If you'd invested in Harley-Davidson (HOG): performance and returns

Harley-Davidson · Consumer Discretionary · ref. ETF XLY · price $27.84
Logo Harley-DavidsonSee the full Harley-Davidson (HOG) profile
In short — $1,000 invested in Harley-Davidson 10 years ago would be worth $539 today, i.e. -6%/yr on average. Best year: 2016 (+29%), worst: 2018 (-33%). Price performance, excluding dividends.

Looking for Harley-Davidson's share price history and how much the stock has returned? Here's its year-by-year performance and what $1,000 invested at different dates would be worth today.

📈 1-year price
$27.84-3.4% over range
Aug 28, 25low $17.19 · high $31.03Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
29% recommend buying · 7 analysts

💰 Calculator: how much would Harley-Davidson have returned?

This calculator shows how much Harley-Davidson stock would have returned based on the amount invested and the starting year. Pick a sum and a year and you'll instantly see what it would be worth today and the total gain. Real prices, excluding dividends.

If I'd invested $1,000 in Harley-Davidson

InvestmentWorth todayGain
1 years ago$812-19%
3 years ago$588-41%
5 years ago$666-33%
10 years ago$539-46%
since inception (1986)$102,644+10164%

Return by year (Harley-Davidson)

YearReturn$1,000 invested at year start
2026 (YTD)+19%$1,194 (+19%)
2025-32%$812 (-19%)
2024-18%$664 (-34%)
2023-11%$588 (-41%)
2022+10%$649 (-35%)
2021+3%$666 (-33%)
2020-1%$658 (-34%)
2019+9%$717 (-28%)
2018-33%$481 (-52%)
2017-13%$419 (-58%)
2016+29%$539 (-46%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

Frequently asked questions

How much does HOG return?

$1,000 invested in Harley-Davidson 10 years ago would be worth $539 today, i.e. -6%/yr on average (price, excluding dividends).

What was HOG's best/worst year?

Best year: 2016 (+29%). Worst year: 2018 (-33%). Year-by-year detail is above.

How much would $1,000 invested in HOG since inception be worth?

Since 1986, $1,000 would have become $102,644 (+10164%). Past performance is not a guarantee.

Do Harley-Davidson's returns include dividends?

No — these returns are price-only. If Harley-Davidson pays a dividend, its total return would be somewhat higher — see its dividend page.

What is Harley-Davidson's average annual return (ROI)?

Harley-Davidson's return on investment is about -6%/yr over 10 years (price, excluding dividends), versus the S&P 500's ~10%/yr over the long run.

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