Harley-Davidson (HOG): insider & executive buying
Harley-Davidson · Consumer Discretionary · ref. ETF XLY · price $27.47
In short — 3 insiders bought Harley-Davidson over ~6 months (3 buys, total $1.4M, latest Aug 11, 26) — cluster buy. Public Form 4 data, informative (not a performance signal).
Are Harley-Davidson's executives buying their own shares? Here are the disclosed insider buys over the last 6 months — a transparency data point, not an outperformance signal.
📈 1-year price
$27.47+1.7% over range
Oct 14, 25low $17.19 · high $28.45Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
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Hold
43% recommend buying · 7 analysts
Latest insider buys on Harley-Davidson
| Date | Insider | Role | Shares | Amount |
|---|---|---|---|---|
| Aug 11, 26 | Littleton Gayle | CLO, CCO, CAO, Corp Sec | 7,500 | $198k |
| Aug 10, 26 | Starrs Artie | Pres, CEO | 10,000 | $259k |
| Jul 31, 26 | Nova Daniel J | Dir | 40,000 | $983k |
⚠️ Open-market buys reported to the SEC (Form 4). Transparency data, not advice nor an outperformance signal (our backtests show no reliable edge).
Frequently asked questions
Have Harley-Davidson's executives bought shares recently?
3 Harley-Davidson insider(s) bought $1.4M over ~6 months (latest Aug 11, 26). A buy shows confidence, but our backtests show no performance edge.
Is insider buying a good signal for HOG?
It's useful transparency data, but NOT a performance guarantee: our historical tests show no reliable edge from following insider buys. Cross-check with fundamentals and analyst views.
Where does this data come from?
From Form 4 filings with the SEC (mandatory for officers and 10%+ holders), aggregated and refreshed regularly.
💬 A question about Harley-Davidson? The JPI assistant answers using our backtest data.