Boston Beer Company (SAM) stock: analyst price target and their real reliability
Live quote · data updated Oct 14, 2026
Boston Beer Company · Consumer Staples · ref. ETF XLP · 51 calls · price $177.23
What the company does: The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States.
📈 Boston Beer Company (SAM) stock price
$177.23-20.4% over range
Oct 14, 25low $161.08 · high $260.05Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
11% recommend buying · 9 analysts
📊 JPI status : Boston Beer Company is no longer in our current JPI rankings, but appeared in the past (2022) — its upside may be behind it. See the stocks picked in 2022 →
🎯 SAM price target & analyst consensus — price $177
The price target · all analysts combined (9 targets)
Highest target · 1 firm of 9$295+66.5%
Median target · of 9 targets$195+10.0%
Lowest target · 1 firm of 9$169-4.6%
Current price$177.23
Where these 9 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
889%
$185 ↔ $295
Below
111%
$169
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: Citigroup — 57% of its targets hit on this sector (53 calls tested). It aims for $185 (+4.4 %), call made on July 25, 2026, maturing on July 25, 2027 (81 d ago).
The 1 reliable analyst
$185+4.4 %
The 8 other firms
$203+14 %
How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $185 median. “The 8 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 9 ratings (last 6 months)
Strong Buy00%
Buy111%
Hold778%
Sell111%
Strong Sell00%
Go deeper on the analysts
🎯 SAM price target all
All 51 calls, one by one, with our verdict on each firm.
→ See all 51 targets, analyst by analyst💡 The best analysts on SAM most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in SAM? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Boston Beer Company? The JPI assistant answers using our backtest data.
📈 Boston Beer Company fundamentals: valuation, margins & growth › open the full page
P/E —Net margin -3.6 %Revenue growth -3.3 %Not (yet) profitable
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2022
marg. 3 %
2023
Rev −4%Profit +13%
2024
Rev +0%Profit −22%
2025
Rev −2%Profit +82%
🔎 Detailed analyses
🏛️ Which US Congress members hold Boston Beer Company (SAM)?
1 Congress member has disclosed SAM buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Josh Gottheimer 2× · 56%
✅ Historical analyst reliability on SAM
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Williams Capital | 100% | +59.1% | 2 |
| Deutsche Bank ↗ | 100% | +4.7% | 3 |
| CLSA | 75% | +25.2% | 4 |
| Cowen & Co. | 60% | +52.1% | 5 |
| Goldman Sachs ↗ | 57% | -27.5% | 7 |
| Guggenheim ↗ | 50% | +40.4% | 4 |
| Berenberg ↗ | 50% | -3.9% | 2 |
| Citigroup ↗ | 40% | +19.6% | 5 |
| Morgan Stanley ↗ | 40% | -25.3% | 10 |
| Macquarie ↗ | 33% | -4.2% | 3 |
See the other 8 firms
| Jefferies ↗ | 0% | -38.0% | 7 |
| Bernstein ↗ | 0% | -37.3% | 2 |
| Piper Sandler ↗ | 0% | -27.0% | 4 |
| Roth MKM ↗ | 0% | -22.4% | 5 |
| UBS ↗ | 11% | -47.0% | 9 |
| RBC Capital ↗ | 20% | -16.1% | 5 |
| Credit Suisse | 29% | -3.2% | 14 |
| Evercore ISI Group ↗ | 33% | -30.9% | 3 |
📊 What $1,000 invested in Boston Beer Company would be worth › open the full page
In short — $1,000 invested in Boston Beer Company 10 years ago would be worth $877 today, i.e. -1%/yr on average. Best year: 2020 (+163%), worst: 2021 (-49%). Price performance, excluding dividends.
If I'd invested $1,000 in Boston Beer Company
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $590 | -41% |
| 3 years ago | $537 | -46% |
| 5 years ago | $178 | -82% |
Return by year (Boston Beer Company)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | -9% | $907 (-9%) |
| 2025 | -35% | $590 (-41%) |
| 2024 | -13% | $512 (-49%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Boston Beer Company
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📋 All analyst calls on SAM
Filtered on — · ✕ show all
RBC Capital ↗
Oct 6, 26
■ Sector Perform neutral · not a buy · 🎯$190
Price at call : $170.37 — gap to target +12%
Today : $177.23 — gap to target +7%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 24% · -12.2% (25 calls)
in progress (365j)
matures : Oct 6, 27
matures : Oct 6, 27
■ Hold neutral · not a buy · 🎯$195
Price at call : $183.6 — gap to target +6%
Today : $177.23 — gap to target +10%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 39.6% · -4.5% (48 calls)
in progress (365j)
matures : Jul 25, 27
matures : Jul 25, 27
■ Neutral neutral · not a buy · 🎯$185
Price at call : $183.6 — gap to target +1%
Today : $177.23 — gap to target +4%
🎯 on SAM : 33% (3 calls matureds) · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
Roth Capital
Jul 24, 26
▲ Buy · 🎯$295
Price at call : $183.6 — upside +61%
Today : $177.23 — upside +66%
🎯 on SAM : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
RBC Capital ↗
Jul 24, 26
■ Sector Perform neutral · not a buy · 🎯$210
Price at call : $183.6 — gap to target +14%
Today : $177.23 — gap to target +18%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 24% · -12.2% (25 calls)
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
■ Neutral neutral · not a buy · 🎯$190
Price at call : $178.8 — gap to target +6%
Today : $177.23 — gap to target +7%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 49.2% · +0.0% (63 calls)
in progress (365j)
matures : Jul 16, 27
matures : Jul 16, 27
■ Neutral neutral · not a buy · 🎯$195
Price at call : $170 — gap to target +15%
Today : $177.23 — gap to target +10%
🎯 on SAM : 33% (3 calls matureds) · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : Jul 14, 27
matures : Jul 14, 27
Goldman Sachs ↗
Jul 8, 26
▼ Sell · 🎯$169
Price at call : $178.28 — upside -5%
Today : $177.23 — upside -5%
🎯 on SAM : 100% (1 call matured) · 📊 on Cons. staples : 57.1% · +13.5% (42 calls)
in progress (365j)
matures : Jul 8, 27
matures : Jul 8, 27
See the other 43 calls, newest to oldest
Morgan Stanley ↗
May 6, 26
■ Equal-Weight neutral · not a buy · 🎯$220
Price at call : $203.01 — gap to target +8%
Today : $177.23 — gap to target +24%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 61.2% · +18.9% (67 calls)
in progress (365j)
matures : May 6, 27
matures : May 6, 27
■ Market Perform neutral · not a buy · 🎯$210
Price at call : $206.36 — gap to target +2%
Today : $177.23 — gap to target +18%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 50% · -9.1% (6 calls)
in progress (365j)
matures : May 5, 27
matures : May 5, 27
■ Neutral neutral · not a buy · 🎯$250
Price at call : $206.25 — gap to target +21%
Today : $177.23 — gap to target +41%
🎯 on SAM : 33% (3 calls matureds) · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : May 4, 27
matures : May 4, 27
■ Neutral neutral · not a buy · 🎯$245
Price at call : $207.17 — gap to target +18%
Today : $177.23 — gap to target +38%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 49.2% · +0.0% (63 calls)
in progress (365j)
matures : May 1, 27
matures : May 1, 27
RBC Capital ↗
May 1, 26
■ Sector Perform neutral · not a buy · 🎯$242
Price at call : $207.17 — gap to target +17%
Today : $177.23 — gap to target +37%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 24% · -12.2% (25 calls)
in progress (365j)
matures : May 1, 27
matures : May 1, 27
Evercore ISI Group ↗
May 1, 26
■ In-Line neutral · not a buy · 🎯$240
Price at call : $207.17 — gap to target +16%
Today : $177.23 — gap to target +35%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 25% · -30.9% (24 calls)
in progress (365j)
matures : May 1, 27
matures : May 1, 27
■ Neutral neutral · not a buy · 🎯$270
Price at call : $244.52 — gap to target +10%
Today : $177.23 — gap to target +52%
🎯 on SAM : 33% (3 calls matureds) · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : Apr 15, 27
matures : Apr 15, 27
■ Neutral neutral · not a buy · 🎯$250
Price at call : $250.59 — gap to target -0%
Today : $177.23 — gap to target +41%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 49.2% · +0.0% (63 calls)
in progress (365j)
matures : Apr 7, 27
matures : Apr 7, 27
Deutsche Bank ↗
Mar 30, 26
■ Hold neutral · not a buy · 🎯$211
Price at call : $230.4 — gap to target -8%
Today : $177.23 — gap to target +19%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 70.5% · +14.2% (44 calls)
in progress (365j)
matures : Mar 30, 27
matures : Mar 30, 27
■ Neutral neutral · not a buy · 🎯$230
Price at call : $226.78 — gap to target +1%
Today : $177.23 — gap to target +30%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 49.2% · +0.0% (63 calls)
in progress (365j)
matures : Feb 26, 27
matures : Feb 26, 27
■ Neutral neutral · not a buy · 🎯$230
Price at call : $225.58 — gap to target +2%
Today : $177.23 — gap to target +30%
🎯 on SAM : 33% (3 calls matureds) · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : Feb 25, 27
matures : Feb 25, 27
Morgan Stanley ↗
Feb 25, 26
■ Equal-Weight neutral · not a buy · 🎯$235
Price at call : $225.58 — gap to target +4%
Today : $177.23 — gap to target +33%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 61.2% · +18.9% (67 calls)
in progress (365j)
matures : Feb 25, 27
matures : Feb 25, 27
■ Neutral neutral · not a buy · 🎯$234
Price at call : $216.08 — gap to target +8%
Today : $177.23 — gap to target +32%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 49.2% · +0.0% (63 calls)
in progress (365j)
matures : Jan 14, 27
matures : Jan 14, 27
■ Neutral neutral · not a buy · 🎯$220
Price at call : $198.83 — gap to target +11%
Today : $177.23 — gap to target +24%
🎯 on SAM : 33% (3 calls matureds) · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : Dec 17, 26
matures : Dec 17, 26
Piper Sandler ↗
Nov 21, 25
■ Neutral neutral · not a buy · 🎯$220
Price at call : $192.53 — gap to target +14%
Today : $177.23 — gap to target +24%
🎯 on SAM : 0% (1 call matured) · 📊 on Cons. staples : 42.3% · +6.2% (78 calls)
in progress (365j)
matures : Nov 21, 26
matures : Nov 21, 26
■ Neutral neutral · not a buy · 🎯$246
Price at call : $227.52 — gap to target +8%
Today : $177.23 — gap to target +39%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 49.2% · +0.0% (63 calls)
in progress (365j)
matures : Oct 24, 26
matures : Oct 24, 26
■ Neutral neutral · not a buy · 🎯$230
Price at call : $226.54 — gap to target +2%
Today : $177.23 — gap to target +30%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 49.2% · +0.0% (63 calls)
in progress (365j)
matures : Oct 8, 26
matures : Oct 8, 26
■ Neutral neutral · not a buy · 🎯$235
Price at call : $217.31 — gap to target +8%
Today : $177.23 — gap to target +33%
🎯 on SAM : 33% (3 calls matureds) · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : Oct 6, 26
matures : Oct 6, 26
■ Hold neutral · not a buy · 🎯$225
Price at call : $211.42 — gap to target +6%
Today : $177.23 — gap to target +27%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 39.6% · -4.5% (48 calls)
in progress (365j)
matures : Sep 30, 26
matures : Sep 30, 26
Evercore ISI Group ↗
Jul 25, 25
■ In-Line neutral · not a buy · 🎯$250
Price at call : $208.2 — gap to target +20%
Today : $177.23 — gap to target +41%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 25% · -30.9% (24 calls)
in progress (365j)
matures : Jul 25, 26
matures : Jul 25, 26
Morgan Stanley ↗
Jul 25, 25
■ Equal-Weight neutral · not a buy · 🎯$245
Price at call : $215 — gap to target +14%
Today : $177.23 — gap to target +38%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 61.2% · +18.9% (67 calls)
in progress (365j)
matures : Jul 25, 26
matures : Jul 25, 26
■ Neutral neutral · not a buy · 🎯$214
Price at call : $192.24 — gap to target +11%
Today : $177.23 — gap to target +21%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 49.2% · +0.0% (63 calls)
in progress (365j)
matures : Jul 17, 26
matures : Jul 17, 26
▲ Buy · 🎯$230
Price at call : $192.24 — upside +20%
Today : $177.23 — upside +30%
Expected +20% · Actual -5% · Reason (≥ +15%) : ✗ No
🎯 on SAM : 33% (3 calls matureds) · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
-5.1%
stock -5% · XLP +7%
matured Jul 15, 26
■ Market Perform neutral · not a buy · 🎯$230
Price at call : $193.89 — gap to target +19%
Today : $177.23 — gap to target +30%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 50% · -9.1% (6 calls)
in progress (365j)
matures : Jul 9, 26
matures : Jul 9, 26
Goldman Sachs ↗
Jun 23, 25
▼ Sell · 🎯$187
Price at call : $196.79 — upside -5%
Today : $177.23 — upside +6%
Expected -5% · Actual -7% · Reason (≤ −15%) : ✗ No
🎯 on SAM : 100% (1 call matured) · 📊 on Cons. staples : 57.1% · +13.5% (42 calls)
+7.1%
stock -7% · XLP +4%
matured Jun 23, 26
■ Hold neutral · not a buy
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 33.3% · +7.2% (15 calls)
in progress (365j)
matures : Apr 25, 26
matures : Apr 25, 26
RBC Capital ↗
Apr 22, 25
■ Sector Perform neutral · not a buy · 🎯$279
Price at call : $245.42 — gap to target +14%
Today : $177.23 — gap to target +57%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 24% · -12.2% (25 calls)
in progress (365j)
matures : Apr 22, 26
matures : Apr 22, 26
■ Neutral neutral · not a buy · 🎯$279
Price at call : $238.82 — gap to target +17%
Today : $177.23 — gap to target +57%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 49.2% · +0.0% (63 calls)
in progress (365j)
matures : Apr 17, 26
matures : Apr 17, 26
Piper Sandler ↗
Apr 17, 25
■ Neutral neutral · not a buy · 🎯$230
Price at call : $239.36 — gap to target -4%
Today : $177.23 — gap to target +30%
🎯 on SAM : 0% (1 call matured) · 📊 on Cons. staples : 42.3% · +6.2% (78 calls)
in progress (365j)
matures : Apr 17, 26
matures : Apr 17, 26
▲ Buy · 🎯$285
Price at call : $242.97 — upside +17%
Today : $177.23 — upside +61%
Expected +17% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on SAM : 33% (3 calls matureds) · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
+0.6%
stock +1% · XLP +0%
matured Apr 14, 26
▲ Buy · 🎯$280
Price at call : $227.51 — upside +23%
Today : $177.23 — upside +58%
Expected +23% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on SAM : 33% (3 calls matureds) · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
-1.9%
stock -2% · XLP +2%
matured Mar 20, 26
Piper Sandler ↗
Feb 26, 25
■ Neutral neutral · not a buy · 🎯$240
Price at call : $244.04 — gap to target -2%
Today : $177.23 — gap to target +35%
🎯 on SAM : 0% (1 call matured) · 📊 on Cons. staples : 42.3% · +6.2% (78 calls)
in progress (365j)
matures : Feb 26, 26
matures : Feb 26, 26
▲ Buy · 🎯$349
Price at call : $244.04 — upside +43%
Today : $177.23 — upside +97%
Expected +43% · Actual -7% · Reason (≥ +15%) : ✗ No
🎯 on SAM : 0% (2 calls matureds) · 📊 unranked overall
-7.1%
stock -7% · XLP +10%
matured Feb 26, 26
Morgan Stanley ↗
Feb 26, 25
■ Equal-Weight neutral · not a buy · 🎯$270
Price at call : $244.04 — gap to target +11%
Today : $177.23 — gap to target +52%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 61.2% · +18.9% (67 calls)
in progress (365j)
matures : Feb 26, 26
matures : Feb 26, 26
Piper Sandler ↗
Jan 23, 25
■ Neutral neutral · not a buy · 🎯$275
Price at call : $244.68 — gap to target +12%
Today : $177.23 — gap to target +55%
🎯 on SAM : 0% (1 call matured) · 📊 on Cons. staples : 42.3% · +6.2% (78 calls)
in progress (365j)
matures : Jan 23, 26
matures : Jan 23, 26
■ Neutral neutral · not a buy · 🎯$290
Price at call : $252.43 — gap to target +15%
Today : $177.23 — gap to target +64%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 49.2% · +0.0% (63 calls)
in progress (365j)
matures : Jan 16, 26
matures : Jan 16, 26
■ Neutral neutral · not a buy · 🎯$290
Price at call : $252.74 — gap to target +15%
Today : $177.23 — gap to target +64%
🎯 on SAM : 33% (3 calls matureds) · 📊 on Cons. staples : 50.9% · +3.0% (53 calls)
in progress (365j)
matures : Jan 15, 26
matures : Jan 15, 26
■ Hold neutral · not a buy
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 33.3% · +7.2% (15 calls)
in progress (365j)
matures : Dec 6, 25
matures : Dec 6, 25
RBC Capital ↗
Oct 25, 24
■ Sector Perform neutral · not a buy · 🎯$318
Price at call : $304.33 — gap to target +4%
Today : $177.23 — gap to target +79%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 24% · -12.2% (25 calls)
in progress (365j)
matures : Oct 25, 25
matures : Oct 25, 25
Piper Sandler ↗
Oct 25, 24
▲ Overweight · 🎯$330
Price at call : $304.33 — upside +8%
Today : $177.23 — upside +86%
Expected +8% · Actual -25% · Reason (≥ +15%) : ✗ No
🎯 on SAM : 0% (1 call matured) · 📊 on Cons. staples : 42.3% · +6.2% (78 calls)
-25.2%
stock -25% · XLP -2%
matured Oct 25, 25
■ Hold neutral · not a buy · 🎯$325
Price at call : $295.96 — gap to target +10%
Today : $177.23 — gap to target +83%
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 39.6% · -4.5% (48 calls)
in progress (365j)
matures : Oct 25, 25
matures : Oct 25, 25
▲ Buy · 🎯$389
Price at call : $301.88 — upside +29%
Today : $177.23 — upside +119%
Expected +29% · Actual -23% · Reason (≥ +15%) : ✗ No
🎯 on SAM : 0% (2 calls matureds) · 📊 unranked overall
-23.3%
stock -23% · XLP -3%
matured Oct 23, 25
Tigress Financial ↗
Apr 27, 16
■ Neutral neutral · not a buy
🎯 on SAM : no call matured yet · 📊 on Cons. staples : 33.3% · +8.6% (6 calls)
in progress (365j)
matures : Apr 27, 17
matures : Apr 27, 17
Frequently asked questions
Should I buy Boston Beer Company stock?
This isn't buy advice. For Boston Beer Company, the analyst consensus is "Hold", with an average price target of $195 (+10% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (2 calls tracked on Boston Beer Company). We show the numbers — you decide.
Is it too late to buy Boston Beer Company? How high can it go?
The most bullish analyst target on Boston Beer Company is $295 (+66% above today's price); the average is $195. That's the upside they see. Check how reliable those analysts have actually been on Boston Beer Company on our site before trusting it.
Is Boston Beer Company still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 18 analysts have a real record on Boston Beer Company, the best hitting 100% over 2 calls. Current consensus: "Hold". Make your call on data, not noise.
Will Boston Beer Company stock recover (go back up)?
It's down from its high. We answer with the numbers — the analysts' 12-month target and what happened after its past drops: will SAM stock recover (go back up)?
Should you invest in Boston Beer Company? The case for and against
The arguments for and against, one by one, from the numbers: why invest in SAM (and why hesitate).
What has Boston Beer Company's past performance been?
Historical returns and a "how much if I had invested" calculator: SAM performance & returns.
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