$13
Price at call : $11.14 — gap to target +17%
Today : $17.87 — gap to target -27%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
in progress (365j)
matures : Jan 21, 26
matures : Jan 21, 26
Wells Fargo ↗
Jan 6, 25
■ Equal-Weight neutral · not a buy · 🎯$12
Price at call : $11.05 — gap to target +9%
Today : $17.87 — gap to target -33%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 42.3% · -8.5% (196 calls)
in progress (365j)
matures : Jan 6, 26
matures : Jan 6, 26
Goldman Sachs ↗
Aug 9, 24
■ Neutral neutral · not a buy · 🎯$13
Price at call : $10.28 — gap to target +26%
Today : $17.87 — gap to target -27%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 34.2% · -9.0% (196 calls)
in progress (365j)
matures : Aug 9, 25
matures : Aug 9, 25
■ Equal-Weight neutral · not a buy · 🎯$11
Price at call : $10.28 — gap to target +7%
Today : $17.87 — gap to target -38%
🎯 on EYE : 0% (2 calls matureds) · 📊 on Cons. disc. : 40.7% · -7.8% (339 calls)
in progress (365j)
matures : Aug 8, 25
matures : Aug 8, 25
▲ Buy · 🎯$18
Price at call : $10.28 — upside +75%
Today : $17.87 — upside +1%
Expected +75% · Actual +121% · Reason (≥ +15%) : ✓ Yes
🎯 on EYE : 67% (3 calls matureds) · 📊 on Cons. disc. : 47.8% · +8.4% (157 calls)
+121.3%
stock +121% · XLY +29%
matured Aug 8, 25
■ Equal-Weight neutral · not a buy · 🎯$16
Price at call : $14.94 — gap to target +7%
Today : $17.87 — gap to target -10%
🎯 on EYE : 0% (2 calls matureds) · 📊 on Cons. disc. : 40.7% · -7.8% (339 calls)
in progress (365j)
matures : May 10, 25
matures : May 10, 25
Goldman Sachs ↗
Feb 28, 24
■ Neutral neutral · not a buy · 🎯$20
Price at call : $23.4 — gap to target -15%
Today : $17.87 — gap to target +12%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 34.2% · -9.0% (196 calls)
in progress (365j)
matures : Feb 27, 25
matures : Feb 27, 25
Morgan Stanley ↗
Nov 13, 23
■ Equal-Weight neutral · not a buy · 🎯$19
Price at call : $17.35 — gap to target +10%
Today : $17.87 — gap to target +6%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
in progress (365j)
matures : Nov 12, 24
matures : Nov 12, 24
Goldman Sachs ↗
Nov 10, 23
■ Neutral neutral · not a buy · 🎯$18
Price at call : $17.35 — gap to target +4%
Today : $17.87 — gap to target +1%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 34.2% · -9.0% (196 calls)
in progress (365j)
matures : Nov 9, 24
matures : Nov 9, 24
Goldman Sachs ↗
Oct 17, 23
■ Neutral neutral · not a buy · 🎯$16
Price at call : $15.28 — gap to target +5%
Today : $17.87 — gap to target -10%
🎯 on EYE : no call matured yet · 📊 on Cons. disc. : 34.2% · -9.0% (196 calls)
in progress (365j)
matures : Oct 16, 24
matures : Oct 16, 24
Frequently asked questions
Should I buy National Vision Holdings stock?
This isn't buy advice. For National Vision Holdings, the analyst consensus is "Buy", with an average price target of $30.00 (+68% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (5 calls tracked on National Vision Holdings). We show the numbers — you decide.
Is it too late to buy National Vision Holdings? How high can it go?
The most bullish analyst target on National Vision Holdings is $35.00 (+96% above today's price); the average is $30.00. That's the upside they see. Check how reliable those analysts have actually been on National Vision Holdings on our site before trusting it.
Is National Vision Holdings still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 9 analysts have a real record on National Vision Holdings, the best hitting 100% over 5 calls. Current consensus: "Buy". Make your call on data, not noise.
Should you invest in National Vision Holdings? The case for and against
The arguments for and against, one by one, from the numbers: why invest in EYE (and why hesitate).
What has National Vision Holdings's past performance been?
Historical returns and a "how much if I had invested" calculator: EYE performance & returns.
Are insiders buying EYE stock?
Executives' and large holders' buys and sells, decoded: insider buying on EYE.
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