Harley-Davidson (HOG) fundamentals: P/E, valuation, undervalued?
Harley-Davidson · Consumer Discretionary · ref. ETF XLY · price $27.47
In short — Harley-Davidson trades at 15.1× earnings (P/E), 13.7× forward, with a net margin of 4.8 % and revenue growth of -6 %. Read: Average P/E (P/E 15 (near the ~20-25 average)).
Is Harley-Davidson stock cheap or undervalued? A good time to buy? Here are its fundamentals — P/E, PEG, margin and income statement — to judge its valuation.
📈 1-year price
$27.47+1.7% over range
Oct 14, 25low $17.19 · high $28.45Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
43% recommend buying · 7 analysts
Valuation : Average P/E — P/E 15 (near the ~20-25 average)
Valuation
15.1
P/E (price/earnings)
13.7
Forward P/E
—
PEG
0.9
Price/book (P/B)
$2.9B
Market cap
1.82
EPS
Profitability & growth
4.8 %
Net margin
-6 %
Revenue growth
-15 %
Earnings growth
$2.3B
Total debt
Harley-Davidson income statement
| Fiscal year | Revenue | Net income | Margin |
|---|---|---|---|
| 2022 | $4.9B | $741M | 15.2 % |
| 2023 | $4.8B | $707M | 14.6 % |
| 2024 | $4.1B | $455M | 11.0 % |
| 2025 | $3.6B | $339M | 9.5 % |
⚠️ Indicative financial data (Yahoo Finance), not investment advice. Amounts in $.
Frequently asked questions
What is Harley-Davidson's P/E and is the stock undervalued? What's a good P/E?
Harley-Davidson's P/E is 15.1 (forward 13.7). Below ~15 = fairly cheap, above ~30 = expensive. Our valuation verdict: "Average P/E".
Is Harley-Davidson profitable?
Harley-Davidson has a net margin of 4.8 % (EPS 1.82). The company is profitable.
Is HOG stock expensive?
Our read: "Average P/E" — P/E 15 (near the ~20-25 average). Cross-check with growth and sector.
💬 A question about Harley-Davidson? The JPI assistant answers using our backtest data.