Gen Digital (GEN) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
Gen Digital · Information Technology · ref. ETF XLK · 42 calls · price $30.5
What the company does: Gen Digital Inc. engages in the provision of cyber safety and trust-based solutions for individuals, families, and small businesses.
📈 Gen Digital (GEN) stock price
$30.5+1.0% over range
Aug 28, 25low $17.89 · high $30.5Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
25% recommend buying · 4 analysts
📊 JPI status : Gen Digital has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 GEN price target & analyst consensus — price $30.50
The price target · all analysts combined (4 targets)
Highest target · 1 firm of 4$38+24.6%
Median target · of 4 targets$31+1.6%
Lowest target · 1 firm of 4$28-8.2%
Current price$30.5
Where these 4 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
250%
$32 ↔ $38
Below
250%
$28 ↔ $30
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: Wells Fargo — 71% of its targets hit on this sector (551 calls tested). It aims for $28 (-8.2 %), call made on August 8, 2026, maturing on August 8, 2027 (20 d ago).
The 3 reliable analysts
$30-1.6 %
The 1 other firm
$38+25 %
How to read it: the 3 reliable firms are not filtered by optimism — 1 aim above the price, 2 below, hence their $30 median. “The 1 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 4 ratings (last 6 months)
Strong Buy00%
Buy125%
Hold375%
Sell00%
Strong Sell00%
Go deeper on the analysts
🎯 GEN price target all
All 42 calls, one by one, with our verdict on each firm.
→ See all 42 targets, analyst by analyst💡 The best analysts on GEN most reliable
Their real reliability on GEN, firm by firm: who was right, who was wrong.
→ See their reliability on GENAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Gen Digital? The JPI assistant answers using our backtest data.
💰 Gen Digital dividend: yield, history & growth › open the full page
1.91%annual yield
That's ~$0.50 per share per year.
📈 Gen Digital fundamentals: valuation, margins & growth › open the full page
P/E 17.3Net margin 20.7 %Revenue growth +6.3 %Cheap for the growth
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2023
marg. 40 %
2024
Rev +14%Profit −54%
2025
Rev +3%Profit +4%
2026
Rev +27%Profit +51%
🏛️ Gen Digital insider buying: who's buying and how much › open the full page
1 insider bought1 buys / 6 mo $81k
🔎 Detailed analyses
✅ Historical analyst reliability on GEN
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Morgan Stanley ↗ | 100% | +27.8% | 3 |
| Barclays ↗ | 100% | +27.6% | 3 |
| Wells Fargo ↗ | 33% | -3.7% | 3 |
📊 What $1,000 invested in Gen Digital would be worth › open the full page
In short — $1,000 invested in Gen Digital 10 years ago would be worth $1,185 today, i.e. +2%/yr on average. Best year: 2019 (+35%), worst: 2018 (-33%). Price performance, excluding dividends.
If I'd invested $1,000 in Gen Digital
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $909 | -9% |
| 3 years ago | $1,161 | +16% |
| 5 years ago | $1,198 | +20% |
Return by year (Gen Digital)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | -8% | $915 (-8%) |
| 2025 | -1% | $909 (-9%) |
| 2024 | +20% | $1,091 (+9%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Gen Digital
Loading news…
📋 All analyst calls on GEN
Filtered on — · ✕ show all
RBC Capital ↗
Aug 7, 26
■ Sector Perform neutral · not a buy · 🎯$30
Price at call : $29.29 — gap to target +2%
Today : $30.5 — gap to target -2%
🎯 on GEN : no call matured yet · 📊 on Tech : 40.4% · -9.0% (446 calls)
in progress (365j)
matures : Aug 7, 27
matures : Aug 7, 27
■ Equal-Weight neutral · not a buy · 🎯$32
Price at call : $29.29 — gap to target +9%
Today : $30.5 — gap to target +5%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 49.8% · +7.1% (955 calls)
in progress (365j)
matures : Aug 7, 27
matures : Aug 7, 27
Wells Fargo ↗
Aug 7, 26
■ Equal-Weight neutral · not a buy · 🎯$28
Price at call : $29.29 — gap to target -4%
Today : $30.5 — gap to target -8%
🎯 on GEN : 33% (3 calls matureds) · 📊 on Tech : 48.5% · +8.7% (551 calls)
in progress (365j)
matures : Aug 7, 27
matures : Aug 7, 27
RBC Capital ↗
May 8, 26
■ Sector Perform neutral · not a buy · 🎯$24
Price at call : $22.4 — gap to target +7%
Today : $30.5 — gap to target -21%
🎯 on GEN : no call matured yet · 📊 on Tech : 40.4% · -9.0% (446 calls)
in progress (365j)
matures : May 8, 27
matures : May 8, 27
■ Equal-Weight neutral · not a buy · 🎯$27
Price at call : $22.4 — gap to target +21%
Today : $30.5 — gap to target -11%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 49.8% · +7.1% (955 calls)
in progress (365j)
matures : May 8, 27
matures : May 8, 27
Evercore ISI Group ↗
May 8, 26
▲ Outperform · 🎯$38
Price at call : $22.4 — upside +70%
Today : $30.5 — upside +25%
🎯 on GEN : 100% (1 call matured) · 📊 on Tech : 45.5% · +8.5% (323 calls)
in progress (365j)
matures : May 8, 27
matures : May 8, 27
■ Equal-Weight neutral · not a buy · 🎯$26
Price at call : $18.91 — gap to target +37%
Today : $30.5 — gap to target -15%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 49.8% · +7.1% (955 calls)
in progress (365j)
matures : Apr 13, 27
matures : Apr 13, 27
Wells Fargo ↗
Mar 3, 26
■ Equal-Weight neutral · not a buy · 🎯$22
Price at call : $22.4 — gap to target -2%
Today : $30.5 — gap to target -28%
🎯 on GEN : 33% (3 calls matureds) · 📊 on Tech : 48.5% · +8.7% (551 calls)
in progress (365j)
matures : Mar 3, 27
matures : Mar 3, 27
See the other 34 calls, newest to oldest
■ Equal-Weight neutral · not a buy · 🎯$32
Price at call : $24.6 — gap to target +30%
Today : $30.5 — gap to target +5%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 49.8% · +7.1% (955 calls)
in progress (365j)
matures : Feb 6, 27
matures : Feb 6, 27
RBC Capital ↗
Nov 7, 25
■ Sector Perform neutral · not a buy · 🎯$29
Price at call : $26.35 — gap to target +10%
Today : $30.5 — gap to target -5%
🎯 on GEN : no call matured yet · 📊 on Tech : 40.4% · -9.0% (446 calls)
in progress (365j)
matures : Nov 7, 26
matures : Nov 7, 26
Evercore ISI Group ↗
Nov 7, 25
▲ Outperform · 🎯$37
Price at call : $25.77 — upside +44%
Today : $30.5 — upside +21%
🎯 on GEN : 100% (1 call matured) · 📊 on Tech : 45.5% · +8.5% (323 calls)
in progress (365j)
matures : Nov 7, 26
matures : Nov 7, 26
■ Hold neutral · not a buy · 🎯$31
Price at call : $27.82 — gap to target +11%
Today : $30.5 — gap to target +2%
🎯 on GEN : no call matured yet · 📊 on Tech : 47.2% · +2.9% (453 calls)
in progress (365j)
matures : Oct 3, 26
matures : Oct 3, 26
Morgan Stanley ↗
Sep 2, 25
■ Equal-Weight neutral · not a buy · 🎯$32
Price at call : $29.5 — gap to target +8%
Today : $30.5 — gap to target +5%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 50.6% · +6.4% (980 calls)
in progress (365j)
matures : Sep 2, 26
matures : Sep 2, 26
RBC Capital ↗
Aug 8, 25
■ Sector Perform neutral · not a buy · 🎯$33
Price at call : $30.77 — gap to target +7%
Today : $30.5 — gap to target +8%
🎯 on GEN : no call matured yet · 📊 on Tech : 40.4% · -9.0% (446 calls)
in progress (365j)
matures : Aug 8, 26
matures : Aug 8, 26
Wells Fargo ↗
Aug 8, 25
▲ Overweight · 🎯$40
Price at call : $30.77 — upside +30%
Today : $30.5 — upside +31%
Expected +30% · Actual -5% · Reason (≥ +15%) : ✗ No
🎯 on GEN : 33% (3 calls matureds) · 📊 on Tech : 48.5% · +8.7% (551 calls)
-4.8%
stock -5% · XLK +41%
matured Aug 8, 26
■ Equal-Weight neutral · not a buy · 🎯$33
Price at call : $30.45 — gap to target +8%
Today : $30.5 — gap to target +8%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 49.8% · +7.1% (955 calls)
in progress (365j)
matures : Aug 8, 26
matures : Aug 8, 26
B. Riley Securities ↗
Jul 14, 25
▲ Buy · 🎯$46
Price at call : $29.91 — upside +54%
Today : $30.5 — upside +51%
Expected +54% · Actual -12% · Reason (≥ +15%) : ✗ No
🎯 on GEN : 0% (1 call matured) · 📊 on Tech : 52.4% · +15.1% (170 calls)
-11.6%
stock -12% · XLK +41%
matured Jul 14, 26
■ Equal-Weight neutral · not a buy · 🎯$32
Price at call : $29.8 — gap to target +7%
Today : $30.5 — gap to target +5%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 49.8% · +7.1% (955 calls)
in progress (365j)
matures : Jul 14, 26
matures : Jul 14, 26
RBC Capital ↗
May 7, 25
■ Sector Perform neutral · not a buy · 🎯$30
Price at call : $28.4 — gap to target +6%
Today : $30.5 — gap to target -2%
🎯 on GEN : no call matured yet · 📊 on Tech : 40.4% · -9.0% (446 calls)
in progress (365j)
matures : May 7, 26
matures : May 7, 26
Morgan Stanley ↗
Apr 16, 25
■ Equal-Weight neutral · not a buy · 🎯$25
Price at call : $24.45 — gap to target +2%
Today : $30.5 — gap to target -18%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 50.6% · +6.4% (980 calls)
in progress (365j)
matures : Apr 16, 26
matures : Apr 16, 26
RBC Capital ↗
Jan 31, 25
■ Sector Perform neutral · not a buy · 🎯$30
Price at call : $27 — gap to target +11%
Today : $30.5 — gap to target -2%
🎯 on GEN : no call matured yet · 📊 on Tech : 40.4% · -9.0% (446 calls)
in progress (365j)
matures : Jan 31, 26
matures : Jan 31, 26
RBC Capital ↗
Dec 11, 24
■ Sector Perform neutral · not a buy · 🎯$29
Price at call : $30.02 — gap to target -3%
Today : $30.5 — gap to target -5%
🎯 on GEN : no call matured yet · 📊 on Tech : 40.4% · -9.0% (446 calls)
in progress (365j)
matures : Dec 11, 25
matures : Dec 11, 25
Wells Fargo ↗
Oct 31, 24
▲ Overweight · 🎯$37
Price at call : $28.27 — upside +31%
Today : $30.5 — upside +21%
Expected +31% · Actual -7% · Reason (≥ +15%) : ✗ No
🎯 on GEN : 33% (3 calls matureds) · 📊 on Tech : 48.5% · +8.7% (551 calls)
-7.0%
stock -7% · XLK +35%
matured Oct 31, 25
■ Equal-Weight neutral · not a buy · 🎯$30
Price at call : $28.27 — gap to target +6%
Today : $30.5 — gap to target -2%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 49.8% · +7.1% (955 calls)
in progress (365j)
matures : Oct 31, 25
matures : Oct 31, 25
Wells Fargo ↗
Oct 24, 24
▲ Overweight · 🎯$35
Price at call : $27.02 — upside +30%
Today : $30.5 — upside +15%
Expected +30% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on GEN : 33% (3 calls matureds) · 📊 on Tech : 48.5% · +8.7% (551 calls)
+0.7%
stock +1% · XLK +28%
matured Oct 24, 25
RBC Capital ↗
Aug 2, 24
■ Sector Perform neutral · not a buy · 🎯$28
Price at call : $24.63 — gap to target +14%
Today : $30.5 — gap to target -8%
🎯 on GEN : no call matured yet · 📊 on Tech : 40.4% · -9.0% (446 calls)
in progress (365j)
matures : Aug 2, 25
matures : Aug 2, 25
■ Equal-Weight neutral · not a buy · 🎯$27
Price at call : $24.63 — gap to target +10%
Today : $30.5 — gap to target -11%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 49.8% · +7.1% (955 calls)
in progress (365j)
matures : Aug 2, 25
matures : Aug 2, 25
Morgan Stanley ↗
Jun 7, 24
■ Equal-Weight neutral · not a buy · 🎯$27
Price at call : $24.72 — gap to target +9%
Today : $30.5 — gap to target -11%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 50.6% · +6.4% (980 calls)
in progress (365j)
matures : Jun 7, 25
matures : Jun 7, 25
Argus Research ↗
May 28, 24
▲ Buy · 🎯$29
Price at call : $24.5 — upside +18%
Today : $30.5 — upside -5%
Expected +18% · Actual +14% · Reason (≥ +15%) : ✗ No
🎯 on GEN : 100% (1 call matured) · 📊 on Tech : 53.1% · +8.7% (145 calls)
+14.3%
stock +14% · XLK +8%
matured May 28, 25
■ Equal-Weight neutral · not a buy · 🎯$25
Price at call : $20.99 — gap to target +19%
Today : $30.5 — gap to target -18%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 49.8% · +7.1% (955 calls)
in progress (365j)
matures : Apr 11, 25
matures : Apr 11, 25
Morgan Stanley ↗
Feb 12, 24
▲ Overweight · 🎯$28
Price at call : $21.36 — upside +31%
Today : $30.5 — upside -8%
Expected +31% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 50.6% · +6.4% (980 calls)
+28.4%
stock +28% · XLK +16%
matured Feb 11, 25
RBC Capital ↗
Feb 2, 24
■ Sector Perform neutral · not a buy · 🎯$25
Price at call : $21.09 — gap to target +19%
Today : $30.5 — gap to target -18%
🎯 on GEN : no call matured yet · 📊 on Tech : 40.4% · -9.0% (446 calls)
in progress (365j)
matures : Feb 1, 25
matures : Feb 1, 25
Morgan Stanley ↗
Jan 29, 24
▲ Overweight · 🎯$30
Price at call : $23.97 — upside +25%
Today : $30.5 — upside -2%
Expected +25% · Actual +15% · Reason (≥ +15%) : ✓ Yes
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 50.6% · +6.4% (980 calls)
+15.3%
stock +15% · XLK +15%
matured Jan 28, 25
Morgan Stanley ↗
Nov 21, 23
▲ Overweight · 🎯$26
Price at call : $21.07 — upside +23%
Today : $30.5 — upside -15%
Expected +23% · Actual +40% · Reason (≥ +15%) : ✓ Yes
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 50.6% · +6.4% (980 calls)
+39.7%
stock +40% · XLK +26%
matured Nov 20, 24
B of A Securities ↗
Nov 16, 23
▲ Buy · 🎯$25
Price at call : $20.4 — upside +23%
Today : $30.5 — upside -18%
Expected +23% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on GEN : 100% (1 call matured) · 📊 on Tech : 49.7% · +14.0% (733 calls)
+45.0%
stock +45% · XLK +25%
matured Nov 15, 24
RBC Capital ↗
Nov 8, 23
■ Sector Perform neutral · not a buy · 🎯$22
Price at call : $19 — gap to target +16%
Today : $30.5 — gap to target -28%
🎯 on GEN : no call matured yet · 📊 on Tech : 40.4% · -9.0% (446 calls)
in progress (365j)
matures : Nov 7, 24
matures : Nov 7, 24
▲ Overweight · 🎯$23
Price at call : $21.12 — upside +9%
Today : $30.5 — upside -25%
Expected +9% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 49.8% · +7.1% (955 calls)
+16.6%
stock +17% · XLK +15%
matured Aug 3, 24
Evercore ISI Group ↗
May 19, 23
▲ Outperform · 🎯$27
Price at call : $16.2 — upside +67%
Today : $30.5 — upside -11%
Expected +67% · Actual +51% · Reason (≥ +15%) : ✓ Yes
🎯 on GEN : 100% (1 call matured) · 📊 on Tech : 45.5% · +8.5% (323 calls)
+51.0%
stock +51% · XLK +36%
matured May 18, 24
RBC Capital ↗
May 12, 23
■ Sector Perform neutral · not a buy · 🎯$21
Price at call : $16.41 — gap to target +28%
Today : $30.5 — gap to target -31%
🎯 on GEN : no call matured yet · 📊 on Tech : 40.4% · -9.0% (446 calls)
in progress (365j)
matures : May 11, 24
matures : May 11, 24
Morgan Stanley ↗
May 12, 23
■ Equal-Weight neutral · not a buy · 🎯$23
Price at call : $16.22 — gap to target +42%
Today : $30.5 — gap to target -25%
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 50.6% · +6.4% (980 calls)
in progress (365j)
matures : May 11, 24
matures : May 11, 24
▲ Overweight · 🎯$22
Price at call : $16.22 — upside +36%
Today : $30.5 — upside -28%
Expected +36% · Actual +48% · Reason (≥ +15%) : ✓ Yes
🎯 on GEN : 100% (3 calls matureds) · 📊 on Tech : 49.8% · +7.1% (955 calls)
+48.0%
stock +48% · XLK +37%
matured May 11, 24
Frequently asked questions
Should I buy Gen Digital stock?
This isn't buy advice. For Gen Digital, the analyst consensus is "Hold", with an average price target of $31.00 (+2% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (3 calls tracked on Gen Digital). We show the numbers — you decide.
Is it too late to buy Gen Digital? How high can it go?
The most bullish analyst target on Gen Digital is $38.00 (+25% above today's price); the average is $31.00. That's the upside they see. Check how reliable those analysts have actually been on Gen Digital on our site before trusting it.
Is Gen Digital still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 3 analysts have a real record on Gen Digital, the best hitting 100% over 3 calls. Current consensus: "Hold". Make your call on data, not noise.
What has Gen Digital's past performance been?
Historical returns and a "how much if I had invested" calculator: GEN performance & returns.
Does Gen Digital pay a dividend?
Yield, consistency and growth history of the dividend: GEN's dividend.
Are insiders buying GEN stock?
Executives' and large holders' buys and sells, decoded: insider buying on GEN.
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