Harley-Davidson (HOG) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
Harley-Davidson · Consumer Discretionary · ref. ETF XLY · 60 calls · price $27.84
What the company does: Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally.
📈 Harley-Davidson (HOG) stock price
$27.84-3.4% over range
Aug 28, 25low $17.19 · high $31.03Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
29% recommend buying · 7 analysts
📊 JPI status : Harley-Davidson has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
⚠️ The stock trades above the median target: it has beaten expectations. The “Hold” reflects conviction on the company, but the remaining quantified upside is low/negative.
🎯 HOG price target & analyst consensus — price $27.84
The price target · all analysts combined (6 targets)
Highest target · 1 firm of 6$33+18.5%
Median target · of 6 targets$26.5-4.8%
Lowest target · 1 firm of 6$17-38.9%
Current price$27.84
Where these 6 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
233%
$30 ↔ $33
Below
467%
$17 ↔ $27
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: DA Davidson — 57% of its targets hit on this sector (82 calls tested). It aims for $33 (+19 %), call made on August 18, 2026, maturing on August 18, 2027 (10 d ago).
The 1 reliable analyst
$33+19 %
The 5 other firms
$26-6.6 %
How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $33 median. “The 5 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 7 ratings (last 6 months)
Strong Buy00%
Buy229%
Hold343%
Sell229%
Strong Sell00%
Go deeper on the analysts
🎯 HOG price target all
All 60 calls, one by one, with our verdict on each firm.
→ See all 60 targets, analyst by analyst💡 The best analysts on HOG most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in HOG? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Harley-Davidson? The JPI assistant answers using our backtest data.
💰 Harley-Davidson dividend: yield, history & growth › open the full page
3.05%annual yield
📈 Steady dividend — 5 yrs of consecutive dividend increases
That's ~$0.74 per share per year.
📈 Harley-Davidson fundamentals: valuation, margins & growth › open the full page
P/E 15.5Net margin 4.8 %Revenue growth -5.9 %Average P/E
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2022
marg. 15 %
2023
Rev −1%Profit −5%
2024
Rev −15%Profit −36%
2025
Rev −13%Profit −26%
🏛️ Harley-Davidson insider buying: who's buying and how much › open the full page
5 insiders bought6 buys / 6 mo $1.9M👥 Cluster buy
🔎 Detailed analyses
✅ Historical analyst reliability on HOG
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Longbow Research | 100% | +23.0% | 3 |
| Barclays ↗ | 83% | +18.5% | 6 |
| Argus Research ↗ | 67% | +41.3% | 3 |
| BMO Capital ↗ | 64% | +5.3% | 11 |
| Goldman Sachs ↗ | 50% | +11.4% | 4 |
| Morgan Stanley ↗ | 50% | +10.6% | 12 |
| Citigroup ↗ | 50% | +5.6% | 14 |
| Wells Fargo ↗ | 50% | -14.4% | 2 |
| RBC Capital ↗ | 50% | -16.6% | 4 |
| UBS ↗ | 33% | +5.7% | 3 |
See the other 5 firms
| DA Davidson ↗ | 0% | -22.1% | 5 |
| Baird ↗ | 14% | -13.2% | 7 |
| B of A Securities ↗ | 17% | -15.7% | 6 |
| JP Morgan ↗ | 25% | +4.6% | 4 |
| Stifel ↗ | 33% | -5.6% | 3 |
📊 What $1,000 invested in Harley-Davidson would be worth › open the full page
In short — $1,000 invested in Harley-Davidson 10 years ago would be worth $539 today, i.e. -6%/yr on average. Best year: 2016 (+29%), worst: 2018 (-33%). Price performance, excluding dividends.
If I'd invested $1,000 in Harley-Davidson
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $812 | -19% |
| 3 years ago | $588 | -41% |
| 5 years ago | $666 | -33% |
Return by year (Harley-Davidson)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | +19% | $1,194 (+19%) |
| 2025 | -32% | $812 (-19%) |
| 2024 | -18% | $664 (-34%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Harley-Davidson
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📋 All analyst calls on HOG
Filtered on — · ✕ show all
DA Davidson ↗
Aug 17, 26
▲ Buy · 🎯$33
Price at call : $27.23 — upside +21%
Today : $27.84 — upside +19%
🎯 on HOG : 0% (4 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
in progress (365j)
matures : Aug 17, 27
matures : Aug 17, 27
Morgan Stanley ↗
Jul 28, 26
▼ Underweight · 🎯$17
Price at call : $24.83 — upside -32%
Today : $27.84 — upside -39%
🎯 on HOG : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : Jul 28, 27
matures : Jul 28, 27
■ Neutral neutral · not a buy · 🎯$30
Price at call : $25.49 — gap to target +18%
Today : $27.84 — gap to target +8%
🎯 on HOG : 0% (2 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
Loop Capital ↗
Jul 20, 26
▲ Buy
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 56.5% · +9.5% (46 calls)
in progress (365j)
matures : Jul 20, 27
matures : Jul 20, 27
■ Neutral neutral · not a buy · 🎯$27
Price at call : $25.08 — gap to target +8%
Today : $27.84 — gap to target -3%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Jul 13, 27
matures : Jul 13, 27
DA Davidson ↗
Jul 6, 26
▲ Buy · 🎯$30
Price at call : $25.89 — upside +16%
Today : $27.84 — upside +8%
🎯 on HOG : 0% (4 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
in progress (365j)
matures : Jul 6, 27
matures : Jul 6, 27
Morgan Stanley ↗
May 19, 26
▼ Underweight · 🎯$15
Price at call : $23.85 — upside -37%
Today : $27.84 — upside -46%
🎯 on HOG : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : May 19, 27
matures : May 19, 27
■ Neutral neutral · not a buy · 🎯$26
Price at call : $25.33 — gap to target +3%
Today : $27.84 — gap to target -7%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : May 11, 27
matures : May 11, 27
See the other 52 calls, newest to oldest
■ Neutral neutral · not a buy · 🎯$26
Price at call : $25.42 — gap to target +2%
Today : $27.84 — gap to target -7%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : May 7, 27
matures : May 7, 27
Wells Fargo ↗
May 6, 26
▼ Underweight · 🎯$19
Price at call : $23.84 — upside -20%
Today : $27.84 — upside -32%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 48.8% · +7.0% (338 calls)
in progress (365j)
matures : May 6, 27
matures : May 6, 27
Wells Fargo ↗
Mar 11, 26
▼ Underweight · 🎯$15
Price at call : $18.2 — upside -18%
Today : $27.84 — upside -46%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 48.8% · +7.0% (338 calls)
in progress (365j)
matures : Mar 11, 27
matures : Mar 11, 27
■ Neutral neutral · not a buy · 🎯$19
Price at call : $19.08 — gap to target -0%
Today : $27.84 — gap to target -32%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Mar 4, 27
matures : Mar 4, 27
■ Neutral neutral · not a buy · 🎯$23
Price at call : $21.07 — gap to target +9%
Today : $27.84 — gap to target -17%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Jan 14, 27
matures : Jan 14, 27
Loop Capital ↗
Nov 25, 25
■ Hold neutral · not a buy · 🎯$21
Price at call : $24.2 — gap to target -13%
Today : $27.84 — gap to target -25%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 56.5% · +9.5% (46 calls)
in progress (365j)
matures : Nov 25, 26
matures : Nov 25, 26
Morgan Stanley ↗
Nov 19, 25
▼ Underweight · 🎯$21
Price at call : $22.27 — upside -6%
Today : $27.84 — upside -25%
🎯 on HOG : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : Nov 19, 26
matures : Nov 19, 26
■ Neutral neutral · not a buy · 🎯$27
Price at call : $24.71 — gap to target +9%
Today : $27.84 — gap to target -3%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Nov 13, 26
matures : Nov 13, 26
DA Davidson ↗
Nov 10, 25
▲ Buy · 🎯$30
Price at call : $25.33 — upside +18%
Today : $27.84 — upside +8%
🎯 on HOG : 0% (4 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
in progress (365j)
matures : Nov 10, 26
matures : Nov 10, 26
Morgan Stanley ↗
Oct 27, 25
▼ Underweight · 🎯$25
Price at call : $26.98 — upside -7%
Today : $27.84 — upside -10%
🎯 on HOG : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : Oct 27, 26
matures : Oct 27, 26
DA Davidson ↗
Aug 25, 25
▲ Buy · 🎯$34
Price at call : $28.72 — upside +18%
Today : $27.84 — upside +22%
Expected +18% · Actual -3% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 0% (4 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
-3.0%
stock -3% · XLY +0%
matured Aug 25, 26
■ Neutral neutral · not a buy · 🎯$27
Price at call : $24.69 — gap to target +9%
Today : $27.84 — gap to target -3%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Jul 8, 26
matures : Jul 8, 26
■ Neutral neutral · not a buy · 🎯$27
Price at call : $23.44 — gap to target +15%
Today : $27.84 — gap to target -3%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Jun 16, 26
matures : Jun 16, 26
■ Neutral neutral · not a buy · 🎯$28
Price at call : $24.92 — gap to target +12%
Today : $27.84 — gap to target +1%
🎯 on HOG : 0% (2 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
in progress (365j)
matures : May 14, 26
matures : May 14, 26
B of A Securities ↗
May 2, 25
▲ Buy · 🎯$32
Price at call : $23.78 — upside +35%
Today : $27.84 — upside +15%
Expected +35% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 0% (4 calls matureds) · 📊 on Cons. disc. : 47% · +1.2% (315 calls)
-2.4%
stock -2% · XLY +18%
matured May 2, 26
■ Neutral neutral · not a buy · 🎯$23
Price at call : $22.04 — gap to target +4%
Today : $27.84 — gap to target -17%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Apr 17, 26
matures : Apr 17, 26
■ Neutral neutral · not a buy · 🎯$26
Price at call : $22.98 — gap to target +13%
Today : $27.84 — gap to target -7%
🎯 on HOG : 0% (2 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
in progress (365j)
matures : Apr 4, 26
matures : Apr 4, 26
■ Neutral neutral · not a buy · 🎯$28
Price at call : $23.01 — gap to target +22%
Today : $27.84 — gap to target +1%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Apr 2, 26
matures : Apr 2, 26
■ Neutral neutral · not a buy · 🎯$28
Price at call : $26.42 — gap to target +6%
Today : $27.84 — gap to target +1%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Feb 20, 26
matures : Feb 20, 26
Morgan Stanley ↗
Feb 6, 25
■ Equal-Weight neutral · not a buy · 🎯$31
Price at call : $26.72 — gap to target +16%
Today : $27.84 — gap to target +11%
🎯 on HOG : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : Feb 6, 26
matures : Feb 6, 26
■ Neutral neutral · not a buy · 🎯$29
Price at call : $26.72 — gap to target +9%
Today : $27.84 — gap to target +4%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Feb 6, 26
matures : Feb 6, 26
DA Davidson ↗
Feb 4, 25
▲ Buy · 🎯$31
Price at call : $26.4 — upside +17%
Today : $27.84 — upside +11%
Expected +17% · Actual -24% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 0% (4 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
-23.9%
stock -24% · XLY +3%
matured Feb 4, 26
B of A Securities ↗
Jan 30, 25
▲ Buy · 🎯$35
Price at call : $27.06 — upside +29%
Today : $27.84 — upside +26%
Expected +29% · Actual -28% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 0% (4 calls matureds) · 📊 on Cons. disc. : 47% · +1.2% (315 calls)
-27.7%
stock -28% · XLY +5%
matured Jan 30, 26
■ Neutral neutral · not a buy · 🎯$31
Price at call : $28.73 — gap to target +8%
Today : $27.84 — gap to target +11%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Jan 23, 26
matures : Jan 23, 26
Morgan Stanley ↗
Jan 21, 25
■ Equal-Weight neutral · not a buy · 🎯$33
Price at call : $28.84 — gap to target +14%
Today : $27.84 — gap to target +19%
🎯 on HOG : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : Jan 21, 26
matures : Jan 21, 26
■ Neutral neutral · not a buy · 🎯$35
Price at call : $32.92 — gap to target +6%
Today : $27.84 — gap to target +26%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Nov 7, 25
matures : Nov 7, 25
■ Neutral neutral · not a buy · 🎯$34
Price at call : $32.86 — gap to target +3%
Today : $27.84 — gap to target +22%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Oct 25, 25
matures : Oct 25, 25
B of A Securities ↗
Oct 15, 24
▲ Buy · 🎯$45
Price at call : $36.51 — upside +23%
Today : $27.84 — upside +62%
Expected +23% · Actual -27% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 0% (4 calls matureds) · 📊 on Cons. disc. : 47% · +1.2% (315 calls)
-26.6%
stock -27% · XLY +17%
matured Oct 15, 25
■ Neutral neutral · not a buy · 🎯$40
Price at call : $36.46 — gap to target +10%
Today : $27.84 — gap to target +44%
🎯 on HOG : 0% (2 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
in progress (365j)
matures : Oct 2, 25
matures : Oct 2, 25
■ Neutral neutral · not a buy · 🎯$39
Price at call : $38.58 — gap to target +1%
Today : $27.84 — gap to target +40%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Sep 19, 25
matures : Sep 19, 25
■ Neutral neutral · not a buy · 🎯$40
Price at call : $38.1 — gap to target +5%
Today : $27.84 — gap to target +44%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Aug 23, 25
matures : Aug 23, 25
▲ Outperform · 🎯$44
Price at call : $36.83 — upside +19%
Today : $27.84 — upside +58%
Expected +19% · Actual -36% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 0% (2 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
-36.0%
stock -36% · XLY +24%
matured Jul 26, 25
▲ Outperform · 🎯$40
Price at call : $31.97 — upside +25%
Today : $27.84 — upside +44%
Expected +25% · Actual -20% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 0% (2 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
-20.5%
stock -20% · XLY +18%
matured Jul 2, 25
■ Neutral neutral · not a buy · 🎯$34
Price at call : $33.59 — gap to target +1%
Today : $27.84 — gap to target +22%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Jun 12, 25
matures : Jun 12, 25
BMO Capital ↗
Apr 26, 24
▲ Outperform · 🎯$45
Price at call : $35.24 — upside +28%
Today : $27.84 — upside +62%
Expected +28% · Actual -33% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 64% (11 calls matureds) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
-33.5%
stock -33% · XLY +10%
matured Apr 26, 25
Morgan Stanley ↗
Apr 26, 24
▲ Overweight · 🎯$51
Price at call : $35.24 — upside +45%
Today : $27.84 — upside +83%
Expected +45% · Actual -33% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
-33.5%
stock -33% · XLY +10%
matured Apr 26, 25
DA Davidson ↗
Apr 11, 24
▲ Buy · 🎯$49
Price at call : $40.6 — upside +21%
Today : $27.84 — upside +76%
Expected +21% · Actual -44% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 0% (4 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
-44.5%
stock -44% · XLY +5%
matured Apr 11, 25
BMO Capital ↗
Apr 3, 24
▲ Outperform · 🎯$50
Price at call : $42.15 — upside +19%
Today : $27.84 — upside +80%
Expected +19% · Actual -45% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 64% (11 calls matureds) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
-45.5%
stock -45% · XLY +3%
matured Apr 3, 25
B of A Securities ↗
Mar 14, 24
▲ Buy · 🎯$55
Price at call : $40.51 — upside +36%
Today : $27.84 — upside +98%
Expected +36% · Actual -39% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 0% (4 calls matureds) · 📊 on Cons. disc. : 47% · +1.2% (315 calls)
-39.4%
stock -39% · XLY +9%
matured Mar 14, 25
DA Davidson ↗
Mar 5, 24
▲ Buy · 🎯$42
Price at call : $38.6 — upside +9%
Today : $27.84 — upside +51%
Expected +9% · Actual -34% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 0% (4 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
-34.0%
stock -34% · XLY +15%
matured Mar 5, 25
■ Neutral neutral · not a buy · 🎯$37
Price at call : $36.4 — gap to target +2%
Today : $27.84 — gap to target +33%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 35.1% · -5.6% (319 calls)
in progress (365j)
matures : Feb 26, 25
matures : Feb 26, 25
■ Neutral neutral · not a buy · 🎯$39
Price at call : $37.57 — gap to target +4%
Today : $27.84 — gap to target +40%
🎯 on HOG : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Feb 15, 25
matures : Feb 15, 25
BMO Capital ↗
Oct 27, 23
▲ Outperform · 🎯$45
Price at call : $25.88 — upside +74%
Today : $27.84 — upside +62%
Expected +74% · Actual +27% · Reason (≥ +15%) : ✓ Yes
🎯 on HOG : 64% (11 calls matureds) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
+27.0%
stock +27% · XLY +33%
matured Oct 26, 24
BMO Capital ↗
Jul 31, 23
▲ Outperform · 🎯$55
Price at call : $38.61 — upside +42%
Today : $27.84 — upside +98%
Expected +42% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 64% (11 calls matureds) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
-0.6%
stock -1% · XLY +6%
matured Jul 30, 24
BMO Capital ↗
Apr 28, 22
▲ Outperform · 🎯$57
Price at call : $37.06 — upside +54%
Today : $27.84 — upside +105%
Expected +54% · Actual +0% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 64% (11 calls matureds) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
+0.1%
stock +0% · XLY -14%
matured Apr 28, 23
BMO Capital ↗
Feb 3, 21
▲ Outperform · 🎯$40
Price at call : $32.06 — upside +25%
Today : $27.84 — upside +44%
Expected +25% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 64% (11 calls matureds) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
+11.5%
stock +12% · XLY +8%
matured Feb 3, 22
BMO Capital ↗
Oct 29, 20
▲ Outperform · 🎯$46
Price at call : $32.88 — upside +40%
Today : $27.84 — upside +65%
Expected +40% · Actual +21% · Reason (≥ +15%) : ✓ Yes
🎯 on HOG : 64% (11 calls matureds) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
+21.1%
stock +21% · XLY +43%
matured Oct 29, 21
BMO Capital ↗
Jul 14, 20
▲ Outperform · 🎯$33
Price at call : $27.36 — upside +21%
Today : $27.84 — upside +19%
Expected +21% · Actual +63% · Reason (≥ +15%) : ✓ Yes
🎯 on HOG : 64% (11 calls matureds) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
+62.6%
stock +63% · XLY +36%
matured Jul 14, 21
BMO Capital ↗
Jul 23, 15
▲ Outperform · 🎯$76
Price at call : $57.57 — upside +32%
Today : $27.84 — upside +173%
Expected +32% · Actual -13% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 64% (11 calls matureds) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
-13.2%
stock -13% · XLY +4%
matured Jul 22, 16
Tigress Financial ↗
Mar 8, 13
▲ Buy
Actual +23% · Reason (≥ +15%) : ✓ Yes
🎯 on HOG : 100% (1 call matured) · 📊 on Cons. disc. : 71.4% · +8.7% (7 calls)
+23.1%
stock +23% · XLY +27%
matured Mar 8, 14
BMO Capital ↗
Jan 30, 13
▲ Outperform · 🎯$65
Price at call : $53 — upside +23%
Today : $27.84 — upside +133%
Expected +23% · Actual +19% · Reason (≥ +15%) : ✓ Yes
🎯 on HOG : 64% (11 calls matureds) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
+19.2%
stock +19% · XLY +27%
matured Jan 30, 14
BMO Capital ↗
Mar 20, 12
▲ Outperform · 🎯$60
Price at call : $49.42 — upside +21%
Today : $27.84 — upside +116%
Expected +21% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on HOG : 64% (11 calls matureds) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
+9.2%
stock +9% · XLY +17%
matured Mar 20, 13
Frequently asked questions
Should I buy Harley-Davidson stock?
This isn't buy advice. For Harley-Davidson, the analyst consensus is "Hold", with an average price target of $26.50 (-5% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (3 calls tracked on Harley-Davidson). We show the numbers — you decide.
Is it too late to buy Harley-Davidson? How high can it go?
The most bullish analyst target on Harley-Davidson is $33.00 (+19% above today's price); the average is $26.50. That's the upside they see. Check how reliable those analysts have actually been on Harley-Davidson on our site before trusting it.
Is Harley-Davidson still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 15 analysts have a real record on Harley-Davidson, the best hitting 100% over 3 calls. Current consensus: "Hold". Make your call on data, not noise.
Should you invest in Harley-Davidson? The case for and against
The arguments for and against, one by one, from the numbers: why invest in HOG (and why hesitate).
What has Harley-Davidson's past performance been?
Historical returns and a "how much if I had invested" calculator: HOG performance & returns.
Does Harley-Davidson pay a dividend?
Yield, consistency and growth history of the dividend: HOG's dividend.
What is the best month to buy HOG?
The 12 months ranked by the stock's past returns: best & worst month to buy HOG.
Are insiders buying HOG stock?
Executives' and large holders' buys and sells, decoded: insider buying on HOG.
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