Altria (MO) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
Altria · Consumer Staples · ref. ETF XLP · 50 calls · price $67.67
What the company does: Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States.
📈 Altria (MO) stock price
$67.67+1.9% over range
Aug 28, 25low $54.72 · high $74.92Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
50% recommend buying · 4 analysts
📊 JPI status : Altria has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 MO price target & analyst consensus — price $67.67
The price target · all analysts combined (4 targets)
Highest target · 1 firm of 4$79+16.7%
Median target · of 4 targets$71.5+5.7%
Lowest target · 1 firm of 4$58-14.3%
Current price$67.67
Where these 4 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
375%
$70 ↔ $79
Below
125%
$58
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: UBS — 63% of its targets hit on this sector (253 calls tested). It aims for $79 (+17 %), call made on July 8, 2026, maturing on July 8, 2027 (51 d ago).
The 1 reliable analyst
$79+17 %
The 3 other firms
$70+3.4 %
How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $79 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 4 ratings (last 6 months)
Strong Buy00%
Buy250%
Hold125%
Sell125%
Strong Sell00%
Go deeper on the analysts
🎯 MO price target all
All 50 calls, one by one, with our verdict on each firm.
→ See all 50 targets, analyst by analyst💡 The best analysts on MO most reliable
Their real reliability on MO, firm by firm: who was right, who was wrong.
→ See their reliability on MOAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Altria? The JPI assistant answers using our backtest data.
💰 Altria dividend: yield, history & growth › open the full page
5.93%annual yield
That's ~$4.24 per share per year.
📈 Altria fundamentals: valuation, margins & growth › open the full page
P/E 14.6Net margin 39.0 %Revenue growth +1.2 %Low P/E
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2022
marg. 28 %
2023
Rev −1%Profit +41%
2024
Rev −0%Profit +39%
2025
Rev −1%Profit −38%
🔎 Detailed analyses
🏛️ Which US Congress members hold Altria (MO)?
7 Congress members have disclosed MO buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Virginia Foxx 17× · 38%Daniel Goldman 2× · 25%David Rouzer 1×Josh Gottheimer 1× · 56%Pete Sessions 1× · 55%John Yarmuth 1× · 46%Kathy Manning 1× · 43%
✅ Historical analyst reliability on MO
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Nomura | 100% | +9.5% | 2 |
| Stifel ↗ | 90% | +18.3% | 10 |
| B of A Securities ↗ | 89% | +4.6% | 9 |
| Morgan Stanley ↗ | 88% | +9.9% | 8 |
| Deutsche Bank ↗ | 71% | +4.3% | 7 |
| CLSA | 67% | +21.0% | 3 |
| Cowen & Co. | 67% | +10.2% | 3 |
| Citigroup ↗ | 62% | +2.9% | 8 |
| RBC Capital ↗ | 50% | +15.6% | 2 |
| Jefferies ↗ | 50% | -3.5% | 6 |
See the other 6 firms
| Piper Sandler ↗ | 0% | -22.8% | 3 |
| Goldman Sachs ↗ | 0% | -17.0% | 2 |
| Barclays ↗ | 0% | -14.6% | 7 |
| UBS ↗ | 38% | -11.2% | 8 |
| Argus Research ↗ | 50% | -9.9% | 2 |
| Berenberg ↗ | 50% | -7.2% | 2 |
📊 What $1,000 invested in Altria would be worth › open the full page
In short — $1,000 invested in Altria 10 years ago would be worth $1,236 today, i.e. +2%/yr on average. Best year: 2024 (+30%), worst: 2018 (-31%). Price performance, excluding dividends.
If I'd invested $1,000 in Altria
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,376 | +38% |
| 3 years ago | $1,574 | +57% |
| 5 years ago | $1,755 | +75% |
Return by year (Altria)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | +25% | $1,248 (+25%) |
| 2025 | +10% | $1,376 (+38%) |
| 2024 | +30% | $1,784 (+78%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Altria
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📋 All analyst calls on MO
Filtered on — · ✕ show all
▼ Underweight · 🎯$58
Price at call : $64.38 — upside -10%
Today : $67.67 — upside -14%
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Aug 11, 27
matures : Aug 11, 27
▲ Buy · 🎯$79
Price at call : $72.96 — upside +8%
Today : $67.67 — upside +17%
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Jul 7, 27
matures : Jul 7, 27
▼ Underweight · 🎯$64
Price at call : $73.72 — upside -13%
Today : $67.67 — upside -5%
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : May 15, 27
matures : May 15, 27
▲ Buy · 🎯$76
Price at call : $73.41 — upside +4%
Today : $67.67 — upside +12%
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : May 1, 27
matures : May 1, 27
■ Neutral neutral · not a buy · 🎯$70
Price at call : $73.41 — gap to target -5%
Today : $67.67 — gap to target +3%
🎯 on MO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : May 1, 27
matures : May 1, 27
B of A Securities ↗
Apr 10, 26
▲ Buy · 🎯$73
Price at call : $67.38 — upside +8%
Today : $67.67 — upside +8%
🎯 on MO : 100% (3 calls matureds) · 📊 on Cons. staples : 46.6% · +1.2% (247 calls)
in progress (365j)
matures : Apr 10, 27
matures : Apr 10, 27
▲ Buy · 🎯$74
Price at call : $67.14 — upside +10%
Today : $67.67 — upside +9%
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Mar 9, 27
matures : Mar 9, 27
▼ Underweight · 🎯$63
Price at call : $69.25 — upside -9%
Today : $67.67 — upside -7%
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
in progress (365j)
matures : Feb 23, 27
matures : Feb 23, 27
See the other 42 calls, newest to oldest
■ Neutral neutral · not a buy · 🎯$65
Price at call : $64.4 — gap to target +1%
Today : $67.67 — gap to target -4%
🎯 on MO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Feb 9, 27
matures : Feb 9, 27
▲ Buy · 🎯$68
Price at call : $61.99 — upside +10%
Today : $67.67 — upside +0%
🎯 on MO : 100% (5 calls matureds) · 📊 on Cons. staples : 56.9% · +7.9% (197 calls)
in progress (365j)
matures : Jan 30, 27
matures : Jan 30, 27
▲ Buy · 🎯$67
Price at call : $63.62 — upside +5%
Today : $67.67 — upside -1%
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Jan 26, 27
matures : Jan 26, 27
▲ Buy · 🎯$63
Price at call : $57.53 — upside +10%
Today : $67.67 — upside -7%
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Jan 9, 27
matures : Jan 9, 27
■ Neutral neutral · not a buy · 🎯$61
Price at call : $56.67 — gap to target +8%
Today : $67.67 — gap to target -10%
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Oct 31, 26
matures : Oct 31, 26
B of A Securities ↗
Aug 22, 25
▲ Buy · 🎯$72
Price at call : $67.05 — upside +7%
Today : $67.67 — upside +6%
Expected +7% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on MO : 100% (3 calls matureds) · 📊 on Cons. staples : 46.6% · +1.2% (247 calls)
+2.1%
stock +2% · XLP +8%
matured Aug 22, 26
▼ Underweight · 🎯$57
Price at call : $63.55 — upside -10%
Today : $67.67 — upside -16%
Expected -10% · Actual +8% · Reason (≤ −15%) : ✗ No
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
-7.5%
stock +8% · XLP +4%
matured Aug 6, 26
▲ Buy · 🎯$65
Price at call : $61.78 — upside +5%
Today : $67.67 — upside -4%
Expected +5% · Actual +10% · Reason (≥ +15%) : ✗ No
🎯 on MO : 100% (5 calls matureds) · 📊 on Cons. staples : 56.9% · +7.9% (197 calls)
+10.5%
stock +10% · XLP +6%
matured Jul 31, 26
Morgan Stanley ↗
Jul 31, 25
■ Equal-Weight neutral · not a buy · 🎯$62
Price at call : $61.78 — gap to target +0%
Today : $67.67 — gap to target -8%
🎯 on MO : no call matured yet · 📊 on Cons. staples : 51.1% · +0.5% (423 calls)
in progress (365j)
matures : Jul 31, 26
matures : Jul 31, 26
B of A Securities ↗
Jul 30, 25
▲ Buy · 🎯$64
Price at call : $61.5 — upside +4%
Today : $67.67 — upside -5%
Expected +4% · Actual +10% · Reason (≥ +15%) : ✗ No
🎯 on MO : 100% (3 calls matureds) · 📊 on Cons. staples : 46.6% · +1.2% (247 calls)
+10.5%
stock +10% · XLP +6%
matured Jul 30, 26
▼ Underperform · 🎯$50
Price at call : $57.75 — upside -13%
Today : $67.67 — upside -26%
Expected -13% · Actual +24% · Reason (≤ −15%) : ✗ No
🎯 on MO : 67% (3 calls matureds) · 📊 on Cons. staples : 42.2% · -0.2% (180 calls)
-24.0%
stock +24% · XLP +3%
matured Jul 9, 26
■ Neutral neutral · not a buy · 🎯$59
Price at call : $59.17 — gap to target -0%
Today : $67.67 — gap to target -13%
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
in progress (365j)
matures : Jul 2, 26
matures : Jul 2, 26
■ Hold neutral · not a buy
🎯 on MO : no call matured yet · 📊 on Cons. staples : 10% · -18.9% (20 calls)
in progress (365j)
matures : May 22, 26
matures : May 22, 26
▼ Underweight · 🎯$49
Price at call : $59.87 — upside -18%
Today : $67.67 — upside -28%
Expected -18% · Actual +23% · Reason (≤ −15%) : ✗ No
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
-22.6%
stock +23% · XLP +3%
matured May 2, 26
▲ Buy · 🎯$63
Price at call : $59.31 — upside +6%
Today : $67.67 — upside -7%
Expected +6% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on MO : 100% (5 calls matureds) · 📊 on Cons. staples : 56.9% · +7.9% (197 calls)
+25.7%
stock +26% · XLP +4%
matured Apr 30, 26
▼ Sell · 🎯$47
Price at call : $59.31 — upside -21%
Today : $67.67 — upside -31%
Expected -21% · Actual +26% · Reason (≤ −15%) : ✗ No
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
-25.7%
stock +26% · XLP +4%
matured Apr 30, 26
■ Neutral neutral · not a buy · 🎯$55
Price at call : $58.19 — gap to target -5%
Today : $67.67 — gap to target -19%
🎯 on MO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Apr 25, 26
matures : Apr 25, 26
▼ Sell · 🎯$46
Price at call : $57.12 — upside -19%
Today : $67.67 — upside -32%
Expected -19% · Actual +15% · Reason (≤ −15%) : ✗ No
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
-15.1%
stock +15% · XLP +0%
matured Apr 1, 26
Morgan Stanley ↗
Jan 31, 25
■ Equal-Weight neutral · not a buy · 🎯$53
Price at call : $52.23 — gap to target +1%
Today : $67.67 — gap to target -22%
🎯 on MO : no call matured yet · 📊 on Cons. staples : 51.1% · +0.5% (423 calls)
in progress (365j)
matures : Jan 31, 26
matures : Jan 31, 26
Morgan Stanley ↗
Jan 16, 25
■ Equal-Weight neutral · not a buy · 🎯$54
Price at call : $51.16 — gap to target +6%
Today : $67.67 — gap to target -20%
🎯 on MO : no call matured yet · 📊 on Cons. staples : 51.1% · +0.5% (423 calls)
in progress (365j)
matures : Jan 16, 26
matures : Jan 16, 26
B of A Securities ↗
Dec 6, 24
▲ Buy · 🎯$65
Price at call : $55.86 — upside +16%
Today : $67.67 — upside -4%
Expected +16% · Actual +4% · Reason (≥ +15%) : ✗ No
🎯 on MO : 100% (3 calls matureds) · 📊 on Cons. staples : 46.6% · +1.2% (247 calls)
+4.0%
stock +4% · XLP -5%
matured Dec 6, 25
▼ Underweight · 🎯$46
Price at call : $54.29 — upside -15%
Today : $67.67 — upside -32%
Expected -15% · Actual +5% · Reason (≤ −15%) : ✗ No
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
-5.5%
stock +5% · XLP -5%
matured Nov 6, 25
Deutsche Bank ↗
Nov 1, 24
▲ Buy · 🎯$60
Price at call : $53.88 — upside +11%
Today : $67.67 — upside -11%
Expected +11% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on MO : 100% (1 call matured) · 📊 on Cons. staples : 52.2% · +2.2% (364 calls)
+5.2%
stock +5% · XLP -6%
matured Nov 1, 25
▲ Buy · 🎯$60
Price at call : $53.87 — upside +11%
Today : $67.67 — upside -11%
Expected +11% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on MO : 100% (5 calls matureds) · 📊 on Cons. staples : 56.9% · +7.9% (197 calls)
+5.2%
stock +5% · XLP -6%
matured Nov 1, 25
B of A Securities ↗
Oct 15, 24
■ Neutral neutral · not a buy · 🎯$53
Price at call : $50.16 — gap to target +6%
Today : $67.67 — gap to target -22%
🎯 on MO : 100% (3 calls matureds) · 📊 on Cons. staples : 46.6% · +1.2% (247 calls)
in progress (365j)
matures : Oct 15, 25
matures : Oct 15, 25
■ Neutral neutral · not a buy · 🎯$48
Price at call : $50.23 — gap to target -4%
Today : $67.67 — gap to target -29%
🎯 on MO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Oct 8, 25
matures : Oct 8, 25
▼ Sell · 🎯$41
Price at call : $54.08 — upside -24%
Today : $67.67 — upside -39%
Expected -24% · Actual +22% · Reason (≤ −15%) : ✗ No
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
-22.5%
stock +22% · XLP -4%
matured Sep 9, 25
▼ Underweight · 🎯$45
Price at call : $54.08 — upside -17%
Today : $67.67 — upside -34%
Expected -17% · Actual +22% · Reason (≤ −15%) : ✗ No
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
-22.5%
stock +22% · XLP -4%
matured Sep 9, 25
B of A Securities ↗
Sep 4, 24
■ Neutral neutral · not a buy · 🎯$57
Price at call : $54.71 — gap to target +4%
Today : $67.67 — gap to target -16%
🎯 on MO : 100% (3 calls matureds) · 📊 on Cons. staples : 46.6% · +1.2% (247 calls)
in progress (365j)
matures : Sep 4, 25
matures : Sep 4, 25
▼ Underweight · 🎯$43
Price at call : $50.74 — upside -15%
Today : $67.67 — upside -36%
Expected -15% · Actual +30% · Reason (≤ −15%) : ✗ No
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 45.1% · -2.5% (339 calls)
-29.7%
stock +30% · XLP +2%
matured Aug 14, 25
▲ Buy · 🎯$54
Price at call : $51.07 — upside +6%
Today : $67.67 — upside -20%
Expected +6% · Actual +21% · Reason (≥ +15%) : ✓ Yes
🎯 on MO : 100% (5 calls matureds) · 📊 on Cons. staples : 56.9% · +7.9% (197 calls)
+21.3%
stock +21% · XLP +2%
matured Aug 1, 25
B of A Securities ↗
Jul 10, 24
■ Neutral neutral · not a buy · 🎯$48
Price at call : $47.08 — gap to target +2%
Today : $67.67 — gap to target -29%
🎯 on MO : 100% (3 calls matureds) · 📊 on Cons. staples : 46.6% · +1.2% (247 calls)
in progress (365j)
matures : Jul 10, 25
matures : Jul 10, 25
▼ Sell · 🎯$36.5
Price at call : $42.11 — upside -13%
Today : $67.67 — upside -46%
Expected -13% · Actual +34% · Reason (≤ −15%) : ✗ No
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
-33.8%
stock +34% · XLP +6%
matured Apr 8, 25
▲ Buy · 🎯$50
Price at call : $43.12 — upside +16%
Today : $67.67 — upside -26%
Expected +16% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on MO : 100% (5 calls matureds) · 📊 on Cons. staples : 56.9% · +7.9% (197 calls)
+33.9%
stock +34% · XLP +6%
matured Mar 25, 25
■ Neutral neutral · not a buy · 🎯$45
Price at call : $42.61 — gap to target +6%
Today : $67.67 — gap to target -34%
🎯 on MO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Oct 17, 24
matures : Oct 17, 24
▲ Buy · 🎯$56
Price at call : $42.87 — upside +31%
Today : $67.67 — upside -17%
Expected +31% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on MO : 67% (3 calls matureds) · 📊 on Cons. staples : 42.2% · -0.2% (180 calls)
+16.3%
stock +16% · XLP +21%
matured Oct 12, 24
▼ Sell · 🎯$39.2
Price at call : $42.7 — upside -8%
Today : $67.67 — upside -42%
Expected -8% · Actual +17% · Reason (≤ −15%) : ✗ No
🎯 on MO : 0% (5 calls matureds) · 📊 on Cons. staples : 49.8% · +3.0% (253 calls)
-16.9%
stock +17% · XLP +21%
matured Oct 5, 24
▲ Buy · 🎯$55
Price at call : $42.77 — upside +29%
Today : $67.67 — upside -19%
Expected +29% · Actual +21% · Reason (≥ +15%) : ✓ Yes
🎯 on MO : 67% (3 calls matureds) · 📊 on Cons. staples : 42.2% · -0.2% (180 calls)
+21.1%
stock +21% · XLP +13%
matured Aug 21, 24
Morgan Stanley ↗
Jul 18, 23
■ Equal-Weight neutral · not a buy · 🎯$45
Price at call : $45.38 — gap to target -1%
Today : $67.67 — gap to target -34%
🎯 on MO : no call matured yet · 📊 on Cons. staples : 51.1% · +0.5% (423 calls)
in progress (365j)
matures : Jul 17, 24
matures : Jul 17, 24
Morgan Stanley ↗
Jun 2, 23
■ Equal-Weight neutral · not a buy · 🎯$45
Price at call : $45.33 — gap to target -1%
Today : $67.67 — gap to target -34%
🎯 on MO : no call matured yet · 📊 on Cons. staples : 51.1% · +0.5% (423 calls)
in progress (365j)
matures : Jun 1, 24
matures : Jun 1, 24
■ Neutral neutral · not a buy · 🎯$47
Price at call : $46.14 — gap to target +2%
Today : $67.67 — gap to target -31%
🎯 on MO : no call matured yet · 📊 on Cons. staples : 42.9% · -1.7% (296 calls)
in progress (365j)
matures : Apr 16, 24
matures : Apr 16, 24
Frequently asked questions
Should I buy Altria stock?
This isn't buy advice. For Altria, the analyst consensus is "Hold", with an average price target of $71.50 (+6% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (2 calls tracked on Altria). We show the numbers — you decide.
Is it too late to buy Altria? How high can it go?
The most bullish analyst target on Altria is $79.00 (+17% above today's price); the average is $71.50. That's the upside they see. Check how reliable those analysts have actually been on Altria on our site before trusting it.
Is Altria still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 16 analysts have a real record on Altria, the best hitting 100% over 2 calls. Current consensus: "Hold". Make your call on data, not noise.
What has Altria's past performance been?
Historical returns and a "how much if I had invested" calculator: MO performance & returns.
Does Altria pay a dividend?
Yield, consistency and growth history of the dividend: MO's dividend.
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